FinalytiQ

What FinalytiQ does

FinalytiQ Limited is a UK-based, founder-led evidence-based financial research consultancy founded in 2013 by Abraham Okusanya. The company provides benchmarking, due-diligence, and consulting services to three core B2B segments: financial advisers and planners, investment platform providers, and asset managers. Its proprietary methodologies underpin three rating systems — the FinalytiQ Financial Performance Rating (platform profitability, yield on assets, P&L reserves), the FinalytiQ Multi-Asset Ratings (cost, volatility, performance), and the FinalytiQ Financial Stability Rating (SIPP provider viability). The product portfolio comprises annual paid research reports (Advised Platform Reports, Multi-Asset Fund Reports, SIPP Financial Stability Guides, and the Pound Cost Ravaging whitepaper), the Timeline Planning web-based retirement income illustration software (used in seven countries), Timeline Portfolios (a UK low-cost turnkey MPS exclusive to financial planning firms), and the related Betafolio flat-fee discretionary MPS venture operating through six platforms.

The business operates a hybrid B2B model combining one-time/perpetual report licensing, tiered professional services/consulting, and recurring MPS economics. Pricing is bifurcated: roughly £200–£500+VAT for small adviser firms (≤10 advisers) versus £2,500–£5,000+VAT for large providers, asset managers, and advisory groups. Distribution is sales-led and content-led — direct e-commerce on the website, a 3,000+-subscriber mailing list, the Adviser Hangout podcast, conference speaking at the FCA/CII/PFS, and Twitter/LinkedIn channels — with no disclosed channel partners or resellers. The company claims influence over £1 billion of adviser client assets and reports that its platform benchmarking covers more than 95% of total AUA in the UK adviser platform market.

The firm is privately held with no external institutional funding, operates from Hoddesdon (headquarters) and Basildon, UK, and runs with a small team of approximately six staff spanning quantitative analysis, investment analysis, operations, and multimedia. Ownership and strategic direction remain concentrated in the founder, with named customer logos including HSBC, Prudential, Aviva, Old Mutual Wealth, Transact, AJ Bell, and Nucleus indicating engagement at both enterprise and long-tail adviser levels. The operating model is consistent with a profitable, founder-controlled niche consultancy that has layered software (Timeline) and discretionary investment products (Timeline Portfolios, Betafolio) on top of its core research franchise.

Name

FinalytiQ

Legal name

FinalytiQ Limited

Website

https://finalytiq.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FinalytiQ is a UK-based, founder-led evidence-based financial research consultancy (founded 2013) that provides benchmarking reports, proprietary ratings, retirement-income software (Timeline Planning), and low-cost model portfolio services (Timeline Portfolios, Betafolio) to financial advisers, platforms, and asset managers across multiple countries.

Ownership category

akta.pro rank

Product category

Financial Research and Investment Benchmarking

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Thematic Research (FSACAGAG)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Due Diligence Advisory (Commercial/Financial/Operational) (BPAHADAE), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Financial research consultancy
• Platform benchmarking
• Retirement income research
• Investment due diligence
• Multi-asset fund analysis

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Research Report Sales: Sale of published research reports including Platform Reports, Multi-Asset Fund Reports, and SIPP Financial Stability Guides. Reports are sold in tiered pricing for advisers vs. providers/asset managers.
2. Consulting Services: Custom research, due-diligence support, and consulting engagements with financial planning firms, platforms, and asset managers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

FinalytiQ provides evidence-based financial research, benchmarking, and consulting services to financial advisers, investment platforms, and asset managers across the UK and select international markets. Its core deliverables include proprietary rating systems for advised platforms, multi-asset funds, and SIPP providers, plus the Timeline web application for retirement income strategy illustration and Timeline Portfolios, a low-cost discretionary model portfolio service for advisers.

Product overview

FinalytiQ is an evidence-based research consultancy that operates as a unified platform combining proprietary research tools, benchmarking services, and software products. The core offering includes Timeline Portfolios (low-cost discretionary MPS for UK financial advisers) and Timeline Planning (retirement income planning software used internationally), alongside a suite of paid research reports including Advised Platform Reports, Multi-Asset Fund Reports, and SIPP Financial Stability Guides. The company also has a related venture called Betafolio, a flat-fee MPS provider. All offerings center on delivering data-driven insights for financial advisers, platforms, and asset managers focused on investment propositions, retirement income, and product benchmarking.

