Prince Resorts Hawaii

What Prince Resorts Hawaii does

Prince Resorts Hawaii, Inc. is a privately held, Honolulu-based hospitality management company operating a portfolio of luxury resort properties across the Hawaiian islands of Oahu and Hawaii (Big Island). Its owned/managed flagship properties include Prince Waikiki (Honolulu), Mauna Kea Beach Hotel (Kohala Coast, opened 1965), and The Westin Hapuna Beach Resort (operated under a Marriott franchise). The company also operates three golf courses — Hawaii Prince Golf Club, Mauna Kea Golf Course, and Hapuna Golf Course — and runs ancillary revenue streams including on-property F&B, destination weddings and events, a branded merchandise e-commerce storefront (shop.princeresortshawaii.com, powered by nopCommerce), and the Prince Preferred and Plumeria Rewards loyalty programs. Customer segments span leisure/luxury travelers, family vacationers, destination wedding couples, golf enthusiasts, and corporate/MICE groups; repeat demand is supported through direct booking, OTAs, travel agencies, and Marriott's Bonvoy distribution for the Westin-flagged property.

The company's core operating technology is a standard hospitality stack — Oracle OPERA property management, Salesforce CRM, and Amadeus/Travel Click for revenue management and distribution — supplemented by its guest data and personalization platform that captures stay history, preferences, and loyalty status. It also runs an institutional asset management and centralized services business that is sold to third-party hotel ownerships, including capital planning, culinary and F&B leadership, commercial strategy (sales, marketing, revenue management, digital distribution), and shared back-office functions (accounting, HR, IT, BI). The Marriott franchise arrangement for The Westin Hapuna Beach Resort is the principal ecosystem partnership, with Pineapple Tweed PR & Marketing handling media relations.

Prince Resorts Hawaii makes money primarily through room revenue at its three hotels, supplemented by F&B, banquets and weddings, golf green fees and merchandise, branded e-commerce sales, gift card float across the portfolio, and management/asset management fees for hotel ownerships. Go-to-market is hybrid: direct-to-consumer via the company website and property phone lines (with sales teams onsite and in geographic feeder markets), complemented by OTAs, travel agencies and tour operators, and the Marriott/Westin franchise channel. Pricing is quote-based for accommodations (not publicly disclosed) and unit-priced for merchandise (~$5-$180), with variable-denomination gift cards valid across all properties and golf courses.

Name

Prince Resorts Hawaii

Legal name

Prince Resorts Hawaii, Inc.

Website

https://princeresortshawaii.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Prince Resorts Hawaii is a privately held, Honolulu-based luxury hospitality company that owns, manages, and franchises resort properties in Hawaii — including Prince Waikiki, Mauna Kea Beach Hotel, and The Westin Hapuna Beach Resort — serving leisure, family, wedding, golf, and corporate travelers.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury resort hospitality
• Hotel management services
• Destination weddings
• Championship golf courses
• Hospitality asset management

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from guest room bookings across managed properties including Prince Waikiki, Mauna Kea Beach Hotel, and The Westin Hapuna Beach Resort. Rooms are booked directly, through OTAs, and via sales teams.
2. Food & Beverage: On-property dining and banquet operations across multiple restaurants and culinary venues. The company has been recognized for exceptional dining and banquet experiences at luxury and resort settings.
3. Golf Courses: Revenue from Mauna Kea Golf Course and Hapuna Golf Course, including green fees, merchandise, and related golf experiences. Mauna Kea has been ranked among the top golf courses in Hawaii and the U.S.
4. Events & Weddings: Destination wedding, meeting, and event hosting services. The company markets experiential weddings and meetings as a core revenue-generating offering.
5. Branded Merchandise E-commerce: Online shop selling Prince Resorts Hawaii, Prince Waikiki, and Mauna Kea Resorts branded merchandise including apparel, accessories, golf gear, home goods, and gift cards. Gift cards are valid at all island hotels and golf courses.
6. Asset Management Services: Hospitality management and asset management services for hotel ownerships, including capital planning, financial management, project planning, and revenue optimization for branded properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Prince Resorts Hawaii operates and manages a portfolio of luxury Hawaiian resort properties (Prince Waikiki in Honolulu, Mauna Kea Beach Hotel, and The Westin Hapuna Beach Resort on the Big Island), along with three golf courses, food and beverage venues, a luxury spa, destination wedding and meeting services, and a branded merchandise e-commerce storefront. The company also provides third-party hotel asset management, culinary, and commercial strategy services to other hotel ownerships. Guest loyalty programs (Prince Preferred and Plumeria Rewards) and integrated commercial technology platforms support the guest experience across properties.

Product overview

Prince Resorts Hawaii operates a portfolio of luxury hotel and resort properties in Hawaii, including Prince Waikiki in Honolulu, Mauna Kea Beach Hotel on the Kohala Coast, and The Westin Hapuna Beach Resort. The company provides hospitality management services to these properties and other hotel ownerships, including asset management, culinary experience services, commercial strategists (sales, marketing, revenue management), and centralized services (accounting, HR, IT, business intelligence). Additionally, Prince Resorts Hawaii operates golf courses including Hawaii Prince Golf Club, Mauna Kea Golf Course, and Hapuna Golf Course. The company also maintains an e-commerce platform (Prince Resorts Hawaii Online Collection) for branded merchandise and manages loyalty programs (Prince Preferred and Plumeria Rewards) for guests.

Differentiator

Problem solved

Functional benefit

Brands

• Prince Waikiki: Luxury hotel property operated by Prince Resorts Hawaii located at 100 Holomoana Street, Honolulu.
• Mauna Kea Beach Hotel
• The Westin Hapuna Beach Resort
• Prince Preferred
• Plumeria Rewards

Products and services

• Prince Waikiki A luxury hotel property in Honolulu, Hawaii offering personalized guest experiences with rooms, dining, recreational activities, and event spaces. Serves leisure travelers, families, business travelers, and event planners.
• Mauna Kea Beach Hotel An iconic luxury beachfront resort on the Kohala Coast of Hawaii's Big Island, featuring beachfront accommodations, championship golf, spa services, fine dining including Meridia Restaurant, and a renowned Asian art collection. Original hotel opened in 1965.
• The Westin Hapuna Beach Resort A luxury resort property on the Big Island of Hawaii operated by Prince Resorts Hawaii under a Marriott International franchise, offering beachfront accommodations and amenities.
• Hawaii Prince Golf Club A championship golf facility operated by Prince Resorts Hawaii offering golf experiences for resort guests and visitors.
• Mauna Kea Golf Course A championship golf course located at Mauna Kea Beach Hotel, ranked #4 Best Golf Course in Hawaii (Top100Courses.com, 2022) and among the Top 100 Public Golf Courses in the U.S. (Golfweek's Best Awards, 2022).
• Hapuna Golf Course A golf facility at The Westin Hapuna Beach Resort offering golf experiences for resort guests.
• Prince Resorts Hawaii Online Collection A proprietary e-commerce storefront (powered by nopCommerce) selling branded merchandise for Prince Waikiki, Mauna Kea Resorts, and Prince Resorts Hawaii, including apparel, accessories, golf items, home goods, and gift cards valid at all island hotels and golf courses.
• Asset Management Services Hospitality asset management services for hotel ownerships including capital planning, financial management and reporting, budget development, project planning and execution, and profitability maximization.
• Culinary Experience Services Food and beverage leadership and operational services including dining and culinary operations coordination, revenue and profit generation strategies, and banquet culinary menu concept and execution.
• Commercial Strategists Services Integrated sales, marketing, revenue management, and digital distribution services including sales team management, revenue maximization, RevPAR optimization, data analytics, distribution channel management, and loyalty programs.
• Centralized Services Discipline-specific support services for managed properties including accounting and compliance, human resources and recruitment, information technology, and business intelligence.
• Prince Preferred and Plumeria Rewards Guest loyalty and rewards programs allowing members to earn points for stays, dining, and other services across Prince Resorts Hawaii properties and golf courses, with personalized guest privileges.
• Spa at Mauna Kea Luxury spa and wellness services offered at Mauna Kea Beach Hotel for resort guests.
• Mauna Kea Beach Hotel 60th Anniversary Collection A limited commemorative merchandise collection released for the 60th anniversary of Mauna Kea Beach Hotel, including luggage tags, mugs, and apparel sold through the Prince Resorts Hawaii online shop.

