ITP Accounting Professionals

What ITP Accounting Professionals does

ITP Accounting Professionals is an Australian tax and accounting services franchise founded in July 1971 in Rockdale and North Ryde, NSW. The company operates a national network of more than 210 independently owned franchise offices across all Australian states and territories, employing more than 1,500 people and serving over 200,000 Australian clients annually. ITP's core offering is individual and business tax return preparation and lodgement, delivered through four parallel channels: in-office appointments, an express online tax return portal, phone-based service, and email or Zoom consultations. The company claims $1B+ in deductions lodged on behalf of clients and offers a maximum refund guarantee.

The company's product surface extends beyond tax returns into bookkeeping, BAS/GST preparation, payroll and Single Touch Payroll (STP) reporting, sole trader, partnership, trust, and company tax services, as well as self-managed superannuation funds (through the wholly-owned USAVE SMSF Pty Ltd subsidiary incorporated in 2021), financial planning, home loans, and car loans. Technology comprises a cloud-based bookkeeping environment, the Express Online Tax Return portal with secure document upload and ATO direct lodgement, and the TaxTank online tax management platform delivered through a brand partnership. ITP also sells a self-paced Income Tax Course authored by Senior Director Scott Bailey, which doubles as a franchise talent pipeline.

The business model is multi-stream. Primary revenue is generated through per-return professional service fees (individual returns start at A$150, with a A$40 surcharge for refund-deducted payment); franchisees pay ongoing fees or royalties to the franchisor for brand, training, systems, and ATO relationship access; bookkeeping and payroll services are billed on a tailored professional services basis; financial services (home loans, car loans, SMSF, financial planning) generate referral or service fees through partnerships with registered advisors; and the tax training course generates one-time per-enrolment revenue. Marketing is anchored by organic search, a tax blog, free utility tools (tax calculator, tax checklist), the Reader's Digest #1 Brand for Accounting and Tax recognition, and Canstar Blue ratings.

Name

ITP Accounting Professionals

Legal name

ITP Accounting Professionals

Website

https://itp.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ITP Accounting Professionals is an Australian tax and accounting services franchise with 210+ offices and 1,500+ employees, serving 200,000+ individual taxpayers and small businesses annually across all Australian states and territories.

Ownership category

akta.pro rank

Product category

Tax Preparation and Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro primary industry

Tax Return Filing, Processing & Assessment (BPAIADAC)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Withholding & Payroll Tax Administration (BPAIADAI)

Keywords

• Tax preparation services
• Tax return agents
• Accounting services
• Bookkeeping services
• Financial planning

Headquarters

HQ city

Bankstown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tax Return Preparation Fees: ITP charges fees for individual and business tax return preparation. Individual tax return fees start at $150. Fees can be paid upfront or deducted from the tax refund (with a $40 fee). All fees are 100% tax deductible for clients.
2. Franchise Fees / Royalty Income: ITP generates revenue through its franchise model — individuals purchase and operate ITP franchise offices under the ITP brand, paying franchise fees or royalties to the franchisor in exchange for brand, systems, training, and support.
3. Bookkeeping and Payroll Services: Ongoing bookkeeping services for businesses, including cloud-based accounting, BAS/GST preparation, and payroll services. Revenue is generated as professional service fees, billed according to the level of service required.
4. Financial Services (Home Loans, Car Loans, SMSF, Financial Planning): ITP offers financial planning, SMSF, home loans, and car loan services, which generate referral or service fees. The company works with registered financial advisors and maintains privacy policies for these separate service lines.
5. Tax Training Course: ITP offers a paid income tax training course delivered as digital, self-paced content with downloadable modules. Course enrollment generates one-time revenue per participant. A 7-day cooling off period applies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

ITP Accounting Professionals is an Australian tax and accounting services firm that prepares and lodges individual and business tax returns with the Australian Taxation Office (ATO). Operating through a franchise network of 210+ offices plus digital channels (online portal, phone, email, Zoom), the company also provides bookkeeping, payroll, BAS/GST, SMSF, financial planning, home and car loan referral services, and a paid income tax training course.