Differentiator

Problem solved

Functional benefit

Brands

• Timeline: Timeline is a web-based online application for illustrating sustainable withdrawal strategies in retirement portfolios. It includes Timeline Planning and Timeline Portfolios services.
• Timelineapp

Products and services

• FinalytiQ Research Consultancy Evidence-based research consultancy providing benchmarking, due-diligence, and consulting services to financial advisers, platforms, and asset managers. The consultancy influences over £1 billion of client assets through its research and due-diligence work.
• Timeline Portfolios UK low-cost, evidence-based, turnkey discretionary model portfolio service (MPS) exclusive to financial planning firms, run by FinalytiQ.
• Timeline Planning Web-based financial planning application for illustrating sustainable withdrawal strategies in retirement portfolios, built on 100+ years of capital markets data and used by financial firms in seven countries including UK, US, Canada, Ireland and Australia.
• Betafolio High-tech, low-cost, flat-fee discretionary model portfolio service (MPS) launched by the FinalytiQ founder, operating through multiple platforms as an alternative to traditional percentage-based MPS offerings.
• Advised Platform Reports Annual comprehensive analyses of the financial performance of advised platforms covering AUA, revenue, pre-tax profits/losses, yield on assets, and profit margins, including FinalytiQ Financial Performance Ratings.
• Multi-Asset Fund Reports Comprehensive studies of UK risk-rated multi-asset fund families analyzing fund families, risk-adjusted performance, costs, and providing FinalytiQ Multi-Asset Ratings.
• SIPP Financial Stability Guides In-depth financial analysis and benchmarking of non-insured bespoke SIPP providers with FinalytiQ Financial Stability Ratings to help advisers assess long-term viability.
• Benchmarking Services Research and benchmarking of investment products, platforms, asset managers, DFMs and SIPP providers based on metrics supporting adviser due-diligence and informing provider competitive positioning.

Quantifiable outcome

• Influences over £1 billion of client assets through research and due-diligence work
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• John Moret (Mr SIPP)minorStrategic or Co-development PartnerCollaboration on SIPP Financial Stability Guide publications. John Moret, known as 'Mr SIPP', co-authored the SIPP Financial Stability Guide to provide in-depth insight into financial performance of non-insured bespoke SIPP providers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Platforum: Research and consulting on UK platform, technology, and adviser market; overlaps on platform research and provider benchmarking.
• Defaqto: UK financial product ratings and due-diligence research provider to advisers and platforms; directly competes with FinalytiQ's benchmarking/rating reports and Advantage ratings.
• Fundscape: UK platform and DFM research and benchmarking; competes head-to-head on platform data, AUA tracking, and benchmarking reports used by advisers.
• NextWealth: UK research and consulting firm focused on advised platform, DFM, and adviser tech markets; comparable on research-led GTM and platform benchmarking.
• Square Mile Investment Consulting: UK fund research and ratings provider for advisers and DFMs; comparable on the rating/benchmarking methodology and adviser audience.
• lang cat: UK platform and advised-income research and consultancy; directly comparable as a research-led advisory firm serving platforms and advisers.

Broad incumbents

• FE fundinfo: Large UK/European fund data, ratings and research provider (formerly Financial Express / Synaptic); broader incumbent covering fund analytics that FinalytiQ's Multi-Asset Fund Reports compete against.
• Lane Clark & Peacock (LCP): UK actuarial and investment consultancy serving pension schemes, advisers, and platforms with retirement and de-risking research; adjacent on retirement income evidence base comparable to FinalytiQ's Pound Cost Ravaging research.
• Morningstar / Morningstar Adviser Research: Global investment research, fund ratings (Morningstar Analyst Ratings), and portfolio analytics; broad incumbent whose qualitative research overlaps FinalytiQ's evidence-based platform and multi-asset ratings.

Emerging players

• Boring Money: UK consumer and adviser research on platforms, DFMs, and investment propositions; partial overlap on adviser-facing research/benchmarking with a younger brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/finalytiq
• LinkedInlinkedin.com/company/finalytiq-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinalytiQ