CRG

What CRG does

CRG Srl is an Italian karting company headquartered in Lonato del Garda, Brescia, founded in 1986. The company manufactures and sells racing kart chassis across multiple categories — Mini/Cadet, OK, KZ, and Racing series — alongside a dedicated Rental line (including the E-drenaline electric rental kart with F1-style steering wheel and the CRG Centurion premium rental model) and a Promotional series. It also produces accessories, replacement parts, and a branded clothing/lifestyle line sold via its own e-commerce store (kartcrgshop.com). Manufacturing is carried out at the Lonato facility using advanced production methods including fiber laser technology for precision component fabrication.

The company operates a global go-to-market built around a worldwide dealer network, supplemented by direct sales to racing teams and rental kart operators, and operates its own rental kart business and organized events such as the Rental Kart World Contest and the 24 Hours Karting of Italy. CRG runs a factory racing team that competes in FIA Karting European and World Championships and the WSK series, providing a feedback loop between competitive results and product development. Its customer base spans professional and semi-professional racing teams (primary), karting track operators and rental facilities, amateur hobbyists and youth development programs, and its dealer/distributor network.

The business model is a diversified hardware manufacturer: chassis and kart unit sales to dealers and teams form the core, complemented by recurring-style revenue from replacement parts and accessories, rental fleet sales to commercial operators, and merchandise sales. CRG also operates a sub-brand portfolio, most notably Kalì Kart (a legacy karting brand with Lenovo as title sponsor since 2025) and the E-drenaline electric line. The company is privately held with no disclosed external funding, parent company, or management team details in the available data.

Name

CRG

Legal name

CRG Srl

Website

https://kartcrg.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

CRG is an Italian karting manufacturer (founded 1986, Lonato del Garda) producing racing chassis, rental karts, electric rental karts (E-drenaline), and accessories. It serves professional racing teams, commercial track operators, and hobbyists through a global dealer network and a factory racing team competing in FIA Karting championships.

Ownership category

akta.pro rank

Product category

Racing Kart Chassis & Karting Equipment

NAICS

Motor Vehicle Manufacturing (3361)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Go-Kart & Recreational Kart Manufacturing (IMACAEAI)

Keywords

• Racing kart chassis
• Kart manufacturing
• Rental karts
• Motor racing equipment
• Karting accessories

Headquarters

HQ city

Lonato

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Kart Chassis Sales: CRG generates revenue through the manufacture and sale of racing kart chassis across multiple categories including Mini/Cadet, OK/KZ/Racing, Promotional, and Rental series. Products are sold through a global dealer network.
2. Rental Kart Operations: CRG operates rental kart services and events including the Rental Kart World Contest and 24 Hours Karting of Italy endurance events. Products include the E-drenaline electric rental kart.
3. Accessories and Merchandise: CRG sells a range of accessories, clothing (lifestyle line), and branded merchandise through dedicated shops including kartcrgshop.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CRG designs, manufactures, and sells racing kart chassis across multiple categories including Mini/Cadet, OK, KZ, Promotional, and Rental series. The company also produces electric rental karts such as the E-drenaline, markets karting accessories, parts, and a branded lifestyle clothing line, and operates a factory racing team that competes in international FIA Karting championships.

Product overview

CRG is a kart racing chassis manufacturer offering a comprehensive product portfolio centered on racing and rental karting. The core offerings include the Racing Line (competitive chassis for OK and KZ classes), the Rental Series (durable karts for commercial tracks), and the Mini/Cadet Series (entry-level for young drivers). The product lineup spans from competitive racing karts to promotional and rental-specific models. Notable sub-brands include Kalì Kart (legacy racing brand), E-drenaline (electric rental kart with F1-style features), and CRG Centurion (premium rental model). The ecosystem also includes accessories, parts, and branded clothing merchandise. CRG operates separate e-commerce and rental-specific websites alongside its main corporate site.

Differentiator

Problem solved

Functional benefit

Brands

• Kalì Kart: A separate karting brand acquired or developed by CRG, contributing significantly to competitive karting history.

Products and services

• Racing Line Chassis
• Mini/Cadet Series
• Promotional Series
• Rental Series
• E-drenaline Electric Rental Kart
• CRG Centurion
• KT2 Rental Kart New 2026 model rental kart with newly introduced features for commercial track operators.
• Kalì Kart Line
• Kart Accessories and Parts
• CRG Clothing and Lifestyle Line

Quantifiable outcome

• Produced multiple world champions and international race winners across decades of competition

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LenovocoreTechnology or IntegrationLenovo is a technology partner of CRG and title sponsor of Kalì Kart. The partnership is highlighted in CRG video content and appears to provide technology products for CRG operations while associating the Lenovo brand with karting competitions.
• Kalì KartcoreStrategic or Co-development PartnerKalì Kart is a related brand under the CRG umbrella that has contributed significantly to karting history. CRG produces Kalì Kart products, and Lenovo serves as title sponsor for this product line. The Kalì Kart line maintains its own identity while benefiting from CRG's manufacturing and distribution infrastructure.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• IAME: IAME is a leading manufacturer of kart engines and increasingly integrated powertrains, supplying to racing teams and aligning with chassis makers like CRG; competitive overlap emerges through its promotion of the X30 engine class and electric E-Drive initiatives.
• Tal-Kart / Tal-Kart Group: Tal-Kart is a rental kart manufacturer focused on commercial indoor tracks, with growing electric product offerings — a smaller but adjacent competitor to CRG's rental segment, especially in European entertainment venues.
• Oset Bikes: Oset Bikes manufactures electric trials bikes for youth, an adjacent entry-level motorsport platform that intersects with CRG's Mini/Cadet youth development customer pipeline and electrification strategy.

Direct peers

• Birel ART: Birel ART is an Italian kart manufacturer producing racing chassis, rental karts, and components, with strong FIA Karting presence — a near-direct competitor to CRG in racing chassis and dealer network reach.
• Sodikart: Sodikart is one of the world's largest manufacturers of rental and leisure karts, with the Sodi SR5 and electric SR-Drive lines, making it CRG's most direct competitor in the commercial rental kart segment.
• Parolin: Parolin is an Italian kart manufacturer producing Mini, OK, KZ, and electric racing karts with a global distribution footprint, competing head-to-head with CRG in cadet and entry-level categories.
• Tony Kart / OTK Kart Group: Tony Kart, part of the OTK Kart Group, is one of the most direct competitors to CRG, manufacturing racing and rental karts across the same Mini, OK, KZ, and Rookie categories and operating a globally competitive factory racing team.
• Righetti Ridolfi: Righetti Ridolfi is an Italian kart manufacturer specializing in competitive racing chassis, with strong presence in shifter (KZ) categories — directly comparable to CRG's OK/KZ racing line.
• Praga Kart / IPKarting: Praga (operated via IPKarting) produces high-end racing karts and chassis across OK/KZ classes with international dealer support, competing with CRG in the premium racing line and factory-team-led marketing approach.

Others

• BRP-Rotax: BRP-Rotax supplies the Max engine series widely used in junior and senior karting categories; while not a direct chassis competitor, it is a critical ecosystem participant adjacent to CRG's racing product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CRG_Factory
• YouTubeyoutube.com/user/OFFICIALCRGTEAM
• Facebookfacebook.com/crgspa
• Instagraminstagram.com/crgfactory

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRG