Sido Muncul

What Sido Muncul does

PT Industri Jamu Dan Farmasi Sido Muncul Tbk is Indonesia's leading herbal medicine and pharmaceutical company, publicly listed on the Indonesia Stock Exchange under ticker SIDO. Founded in 1951 (with the flagship Tolak Angin formulation dating to 1930), the company produces a diversified portfolio of standardized herbal remedies, ready-to-drink and powdered ginger-based beverages, energy drinks, vitamin supplements, and softgel nutraceuticals. Its eight dedicated manufacturing facilities in Central Java (Semarang) cover extraction, modern herbal, traditional jamu, powdered drinks, RTD beverages, supplements, and pharmaceutical production, with combined capacity of 100 million sachets per month and certifications including ISO 17025, ISO 9001, ISO 13485 / CPOB, BPOM marketing authorization, and MUI halal.

The company's core technology is standardized herbal extraction from plant parts (leaves, flowers, bark, roots, seeds, fruits) applied across food, beverage, nutraceutical, cosmetic, and agricultural end-uses, supported by an ISO 17025-accredited laboratory for raw material quality testing. The business model is a B2C consumer health operation with multiple complementary revenue streams: herbal medicines and traditional remedies (Tolak Angin, Sari Kunyit), RTD and powdered beverages (Susu Jahe, Kopi Jahe), energy and vitamin supplements (KukuBima Ener-G! C1000, Sido Muncul C-1000), and a B2B ingredient supply stream selling standardized herbal extracts to industrial buyers. Distribution is multi-channel through subsidiary PT Muncul Mekar, sub-distributor PT Atri Distribusindo, traditional retail, modern trade, pharmacies, the sidomunculstore.com e-commerce platform, and international presence via Muncul Nigeria Limited. Raw materials are sourced directly from local Indonesian farmers under sustainable-practice agreements. Financial signals include an Rp 540 billion dividend distribution in May 2024 and a concluded partnership with Affinity Equity Partners in April 2024, both indicating strong cash generation and a stable capital-return posture.

Name

Sido Muncul

Legal name

PT Industri Jamu Dan Farmasi Sido Muncul Tbk

Website

https://sidomuncul.com

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Herbal Medicine & Pharmaceuticals

NAICS

Medicinal and Botanical Manufacturing (325411), Coffee and Tea Manufacturing (311920)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

Keywords

• Herbal medicine products
• Pharmaceutical manufacturing
• Traditional herbal remedies
• Herbal supplements
• Ready-to-drink beverages

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Herbal Medicine and Traditional Remedies: Production and sale of standardized herbal medicines including Tolak Angin and Sari Kunyit soft capsules for treating common ailments and supporting body immunity.
2. Beverages (RTD and Powdered): Ready-to-drink and powdered beverage products including Susu Jahe (ginger milk), Kopi Jahe (ginger coffee), and energy drinks such as KukuBima Ener-G! C1000.
3. Vitamins and Supplements: Vitamin C supplements (C-1000, C-1000 with Vitamin E and B complex), Vitamin E supplements, and various health supplements in capsule and softgel forms.
4. Nutraceuticals and Cosmetics: Extracted herbal ingredients and standardized extracts sold for use in food, nutraceutical, and cosmetic applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PT Industri Jamu Dan Farmasi Sido Muncul Tbk manufactures and sells standardized herbal medicines, traditional jamu, ready-to-drink and powdered beverages, vitamin supplements, and nutraceutical ingredients. The company's flagship product Tolak Angin, a standardized herbal formulation for masuk angin (common cold), has been sold since 1930. The company operates eight manufacturing facilities in Indonesia with a combined production capacity of 100 million sachets per month, distributing its products through retail, pharmacy, e-commerce, and industrial B2B channels.

Product overview

PT Industri Jamu Dan Farmasi Sido Muncul Tbk is Indonesia's leading herbal medicine company, offering a diversified portfolio of herbal beverages, traditional jamu, energy drinks, vitamin supplements, and modern herbal medicines. The product portfolio includes Tolak Angin (herbal drink for masuk angin), KukuBima Ener-G! C1000 (energy drink), Susu Jahe and Kopi Jahe (ginger-based beverages), vitamin supplements like Sido Muncul C-1000, and Sari Kunyit Soft Capsule (turmeric supplement). The company operates eight manufacturing facilities producing herbal extracts, traditional jamu, powdered drinks, ready-to-drink beverages, supplements, and pharmaceutical products with a combined capacity of 100 million sachets per month.

