Saratoga Today

What Saratoga Today does

Saratoga Today is a privately-held local newspaper and specialty magazine publisher founded in 2006 and headquartered at 2254 Route 50 South in Saratoga Springs, NY. It publishes a weekly newspaper covering news, business, education, entertainment, sports, history, blotter, property transactions, and politics for Saratoga Springs and the broader Saratoga County community. In addition to the core newspaper, the company operates a portfolio of more than twelve specialty publications — including Simply Saratoga, Saratoga Bride, Equicurean, Welcome Home, Home & Lifestyle, Best of Saratoga, Saratoga Christmas, Women of Influence, Saratoga Family, and Locally Owned Businesses — each targeting a defined niche audience within the Saratoga region.

The business generates revenue through three principal streams: display and classified advertising sold to local businesses (with publicly available ad rates), print and/or digital subscriptions to the weekly newspaper, and single-issue and subscription sales of the specialty magazines. Distribution spans print (weekly newspaper and magazines at local venues and through subscriptions), a WordPress-based website (saratogatodaynewspaper.com) hosting daily news, a weekly email newsletter, a Facebook presence, and a digital magazine archive on Issuu (issuu.com/saratogapublishing). The company's customer base comprises two primary segments: local residents seeking hyperlocal news, sports, obituaries, and event information, and local small and medium-sized businesses purchasing targeted advertising to reach Saratoga County consumers. The publication celebrated its 20th anniversary in 2026 and operates as an independent, privately-held company with no identified parent, private equity, or venture capital backing.

Name

Saratoga Today

Legal name

Saratoga Today newspaper

Website

https://saratogatodaynewspaper.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Saratoga Today is a privately-held weekly newspaper and specialty magazine publisher serving Saratoga Springs and Saratoga County, NY, delivering local news, sports, and community content to residents, while selling display and classified advertising to local businesses across 12+ niche publications.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Local newspaper
• Community journalism
• Hyperlocal news
• Specialty magazines
• Classified advertising

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising (Newspaper): The newspaper sells display and classified advertising space to local businesses, appearing throughout the print edition and online. Ad rates are publicly available at saratogatodaynewspaper.com/ad-rates/.
2. Magazine Specialty Publications: The company publishes specialty magazines (Simply Saratoga, Saratoga Bride, Equicurean, Welcome Home, Home & Lifestyle, Best of Saratoga, Saratoga Christmas, Women of Influence, Saratoga Family) sold as single issues and potentially through subscriptions, generating advertising and circulation revenue.
3. Subscriptions: The newspaper offers digital and/or print subscriptions delivered weekly, with content gated behind subscriber access. Subscribers receive the weekly newspaper issue and are added to the email newsletter.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Saratoga Today is a privately-held weekly newspaper serving Saratoga Springs and Saratoga County, NY, publishing local news, sports, entertainment, business, education, obituaries, property transactions, and politics coverage. The company also publishes a portfolio of 10+ specialty magazines (Simply Saratoga, Saratoga Bride, Equicurean, Welcome Home, Home & Lifestyle, Best of Saratoga, Saratoga Christmas, Women of Influence, Saratoga Family, Locally Owned Businesses) targeting niche lifestyle and community segments.

Product overview

Saratoga Today operates as a traditional local newspaper with a portfolio of print and digital publications. The core product is the Saratoga TODAY newspaper delivering news coverage across multiple sections (News, Business, Education, Entertainment, Sports, History, Blotter, Property Transactions, Politics, Obituaries). Supporting the main newspaper are multiple specialty publications including Simply Saratoga (seasonal lifestyle), Saratoga Bride (wedding), Equicurean (equestrian), Welcome Home (real estate), Home & Lifestyle, Best of Saratoga (annual directory), Saratoga Christmas (holiday), Women of Influence, Family, and Locally Owned Businesses. This is a media/publishing company without technology products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Saratoga: Seasonal lifestyle magazine covering Saratoga region
• Saratoga Bride
• Equicurean
• Welcome Home
• Home & Lifestyle
• Best of Saratoga
• Saratoga Christmas
• Women of Influence
• Family
• Locally Owned Businesses

Products and services

• Saratoga TODAY Newspaper The primary weekly local newspaper publication serving Saratoga Springs and surrounding Saratoga County, NY, delivering news coverage across multiple sections including News, Business, Education, Entertainment, Sports, History, Blotter, Property Transactions, Politics, Obituaries, and Editorials. Distributed in print and online at saratogatodaynewspaper.com.
• Simply Saratoga Seasonal lifestyle magazine publication covering Saratoga region topics including summer activities and home & garden themes.
• Saratoga Bride Wedding-focused specialty publication providing bridal content, fashion, and planning resources for Saratoga region couples.
• Equicurean Equestrian-focused specialty publication covering horse racing, riding, and Saratoga's horse industry.
• Welcome Home Real estate and home-focused specialty publication featuring property listings and home improvement content.
• Home & Lifestyle Lifestyle magazine publication covering home design, décor, and lifestyle content for Saratoga readers.
• Best of Saratoga Annual publication showcasing readers' and editors' picks for best local businesses, restaurants, services, and attractions in the Saratoga region.
• Saratoga Christmas Holiday-themed specialty publication covering Christmas events, shopping, and seasonal content for the Saratoga region.
• Women of Influence Feature publication highlighting influential women in the Saratoga County community.
• Saratoga Family Family-focused specialty publication covering parenting, children's activities, and family-oriented content in Saratoga County.
• Locally Owned Businesses Publication spotlighting and supporting locally owned businesses in the Saratoga region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaratogaTODAYnewspaper
• Xx.com/SaratogaTODAY

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saratoga Today