What Arrow County Supplies does

Arrow County Supplies Limited is a UK-based B2B distributor of commercial and industrial cleaning, hygiene, janitorial, workwear and PPE products, operating as a wholly-owned subsidiary of Bunzl plc (LSE: BNZL). The company sells an extensive catalogue spanning cleaning chemicals (including dosing systems), cleaning equipment, floorcare, industrial wiping, skincare, washroom hygiene, workwear and PPE, environment products, and odour control, serving customers in Healthcare, Food Processing & Hospitality, Public Sector & Education, Facilities Management (primary), Leisure & Entertainment, and Emergency Services. Distribution is delivered through UK distribution centres, a field/account-management sales motion, the WorkSmarter consultative cost-reduction programme, the Arrow Connect B2B ordering portal, and the arrowcounty.com e-commerce storefront.

The company's distinctive product and technology assets are its proprietary Andarta private-label brand portfolio (SimplySmart, SuperSmart, and SynergySmart tiers), the Greenleaf sustainability methodology that scores and labels environmentally preferable products across the catalogue, and the Arrow Intelligence AI assistant deployed on the website for product, compliance, and cost-savings queries. Product breadth, exclusive own-brand SKUs, multi-site FM account management, and a stack of industry credentials (ISO 9001/14001/45001, CHSA, FSQS-ES, FSC, Investors in People Platinum, Great Place to Work) form the core of the offer.

Revenue is generated through B2B wholesale distribution on unit-pricing with account-based terms and volume arrangements; specific pricing is not publicly disclosed and requires account setup. The GTM motion combines vertical-specialist sector pages, content marketing through a Knowledge Centre, an e-commerce portal for direct ordering, and consultative account management. Arrow County is privately held with no disclosed revenue or headcount, reflecting its position as an operating subsidiary within a larger publicly traded distribution group.

Name

Arrow County Supplies

Legal name

Arrow County Supplies Limited

Website

https://arrowcounty.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrow County Supplies is a UK-focused B2B distributor of commercial cleaning, hygiene, janitorial, workwear and PPE products, serving facilities management, healthcare, food processing, public sector and other verticals via its e-commerce platform, account management, and proprietary Andarta brand portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Cleaning Supplies Distribution: Primary revenue from distributing commercial and industrial cleaning supplies, equipment, and hygiene products to businesses and organizations. Revenue generated through product sales with typical B2B pricing structures including account terms and volume-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Arrow County Supplies is a UK B2B distributor that sells commercial and industrial cleaning chemicals, cleaning equipment, floorcare machinery, industrial wiping products, skincare, washroom hygiene consumables, workwear/PPE, environmental and odour-control products. Sales are delivered through its own Andarta private-label range alongside third-party brands, supplied to commercial buyers via the Arrow Connect e-commerce portal and dedicated account managers backed by the WorkSmarter cost-reduction programme.

Product overview

Arrow County Supplies is a B2B cleaning and janitorial supplies distributor offering a comprehensive portfolio of proprietary Andarta-brand products (including SimplySmart, SuperSmart, and SynergySmart tiers) alongside third-party brands. The core offering spans cleaning chemicals, cleaning equipment, floorcare, industrial wiping, skincare, washroom hygiene, workwear and PPE, environment products, and odour control. The company supplements its product range with digital services including Arrow Intelligence (AI-powered assistant), the Arrow Connect customer portal, and the WorkSmarter advisory programme. Its Greenleaf sustainability initiative provides environmental labelling across the product range. Arrow County operates primarily as a distributor/wholesale supplier rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Andarta: Arrow County Supplies' own brand product line featuring cleaning chemicals, hand towels, toilet rolls, and janitorial supplies including the Andarta SynergySmart, Andarta SimplySmart, and Andarta SuperSmart product ranges.

