CoachDiversity

What CoachDiversity does

CoachDiversity, operating under its legal name Institute for Coaching Innovation (ICI) and also marketed as Coaching Innovation Institute, is a private U.S.-based training and certification institute founded in 2015 and headquartered in the Washington, D.C. metro area (Haymarket, VA; phone area code 202). The company specializes in integrating diversity, equity, inclusion, and belonging (DEIB) principles with traditional coaching methodology, combining cross-cultural competence and systemic thinking frameworks. ICI serves corporations, nonprofits, federal and state government agencies, educational institutions, and individual leaders, with a reported reach across 13 countries, 20 industry sectors, and 29 ethnic groups, and claims to have trained 5,400+ leaders globally.

ICI's product portfolio is organized into three commercial pillars delivered through the ICI Connect online learning platform: On-Demand Courses (self-paced digital DEI leadership training, annual subscription), Coach Training (Level 1, Level 2, and the flagship Executive Certification in Diversity Coaching [ECDC] delivered in partnership with Howard University School of Business), and Organization Training (custom enterprise engagements including one-on-one executive coaching). A foundational "Be the Change" program sits beneath the certification pathway. The proprietary "Coaching Innovation Approach" is the unifying IP: a structured methodology that integrates coaching skills with DEIB frameworks for everyday leadership application.

The business model combines multi-tier certification tuition (one-time / multi-year contracts), annual on-demand course subscriptions, custom-priced enterprise training engagements, and individual executive coaching services. Go-to-market is split across enterprise field sales targeting corporations, government, and nonprofits; cohort-based event-driven virtual and in-person training; and a community-led referral loop generated by a network of 5,400+ certified coaches. Named customers include NY Times, Comcast, Turner, Sony, National Guard, USDA, US Department of Housing and Urban Development, Maryville University, Georgia Tech, The Annie E. Casey Foundation, Groupon, BCPS (Baltimore County Public Schools), Tennessee Hospital Association, GP Strategies, Jägermeister, and Omnicom. Leadership includes President Towanna Burrous. No funding rounds, M&A activity, or AI/ML capabilities are disclosed.

Name

CoachDiversity

Legal name

Institute for Coaching Innovation

Website

https://coachdiversity.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Institute for Coaching Innovation (CoachDiversity) is a private U.S. training institute that develops and certifies DEI-focused coaching methodology through cohort programs, on-demand courses, and enterprise engagements for corporations, government agencies, nonprofits, and educational institutions across 13 countries.

Ownership category

akta.pro rank

Product category

Executive Coaching and DEI Leadership Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Performance & Accountability Coaching (EDABANAD)

Keywords

• Executive coaching certification
• Diversity inclusion training
• Leadership development programs
• Dei coaching programs
• Organizational training services

Headquarters

HQ city

Haymarket

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Certification Programs: Revenue from certification programs including the Executive Certification in Diversity Coaching (ECDC) and Level 1/Level 2 coaching certification. Programs are offered at tiered pricing with options for individual and organizational enrollment.
2. Organization Training Services: Custom training engagements for corporations, nonprofits, and government agencies focused on building inclusive leadership cultures and DEI capability.
3. On-Demand Courses: Self-paced digital courses providing accessible DEI leadership training for individual learners and organizations seeking scalable solutions.
4. Executive Coaching: One-on-one coaching services for senior executives and leaders seeking personalized development in inclusive leadership and cross-cultural competency.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CoachDiversity (Institute for Coaching Innovation) is a DEIB-focused coaching and leadership development training institute that sells professional coaching certification programs (Executive Certification in Diversity Coaching, Level 1, Level 2, Be the Change), self-paced on-demand courses, and customized organizational training engagements. Offerings are delivered virtually or in-person and are anchored by a proprietary methodology that integrates coaching skills with diversity, equity, inclusion, and belonging frameworks, with flagship certification delivered in partnership with Howard University School of Business.

Product overview

The Institute for Coaching Innovation (CoachDiversity) offers a unified portfolio of coaching and leadership development products organized into three main pillars: On-Demand Courses for self-paced learning, Coach Training for certification programs, and Organization Training for enterprise clients. The company pioneered the integration of coaching and diversity, offering programs including the Executive Certification in Diversity Coaching (ECDC) in partnership with Howard University School of Business, Level 1 Training for foundational coaching skills, and the Be the Change foundational program. All offerings are delivered through the ICI Connect platform and emphasize practical tools for navigating workplace differences and fostering inclusive leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Executive Certification in Diversity Coaching (ECDC): Executive certification program in diversity coaching offered in partnership with Howard University School of Business
• Be the Change
• Level 1 Training

Products and services

• On-Demand Courses Expert-led, self-paced digital courses designed to enhance leadership skills and workplace effectiveness in diversity, equity, and inclusion, offered to individual professional development seekers and organizations seeking scalable solutions.
• Coach Training Certification (Level 1 and Level 2) Structured progression pathway from foundational coaching skills to advanced diversity coaching practice, including real-life practicums and cross-cultural navigation training, preparing individuals to coach across differences.
• Organization Training Corporate training services including Executive Coaching, designed to cultivate a culture of innovation, collaboration, and inclusive leadership for corporations, nonprofits, and government organizations.
• Executive Certification in Diversity Coaching (ECDC) A program conducted in partnership with Howard University School of Business that prepares leaders to coach across differences with a focus on diversity, equity, and inclusion, combining academic rigor with practical coaching methodology.
• Be the Change Program Foundational training program in coaching and diversity that introduces coaching approaches for social change, enabling participants to begin practicing coaching others for personal and organizational transformation.

Quantifiable outcome

• Improved employee engagement and performance
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Howard University School of BusinesscoreStrategic or Co-development PartnerFlagship partnership delivering the Executive Certification in Diversity Coaching (ECDC) program. Howard University provides academic credibility, rigorous curriculum review, and access to its business school alumni network. ICI provides the proprietary coaching methodology and training delivery expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is a digital executive coaching and leadership development platform serving enterprises and individual leaders. It overlaps with ICI's executive coaching and on-demand learning offerings with a tech-enabled delivery model.
• Linkage (a Korn Ferry company): Linkage specializes in leadership development with a strong DEI and inclusion practice, running conferences, training, and certification programs. It is one of the closest direct competitors to ICI's DEI-focused leadership training and certification portfolio.
• Center for Creative Leadership (CCL): CCL is a leading global provider of leadership development and executive coaching programs. It directly overlaps with ICI's executive coaching and leadership certification offerings and serves similar corporate and government buyers.

Broad incumbents

• DDI (Development Dimensions International): DDI is a long-established leadership development and executive coaching firm serving large enterprises globally. It overlaps with ICI's organization training and certification programs but addresses a broader set of leadership competencies beyond DEI.
• Harvard Business Publishing Corporate Learning:
• Korn Ferry: Korn Ferry is a global organizational consulting firm with significant executive coaching, leadership development, and DEI advisory practices. It competes with ICI on enterprise DEI engagements but as part of a much broader talent management portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coachinginnovation
• Instagraminstagram.com/coachdiversity
• Xx.com/CoachDiversity
• Facebookfacebook.com/coachdiversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachDiversity