Lazer Broadcasting
- Company typePrivate
- Founded1991
- HeadquartersOxnard, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Lazer Broadcasting firmographics
Firmographics- Name
- Lazer Broadcasting
- Legal name
- Lazer Broadcasting Corporation
- Website
- https://lazerbroadcasting.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Lazer Broadcasting is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lazer Broadcasting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Primary revenue stream from advertising sales. Lazer Broadcasting sells airtime and integrated marketing solutions to businesses seeking to reach the Hispanic market. Advertising packages include AM/FM radio spots, online, social media, email marketing, mobile, concerts and events. The company emphasizes delivering leads, searches, click-throughs, traffic and sales for advertisers.
- El Mercadito Classified Ads: Classified advertising service on KOXR 910 AM featuring per-day and multi-day pricing tiers. Revenue is generated through classified listings for buying, selling, exchanging or giving away items. Secure PayPal payment processing is integrated into the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Day Classified - $25.00 USD |
| Unit Pricing | Pay-as-you-go | 3-Day Classified - $50.00 USD |
| Unit Pricing | Pay-as-you-go | 6-Day Classified - $100.00 USD |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Lazer Broadcasting product offering
Product offeringCore offering
Lazer Broadcasting Corporation owns and operates approximately 20 Spanish-language radio stations across more than 10 California markets and Reno, Nevada, distributed via FM/AM broadcast, mobile apps, and online streaming. The company monetizes its audience reach primarily through advertising sales to businesses targeting the Hispanic consumer demographic, offering integrated multi-platform marketing campaigns across radio, online, social media, email, mobile, concerts, and events. A secondary offering, El Mercadito, provides classified advertising on KOXR 910 AM with PayPal-integrated payment processing.
Product overview
Lazer Broadcasting Corporation operates as a Spanish-language radio broadcasting consortium offering a portfolio of distinct radio formats across multiple platforms. The core product portfolio includes Radio Lazer (Regional Mexican), La Mejor (Spanish Adult Hits/Oldies), La Mexicana (Traditional Ranchero with sports programming), and Latino (Spanish CHR). Supporting services include El Mercadito classified advertising and mobile streaming applications. The company reaches approximately 3 million Hispanics across 10+ California markets and Reno, Nevada through 20 Spanish-language radio stations.
Differentiator
Problem solved
Functional benefit
Brands
- Radio Lazer: Regional Mexican Format - the most popular Hispanic format in the United States, playing Mexican Regional music.
- La Mejor
- La Mexicana
- Latino (97.9)
Products and services
- Radio Lazer (KXLM 102.9 FM) Regional Mexican format radio station serving Oxnard/Ventura and other California markets, reaching Men 18-49, Women 18-34, and Adults 55+ with Mexican Regional music programming.
- La Mejor Spanish Adult Hits format similar to Oldies in the General Market, catering to 2nd and 3rd generation Hispanics and a loyal, more affluent audience of Adults 25-54.
- La Mexicana Traditional Mexican Ranchero format radio station with a loyal audience, specializing in sports programming including Los Angeles Dodgers, Los Angeles Rams, and Futbol de Primera including World Cup soccer games.
- Latino (KLMG 97.9 FM) Spanish CHR format radio station playing today's and yesterday's top Latin artists including Juanes, Shakira, Alejandro Fernandez, Maluma, Mana, and Chayanne, serving the Sacramento market at 97.9 FM.
- El Mercadito Classified advertising service on KOXR 910 AM where listeners can buy, sell, exchange, or giveaway items through radio broadcasts, with secure PayPal payment processing for online listings.
- Lazer Media Mobile App Mobile application available on Google Play and Apple AppStore that allows users to stream Lazer Broadcasting radio stations and access content on smartphones and tablets.
Quantifiable outcome
- 92% of the population listens to radio weekly
- +1 more outcomes
Companies that use Lazer Broadcasting
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Lazer Broadcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Lazer Broadcasting partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Lazer Broadcasting competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Lazer Broadcasting social profiles
Digital presenceLazer Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazer Broadcasting leadership team
Management profileNumber of profiles
Lazer Broadcasting subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lazer Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazer Broadcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazer Broadcasting
What does Lazer Broadcasting do?
Lazer Broadcasting Corporation owns and operates approximately 20 Spanish-language radio stations across more than 10 California markets and Reno, Nevada, distributed via FM/AM broadcast, mobile apps, and online streaming. The company monetizes its audience reach primarily through advertising sales to businesses targeting the Hispanic consumer demographic, offering integrated multi-platform marketing campaigns across radio, online, social media, email, mobile, concerts, and events. A secondary offering, El Mercadito, provides classified advertising on KOXR 910 AM with PayPal-integrated payment processing.
Is Lazer Broadcasting a public or private company?
Lazer Broadcasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazer Broadcasting founded?
Lazer Broadcasting was founded in 1991. It employs 101 to 250 people.
Where is Lazer Broadcasting based?
Lazer Broadcasting is headquartered in Oxnard, United States, in the North America region.
How does Lazer Broadcasting make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are el Mercadito Classified Ads.
Does Lazer Broadcasting have an API?
No public API is recorded for Lazer Broadcasting.