Products and services

• Andarta Brand Products Arrow County Supplies' proprietary private-label cleaning range covering chemicals, paper, wiping and skincare, organised into Andarta SimplySmart, Andarta SuperSmart and Andarta SynergySmart tiers, sold commercially and industrially across the UK.
• Greenleaf Sustainability Programme Proprietary sustainability scoring methodology that classifies and labels products across Arrow County's catalogue to help B2B buyers identify environmentally preferable cleaning and hygiene options.
• Arrow Intelligence AI-powered cleaning assistant integrated on the Arrow County website that answers product, compliance and cost-savings queries for commercial cleaning buyers.
• Arrow Connect B2B customer portal for online ordering, account management, invoicing and procurement workflows for commercial and industrial cleaning buyers.
• WorkSmarter Programme Consultative advisory programme that works with B2B customers to optimise cleaning operations, reduce total cleaning cost and improve sustainability outcomes.
• Cleaning Chemicals Commercial cleaning chemical range covering air fresheners, dosing systems and accessories, household, industrial, kitchen, laundry, multi-purpose, specialist, washroom and sustainable chemical categories for B2B buyers.
• Cleaning Equipment Manual and specialist cleaning equipment including cleaning tools, cloths and scourers, dustpans, escalator-cleaning equipment, hygiene brushware, refuse sacks, signs and spill control, trolleys and wooden brushware.
• Floorcare Floor maintenance product range covering buckets, floorcare chemicals, handles, vacuum and scrubber-drier machinery, machinery accessories, mopping equipment and complete mopping systems for commercial and industrial floors.
• Industrial Wiping Industrial wiping product range including centre feed rolls, floorstand rolls, Grab'n'Clean system, industrial wet wipes, wiper rolls, wipers and wiping dispensers for commercial facilities.
• Skincare Hand-care and skin-protection products for workplace hygiene including bottles, bulk containers, cartridge systems, sanitisers, soaps and wet wipes for B2B buyers.
• Washroom Hygiene Washroom consumables and dispensers including dispenser keys, hand towels, tissues, toilet paper, washroom dispensers and high-traffic washroom essentials.
• Workwear & PPE Protective workwear and personal protective equipment for cleaning and facility operations including aprons, disposable PPE, dust masks, head and face protection, industrial gloves, overshoes and oversleeves and rubber gloves.
• Environment Products Outdoor and site-environmental products including litter control, vehicle cleaning, waste bins and winter products such as grit bins and rock salt for commercial and public-sector sites.
• Odour Control Air-care and odour-control products for commercial and industrial buildings and washrooms.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Andarta (Proprietary Brand)coreOthersProprietary private label brand portfolio including Andarta SimplySmart, Andarta SuperSmart, and Andarta SynergySmart product lines. These branded products represent the company's core differentiated offering across cleaning chemicals, equipment, and consumables.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bunzl plc: Arrow County's publicly-listed parent (LSE: BNZL) and the largest global specialist distribution group in cleaning & hygiene, foodservice, PPE and related categories. Comparable as a broader operating model and direct competitive context, though Bunzl's scale and multi-geography footprint make it an incumbent rather than a like-for-like competitor.
• Diversey Holdings:
• Ecolab Inc. Global leader in cleaning and sanitation chemicals, dosing systems and food-safety solutions serving healthcare, hospitality and food processing verticals. Overlaps heavily with Arrow's chemical, dosing and food-industry product lines but at vastly larger scale and with proprietary chemistry rather than distribution.

Direct peers

• PHS Group: UK hygiene services and supplies provider covering washroom, matting, air purification and waste services to commercial customers. Comparable B2B commercial cleaning customer base and overlapping washroom/skincare product categories with Arrow.
• Robert Scott & Sons: UK manufacturer and distributor of cleaning tools, mops, brushware and janitorial equipment. Directly comparable product range (cleaning tools, trolleys, mopping systems) and overlapping facilities management and contract cleaner customer base.
• Jangro Limited: UK-based janitorial, cleaning and catering supplies distributor serving the same facilities management, healthcare and public sector buyer base as Arrow County. Operates an analogous B2B e-commerce plus field sales model with private-label lines, making it the closest like-for-like peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Arrow_County

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow County Supplies