Product overview

ITP Accounting Professionals is an Australian tax and accounting services company operating as a unified service offering rather than a modular platform. The core product consists of individual and business tax return preparation and lodgement services, available through multiple channels: in-office appointments at over 210 branches Australia-wide, online through an express digital portal, by phone, email, or video (Zoom). Supporting the core tax return service are ancillary financial services including bookkeeping, payroll, SMSF, financial planning, home loans, car loans, and retirement strategies. Digital tools include an income tax calculator, Tax Tank online tax management platform, tax checklist, and an ITP Income Tax Course for those seeking to become tax professionals. The company also offers franchise opportunities for those wanting to own an accounting franchise. The service model emphasizes accessibility across all delivery channels with a maximum refund guarantee backed by 50+ years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Tax Return Preparation

Quantifiable outcome

• 200,000+ tax returns prepared annually
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TaxTankcoreGTM or Marketing PartnerITP is 'In partnership with TaxTank', featuring TaxTank's logo on the ITP website footer and promoting TaxTank's online tax management platform as part of ITP's service offerings. TaxTank provides an online tax management tool that complements ITP's core tax return preparation services, enabling year-round tax record management for clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tax Refunds / Tax Refunds Australia: ATO Tax Refunds (trading as Tax Refunds Australia) is an Australian national tax agent service operating storefront tax offices and online channels targeting individual and small-business returns. Closely comparable to ITP on customer segment, omnichannel distribution, and individual-refund-focused service range.
• H&R Block: H&R Block is the world's largest retail tax preparation franchise with a network of physical offices serving individual and small-business clients. Operating model — branded franchise network, in-office assisted preparation, online direct channel, and seasonal tax-refund-driven revenue — maps almost one-for-one onto ITP Accounting Professionals' franchise and omnichannel structure.
• Liberty Tax: Liberty Tax (now part of the Franchise Brands / Intuit-aligned ecosystem) is an international tax preparation franchise chain offering in-office and assisted filing across multiple geographies. Directly comparable to ITP as a tax-focused franchise model serving retail and small-business taxpayers.
• Jackson Hewitt: Jackson Hewitt operates a US tax preparation franchise network delivering in-office and assisted tax return services to individual and small-business taxpayers. Same franchise-driven, seasonality-concentrated retail tax agent model as ITP, including omnichannel assisted preparation for a similar small-business/SMB customer base.
• Heffron SMSF Solutions: Heffron is Australia's largest specialist SMSF administration and compliance provider serving individual trustees, advisors, and accountants. Directly comparable as an SMSF-specific service-line peer to ITP's ITP SMSF (USAVE SMSF Pty Ltd) business, both targeting the same SMSF compliance and tax advice segment.
• eTax (Australia): eTax is one of Australia's largest online tax return services, offering ATO-lodged returns reviewed by registered tax agents from a digital-first channel. Comparable to ITP on customer profile (Australian individual and small-business filers), service offering (registered-agent-reviewed tax returns), and price-point competition (entry-level returns from the same ~$150 tier).

Broad incumbents

• RSM Australia: RSM Australia is a top-tier national accounting, tax, and advisory firm serving SMEs, private, and mid-market clients across Australia. Comparable as a broad incumbent offering competing tax compliance, BAS/GST, bookkeeping, and SMSF services to the same SMB and not-for-profit customer base that ITP targets.
• BDO Australia: BDO Australia is the Australian member of the BDO global network, providing tax, audit, advisory, and bookkeeping services to mid-market and SME clients. Directly comparable to ITP at the higher-end SME bracket on tax compliance, bookkeeping, and SMSF services, even though BDO does not pursue a franchise-style retail-tax-return model.
• Pitcher Partners: Pitcher Partners is an Australian accounting, advisory, and wealth-services network serving privately held businesses and high-net-worth individuals. Overlaps ITP on the bookkeeping, BAS, business tax, and SMSF side of the portfolio for SME and trust clients, while also competing for the same financial-planning wallet share.

Emerging players

• Xero: Xero is a New Zealand-founded, Australia-headquartered cloud accounting platform used by ~1M+ Australian small businesses for bookkeeping, payroll, and BAS. While Xero is software (not a tax agent), it competes with ITP's cloud-bookkeeping and STP business and shapes the SMB expectations that ITP's digital channels must meet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/itpacctpro
• Xx.com/itpaustralia
• Facebookfacebook.com/itpaustralia
• LinkedInlinkedin.com/company/itp-the-income-tax-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITP Accounting Professionals