Cinco Días

What Cinco Días does

Cinco Días is a Spanish-language business and economics newspaper founded in 1989 and headquartered in Madrid, operating as the economics and markets section of EL PAÍS within the Prisa Media group. It serves business professionals, investors, financial professionals, and corporate readers in Spain with coverage of markets (IBEX 35, S&P 500, Eurostoxx 50, Brent oil, currency rates), companies, economy, funds, pensions, and cryptoassets, published through a digital-first platform at cincodias.elpais.com.

The underlying product is a web-based digital news platform with integrated interactive financial tools (salary calculator, IRPF income tax calculator, mortgage simulator, currency converter, enterprise directory) and the AGENDA newsletter, supported by social media distribution on Facebook, X/Twitter, and YouTube. The business model is a freemium digital subscription and advertising hybrid: users access core content freely with a promotional €1 first-month offer, then convert to recurring monthly subscriptions via the EL PAÍS subscription platform, while advertisers and sponsors pay for display and sponsored content placements on the site and newsletters; enterprise access is sold through the EL PAÍS Profesional bundle.

Customer segments span individual professionals, investors, and corporate readers in Spain, with distribution primarily domestic via the EL PAÍS ecosystem and a minor 2025 syndication arrangement with Marketscreener extending content reach to international financial information users. No proprietary AI/ML capabilities, APIs, or SDKs are disclosed; the moat rests on brand heritage, an extensive journalism archive, and embedded distribution within Spain's largest newspaper network.

Name

Cinco Días

Legal name

Cinco Días

Website

https://cincodias.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Cinco Días is a Spanish-language business and economics newspaper founded in 1989 in Madrid, operating as the economics section of EL PAÍS within Prisa Media. It delivers digital news on markets, companies, and economy to Spanish business professionals, investors, and corporate readers via subscriptions and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Premium digital subscriptions through EL PAÍS subscription platform, offering access to business news, market data, and exclusive content.
2. Digital Advertising: Display advertising and sponsored content placements on the cincodias.elpais.com website and newsletters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cinco Días is a Spanish-language business and economic news website that delivers real-time coverage of markets, companies, economics, and finance through a digital platform. It provides market data (IBEX 35, S&P 500, Eurostoxx 50, Brent oil, currency rates), specialized editorial sections (Empresas y finanzas, Mercados, Economía, Fondos y planes, Criptoactivos), interactive financial tools (salary, IRPF and mortgage calculators, currency converter), and operates a freemium model with premium digital subscriptions.

Product overview

Cinco Días is a Spanish-language business and financial news website operated by El País, a major Spanish media group. The publication provides real-time coverage of markets, companies, economics, and financial news through a digital platform. The site offers sector-specific content areas including Empresas y finanzas (Companies and Finance), Mercados (Markets), Economía (Economy), Fondos y planes (Funds and Plans), and specialized sections for cryptocurrency (Criptoactivos). The digital platform includes financial tools such as salary calculators, IRPF (income tax) calculators, mortgage simulators, currency converters, and an enterprise directory. The publication operates on a freemium model with premium subscription offerings for enhanced content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinco Días Digital News Website
• AGENDA Newsletter
• Cinco Días Premium Digital Subscription
• Financial Calculators and Simulators
• EL PAÍS Profesional Enterprise Subscription

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MarketscreenerminorOthers · 16 October 2025Marketscreener publishes and aggregates financial news, including reporting on Cinco Días articles. Cinco Días content appears in Marketscreener's news aggregation and financial information platform, extending reach to investors and financial professionals beyond Cinco Días' direct readership.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• El Mundo: El Mundo is one of Spain's major general-interest daily newspapers owned by Unidad Editorial, with significant business and economics coverage. Comparable as a Spanish digital news subscription/advertising property, but with a broader general-news editorial scope than Cinco Días.
• Reuters: Reuters is a global news agency providing business, financial, and market coverage relied upon by professionals worldwide. Comparable editorial category and audience overlap with Cinco Días, but operates as a wire service with a much broader geographic footprint and institutional customer base.
• Bloomberg News: Bloomberg provides business and financial news, market data, and analytics globally as part of a much larger financial-data and media conglomerate. Comparable in editorial scope (markets, companies, economics) but operates at vastly larger scale with proprietary terminals and data products.
• The Wall Street Journal: The Wall Street Journal is a leading global business daily with subscription, market-data, and advertising revenue streams. Directly comparable in business model and editorial positioning to Cinco Días, but at a global scale with much larger subscriber base.

Direct peers

• Financial Times: The Financial Times is a global business daily newspaper with subscription revenue, market data, and financial tools. It is the closest international comparable to Cinco Días in business model and editorial positioning, though operating at much larger scale and geographic reach.
• El Economista: El Economista is a major Spanish digital business newspaper covering markets, companies, and economic policy. It competes directly with Cinco Días in the Spanish business-news subscription and advertising market with a similar audience of finance professionals.
• Expansión: Expansión is Spain's other leading daily business newspaper, owned by Unidad Editorial. It directly competes with Cinco Días for Spanish business professionals, investors, and corporate readers, with similar market-data, subscription, and advertising revenue models.

Regional players

• Les Echos: Les Echos is France's leading business daily newspaper, part of the LVMH-backed Les Echos-Le Parisien group. Strongly comparable in business model and editorial positioning to Cinco Días, but serves the French market rather than Spain.
• Handelsblatt: Handelsblatt is Germany's leading business daily newspaper covering markets, companies, and economic policy. Directly comparable in business model and editorial focus to Cinco Días, but serves the German-speaking market rather than Spain.

Emerging players

• Business Insider España: Business Insider España is the Spanish edition of the US-founded business news digital outlet, competing for the same Spanish business-news audience as Cinco Días with a digital-first, younger-skewing approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cincodiascom
• YouTubeyoutube.com/c/cincodias
• Facebookfacebook.com/Cincodias
• LinkedInlinkedin.com/company/cincodias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinco Días