Selekthuis Bouw

What Selekthuis Bouw does

Selekthuis Bouw (trading as SelektHuis) is a privately held Dutch custom home builder founded in 1979 and headquartered in Rijssen, the Netherlands. The company designs, produces, and constructs single-family detached homes for individual retail buyers across the Netherlands, serving families, seniors seeking aging-in-place properties, and multi-generational households through specialized housing types (Gezinswoning, Seniorenwoning, Mantelzorgwoning, Kangoeroewoning, Meergeneratiewoning, Levensloopbestendige Woning) as well as recreational homes. SelektHuis has delivered more than 10,000 homes over 45+ years and currently employs approximately 260 people across six physical branches.

The company's core technology is a hybrid construction method that combines prefabricated components manufactured in SelektHuis's own production halls with traditional on-site building techniques, intended to shorten build times while preserving design flexibility and full layout freedom (indelingsvrijheid). A standardized portfolio of 24+ inspiration models (e.g., WinWin, Matterhorn, Eiger, Monte Viso) and 11 architectural styles (Cottage, Boerderij, Modern, Klassiek, etc.) is offered across five pricing tiers ranging from €324,900 (WinWin Woning) to €800k+. Customers choose between three finish levels: Casco (shell), Sleutelklaar (turnkey), or Energieneutraal (energy-neutral). A digital customer portal (MijnSelektHuis) supports project tracking.

SelektHuis operates a sales-led, direct-to-consumer model via its six branch showrooms, free in-person consultations, open-house events, and content marketing through the SelektLeven magazine and social channels. Revenue is generated one-time per project under fixed-price contracts with price guarantees. The company is family-owned with no disclosed external investors, subsidiaries, or M&A activity, and has a co-marketing partnership with Rabobank on financing-focused webinars.

Name

Selekthuis Bouw

Legal name

SelektHuis

Website

https://selekthuis.nl

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Selekthuis Bouw (SelektHuis) is a Dutch privately held custom home builder founded in 1979, delivering 10,000+ single-family homes via six branches nationwide using hybrid prefab and traditional construction, serving families, seniors, and multi-generational households.

Ownership category

akta.pro rank

Product category

Custom Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611), Prefabricated Wood Building Manufacturing (321992)

SIC

General Bldg Contractors - Residential Bldgs (1520), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Custom home construction
• Prefab residential building
• Family house builder
• Turnkey home construction
• Senior-friendly housing

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Home Construction: SelektHuis generates revenue through one-time custom home construction projects. The company builds complete homes from design to delivery, offering various completion levels (casco, turnkey, energy-neutral). Revenue is generated per project with fixed contract prices and price guarantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SelektHuis designs and builds custom single-family homes in the Netherlands through a hybrid prefab-traditional construction method using prefabricated components from its own production halls combined with traditional building techniques. The company offers a 5-step building process covering plot selection, architectural style, model selection, layout/options, and finish level (Casco shell, Sleutelklaar turnkey, or Energieneutraal), with full layout freedom, fixed price guarantees, and dedicated in-house project management.

