AcuityCFO
AcuityCFO (operated by Sorren) is an Atlanta-based virtual CFO and outsourced finance services firm delivering fractional CFO, bookkeeping, controller, tax, and cleanup services to growth-stage SMBs across verticals including SaaS, E-commerce, healthcare, and nonprofits via a flexible, pay-as-you-go, cloud-delivered engagement model.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
AcuityCFO firmographics
Firmographics- Name
- AcuityCFO
- Legal name
- Sorren CPAs, P.C. / Sorren, Inc.
- Website
- https://acuitycfo.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AcuityCFO (operated by Sorren) is an Atlanta-based virtual CFO and outsourced finance services firm delivering fractional CFO, bookkeeping, controller, tax, and cleanup services to growth-stage SMBs across verticals including SaaS, E-commerce, healthcare, and nonprofits via a flexible, pay-as-you-go, cloud-delivered engagement model.
- Ownership category
- akta.pro rank
AcuityCFO industry classification
Industry- Product category
- Fractional CFO Services
- NAICS
- Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- akta.pro primary industry
- Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)
- akta.pro secondary industry
- Due Diligence Advisory (Commercial/Financial/Operational) (BPAHADAE)
Keywords
Where AcuityCFO is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AcuityCFO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Virtual CFO Services: Fractional CFO services provided on a flexible basis. Offers fixed-fee or hourly pricing. Clients can engage for one-off projects, short-term needs, or ongoing strategic guidance. Supports various engagement cadences including weekly, monthly, quarterly, or ad-hoc consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible engagement pricing - fixed-fee or hourly |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AcuityCFO product offering
Product offeringCore offering
AcuityCFO provides fractional/virtual CFO and outsourced accounting services to U.S. businesses through its parent alternative practice structure, Sorren CPAs, P.C. and Sorren, Inc. Core work includes financial forecasting, budgeting, cash flow strategy, board and investor reporting, fundraising support, KPI development, scenario modeling, cap table preparation, 409A valuation, and strategic planning, delivered as one-off projects or ongoing engagements on fixed-fee or hourly terms.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual CFO Services Fractional CFO engagement providing experienced financial leadership on-demand. Includes financial forecasting, budgeting, cash flow strategy, board and investor reporting, fundraising support, KPI development, scenario modeling, cap table preparation, 409A valuation, and strategic planning. Designed for businesses that need CFO expertise without a full-time hire, available as one-off projects or ongoing engagements.
- Cleanup Services Financial cleanup service to organize and reconcile company books, typically used to prepare for ongoing CFO, controller, or audit engagements.
- Bookkeeping Services Ongoing outsourced bookkeeping engagement to maintain accurate financial records for clients across AcuityCFO's served verticals.
- Controller Services Controller-level financial oversight and management service for clients needing structured monthly close, reporting, and financial controls beyond day-to-day bookkeeping.
- Tax Services Tax preparation and planning service for AcuityCFO clients, delivered through the Sorren, Inc. side of the alternative practice structure alongside the firm's CFO and accounting offerings.
Companies that use AcuityCFO
Customer profileSegments13 records
Ideal customer profiles2 records
AcuityCFO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
AcuityCFO partnerships and signals
Strategic signalScale indicators3 records
AcuityCFO competitors and assessment
Company assessmentDirect peers
- Ignite Spot Accounting: Ignite Spot delivers outsourced bookkeeping, controller, and CFO services to SMBs across multiple verticals. Closely mirrors AcuityCFO's tiered service stack and SMB target segment.
- CFO Hub: CFO Hub is a dedicated fractional CFO marketplace, matching experienced CFOs with growing businesses. Directly competes with AcuityCFO's core virtual CFO offering and on-demand engagement model.
- Pilot: Pilot provides bookkeeping, tax, and fractional CFO services targeted at startups and SMBs. Directly comparable to AcuityCFO in target customer (founders), service stack (bookkeeping → CFO), and tech-enabled delivery model.
- Bench: Bench offers outsourced bookkeeping paired with financial reporting and advisory for SMBs, overlapping AcuityCFO's bookkeeping add-on and CFO core offerings with a similar tech-forward, subscription-based model.
- CFO Strategic Services: CFO Strategic Services is a fractional/interim CFO firm serving growth-stage and middle-market companies. Directly comparable in service depth (forecasting, fundraising, M&A support) and target customer to AcuityCFO.
- Burlywood Group: Burlywood Group provides fractional and outsourced finance services (CFO, controller, bookkeeping) to SMBs. Direct comparable to AcuityCFO on tiered outsourced finance offerings and middle-market client focus.
Emerging players
- Paro: Paro is an AI-powered marketplace connecting businesses with fractional finance talent (including CFOs). Competes with AcuityCFO on the on-demand, fractional-engagement axis with a tech-enabled matching layer.
Regional players
- Anders CPA + Advisors: Anders is a Midwestern CPA and advisory firm providing outsourced CFO and accounting services to privately held businesses. Comparable in CPA-firm-anchored model and CFO-adjacent service delivery, but with regional concentration.
Broad incumbents
- BDO USA: BDO USA is a Top-10 accounting firm offering outsourced CFO, controllership, and advisory services across SMB and mid-market segments. A broad incumbent overlapping AcuityCFO's outsourced finance scope at larger deal sizes.
- Robert Half Management Resources: Robert Half's Management Resources division provides interim and fractional finance professionals, including CFOs, controllers, and senior accountants. Adjacent incumbent serving the same on-demand CFO use case as AcuityCFO.
Market position
Customer concentration
AcuityCFO social profiles
Digital presenceAcuityCFO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AcuityCFO leadership team
Management profileNumber of profiles
Profiles3 records
AcuityCFO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AcuityCFO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AcuityCFO
What does AcuityCFO do?
AcuityCFO provides fractional/virtual CFO and outsourced accounting services to U.S. businesses through its parent alternative practice structure, Sorren CPAs, P.C. and Sorren, Inc. Core work includes financial forecasting, budgeting, cash flow strategy, board and investor reporting, fundraising support, KPI development, scenario modeling, cap table preparation, 409A valuation, and strategic planning, delivered as one-off projects or ongoing engagements on fixed-fee or hourly terms.
Is AcuityCFO a public or private company?
AcuityCFO is a private company. It is classified as management employee owned and is currently operating.
When was AcuityCFO founded?
AcuityCFO was founded in 2004. It employs 11 to 50 people.
Where is AcuityCFO based?
AcuityCFO is headquartered in Atlanta, United States, in the North America region.
How does AcuityCFO make money?
One revenue line is on record: virtual CFO Services.
Who are AcuityCFO's main competitors?
Direct peers on record are Ignite Spot Accounting, CFO Hub, Pilot, Bench, CFO Strategic Services and Burlywood Group. Paro is listed as an emerging player. Anders CPA + Advisors is listed as a regional player. Broad incumbents are BDO USA and Robert Half Management Resources.
Does AcuityCFO have an API?
No public API is recorded for AcuityCFO.
What industry is AcuityCFO in?
AcuityCFO's product category is Fractional CFO Services. Its primary akta.pro industry code is BPAHABAF, Financial Reporting & Technical Accounting Advisory (GAAP/IFRS), with a secondary code of BPAHADAE, Due Diligence Advisory (Commercial/Financial/Operational). Its NAICS code is 541211.