Eagle Beverage Company
Eagle Beverage Company is a multi-generational, family-owned beverage wholesaler founded in 1979, distributing beer, soda, water, wine, and spirits to grocery stores, convenience stores, bars, and restaurants across five Upstate New York counties.
- Company typePrivate
- Founded1979
- HeadquartersOswego, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Eagle Beverage Company does
Eagle Beverage Company, Inc. is a multi-generational, family-owned beverage wholesaler and distributor founded in 1979 and headquartered at 1043 County Rte 25, Oswego, New York. The company distributes a diversified portfolio of beer, soda, water, wine, and spirits to retail customers — including grocery stores, convenience stores, bars, and restaurants — across five counties in Upstate New York (Oswego, Jefferson, Lewis, Seneca, and Cayuga). Eagle Beverage self-describes as the largest beverage distributor in Upstate New York and maintains core supplier relationships with Anheuser-Busch, FIFCO (Genesee), Coca-Cola Refreshments, Pepsi Beverages, Diageo North America, and a long tail of regional craft breweries and wine/spirits producers.
The company's core technology is the BEES (Beverage E-Commerce System) digital ordering platform, available on iOS and Android, which enables retail customers to submit orders 24/7 and schedule delivery dates. Adjacent digital tools include an online bill payment system, a retailer hub for order management and forms, and a digital credit application process requiring W-9 and NYS Resale Certificate documentation for new customer onboarding. BEES is a third-party platform (developed by AB InBev and used industry-wide) rather than proprietary technology.
Revenue is generated through wholesale markup: Eagle Beverage purchases beverages from suppliers and resells them to retailers at a margin. The go-to-market motion is direct-to-SMB-retailer with no disclosed pricing tiers, contract structures, or public revenue figures. The company operates as a private corporation with no parent company, no subsidiaries, no disclosed funding rounds, and no published headcount, while participating in industry associations including the New York State Beer Wholesalers Association and the National Beer Wholesalers Association.
Eagle Beverage Company firmographics
Firmographics- Name
- Eagle Beverage Company
- Legal name
- Eagle Beverage Company, Inc.
- Website
- https://eaglebev.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eagle Beverage Company is a multi-generational, family-owned beverage wholesaler founded in 1979, distributing beer, soda, water, wine, and spirits to grocery stores, convenience stores, bars, and restaurants across five Upstate New York counties.
- Ownership category
- akta.pro rank
Eagle Beverage Company industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer and Ale Merchant Wholesalers (42481), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)
Keywords
Where Eagle Beverage Company is headquartered
LocationHeadquarters
- HQ city
- Oswego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eagle Beverage Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Beverage Wholesale Distribution: Eagle Beverage purchases beverages from suppliers (breweries, wineries, spirit producers, soda/water companies) and resells/distributes them to retail customers (grocery stores, convenience stores, bars, restaurants). Revenue is generated through the markup between wholesale purchase price and retail sale price to their customer base.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Eagle Beverage Company product offering
Product offeringCore offering
Eagle Beverage Company is a multi-generational, family-owned beverage wholesaler founded in 1979 that purchases beverages from breweries, wineries, spirit producers, and soda/water companies and distributes them to retail businesses (grocery stores, convenience stores, bars, restaurants) across five counties in Upstate New York. The company distributes a diverse portfolio including Anheuser-Busch and FIFCO beers, regional craft breweries, Coca-Cola, Pepsi, Nestlé Waters, wine, and spirits. Retailers access the BEES digital ordering platform to submit orders 24/7 and schedule delivery dates.
Product overview
Eagle Beverage Company is a multi-generational family-owned beverage wholesaler and distributor serving five counties across Upstate New York (Oswego, Jefferson, Lewis, Seneca, and Cayuga). The company operates a technology-enabled distribution business with a primary digital platform called BEES (Beverage E-Commerce System), which provides 24/7 online ordering capabilities accessible via web and mobile apps. The product ecosystem includes an online bill payment system, retailer hub for order management and forms, and credit application processing for new customers. Eagle Beverage distributes a diverse portfolio of beverages across beer, soda, wine, and spirits categories through partnerships with major suppliers including Anheuser-Busch, FIFCO, and numerous craft breweries.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Wholesale Distribution Wholesale distribution of beer, soda, water, wine, and spirits purchased from breweries, wineries, spirit producers, and soda/water companies, sold to retail businesses (grocery stores, convenience stores, bars, restaurants) across five counties in Upstate New York.
Companies that use Eagle Beverage Company
Customer profileSegments1 record
Ideal customer profiles1 record
Eagle Beverage Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eagle Beverage Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Anheuser-BuschcoreEagle Beverage distributes Anheuser-Busch products as a key supplier relationship. This is one of their primary beer brands in their portfolio.
- FIFCO (Genesee/USA)coreEagle Beverage distributes FIFCO beer products including Genesee brands. This represents another primary beer supplier relationship in their portfolio.
