Olivia Palermo
Olivia Palermo operates the Olivia Palermo Collective, an editorial and e-commerce site that curates fashion and lifestyle products through a ShopMy affiliate storefront for fashion-conscious consumers globally.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Olivia Palermo firmographics
Firmographics- Name
- Olivia Palermo
- Website
- https://oliviapalermo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olivia Palermo operates the Olivia Palermo Collective, an editorial and e-commerce site that curates fashion and lifestyle products through a ShopMy affiliate storefront for fashion-conscious consumers globally.
- Ownership category
- akta.pro rank
Olivia Palermo industry classification
Industry- Product category
- Fashion Influencer E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Advertising Agencies (54181)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)
Keywords
Where Olivia Palermo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Olivia Palermo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Distribution channels1 record
Olivia Palermo product offering
Product offeringCore offering
The Olivia Palermo Collective operates an editorial and e-commerce site (the Olivia Palermo Series) that combines fashion and lifestyle content with a curated shop of trending fashion and lifestyle products. Distribution is fulfilled through Olivia Palermo's branded storefront on the ShopMy influencer commerce platform, where followers can purchase the influencer's hand-picked selections.
Differentiator
Problem solved
Functional benefit
Products and services
- Olivia Palermo ShopMy Storefront (Olivia Palermo Collective) A curated fashion and lifestyle e-commerce storefront hosted on the ShopMy influencer commerce platform, where Olivia Palermo's followers can purchase her hand-picked selections of trending fashion and lifestyle products. Targeted at fashion-conscious individual consumers seeking style guidance from a trusted influencer.
Companies that use Olivia Palermo
Customer profileSegments1 record
Ideal customer profiles1 record
Olivia Palermo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olivia Palermo competitors and assessment
Company assessmentDirect peers
- Chiara Ferragni (The Blonde Salad): Global fashion influencer brand combining editorial content with curated product recommendations and commerce. Closely parallel model of personal-brand-driven fashion curation and shoppable content.
- ShopMy: Affiliate commerce platform that powers Olivia Palermo's storefront. While Olivia Palermo is a creator tenant, ShopMy defines the same business model (creator storefronts with shoppable affiliate links), making it a directly comparable commerce infrastructure peer.
- Aimee Song (Song of Style): Fashion influencer with editorial site and curated affiliate commerce storefront. Closely comparable in model (personal-brand editorial + shoppable curation) and target consumer.
- LTK (formerly rewardStyle): Creator-commerce platform that hosts fashion influencers' curated storefronts with affiliate links. Direct functional competitor to ShopMy and the underlying model the Olivia Palermo Collective runs on.
- Danielle Bernstein (WeWoreWhat): Fashion influencer-led editorial and commerce platform selling curated apparel and accessories. Directly comparable in creator-driven fashion discovery and shoppable content model.
Broad incumbents
- Net-a-Porter: Established luxury fashion e-commerce retailer with editorial content and curated brand assortments. Comparable in fashion curation with editorial integration, though it is an inventory-led retailer rather than affiliate-led.
- POPSUGAR (ShopStyle): Large fashion/lifestyle media and shopping platform combining editorial content with affiliate commerce. Comparable in the editorial-to-shoppable-product model, but at incumbent publisher scale.
- Who What Wear: Established fashion editorial media brand with shoppable content and affiliate commerce. Comparable in merging editorial fashion coverage with commerce monetization, though it operates at publisher scale rather than personal-brand scale.
- Amazon Influencer Program: Amazon's creator storefronts program enabling influencers to build shoppable pages of curated products. A scaled, platform-backed alternative to the boutique creator-commerce model Olivia Palermo operates in.
Emerging players
- Create & Cultivate: Fashion/lifestyle digital brand and events platform with shoppable content and brand collaborations. Comparable in the creator-led editorial commerce model targeting fashion-conscious consumers.
Market position
Customer concentration
Olivia Palermo social profiles
Digital presenceOlivia Palermo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivia Palermo leadership team
Management profileNumber of profiles
Olivia Palermo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivia Palermo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivia Palermo
What does Olivia Palermo do?
The Olivia Palermo Collective operates an editorial and e-commerce site (the Olivia Palermo Series) that combines fashion and lifestyle content with a curated shop of trending fashion and lifestyle products. Distribution is fulfilled through Olivia Palermo's branded storefront on the ShopMy influencer commerce platform, where followers can purchase the influencer's hand-picked selections.
Is Olivia Palermo a public or private company?
Olivia Palermo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olivia Palermo founded?
Olivia Palermo was founded in 2018. It employs 1 to 10 people.
Where is Olivia Palermo based?
Olivia Palermo is headquartered in New York, United States, in the North America region.
Who are Olivia Palermo's main competitors?
Direct peers on record are Chiara Ferragni (The Blonde Salad), ShopMy, Aimee Song (Song of Style), LTK (formerly rewardStyle) and Danielle Bernstein (WeWoreWhat). Broad incumbents are Net-a-Porter, POPSUGAR (ShopStyle), Who What Wear and Amazon Influencer Program. Create & Cultivate is listed as an emerging player.
Does Olivia Palermo have an API?
No public API is recorded for Olivia Palermo.
What industry is Olivia Palermo in?
Olivia Palermo's product category is Fashion Influencer E-commerce. Its primary akta.pro industry code is MPACAGAI, Social Commerce & Creator Storefronts (Shoppable Links). Its NAICS code is 458110 and its SIC code is 5600.