Product overview

SelektHuis is a custom home builder offering a comprehensive portfolio of residential construction services across the Netherlands. The company provides over 10,000 completed homes and operates through six branches nationwide. Their core offering includes custom-built single-family homes, with specialized housing types such as family homes (Gezinswoning), life-proof homes (Levensloopbestendige Woning), senior residences, caregiver homes (Mantelzorgwoning), vacation homes (Recreatiewoning), multi-generational homes (Meergeneratiewoning), and kangoeroe dwellings. The product lineup is organized around architectural styles (boerderij, moderne, klassieke, eigentijdse, etc.) and pre-designed inspiration models (Arosa, Bernina, Eiger, Matterhorn, Monte Viso, etc.), with the WinWin model serving as an accessible entry point from €324,900. Customers choose finish levels ranging from shell construction (Casco) to turnkey delivery (Sleutelklaar), with energy-neutral options available. The company combines traditional construction with prefab elements from their own facilities, offering full layout freedom and fixed price guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• WinWin Woning An entry-level model home offering excellent value starting from €324,900, with extensive customization options for layout and finishings, serving as SelektHuis' accessible starting point for custom home construction.
• Gezinswoning Single-family home designed for families with specific living needs, customizable to fit each family member's preferences, including flexible layouts, multiple bedrooms, living kitchens, and gardens.
• Levensloopbestendige Woning Future-proof home with bedroom and bathroom on the ground floor, with preparations for additional accessibility features to support aging in place across later life stages.
• Seniorenwoning Single-story living solution with bedroom and bathroom on the ground floor, designed for comfortable aging in place with low-maintenance features.
• Mantelzorgwoning Caregiving residence suitable for dual occupancy, enabling family members to live independently while providing care support.
• Recreatiewoning Vacation home built in designated recreation areas, serving as a second home for relaxation during holidays and leisure time.
• Kangoeroewoning Two independent dwellings connected under one roof with separate entrances, enabling multiple families (typically relatives) to live independently while sharing a property.
• Meergeneratiewoning Multi-generational home combining two self-contained residences under one roof, facilitating independent living with care support, also referred to as a kangoeroe or mantelzorgwoning.
• Casco Bouwen (Shell Construction) Shell construction option where the buyer completes interior finishing themselves, offering maximum customization at lower initial cost.
• Sleutelklaar Bouwen (Turnkey Construction) Turnkey construction service where the home is fully finished and ready for occupancy upon handover.
• Energieneutraal Bouwen (Energy-Neutral Construction) Energy-neutral construction option producing zero net energy consumption, part of SelektHuis' sustainability-focused building approach.
• Bouwstijlen (Architectural Styles) Architectural style offerings including Cottage, Boerderijwoning (farmhouse), Moderne, Eigentijdse, Klassieke, Herenhuis, Landhuis, Schuurwoning, Landelijke, Notariswoning, and Jaren '30 (1930s style) for custom home selection.

Quantifiable outcome

• More than 10,000 completed homes delivered to satisfied customers
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RabobankcoreStrategic or Co-development PartnerSelektHuis partnered with Rabobank on webinars about building and financing new homes. The collaboration includes co-branded content helping customers understand both the construction and financial aspects of building a custom home. A recorded webinar is available for customers to watch on demand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Jan Snel (Daiwa House Modular Europe): Dutch modular/prefab building specialist producing factory-built homes and units; an emerging player whose industrialized model could pressure SelektHuis's hybrid prefab-custom positioning.

Others

• Bouwend Nederland: Dutch construction industry association representing builders and contractors; an ecosystem/adjacent organization that influences policy, labor standards, and procurement rules affecting SelektHuis.

Broad incumbents

• Dura Vermeer: Large Dutch construction company active across residential, commercial and infrastructure, including single-family home development—a broad incumbent whose residential arm competes with SelektHuis.
• BAM Wonen: Royal BAM Group's Dutch residential division, building homes and apartments at scale nationally; competes with SelektHuis in the single-family segment but as part of a much broader construction portfolio.
• Heijmans: Major Dutch construction and real estate company with significant residential development activity, offering a more diversified portfolio but directly overlapping in new-build single-family homes.
• Ballast Nedam: Large Dutch construction and development firm active in residential, non-residential, and infrastructure—an incumbent that competes with SelektHuis at the high-end residential and area-development level.

Direct peers

• Hendriks Bouw: Dutch custom-home builder offering design-build services for single-family homes with a similar personalized, full-service approach to SelektHuis, operating in the same mid-market custom segment.
• Plegt-Vos: Dutch residential and utility builder focusing on new-build homes and renovation in the eastern Netherlands—an explicit regional and segment peer to SelektHuis's mid-market custom offering.
• Trebbe: Netherlands-based residential developer and builder of single-family homes and apartments, with comparable mid-market product offerings and regional branches.
• Van Wijnen: Dutch residential and utility builder delivering single-family homes and area developments; comparable in product (new-build homes) and Dutch market focus, though larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCknju-zRV67p-DdH0mo0sHQ
• Facebookfacebook.com/SelektHuis
• LinkedInlinkedin.com/company/selekthuis
• Instagraminstagram.com/selekthuis.nl
• Pinterestnl.pinterest.com/SelektHuis
• Xx.com/selekthuis_bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selekthuis Bouw