- Multiple Beer SupplierscoreSuppliers include regional craft breweries such as Adirondack Brewery, Ithaca Beer Co., Southern Tier Brewing Co., Three Heads Brewing, Magic Hat Brewing Co., as well as major brands like Pabst, New Belgium, Duvel Moortgat, Diageo North America, and F.X. Matt Brewing Co. (Saranac).
- Major Soda/Water SupplierscoreKey suppliers include Coca-Cola Refreshments, Pepsi Beverages Co., Arizona Beverages, Nestlé Waters Inc., Dr Pepper Snapple Group, and energy drink brands including G Fuel, 3D Energy, and Uptime Energy.
- Wine and Spirits SupplierscoreWine suppliers include Bedford International, Fox Run Vineyards, Merritt Estate Winery, Beatbox Beverages, and Obvious Wines. Spirits suppliers include Sazerac Spirits, Belle Isle Moonshine, Cutwater Spirits, and Lock 1 Distilling.
- New York State Beer Wholesalers AssociationminorEagle Beverage is an active member of the New York State Beer Wholesalers Association, a trade organization representing beer distributors in New York State.
- National Beer Wholesalers AssociationminorEagle Beverage is an active member of the National Beer Wholesalers Association, the national trade organization for beer distribution.
- The Fort Drum Liaison CommitteeminorEagle Beverage is an active member of The Fort Drum Liaison Committee, suggesting a relationship with the Fort Drum military installation for beverage supply services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Eagle Beverage Company competitors and assessment
Company assessmentBroad incumbents
- Southern Glazer's Wine & Spirits: Largest US beverage alcohol distributor operating across beer, wine and spirits nationwide — relevant incumbent benchmark for product breadth, supplier relationships, and digital ordering (SG360/websites) at scale.
- Ben E. Keith Beverages: Regional multi-state beverage distributor (Anheuser-Busch) operating across the South and Midwest — comparable wholesale model with diversified beer + NA portfolio serving grocery and on-premise.
- Republic National Distributing Company: Large multi-state beverage alcohol distributor serving on- and off-premise retailers — comparable at the wholesale distribution layer with overlapping supplier and customer dynamics.
- Breakthru Beverage Group: Major US beverage alcohol wholesaler distributing beer, wine and spirits across multiple states — broad incumbent with overlapping Anheuser-Busch / Diageo / Sazerac-style supplier relationships.
Direct peers
- Manhattan Beer Distributors: New York metro-area beer wholesaler and one of the largest Anheuser-Busch distributors in the US — comparable operating model (full-service beverage wholesale to on/off-premise retailers) in a different NY geography.
- Clare Rose Inc. Long Island-based family-owned beer and beverage wholesaler — a direct regional peer operating as a multi-generational beer distributor in New York State with similar Anheuser-Busch-aligned supplier relationships.
Regional players
- Admiral Beverage Company: Multi-state regional beverage wholesaler and bottler operating across the western US — comparable as a regional wholesale distributor with multi-category beverage portfolio (beer, soft drinks, water).
- Major Brands: Family-owned beverage distributor operating across the Midwest with a multi-category beer, wine and spirits portfolio — relevant as a similarly positioned family-led regional wholesaler with comparable supplier mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eagle Beverage Company social profiles
Digital presenceEagle Beverage Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eagle Beverage Company leadership team
Management profileNumber of profiles
Eagle Beverage Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eagle Beverage Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eagle Beverage Company
What does Eagle Beverage Company do?
Eagle Beverage Company is a multi-generational, family-owned beverage wholesaler founded in 1979 that purchases beverages from breweries, wineries, spirit producers, and soda/water companies and distributes them to retail businesses (grocery stores, convenience stores, bars, restaurants) across five counties in Upstate New York. The company distributes a diverse portfolio including Anheuser-Busch and FIFCO beers, regional craft breweries, Coca-Cola, Pepsi, Nestlé Waters, wine, and spirits. Retailers access the BEES digital ordering platform to submit orders 24/7 and schedule delivery dates.
Is Eagle Beverage Company a public or private company?
Eagle Beverage Company is a private company. It is classified as family owned and is currently operating.
When was Eagle Beverage Company founded?
Eagle Beverage Company was founded in 1979. It employs 101 to 250 people.
Where is Eagle Beverage Company based?
Eagle Beverage Company is headquartered in Oswego, United States, in the North America region.
How does Eagle Beverage Company make money?
One revenue line is on record: beverage Wholesale Distribution.
Who are Eagle Beverage Company's main competitors?
Broad incumbents on record are Southern Glazer's Wine & Spirits, Ben E. Keith Beverages, Republic National Distributing Company and Breakthru Beverage Group. Direct peers are Manhattan Beer Distributors and Clare Rose Inc.. Regional players are Admiral Beverage Company and Major Brands.
Does Eagle Beverage Company have an API?
No public API is recorded for Eagle Beverage Company.
What industry is Eagle Beverage Company in?
Eagle Beverage Company's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIABAH, Beverage Wholesale (Alcoholic & Non-Alcoholic). Its NAICS code is 42481 and its SIC code is 5180.