Hospital Baía Sul

What Hospital Baía Sul does

Hospital Baía Sul is a private, for-profit acute care hospital in Florianópolis, Santa Catarina, Brazil, founded in 2005 as a day hospital (Baía Sul Dia) and expanded to high-complexity care in 2011. The institution operates 89 inpatient beds, 15 ICU beds, and 9 surgical rooms, delivering a 24-hour emergency department, surgical services, outpatient consultations across 20+ specialties (Centro Médico), and diagnostic imaging via its integrated Clínica Imagem partnership. It is part of the HUB Florianópolis ecosystem alongside Clínica Imagem, Clínica e Maternidade Santa Helena, and Imperial Hospital de Caridade, all operating under the Hospital Care holding company based in Campinas-SP since 2018.

Name

Hospital Baía Sul

Legal name

Hospital Baía Sul

Website

https://hospitalbaiasul.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Specialty (except Psychiatric and Substance Abuse) Hospitals (6223)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

Keywords

• Hospital healthcare services
• Emergency medical care
• Robotic surgery
• Bone marrow transplant
• Outpatient clinic services

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hospital Services Revenue: Revenue generated from inpatient and outpatient medical services, surgical procedures, emergency care, and specialized treatments. Services are billed through health insurance plans (convênios) and private patients (particular). Includes revenue from diagnostic imaging services through integrated Clínica Imagem.
2. Health Check-up Programs: Comprehensive health assessment programs conducted in a single day, including multiple specialist consultations, laboratory tests, imaging exams, and cardiac evaluations. Offered as premium preventive healthcare packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hospital Baía Sul is a private hospital located in Florianópolis, Santa Catarina, Brazil, providing 24/7 emergency care, inpatient hospitalization, outpatient consultations, and high-complexity medical procedures. The hospital operates specialized centers in robotic surgery (using the Versius system), bone marrow transplantation, hemodynamics and interventional radiology, fetal surgery, and preventive health check-ups, supported by integrated ICU, NICU, and diagnostic imaging units.

Product overview

Hospital Baía Sul is a comprehensive healthcare services provider in Florianópolis, Brazil, offering a full spectrum of medical care. The hospital operates on a multi-service platform model including emergency services (Pronto Atendimento 24h), surgical services (with 9 operating rooms and robotic surgery capabilities), specialized centers (Bone Marrow Transplant Center, Hemodynamics Center), outpatient care (Centro Médico), and preventive health programs (Check-up). The institution is part of the Hospital Care holding company and integrates with related facilities including Clínica Imagem and Clínica Santa Helena.

Differentiator

Problem solved

Functional benefit

Brands

• Cirurgia Robótica: Robotic surgery using the Versius robot system for minimally invasive procedures including bariatric surgery, prostatectomy, and cholecystectomy.
• Núcleo de Hemodinâmica
• Centro de Transplante de Medula Óssea
• Check-up Baía Sul Hospital
• Baía Sul Centro Médico

Products and services

• Pronto Atendimento 24h (24-hour Emergency Care) 24-hour emergency department providing clinical and pediatric emergency care for patients in Florianópolis and surrounding areas.
• Cirurgia Robótica (Robotic Surgery) Robotic surgery service using the Versius robotic platform to perform minimally invasive procedures for adult and pediatric patients across multiple specialties.
• Núcleo de Hemodinâmica (Hemodynamics and Interventional Radiology Center) Specialized center performing diagnostic and therapeutic hemodynamic procedures, including interventional cardiology and endovascular treatments, for patients with cardiovascular conditions.
• Centro de Transplante de Medula Óssea (Bone Marrow Transplant Center) Reference center for autologous, related, and unrelated-donor bone marrow transplantation (TCTH) for adult and pediatric oncology and hematology patients from the public and supplementary health systems.
• Cirurgia Intrauterina (Fetal Surgery) Intrauterine surgical service for selected fetal congenital conditions, performed by a multidisciplinary team inside the hospital's surgical center.
• Centro Médico Baía Sul (Outpatient Medical Center) Outpatient clinic providing specialist consultations across multiple medical specialties, serving patients seeking scheduled outpatient care.
• Check-up Hospital Baía Sul (Preventive Health Check-up) Preventive check-up program that consolidates laboratory exams, imaging, and specialist consultations into a single-day assessment tailored by patient profile, designed for executives and adult patients.