Differentiator

Problem solved

Functional benefit

Brands

• Tolak Angin: Standardized herbal beverage for masuk angin (common cold), formulated in 1930 with ingredients including ginger, mint leaves, fennel, wood oil, clove leaves, and honey.
• KukuBima Ener-G!
• Susu Jahe Sido Muncul
• Kopi Jahe
• Sido Muncul C-1000
• Sari Kunyit Soft Capsule

Products and services

• Tolak Angin Standardized herbal drink for masuk angin (common cold) formulated in 1930, containing ginger, mint leaves, fennel, kayu ules, clove leaves, and honey. Clinically proven through pre-clinical trials to boost immune system and safe for long-term consumption. Sold to Indonesian consumers through retail, pharmacy, and e-commerce channels.
• KukuBima Ener-G! C1000 Energy drink containing 1000mg Vitamin C, ginseng, royal jelly, and Vitamin B complex, designed for stamina enhancement and immune support. Targeted at Indonesian consumers needing energy supplementation.
• Susu Jahe Sido Muncul Ginger milk beverage combining creamy milk, palm sugar, and roasted ginger, providing warmth and immune support. Available in vanilla and Swiss chocolate flavors. Sold to Indonesian consumers through retail and e-commerce channels.
• Kopi Jahe Sido Muncul Coffee and ginger beverage combining robusta coffee, arabica coffee, creamy milk, and roasted ginger for warmth and energy. Targeted at Indonesian consumers seeking a flavored functional coffee drink.
• Sido Muncul C-1000 Vitamin supplement combining 1000mg Vitamin C, Vitamin E, Vitamin B complex, and honey for immune system enhancement. Available in lemon and sweet orange flavors. Sold to Indonesian consumers through retail, pharmacy, and e-commerce channels.
• Sari Kunyit Soft Capsule Standardized turmeric extract in soft capsule form for stomach health maintenance, relieving stomach discomfort, and boosting immunity. Sold to Indonesian consumers through retail, pharmacy, and e-commerce channels.

Quantifiable outcome

• Pre-clinical trials prove Tolak Angin enhances body immunity and is safe for long-term consumption

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PT Atri DistribusindocoreChannel Partner/ Reseller/ Distributor · 24 April 2024PT Muncul Mekar, a subsidiary of PT Industri Jamu Dan Farmasi Sido Muncul Tbk, signed a sub-distributor agreement with PT Atri Distribusindo on April 24, 2024 for distribution of products.
• Local Indonesian Farmers (Petani Lokal)coreStrategic or Co-development PartnerSido Muncul collaborates with local farmers to supply raw materials for herbal ingredient production, working with good, fair, and sustainable practices throughout the supply chain.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PT Kimia Farma Tbk: State-linked Indonesian pharmaceutical manufacturer and distributor with herbal medicine lines alongside prescription and OTC products; competes in the herbal supplements and modern pharmacy distribution channels where Sido Muncul sells.
• PT Mayora Indah Tbk: Large Indonesian CPG manufacturer (food and beverages) including health-adjacent beverage categories; competes with Sido Muncul's Susu Jahe, Kopi Jahe, and energy drink portfolios through overlapping retail channels.
• PT Indofarma Tbk: Indonesian state-owned pharmaceutical manufacturer producing herbal, generic, and branded medicines; shares Sido Muncul's positioning in BPOM-regulated herbal products and Indonesian distribution.
• PT Kalbe Farma Tbk: Indonesia's largest pharmaceutical and consumer health company with broad portfolio across prescription drugs, supplements, and nutrition; competes with Sido Muncul in herbal supplements and functional beverages while also serving as a benchmark Indonesian healthcare platform.
• PT Tempo Scan Pacific Tbk: Indonesian pharmaceutical and consumer healthcare company with herbal, supplement, and personal care products; competes with Sido Muncul across Indonesia's modern retail and pharmacy channels.
• Dexa Medica: Indonesian pharmaceutical group spanning ethical, OTC, and consumer health including herbal brands; comparable to Sido Muncul in herbal supplement manufacturing and Indonesian retail pharmacy distribution.
• Unilever Indonesia: Multinational CPG leader with significant Indonesia presence in beverages (including health-adjacent drinks) and personal care; competes for the same Indonesian modern trade shelf space as Sido Muncul's functional beverages and supplements.

Direct peers

• PT Industri Jamu dan Farmasi HPAI (HPAI Indonesia): Indonesian herbal medicine and wellness company using MLM-style distribution; directly competes with Sido Muncul in jamu, herbal supplements, and traditional remedies targeting similar consumer health use cases.
• PT Mustika Ratu Tbk: Indonesian herbal cosmetics and traditional jamu producer; comparable to Sido Muncul in herbal extraction capabilities and brand heritage, though more weighted toward personal care and beauty from botanical ingredients.
• Deltomed Laboratories: Indonesian herbal medicine manufacturer (Antangin, Diapet) with overlapping jamu product portfolio targeting masuk angin, digestive, and immunity use cases; directly competes with Sido Muncul's Tolak Angin on Indonesian modern trade and pharmacy shelves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sidomuncul_Corp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sido Muncul