Optimum Plus
Optimum Plus is a privately held Quebec-based furniture retailer operating six physical showrooms across Montreal and Quebec City alongside a Shopify e-commerce site, selling affordable sofas, mattresses, bedroom sets, dining, and home office furniture primarily to residential consumers in Quebec.
- Company typePrivate
- Founded2012
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Optimum Plus does
Optimum Plus Inc. is a privately held Quebec-based furniture retailer operating an omnichannel business of six physical showrooms across the Montreal metropolitan area (Saint-Laurent, LaSalle, Saint-Léonard, Laval, and a Montreal warehouse/showroom) plus one in Quebec City, alongside a Shopify-based direct-to-consumer e-commerce site. The company's assortment spans living room furniture (sectionals, sofas, sofa beds, armchairs, TV stands, coffee tables, accent furniture, lighting, rugs, and decor), bedroom collections (mattresses in single through king sizes, bed frames, bunk beds, dressers, and nightstands), dining room sets, and home office furniture, with several coordinated collections (Furiosa, Bloom, Teodor, Montreal sofa) and a collaboration with Italian designer Domenico Lorato. The company positions itself as a value retailer, claiming prices up to 75% lower than competing Quebec furniture stores.
The business model is a one-time purchase retail model with omnichannel fulfillment. Revenue is generated primarily from direct product sales at retail price points ranging from $39 CAD accent tables to $2,195 CAD premium sofas, supplemented by tiered delivery fees ($60 in Montreal/Laval, $60-75 Rive Sud/Nord, $60 Quebec City, $80 Lévis, $2/km long-distance) and free local delivery on orders over $799 CAD. Customer financing is offered through two third-party partners — iFinance Canada ($500-$40,000 loans, 9.99%+ APR, up to 72 months) and RBC PayPlan ($300-$10,000 credit lines, 8-18% APR, up to 48 months) — generating ancillary revenue economics. The customer base is residential consumers in Quebec, segmented horizontally with no enterprise contracts, supported by social media marketing (Facebook, Instagram, TikTok, YouTube), email, SEO, and Google Business reviews. The technology stack is standard off-the-shelf (Shopify, standard POS, standard inventory systems); there is no proprietary technology, public API, mobile app, AI/ML infrastructure, or disclosed data assets, and the company is privately held with no funding rounds or institutional investors disclosed.
Optimum Plus firmographics
Firmographics- Name
- Optimum Plus
- Legal name
- Optimum Plus Inc.
- Website
- https://optimum-plus.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optimum Plus is a privately held Quebec-based furniture retailer operating six physical showrooms across Montreal and Quebec City alongside a Shopify e-commerce site, selling affordable sofas, mattresses, bedroom sets, dining, and home office furniture primarily to residential consumers in Quebec.
- Ownership category
- akta.pro rank
Optimum Plus industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home & Furniture Omnichannel (CRAFAEAD)
- akta.pro secondary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where Optimum Plus is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Optimum Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture Retail Sales: One-time purchase model for furniture and home goods including sofas, beds, mattresses, dining sets, and home office furniture. Revenue generated from direct product sales at retail price points.
- Delivery Services: Fees charged for furniture delivery to customer locations. Montreal/Laval delivery at $60, Rive Sud/Rive Nord at $60-75, Quebec City at $60, Lévis at $80, long-distance at $2/km.
- Financing Partnerships: Revenue generated through financing partnerships with iFinance (9.99%+ rates, $500-$40,000 loans, up to 72 months) and RBC PayPlan ($300-$10,000 credit lines, 8-18% rates, up to 48 months).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time furniture purchases with free local delivery over $799 |
| Subscription | Monthly | Financing plans for customers who prefer to pay over time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Optimum Plus product offering
Product offeringCore offering
Optimum Plus is a Quebec-based omnichannel furniture retailer that sells sofas, sectionals, sofa beds, mattresses, beds, bedroom and dining sets, home office furniture, and home decor through six company-owned showrooms and a Shopify-powered bilingual e-commerce site. The assortment emphasizes trendy, European-influenced designs at discount price points advertised up to 75% below competing retailers, with consumer financing offered through iFinance and RBC PayPlan and home delivery handled directly.
Product overview
Optimum Plus is a Quebec-based furniture retailer operating both e-commerce and physical showrooms across Montreal and Quebec City. The product portfolio is organized as a unified retail offering rather than a platform architecture, comprising multiple interconnected furniture categories: living room furniture (sectionals, sofa beds, sofas, armchairs, TV stands, coffee tables, accent furniture), bedroom collections (mattresses in all standard sizes from single to king, bed frames, bunk beds, dressers, nightstands), dining room furniture, and home office furniture. The Furiosa collection exemplifies the company's coordinated room-set approach, offering matching beds, nightstands, dressers, and chests. European design influence is prominent, with designer collaborations like Domenico Lorato for the Teodor line and Made-in-Europe designations for select sofas. The company emphasizes affordable pricing with discounts up to 75% compared to competitors, plus financing options through iFinance and RBC PayPlan partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture Living-room department covering sectionals, sofa beds, fixed sofas, armchairs, TV stands, coffee tables, and accent furniture for residential living rooms in Quebec.
- Mattresses Mattress department offering spring, hybrid, and foam mattresses in single, double, queen, and king sizes sold directly by Optimum Plus, typically bundled with bedding accessories.
