Lodestar

What Lodestar does

Lodestar Marketing Ltd (legal name; trading as Lodestar) is a London-headquartered marketing and communications consultancy serving corporate organisations, public sector bodies, charities and trade associations. The firm delivers four integrated service lines: Strategy & Research (market knowledge, contacts and research-driven marketing/communication strategy), PR & Business Development (media relations, key account support and growth-oriented PR), Stakeholder Engagement (identification, mapping, consultation and events), and Corporate Reporting (sustainability, integrated and GRI-aligned non-financial reporting). A separate, complementary revenue stream is GRI-accredited Sustainability Reporting training, delivered in the UK since 2010 through both public courses and bespoke in-house programmes.

The company has clear sector specialisation in property, retail and construction (Futureal, FREO/Mall of Switzerland, Movvo, Blachère Illumination, Infabode, ACROSS Magazine, Apsys Polska, Toolbox Group) and utilities/regulatory trade bodies (Water UK, NFR Forum). Other enterprise clients include ING and CRH, indicating some diversification across financial services and building materials. The operating footprint is described as UK plus international, with active mandates across Central and Eastern Europe (Poland, Hungary, Switzerland), Middle East and North Africa.

The business model is professional services revenue generated through project-based consulting engagements and retainer arrangements, supplemented by ticket-based training fees (£995+VAT per public-course participant). The firm operates with a very lean team (1–10 employees) at a registered office in Stockport and a London headquarters at Diamond House, Hatton Garden. There is no proprietary technology platform; the digital presence is a Squarespace-hosted website with Google Analytics, and AI/ML capabilities are not disclosed. Go-to-market is sales-led, with significant new business sourced through referrals, industry event participation (ICSC, Expo Real, MAPIC) and partnerships with adjacent firms and standards bodies (GRI, Deloitte, Greenstone, ACROSS Magazine, PRCH).

Name

Lodestar

Legal name

Lodestar Marketing Ltd

Website

https://lodestaruk.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Lodestar Marketing Ltd is a London-headquartered marketing and communications consultancy serving corporate, public sector, charity and trade-association clients with Strategy & Research, PR & Business Development, Stakeholder Engagement and Corporate Reporting services, plus accredited GRI sustainability training.

Ownership category

akta.pro rank

Product category

Marketing and Communications Consulting

NAICS

Other Management Consulting Services (541618), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

ESG, Sustainability & Impact Research (BPAHALAL)

Keywords

• Marketing consulting
• Corporate communications
• Public relations services
• Stakeholder engagement
• Sustainability reporting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: Professional consulting services encompassing strategy and research, PR and business development, stakeholder engagement, and corporate reporting. Revenue generated through project-based engagements and retainer arrangements with corporate and public sector clients.
2. GRI Training Courses: GRI Sustainability Reporting training delivered in the UK since 2010. Courses offered publicly (5-6 December 2017, 11-12 January 2018) at £995 plus VAT per participant. Also provides tailored in-house training on GRI certified courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lodestar is a UK-based marketing and communications consultancy that helps corporate, public sector, charity, and association clients develop strategic direction and turn thought into action. It delivers four integrated service pillars — Strategy & Research, PR & Business Development, Stakeholder Engagement, and Corporate Reporting (including GRI-based sustainability reporting) — through senior practitioners on project and retainer engagements, plus accredited GRI training courses.

Product overview

Lodestar is a marketing and communications consultancy offering a unified set of professional services rather than a software product platform. The core offerings include Strategy & Research, PR & Business Development, Stakeholder Engagement, and Corporate Reporting, which work together to help organisations develop strategic direction, improve business performance, and develop new opportunities. The company also provides GRI Sustainability Reporting Training as a complementary educational offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Research
• PR & Business Development
• Stakeholder Engagement
• Corporate Reporting
• GRI Sustainability Reporting Training

