Lunawood
- Company typePrivate
- Founded2001
- HeadquartersLahti, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lunawood does
Lunawood (Oy Lunawood Ltd) is a privately held Finnish manufacturer founded in 2001 and headquartered in Lahti, specializing in chemically-free thermally modified wood under the patented ThermoWood® process. The company treats Nordic Pine (Pinus sylvestris) and Spruce (Picea abies) using only heat and steam at 180–230°C, permanently enhancing dimensional stability, durability (Durability Class 2 per EN 350), and weather resistance without chemical preservatives. Operations span two Finnish mills — Iisalmi (90,000 m³ annual capacity, described as the world's largest and most modern thermo treatment plant) and Kaskinen (70,000 m³, acquired June 2016, with on-site bio-heating and deep-water port) — for a combined ~160,000 m³ annual capacity, supported by 149 employees.
The product portfolio covers six families: flat tongue-and-groove cladding (Luna UTV, Edge, Grain, Round, Classic, Block, Triple), 3D cladding profiles (Luna Aalto, Trio, Triple Shadow, Duo, Duple, Dual), the Luna Panel System, battens (Luna SHP, Parallelogram), decking with hidden Profix fixing systems, and the pre-weathered grey Luna Arctic line. A dedicated fire-retardant product range achieves Euroclass B-s1,d0 ratings. Independent BRE verification confirms a 30+ year service life for cladding and decking, and the company holds the dense regulatory stack of PEFC, FSC, Nordic Swan, KOMO, CE, EPD, SBTi-validated 42% emissions-reduction target by 2030, and UN Global Compact signatory status.
Lunawood generates revenue primarily through one-time hardware sales of its ThermoWood products across more than 50 countries, distributed via a global authorized distributor network and direct specification support from regional Area Managers (USA, Sweden/Norway, Czech Republic covering Central Europe, and the Adriatic). The go-to-market is specifier-led: architects, designers, and builders are engaged through free BIM objects (ArchiCAD, Revit, ProdLib), free sample boxes, SAIA-accredited CPD training (notably in South Africa via Mspec), trade show presence (SIBCA Paris, Habitare Helsinki, Greenbuild New York, La Feria de Diseño Medellín), and earned media in ArchDaily and other architecture publications. Reported FY2025 revenue was €68.2 million.
Lunawood firmographics
Firmographics- Name
- Lunawood
- Legal name
- Oy Lunawood Ltd
- Website
- https://lunawood.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lunawood industry classification
Industry- Product category
- Thermally Modified Wood Products
- NAICS
- Wood Preservation (321114), Engineered Wood Member Manufacturing (321215)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Treated Wood & Preserved Timber Products (IMADADAE)
- akta.pro secondary industries
- Wood Treatment & Preservation for Engineered Wood Products (IMAMACAM), Wood Coatings & Finishes (IMADAKAD)
Keywords
Where Lunawood is headquartered
LocationHeadquarters
- HQ city
- Lahti
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
Lunawood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- ThermoWood Product Sales: Lunawood manufactures and sells thermally modified wood products (cladding, battens, decking, interior panels, 3D cladding, Luna Panel System) primarily as a one-time product purchase. Products are sold directly to architects, designers, builders, and through a distributor network to over 50 countries. Revenue in 2025 was €68.2 million.
- CPD Training Services: Free SAIA-accredited CPD (Continuing Professional Development) training course offered to architects and specifiers in South Africa (Cape Town, Johannesburg) and globally. While free to attendees, the training drives product specification and brand adoption in new markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free product sample box for professionals |
| Freemium | Pay-as-you-go | Free CPD training for architects and specifiers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels13 records
Lunawood product offering
Product offeringCore offering
Lunawood manufactures and sells thermally modified Nordic Pine and Spruce wood products under the ThermoWood® brand, treating wood in patented high-temperature kilns using only heat and steam to deliver chemical-free dimensional stability, durability, and weather resistance. Its offering spans cladding profiles (flat tongue-and-groove, 3D panels, and the modular Luna Panel System), planed battens for facades and solar screens, hidden-fix decking, the pre-weathered Luna Arctic silver-grey line, and fire-retardant variants certified to Euroclass B. Customers are architects, designers, builders, and distributors across more than 50 countries, served through direct specification support and a global distributor network.
