What Grable Martin Fulton does

Grable Martin PLLC (previously Grable Martin Fulton PLLC) is a Texas-based professional limited liability company that operates a distributed, technology-enabled law firm model. Co-founded in 2013 by J. Lee Grable, Jr. and Shauna R. Martin after Grable developed the concept in Colorado, the firm eliminates traditional overhead through a remote-friendly platform and offers clients direct access to partner-level attorneys. It maintains principal offices in Dallas (4316 Shenandoah St.), a Houston regional office at Williams Tower (2800 Post Oak Blvd.), and an Austin office, employing 30+ lawyers across these locations.

The firm delivers a broad practice-area menu spanning Business/Corporate/M&A, Compliance, Contract Drafting, Estate Planning, Eminent Domain, Food & Beverage, Hedge Funds/PE/Securities, IP/Patents/Trademarks, Labor & Employment, Litigation, Oil & Gas, Privacy/Security, Real Estate, SaaS/Software/Hosting, Tax, Technology, and Trust & Estate Litigation. It also packages two recurring service offerings: Outsourced General Counsel for startups and emerging companies that lack an in-house legal function, and Legal Department Overflow for in-house teams managing peak demand. The attorney bench is composed of alumni of large national firms (Gardere Wynne Sewell, Husch Blackwell, Seyfarth Shaw, Porter Hedges, Quilling Selander, Kelly Hart & Hallman) and former General Counsels of companies including Hotels.com, GENBAND, Schlumberger, TriStar Aerospace, and SiteStuff.

Revenue is generated through professional services billing — competitive hourly rates combined with alternative arrangements such as fixed-fee monthly engagements and project-based fixed fees. The go-to-market is sales-led and partner-driven, with attorneys actively engaging prospective clients, offering consultations, and maintaining responsive relationships; client events and community leadership (e.g., Silver Fox Advisors, Private Directors Association) supplement organic channels. The firm is a certified Women Owned Business (WBENC) and has received three consecutive Chambers & Partners Texas Regional Spotlight awards (2024–2026) in Corporate/Commercial. Customers are primarily startups, emerging companies, SMBs, and entrepreneurs, with selective representation of larger private and publicly traded companies in communications, technology, financial services, and hospitality.

Name

Grable Martin Fulton

Legal name

Grable Martin PLLC

Website

https://grablemartin.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Grable Martin PLLC is a Texas-based, technology-enabled law firm offering full-service corporate, transactional, litigation, and outsourced general counsel representation to startups, emerging companies, and SMBs via partner-level attorneys in Dallas, Austin, and Houston under a low-overhead distributed model.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD)

akta.pro secondary industry

Privacy, Consent & Data Protection Management (BPAEAPAF)

Keywords

• Corporate legal services
• Outsourced general counsel
• Mergers and acquisitions
• Commercial real estate law
• Technology law services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services Billing: The firm bills at competitive rates for legal services. They offer alternative billing arrangements including fixed-fee monthly engagements and project-based fixed fees to provide cost predictability for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grable Martin PLLC is a Texas-based full-service law firm providing corporate, M&A, securities, litigation, real estate, intellectual property, labor and employment, tax, and technology legal services to businesses. Its core offerings include Outsourced General Counsel and Legal Department Overflow services, which provide startups, emerging companies, and mid-market firms with partner-level legal counsel without the cost of a full-time in-house legal department. The firm leverages technology to operate with reduced overhead and offers alternative billing arrangements including fixed-fee monthly engagements.

