Fairway Green

What Fairway Green does

Fairway Green is a privately held lawn and shrub care service company founded in 1989, organized under Green Group Holdings LLC, that delivers residential and commercial turf management programs across two North Carolina metropolitan markets — Raleigh (120 Rupert Road, Raleigh, NC 27603) and Charlotte (3923 Morris Field Drive, Charlotte, NC 28208). The company employs between 11 and 50 people and serves homeowners, as well as commercial properties such as pastures and athletic fields, through a direct-to-customer sales motion with no third-party resellers.

The service portfolio is built around two structures: à la carte treatments (lawn fertilization, weed control, disease control, tree and shrub care, lawn pest control, mosquito control, lawn seeding, core aeration, soil sample testing, and plant growth regulators) and tiered recurring maintenance plans (Premium, Estate, Estate Plus) customized for cool-season grasses (fescue) and warm-season grasses (Bermuda, zoysia, centipede), with a parallel organic program for both. Recurring subscription revenue is generated through multi-year contracts encompassing 6 to 7 scheduled applications per year. Proprietary technical components include the Southern Perfection grass seed blend, marketed for brown spot fungus resistance, and a long-chain slow-release fertilizer formulation designed to feed turf through summer stress without burning or disease promotion. All technicians are licensed through the North Carolina Department of Agriculture, exceeding the state's minimum requirement of one licensed applicator per company.

Pricing is quote-based, varies by property size and grass type, and the company offers a 25 percent discount on first application as a customer acquisition tool. Marketing is driven by website quote requests, regional phone lines, a Refer a Friend program, and earned-media industry recognition, including multiple Top 100 / Top 10 rankings in the Green Industry and an Environmental Community Service Award from the Professional Lawn Care Association of America. President Sam Lang received the PLCAA Person of the Year award in 2004.

Name

Fairway Green

Legal name

Green Group Holdings LLC

Website

https://fairwaygreen.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairway Green is a privately held lawn and shrub care service company founded in 1989 that delivers recurring residential and commercial turf maintenance programs across the Raleigh and Charlotte, North Carolina markets via licensed technicians and tiered subscription plans.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)

Keywords

• Lawn care services
• Turf management
• Weed control
• Lawn fertilization
• Tree shrub care

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lawn Care Maintenance Plans: Recurring subscription-based lawn care services delivered through scheduled maintenance programs (6-7 applications per year) covering fertilization, weed control, disease control, and other treatments. Services are customized based on grass type (cool-season or warm-season) and property size.
2. À la carte Lawn Services: Individual services offered separately including mosquito control, seeding, core aeration, soil sample testing, and plant growth regulators

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fairway Green delivers scheduled residential and commercial lawn and shrub care services across the Raleigh and Charlotte metropolitan areas of North Carolina. Offerings include fertilization, weed control, disease control, pest and mosquito control, core aeration, seeding, soil sample testing, plant growth regulators, and tiered maintenance plans (Premium, Estate, Estate Plus) for cool-season and warm-season grasses. Services are performed by North Carolina Department of Agriculture-licensed technicians using EPA-approved products and proprietary inputs such as Southern Perfection grass seed.

Product overview

Fairway Green is a lawn care service company offering a comprehensive suite of residential and commercial services across North Carolina (Raleigh and Charlotte areas). The company provides both individual treatment services and tiered maintenance plans. Individual services include lawn fertilization, weed control, disease control, tree & shrub care, lawn pest control, mosquito control, lawn seeding, core aeration, soil sample testing, and plant growth regulators. Commercial offerings include pasture care and athletic field/turf care. The maintenance plan portfolio consists of four main programs: Fescue/Cool-Season Lawn Maintenance Plans, Bermuda/Zoysia/Centipede/Warm-Season Lawn Maintenance Plans, Organic Lawn Maintenance Plans, and Tree & Shrub Maintenance Plan. Each maintenance plan is offered in tiered levels (Premium, Estate, Estate Plus) with varying levels of service coverage. The company has been serving North Carolina since 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Fertilization
• Weed Control
• Disease Control
• Tree & Shrub Care
• Lawn Pest Control
• Mosquito Control
• Lawn Seeding
• Core Aeration
• Soil Sample Testing
• Plant Growth Regulators
• Pasture Care
• Athletic Field and Turf Care
• Fescue/Cool-Season Lawn Maintenance Plans
• Bermuda/Zoysia/Centipede/Warm-Season Lawn Maintenance Plans
• Organic Cool & Warm-Season Lawn Maintenance Plans
• Tree & Shrub Maintenance Plan

Quantifiable outcome

• Brown spot fungus resistance - fungus stopped at property boundary when neighboring lawn had severe outbreak
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SavATree / Bartlett Tree Experts: Provider of tree, shrub, and lawn care services for residential and commercial customers. Overlaps with Fairway Green's Tree & Shrub Maintenance Plan and broader plant health care service line.
• Weed Man: Franchise-based lawn care provider delivering fertilization, weed control, and pest management programs to residential customers. Closely comparable to Fairway Green's recurring, multi-application service model and grass-type-specific program structure.
• Lawn Doctor: National lawn care franchise offering customized fertilization, weed, and pest control programs for residential customers. Matches Fairway Green's tiered, recurring service plans and locally-delivered lawn health programs.
• Spring-Green Lawn Care: U.S. lawn care franchise providing fertilization, weed control, and pest management programs to homeowners. Directly comparable subscription-style treatment programs and grass-type-specific offerings.
• NaturaLawn of America: Franchise-based lawn care company emphasizing organic and environmentally responsible lawn treatments. Closely comparable to Fairway Green's Organic Cool & Warm-Season Lawn Maintenance Plans and natural turf programs.

Regional players

• Cardinal Lawns: Ohio-based residential lawn care provider offering recurring fertilization and weed control programs. Comparable service model, though operating in a different regional geography than Fairway Green's Carolinas footprint.
• Russo's Lawn & Landscape: Regional lawn care and landscape services provider with comparable fertilization and maintenance programs. Useful as a regional benchmark for unit economics and route density in lawn care service delivery.

Broad incumbents

• TruGreen: Largest U.S. lawn care service company offering fertilization, weed control, and tree & shrub programs nationwide. Directly overlaps Fairway Green's core residential lawn care offering but operates at vastly greater scale and geographic breadth, serving as the primary broad incumbent benchmark.

Others

• GreenPal: Marketplace platform connecting homeowners with local lawn care providers. Adjacent ecosystem participant that could either compete with or supply leads to traditional service operators like Fairway Green.

Emerging players

• Sunday Lawn Care: Direct-to-consumer lawn care company selling customized fertilizer products shipped to homeowners. Represents the emerging digital-native, subscription-based model competing for the same residential lawn care wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FairwayGreen
• LinkedInlinkedin.com/company/fairway-green-lawn-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairway Green