Quantifiable outcome

• Top 200 Hotels in the World, Top 10 Best Hotels in Hawaii (U.S. News & World Report, 2024); Readers' Choice Awards Top 10 Hotels in Hawaii, Top 20 Resorts in Hawaii (Condé Nast, 2025); Readers' 20 Favorite Resorts in Hawaii, Top 500 Best Hotels in the World (Travel + Leisure, 2023)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SalesForcecoreTechnology or IntegrationSalesForce is listed as a key hospitality partner used by Prince Resorts Hawaii to create desired results in guest experience management, CRM, and customer data platforms. SalesForce tools support the company's integrated commercial strategy including loyalty program management and guest personalization.
• Oracle Hospitality (OPERA)coreTechnology or IntegrationOracle is identified as a key technology partner providing property management systems (PMS) and integrated hospitality technology solutions that support Prince Resorts Hawaii's operations across multiple properties including reservations, front desk, and back-office management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marriott International: Global hotel franchisor and partner of Prince Resorts Hawaii via The Westin Hapuna Beach Resort franchise agreement; broader incumbent whose Bonvoy distribution and brand standards materially shape Prince Resorts' commercial strategy.
• Seibu Prince Hotels Worldwide: Japan-based global hotel group whose brand is referenced in Prince Resorts Hawaii's corporate identity and affiliated linked websites, suggesting strategic/ownership ties and a natural parent-group peer in luxury hospitality.

Direct peers

• Halekulani: Long-established luxury resort on Waikiki Beach with a similar heritage-driven, culturally-rooted positioning to Prince Waikiki, and like Prince Resorts, earns consistent Condé Nast and Travel + Leisure top rankings.
• The Ritz-Carlton, Kapalua: Luxury Marriott-flagged resort in Hawaii targeting the same affluent leisure, romance, and family segments as Prince Resorts' portfolio, with comparable AAA Diamond awards and Condé Nast recognition.
• Four Seasons Resort Hualalai: Iconic luxury beachfront resort on the Big Island's Kohala Coast in the same micro-market as Mauna Kea Beach Hotel and Hapuna, competing for the same affluent leisure, golf, and family guests.
• Aulani, A Disney Resort & Spa: Disney-operated luxury family resort on Oahu's Ko Olina, competing directly with Prince Waikiki and Mauna Kea for Hawaiian family vacation travelers with similar room, dining, pool, and kids' amenity offerings.
• Grand Hyatt Kauai Resort & Spa: Large-scale luxury Hawaiian resort with golf, spa, and extensive F&B, competing for multigenerational family and leisure travelers across the Hawaiian islands.
• Mauna Lani, Auberge Resorts Collection: Luxury resort on the Kohala Coast directly adjacent to Mauna Kea Beach and Hapuna, with comparable golf, spa, and beachfront luxury offerings targeted at the same high-end leisure guest.
• Hyatt Regency Maui Resort and Spa: Full-service luxury Hawaiian resort with comparable meeting/event and family amenities, competing for the same Hawaii leisure and group travel demand as Prince Resorts' properties.
• Fairmont Orchid: Luxury Kohala Coast resort with championship golf, spa, and beachfront positioning, competing head-to-head with Mauna Kea Beach Hotel and Hapuna for the Big Island leisure and corporate MICE segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maunakeabeachhotel
• LinkedInlinkedin.com/company/prince-resorts-hawaii-inc
• Instagraminstagram.com/maunakeahotel/, https://www.instagram.com/princewaikiki
• Xx.com/princehawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Resorts Hawaii