Quantifiable outcome

• Faster recovery with less pain and shorter hospital stay after robotic surgery
• +2 more outcomes

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Coris Medicina VascularmajorStrategic or Co-development Partner · 1 January 2021Coris Medicina Vascular, clinic for endovascular disease treatment in Florianopolis, integrated with Hospital Baía Sul and Clínica Imagem as part of Hospital Care group. R$8+ million investment planned over 4 years. Adds specialized vascular care expertise to the network.
• Clínica ImagemcoreStrategic or Co-development Partner · 1 January 2017Integration of administrative processes between Baía Sul Hospital and Clínica Imagem since 2017. Clínica Imagem provides diagnostic imaging services (radiology, tomography, MRI, etc.) integrated with hospital services. Located at main hospital and Unidade Norte on SC-401.
• Imperial Hospital de CaridadecoreStrategic or Co-development PartnerBoth institutions are part of HUB Florianópolis and Grupo Baía Sul. Collaborative relationship for integrated healthcare services in Florianopolis. Joint community program 'Construindo Caminhos de Cuidado'. Exploring shared management partnership.
• Clínica e Maternidade Santa HelenacoreStrategic or Co-development PartnerPart of HUB Florianópolis integration alongside Hospital Baía Sul and Clínica Imagem, uniting technology and tradition between institutions.
• Bairro Educador / Prefeitura Municipal de FlorianópolisminorStrategic or Co-development PartnerCommunity collaboration for 'Construindo Caminhos de Cuidado' professional training program. Participants receive vocational training conducted by Grupo Baía Sul leaders to enter qualified workforce.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hospital Pequeno Príncipe: Curitiba-based pediatric specialty hospital with research institute and high-complexity care. Comparable as a southern Brazilian specialty hospital with research/teaching integration and similar teaching institute model (Instituto de Ensino e Pesquisa Baía Sul).

Direct peers

• Hospital 9 de Julho: São Paulo private hospital offering comprehensive high-complexity care including robotic surgery and specialty centers. Comparable as a Brazilian private hospital with similar comprehensive specialty positioning.
• Hospital Mater Dei: Belo Horizonte-based private hospital network with high-complexity services including robotic surgery, oncology, and transplant programs. Comparable as a Brazilian private hospital with similar service breadth and specialty positioning.
• Hospital Moinhos de Vento: Private hospital in Porto Alegre, RS, with similar mid-sized bed count, high-complexity services, JCI accreditation, and regional referral role. Directly comparable as a southern Brazilian private reference hospital with teaching and research integration.
• Hospital Santa Catarina: São Paulo private hospital offering comprehensive care across multiple specialties including high-complexity procedures. Comparable as a Brazilian private hospital with similar comprehensive service profile and convênio-driven revenue model.
• Hospital Alemão Oswaldo Cruz: São Paulo private hospital with international accreditation, high-complexity specialties, and integrated teaching/research programs. Comparable as a Brazilian private hospital with similar comprehensive specialty services and academic integration.

Regional players

• Hospital Dona Helena: Private hospital in Joinville, Santa Catarina, with similar regional positioning in the same state. Directly comparable as a competing private hospital in the same geographic market for specialty referrals and convênio patients.

Broad incumbents

• Hospital Israelita Albert Einstein: Largest Brazilian private hospital based in São Paulo, offering comprehensive care including robotic surgery, transplant programs, and high-complexity specialties with JCI accreditation. Comparable reference benchmark for Brazilian premium private healthcare positioning and quality certifications.
• Hospital Sírio-Libanês: Major São Paulo-based private reference hospital with internationally recognized specialty programs, research institute, and high-complexity care. Comparable as a high-complexity, internationally accredited private hospital.
• Rede D'Or São Luiz: Largest private hospital network in Brazil with national footprint, integrated diagnostics, and high-complexity services. Comparable as a Brazilian private hospital operator with integrated network model across multiple geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLXTAQm1Pu4_b_x1OwtOgaA
• Facebookfacebook.com/HospitalBaiaSul
• LinkedInlinkedin.com/company/hospital-ba%C3%ADa-sul/?originalSubdomain=br
• Instagraminstagram.com/HospitalBaiaSul

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital Baía Sul