Quantifiable outcome

• High business retention rate with much new work coming from personal recommendation
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Water UKcoreStrategic or Co-development Partner · 27 March 2017Lodestar has developed and delivered Water UK's annual City Conference for 17 successive years. The partnership involves stakeholder engagement program development, conference organization, and ongoing support for the water industry association.
• Marshworks (Hannah Marsh)minorStrategic or Co-development Partner · 6 July 2016Joint venture to provide specialist expertise for infrastructure projects through 'Infrastructure Works'. Combines Lodestar's strategic thinking with Marshworks' infrastructure expertise for rail, construction, water, and international retail property projects.
• DeloittecoreStrategic or Co-development Partner · 27 January 2016Co-hosted 'Bridging the Materiality Gap' breakfast seminar with Deloitte and Greenstone. Deloitte provided venue and chaired the event while Lodestar contributed sustainability expertise and content delivery.
• GreenstonecoreStrategic or Co-development Partner · 27 January 2016Co-hosted materiality gap seminar providing insight into data collection and management. Lodestar contributed practical sustainability expertise while Greenstone provided data management perspective.
• GRI (Global Reporting Initiative)coreStrategic or Co-development PartnerLodestar is an established accredited GRI training course provider, delivering GRI Sustainability Reporting training in the UK since 2010. Certified to provide GRI's official training curriculum.
• ACROSS MagazinecoreStrategic or Co-development PartnerOngoing collaboration on industry activities including Retail & Leisure Talks events across European cities. Lodestar project manages events while ACROSS provides industry platform and content.
• Polish Council of Shopping Centres (PRCH)coreStrategic or Co-development PartnerDeveloped ReDI annual trade fair for retail investment, creating development strategy, CEO Forum, and International Retailer Programme. Helped introduce international retailers to CEE region via Polish market.
• FREO GroupcoreStrategic or Co-development PartnerWorking with FREO on Mall of Switzerland project supporting international PR, communication and business development. Project is scheduled to open November 2017.
• Futureal GroupcoreStrategic or Co-development PartnerOngoing client relationship for Etele Plaza development in Budapest and other retail development projects. Supporting international PR, business development and strategic communications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AccountAbility: Sustainability standards, advisory and training organisation operating across AA1000, GRI and integrated reporting. Comparable as a training- and standards-led sustainability advisory peer to Lodestar's GRI training practice.
• Carnstone: Independent sustainability consultancy working with corporates, investors and NGOs on strategy, reporting and stakeholder engagement. Closely comparable to Lodestar's ESG/sustainability reporting and stakeholder engagement offerings.
• GlobeScan: Sustainability and insights research consultancy helping organisations with stakeholder research, materiality and purpose strategy. Comparable to Lodestar's research-led Strategy & Research and stakeholder engagement services.
• Anthesis Group: Larger pure-play sustainability advisory with strategy, reporting and stakeholder services across multiple regions. Comparable in core service mix to Lodestar, though at materially greater scale.
• Radley Yeldar (RY): Brand, engagement and corporate reporting consultancy that helps organisations communicate strategy and ESG/sustainability performance. Directly comparable to Lodestar's corporate reporting and stakeholder engagement practice.
• Salterbaxter (MSL Group): Sustainability and purpose-led communications consultancy offering strategy, reporting and stakeholder engagement services to global brands. Highly comparable to Lodestar's Corporate Reporting, Strategy & Research and Stakeholder Engagement pillars.
• SustainAbility (a partnership with ERM): Think tank and advisory firm focused on sustainability strategy, reporting and stakeholder engagement with corporates and NGOs. Comparable in offering set and client profile to Lodestar's sustainability reporting work.

Broad incumbents

• Deloitte (Sustainability & Climate practice): Global professional services firm with a large sustainability, ESG reporting and stakeholder engagement practice. Comparable on the corporate reporting and materiality advisory side where Deloitte and Lodestar have already co-hosted events.
• KPMG (ESG Advisory): Big Four advisory with deep sustainability reporting, climate risk and non-financial assurance practices. Overlaps with Lodestar's Corporate Reporting and ESG advisory work for enterprise clients.

Others

• ICSC (International Council of Shopping Centers): Industry body and event organiser for retail real estate, where Lodestar co-organises ICSC Retail Connections. Not a direct competitor but a strategic channel and ecosystem participant closely tied to Lodestar's retail property vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lodestaruk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lodestar