Product overview
Lunawood is a Finnish company offering Nordic ThermoWood® — thermally modified wood products manufactured from certified Nordic Pine and Spruce using only heat and steam (no chemicals). The patented ThermoWood® process involves treating wood at 180°C to 230°C, achieving dimensional stability, durability, and weather resistance. The product portfolio spans five main categories: (1) Cladding — flat tongue-and-groove profiles (Luna UTV, Luna Edge, Luna Grain, Luna Round, Luna Classic, Luna Block, Luna Triple) for facades; (2) 3D Cladding — seven distinctive profiled panels (Luna Aalto, Luna Trio, Luna Triple Shadow, Luna Duo, Luna Duple, Luna Dual) creating three-dimensional wall surfaces; (3) Luna Panel System — flat versatile panels for facades, interiors, and ceilings, also available with fire-retardant treatment; (4) Battens — various sizes (Luna SHP, Luna Parallelogram, Luna Half Parallelogram) for facades, solar screens, and partitioning; (5) Decking — profiles with hidden Profix fixing systems (Luna SHP Profix 2/3, Luna Deck 2 Profix); (6) Luna Arctic — pre-weathered silver-grey products (Layer, Triple, SHP) requiring minimal maintenance; (7) Fire-Retardant Products — pressure-impregnated variants achieving Euroclass B-s1,d0 or B-s2,d0 ratings. Lunawood also provides BIM objects for ArchiCAD and Revit, free sample boxes, CPD training, and digital design tools. Products are manufactured at mills in Iisalmi and Kaskinen, Finland, with annual capacity of 160,000 m³.
Differentiator
Problem solved
Functional benefit
Brands
- Luna Arctic: Product line featuring silver-grey pre-finished ThermoWood with brushed surface, designed for natural-looking grey façades and interior walls.
- Luna Panel System
- Lunawood 3D Cladding
- Lunawood Fire Retardant
Products and services
- Lunawood ThermoWood Cladding Flat planed tongue-and-groove ThermoWood cladding profiles (Luna UTV, Luna Edge, Luna Grain, Luna Round, Luna Classic, Luna Block, Luna Triple) for facades and interior walls, providing chemical-free dimensional stability and weather resistance for architects, builders, and developers.
- Lunawood 3D Cladding Three-dimensional cladding panels (Luna Aalto, Luna Trio, Luna Triple Shadow, Luna Duo, Luna Duple, Luna Dual) that create contemporary wavy or batten-like architectural wall and ceiling surfaces for facades and interiors, offered in tongue-and-groove profiles for quick installation.
- Luna Panel System Flat tongue-and-groove panel system in multiple sizes for facades, interior walls, and ceilings. Optional fire-retardant treatment achieves Euroclass B-s1,d0 ratings, enabling use in projects requiring enhanced fire performance.
- Lunawood Battens Planed ThermoWood battens in Luna SHP, Luna Parallelogram, and Luna Half Parallelogram profiles, used for facades, interior walls, solar screens, partitioning, and landscaping.
- Lunawood Decking with Luna Profix Hidden Fixing Brushed ThermoWood decking boards (Luna SHP Profix 2 and Luna SHP Profix 3) with proprietary hidden-clip fixing systems that enable quick installation and a screw-free, chemical-free finished deck surface for outdoor use.
- Luna Arctic Pre-Weathered Silver-Grey Collection Pre-finished ThermoWood cladding, panels, and battens with brushed silver-grey surface that ages gracefully to a uniform grey patina with minimal maintenance, for facades, interior walls, and seamless indoor-outdoor transitions.
- Lunawood Fire-Retardant ThermoWood Pressure-impregnated fire-retardant Lunawood products (cladding, 3D profiles, panels) achieving Euroclass B-s1,d0 or B-s2,d0 ratings per EN 13501, with non-toxic composition suitable for indoor use and optional factory-painted custom colors.
- Lunawood BIM Object Library Free digital BIM object library for ArchiCAD and Revit, including Lunawood cladding, panel, batten, and decking models, enabling architects to specify Lunawood products within their design workflow.
- Lunawood SAIA-Accredited CPD Training Free one-hour accredited training course for architects and specifiers covering Lunawood ThermoWood properties, applications, fire performance, and specification, delivered on-site (Cape Town, Johannesburg) and as webinars in multiple languages.
- Lunawood Sample Box Service Complimentary sample box containing five Lunawood profile samples provided to architects, designers, and construction professionals for material evaluation and project specification.
Quantifiable outcome
- Service life of 30+ years for cladding and decking when following manufacturer's guidance (independently verified by BRE)
- +7 more outcomes
Companies that use Lunawood
Customer profileNamed customers39 records
Segments5 records
Ideal customer profiles4 records
Lunawood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lunawood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Rubio MonocoatcoreLunawood announced a partnership with Rubio Monocoat on June 25, 2026. Rubio Monocoat is a surface treatment products company. The partnership enables Lunawood to offer complementary surface coating products to enhance and protect Lunawood Thermowood surfaces.
- Vieremän Lämpö ja VesicoreLunawood partnered with Vieremän Lämpö ja Vesi on June 3, 2026 to advance sustainable energy production through biogas. The partner operates a biogas facility that supports Lunawood's sustainability goals and low-carbon operations strategy.
- MspeccoreMspec is Lunawood's local partner in South Africa, conducting on-site SAIA-accredited CPD training courses for architects and specifiers in Cape Town and Johannesburg. Mspec serves as the delivery partner for Lunawood's professional education initiative in the South African market.