Product overview

Grable Martin PLLC is a full-service law firm with practice areas covering Business, Corporate, M&A; Compliance; Contract Drafting, Review & Negotiation; Estate Planning, Probate, Wills & Trusts; Eminent Domain; Food and Beverage; Hedge Funds, Private Equity and Securities; Intellectual Property, Patents and Trademarks; Labor and Employment; Litigation; Oil & Gas; Privacy and Security; Real Estate; SaaS, IaaS, Software and Hosting; Tax; Technology; and Trust and Estate Litigation. The firm also offers specialized services including Legal Department Overflow (overflow assistance to in-house legal departments), and Outsourced General Counsel (acting as legal quarterback for startups and emerging companies). This is not a technology product company but a legal services firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Business, Corporate, M&A Legal services covering corporate and business law, mergers and acquisitions, corporate governance, and transactional matters for businesses.
• Compliance Regulatory compliance advisory services across various industries for businesses.
• Contract Drafting, Review & Negotiation Drafting, reviewing, and negotiating commercial contracts for businesses.
• Estate Planning, Probate, Wills & Trusts Estate planning, probate administration, wills, and trust services for individuals and business owners.
• Eminent Domain Legal representation in eminent domain and condemnation matters for property owners.
• Food and Beverage Legal services tailored for food and beverage industry clients.
• Hedge Funds, Private Equity and Securities Fund formation, securities matters, and investment fund representation for fund managers and investors.
• Intellectual Property, Patents and Trademarks Intellectual property protection, patent prosecution, and trademark registration services.
• Labor and Employment Employment law counseling and litigation representation for employers.
• Legal Department Overflow Overflow assistance to in-house legal departments managing peak demand without adding fixed headcount.
• Litigation Civil and business litigation representation.
• Oil & Gas Legal services tailored for oil and gas industry clients.
• Outsourced General Counsel Experienced attorneys serving as legal quarterback for startups and emerging companies, handling various issues cost-effectively.
• Privacy and Security Data privacy and cybersecurity legal advisory services for businesses.
• Real Estate Commercial and residential real estate legal services for buyers, sellers, owners, developers, landlords, and tenants.
• SaaS, IaaS, Software and Hosting Technology law services including software licensing, as-a-service agreements, and technology transactions.
• Tax Tax planning and controversy legal services.
• Technology Technology law practice representing clients in transactions involving technology and intellectual property.
• Trust and Estate Litigation Litigation involving wills, trusts, estates, and fiduciary matters.

Quantifiable outcome

• Fixed-fee model helps avoid surprise legal bills

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Silver Fox AdvisorsminorOthersJoseph Tung, Houston Office Director of Grable Martin PLLC, serves as President of Silver Fox Advisors. Silver Fox Advisors is an association of current and former senior executives, entrepreneurs, and business leaders providing mentoring and consulting to businesses since 1986.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Winstead PC: Texas-based business law firm with offices in Dallas, Austin, Houston, and San Antonio. Overlaps with Grable Martin on corporate, securities, M&A, and technology transactions.
• Quilling Selander Lownds Winslett & Moser: Texas-based business litigation and corporate firm; Eric Zukoski joined Grable Martin from Quilling Selander in 2024. Competes for similar Texas corporate and litigation matters.
• Jackson Walker LLP: Texas-based full-service law firm with deep presence in Dallas, Austin, Houston, and San Antonio. Competes directly for the same Texas-based corporate, M&A, and technology law work.
• Kelly Hart & Hallman: Fort Worth-based Texas full-service firm; Louis E. Martin, III joined Grable Martin from Kelly Hart in 2020. Directly comparable on Texas corporate and transactional work.

Emerging players

• Legal.io / Lawtrades: Tech-enabled marketplaces and fractional-GC platforms targeting the same outsourced, on-demand legal counsel segment as Grable Martin's Outsourced General Counsel service.
• NextLaw (Dentons' alternative legal services): Alternative legal services brand within Dentons focused on flexible, cost-efficient legal services similar to Grable Martin's outsourced/overflow offering. Represents the new-model competitor in outsourced legal services.

Others

• WyattHR / Trinet (PEO legal): PEOs and HR outsourcers offering fractional employment-law and HR legal services to SMBs. Adjacent competitor to Grable Martin's Labor & Employment and Outsourced GC offerings for small businesses.

Broad incumbents

• Husch Blackwell: National law firm where co-founder Shauna R. Martin previously practiced. Competes in the same corporate, transactional, and outside general counsel space with broader geographic reach.
• Gardere (now Foley & Lardner): Legacy Texas firm (merged into Foley) where co-founder J. Lee Grable, Jr. previously practiced. Provides a benchmark for traditional full-service firm offerings against which Grable Martin's leaner model competes.

Direct peers

• FisherBroyles: National distributed, tech-enabled law firm operating on a low-overhead platform with partner-level attorneys serving SMBs and startups. Closely mirrors Grable Martin's distributed business model and outsourced-GC value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10654408

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grable Martin Fulton