- Bedding Accessories Bedding accessories department with pillows, duvets, mattress toppers, and sheet sets sized to match Optimum Plus mattresses.
- Beds and Bed Bases Beds department offering single, double, queen, and king bed frames and box-spring / platform bases, including bunk beds.
- Bedroom Collections (Furiosa, Frida, Bloom) Coordinated bedroom collections department grouping beds, dressers, nightstands and matched furniture sets marketed under collection names such as Furiosa, Frida, and Bloom.
- Dining Room Furniture Dining-room department offering dining tables, chairs, buffets, and bar sets for residential dining spaces.
- Home Office Furniture Home-office department offering desks, office chairs, and bookcases for residential workspaces.
- Entryway Furniture Entryway department offering hall trees, console tables, and shoe cabinets for foyers and entry spaces.
- Home Decor and Accessories Decor department offering lighting, rugs, artificial plants, and framed wall artwork sold as add-on accessories with larger furniture purchases.
- Designer Sofa Collection (Teodor by Domenico Lorato) Designer sofa collection department marketing premium-positioned sectionals and living-room sets under the Teodor by Domenico Lorato design line.
- New Arrivals "Nouveautés" (new arrivals) department that surfaces the latest stocked furniture and decor items across all product categories for promotional visibility.
- Clearance and Liquidation "Liquidation" department offering end-of-line furniture and clearance inventory at reduced prices for budget shoppers.
Quantifiable outcome
- 30-day return policy for unopened items
- +1 more outcomes
Companies that use Optimum Plus
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Optimum Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optimum Plus partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Optimum Plus competitors and assessment
Company assessmentBroad incumbents
- IKEA Canada: Global omnichannel furniture retailer with multiple Quebec locations and a strong e-commerce site. Overlaps with Optimum Plus on affordable modern furniture and showroom-plus-online model, though at vastly greater scale.
- West Elm (Canada): Williams-Sonoma-owned modern home furnishings retailer with Canadian e-commerce and select physical presence. Comparable on modern design aesthetic and bedroom/living room assortment, though typically positioned at a higher price point.
- Leon's Furniture: Canada's largest national furniture retailer with showrooms in Quebec and across the country. Comparable assortment and financing-driven model, but with significantly greater scale and brand recognition than Optimum Plus.
- The Brick: National Canadian furniture and home appliance retailer with Quebec presence. Comparable category breadth and value-oriented positioning, but operating at substantially larger scale than Optimum Plus.
Direct peers
- Structube: Quebec-headquartered omnichannel furniture retailer offering modern, affordable furniture for living rooms, bedrooms, and dining. Structube is the closest direct competitor to Optimum Plus given overlapping Quebec footprint, similar value positioning, and comparable product mix.
- EQ3: Canadian modern furniture retailer with showrooms and direct-to-consumer online sales. Comparable on modern design aesthetic and omnichannel model, with overlap on living room, bedroom, and dining categories.
- Brault & Martineau: Long-standing Quebec-based furniture retailer with showrooms across the province. Comparable to Optimum Plus on geography, omnichannel retail model, and broad home furniture assortment targeting Quebec consumers.
- Maison Corbeil: Quebec-based premium furniture retailer operating showrooms in the Montreal area. Comparable to Optimum Plus on geography and showroom-led model, though positioned at a higher price tier.
- Tanguay Meubles: Quebec-headquartered furniture retailer with multiple showrooms and a broad assortment across living room, bedroom, and mattress categories. Direct overlap with Optimum Plus in core categories and Quebec footprint.
Emerging players
- Wayfair Canada: Online-first home goods and furniture retailer serving Canadian consumers. Competes with Optimum Plus's e-commerce channel on selection and pricing, though lacking physical showrooms in Quebec.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimum Plus social profiles
Digital presenceOptimum Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimum Plus leadership team
Management profileNumber of profiles
Optimum Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimum Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimum Plus
What does Optimum Plus do?
Optimum Plus is a Quebec-based omnichannel furniture retailer that sells sofas, sectionals, sofa beds, mattresses, beds, bedroom and dining sets, home office furniture, and home decor through six company-owned showrooms and a Shopify-powered bilingual e-commerce site. The assortment emphasizes trendy, European-influenced designs at discount price points advertised up to 75% below competing retailers, with consumer financing offered through iFinance and RBC PayPlan and home delivery handled directly.
Is Optimum Plus a public or private company?
Optimum Plus is a private company. It is classified as unknown and is currently operating.
When was Optimum Plus founded?
Optimum Plus was founded in 2012. It employs 1 to 10 people.
Where is Optimum Plus based?
Optimum Plus is headquartered in Montréal, Canada, in the North America region.
How does Optimum Plus make money?
Three revenue lines are on record. Furniture Retail Sales are the primary driver. The others are delivery Services and financing Partnerships.
Who are Optimum Plus's main competitors?
Broad incumbents on record are IKEA Canada, West Elm (Canada), Leon's Furniture and The Brick. Direct peers are Structube, EQ3, Brault & Martineau, Maison Corbeil and Tanguay Meubles. Wayfair Canada is listed as an emerging player.
Does Optimum Plus have an API?
No public API is recorded for Optimum Plus.
What industry is Optimum Plus in?
Optimum Plus's product category is Furniture Retail. Its primary akta.pro industry code is CRAFAEAD, Home & Furniture Omnichannel, with a secondary code of CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 4491 and its SIC code is 5700.