- VaarniiminorVaarnii is a Finnish furniture company that uses Lunawood ThermoWood battens to manufacture outdoor dining tables and other furniture pieces. Lunawood products are featured in Vaarnii's product photography.
- CE-Certified Painting PartnerminorLunawood offers painted fire-retardant ThermoWood products in custom colors, finished by a CE-certified painting partner. The partner applies factory-finished surface treatments to Lunawood products for projects requiring specific colors with fire protection.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Lunawood competitors and assessment
Company assessmentBroad incumbents
- UPM-Kymmene: Finnish forest-bio giant with Wisa plywood and engineered wood lines. Competes in adjacent wood-product categories and shares the Finnish forest sourcing base, relevant for raw material and downstream construction dynamics.
- Stora Enso: Finnish-Swedish forest products major offering engineered wood, CLT, and building solutions. Broad incumbent that overlaps in wood-based construction materials though not in pure thermally modified timber; relevant benchmark for distribution and scale.
- SCA Wood: Swedish forest products company producing sawn timber and value-added wood products. Comparable in Nordic raw material base and sawn-timber value chain, supplying competing treated/finished wood for building applications.
- Metsä Wood: Finnish producer of Kerto LVL, plywood, and engineered wood members within the Metsä Group. Provides dimensional structural wood alternatives that occasionally substitute for Lunawood's treated battens and cladding in larger commercial projects.
Direct peers
- Thermory: Estonia-headquartered producer of thermally modified hardwood and softwood cladding, decking, and sauna products. Closest direct competitor to Lunawood's ThermoWood offering, using a similar high-heat modification process for chemical-free durability across Europe and North America.
- Bang & Bonsmeier / Therma-Tru Modified Wood: Mid-Atlantic US producer of thermally modified wood cladding and decking. Directly comparable product mix (cladding, decking, siding) under similar chemical-free thermal modification logic, serving architectural markets.
- Arbor Wood: Manufacturer of thermally modified Northern White Cedar and Ash, focused on architectural cladding, decking, and interior applications. Overlaps directly with Lunawood's thermally modified softwood value proposition and architects' specification workflows.
Emerging players
- Accsys Technologies (Accoya): UK-listed producer of acetylated solid wood (Accoya) for windows, doors, cladding, and decking. Competes in the high-durability, sustainable modified-wood category from a different technical angle but for the same architect and builder segments.
- Kebony: Norwegian producer of furfurylated (liquid-impregnated) modified wood for cladding and decking. Competes with Lunawood in chemical-free durable wood category, though using a different modification chemistry and with a comparable specification-grade go-to-market.
Regional players
- James Latham: UK-headquartered timber and panel distributor carrying modified wood cladding and decking. Regional peer operating Lunawood's distribution lane in Britain, providing market access comparable to Lunawood's EMEA distributor footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Lunawood social profiles
Digital presenceLunawood compliance and trust
Trust signalCompliance11 records
Lunawood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunawood leadership team
Management profileNumber of profiles
Profiles5 records
Lunawood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunawood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunawood
What does Lunawood do?
Lunawood manufactures and sells thermally modified Nordic Pine and Spruce wood products under the ThermoWood® brand, treating wood in patented high-temperature kilns using only heat and steam to deliver chemical-free dimensional stability, durability, and weather resistance. Its offering spans cladding profiles (flat tongue-and-groove, 3D panels, and the modular Luna Panel System), planed battens for facades and solar screens, hidden-fix decking, the pre-weathered Luna Arctic silver-grey line, and fire-retardant variants certified to Euroclass B. Customers are architects, designers, builders, and distributors across more than 50 countries, served through direct specification support and a global distributor network.
Is Lunawood a public or private company?
Lunawood is a private company. It is classified as family owned and is currently operating.
When was Lunawood founded?
Lunawood was founded in 2001. It employs 11 to 50 people.
Where is Lunawood based?
Lunawood is headquartered in Lahti, Finland, in the Europe region.
How does Lunawood make money?
Two revenue lines are on record. ThermoWood Product Sales are the primary driver. The others are CPD Training Services.
Who are Lunawood's main competitors?
Broad incumbents on record are UPM-Kymmene, Stora Enso, SCA Wood and Metsä Wood. Direct peers are Thermory, Bang & Bonsmeier / Therma-Tru Modified Wood and Arbor Wood. Emerging players are Accsys Technologies (Accoya) and Kebony. James Latham is listed as a regional player.
Does Lunawood have an API?
No public API is recorded for Lunawood.
What industry is Lunawood in?
Lunawood's product category is Thermally Modified Wood Products. Its primary akta.pro industry code is IMADADAE, Treated Wood & Preserved Timber Products, with a secondary code of IMAMACAM, Wood Treatment & Preservation for Engineered Wood Products. Its NAICS code is 321114 and its SIC code is 2430.