What Daily does

Daily&Co is a Singapore-based direct-to-consumer multi-brand retailer operating as a Korean lifestyle concept store, serving Singapore consumers seeking authentic Korean products across living, beauty, health, and activewear categories. The business runs two synchronized channels: a Shopify-powered e-commerce platform (dailynco.com) and a flagship physical retail store at Marina Square in Singapore. The curated brand portfolio includes MONGZE (Korea's No.1 mattress brand, featuring proprietary AIRNET™ technology), Klug (stretching massagers and home electronics), TITAD (clean-lifestyle personal care), TEAZEN (functional beverages including sugar-free kombucha), andar (premium activewear), and mixsoon (Korean skincare).

The platform is built on conventional commerce infrastructure (Shopify storefront, Yotpo reviews, Atome buy-now-pay-later, hCaptcha anti-bot) layered with a proprietary D Cash loyalty program that operates across both online and in-store channels. The D Cash system includes free tier, VIP (S$500/year), and SVIP (S$2,000/year) paid memberships with escalating cashback multipliers, free shipping benefits, and exclusive events. Notable product-level differentiators include MONGZE's washable, temperature-regulating AIRNET™ mattresses (offered with a 120-day free trial) and Klug's 3D auto-stretching massager programs.

The business model combines one-time product sales (e-commerce and retail) with recurring subscription revenue from paid membership tiers and referral program mechanics (S$10 give/get). Go-to-market is direct-to-consumer targeting Singapore consumers interested in K-lifestyle, leveraging organic social (Instagram, TikTok), content marketing, email, referral incentives, and seasonal promotional events. End customers are individual Singapore consumers with no disclosed enterprise or B2B accounts, and the business is wholly confined to the Singapore market with no stated international expansion.

Name

Daily

Legal name

Daily&Co

Website

https://dailynco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Daily&Co is a Singapore-based D2C multi-brand retailer and Korean lifestyle concept store, operating Shopify e-commerce and a Marina Square flagship retail store. It curates and distributes Korean brands (MONGZE, Klug, TITAD, TEAZEN, andar, mixsoon) to Singapore consumers across living, beauty, health, and activewear categories.

Ownership category

akta.pro rank

Product category

Multi-brand Specialty Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Korean lifestyle products
• Multi-brand retail
• Direct-to-consumer e-commerce
• Specialty consumer goods
• Lifestyle merchandise distribution

Headquarters

HQ city

Hakdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Daily&Co generates revenue through direct online sales of curated Korean lifestyle brands including MONGZE mattresses/pillows, Klug stretching massagers, TITAD personal care products, TEAZEN kombucha, andar activewear, and other K-beauty/health products. Sales are one-time product purchases with optional membership tiers offering enhanced benefits.
2. Product Sales (Retail): Physical retail sales at Daily&Co Marina Square store featuring the same Korean lifestyle brand portfolio, allowing in-person shopping with loyalty program integration.
3. Membership Subscriptions: Tiered membership program generating recurring revenue: VIP (S$500/year) and SVIP (S$2,000/year) tiers offering escalating benefits including free shipping, bonus D Cash earning rates (1x, 1.5x, 5x multipliers), free gifts, birthday coupons, and exclusive events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Daily&Co operates as a Korean Lifestyle Concept Store in Singapore, curating and retailing a multi-brand portfolio of Korean lifestyle products across living (MONGZE mattresses/pillows), health (Klug massagers, TEAZEN kombucha), beauty (TITAD clean personal care), and activewear (andar). It sells these products through its own Shopify-powered e-commerce site (dailynco.com) and a flagship physical store at Marina Square, Singapore, supported by a unified D Cash loyalty program.

Product overview

Daily&Co is a Korean lifestyle concept store operating as a multi-brand e-commerce platform and physical retail location in Singapore. The offering consists of a curated portfolio of Korean brands across five core categories: Living (MONGZE mattresses and pillows with proprietary AIRNET™ technology), Health (Klug stretching massagers and TEAZEN functional beverages), Beauty (TITAD clean lifestyle personal care products), and Activewear (andar premium activewear). The platform operates on a unified membership system (D Cash loyalty program) that works across all brands both online and in-store. Products are sold primarily through the company's own Shopify-based e-commerce website at dailynco.com, with physical retail presence at Marina Square in Singapore. The business model emphasizes brand self-sustainability through direct customer relationships, accumulating behavioral data and reviews as long-term assets.

Differentiator

Problem solved

Functional benefit

Brands

• MONGZE: Korea No.1 Mattress Brand - provides mattresses, pillows, and pet beds with AIRNET technology for optimal comfort and support.
• Klug
• TITAD
• TEAZEN
• andar
• mixsoon

Products and services

• MONGZE Sleep Products (mattresses, pillows, pet beds)

Quantifiable outcome

• 97% customer satisfaction rate on key products with 4.9/5 star average ratings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MONGZEcoreChannel Partner/ Reseller/ DistributorMONGZE (Korea's No.1 Mattress Brand) supplies its AIRNET technology sleep products (mattresses, pillows, pet beds) exclusively through Daily&Co in Singapore. Products feature washable designs, ergonomic support, and temperature regulation. Daily&Co offers 120-day free trials and 4.9/5 star rated products with 2653+ reviews.
• KlugcoreChannel Partner/ Reseller/ DistributorKlug provides stretching massager products (Ultra, Classic, Portable AirDryer) featuring air pressure technology, customizable massage programs, and space-saving foldable designs. Daily&Co serves as primary Singapore retailer with 4408+ customer reviews and 4.9/5 star ratings.
• TITADcoreChannel Partner/ Reseller/ DistributorTITAD (Korea's leading clean lifestyle brand) supplies personal care products including toothpaste, toothbrushes, hand wash, hand cream, shampoo, and treatments through Daily&Co. Brand emphasizes gentle ingredients, eco-friendly packaging, and opposition to animal testing.
• TEAZENcoreChannel Partner/ Reseller/ DistributorTEAZEN supplies health beverages including sugar-free kombucha and other functional drinks positioned for digestive health and wellness. Products marketed as low-calorie probiotic beverages under the tagline 'Bringing health and happiness to every moment of your day.'
• andarcoreChannel Partner/ Reseller/ Distributorandar (Korea's premium activewear brand) supplies performance leggings, sports bras, tops, and sports accessories featuring anti-camel-toe technology, sweat-resistant fabrics, and maximum comfort. Available through Daily&Co online and andar's own Singapore online store with unified D Cash loyalty rewards.
• mixsoonminorChannel Partner/ Reseller/ Distributormixsoon is a Premium Korean Skincare brand featured at Daily&Co, specializing in 3-layering skincare routines using pure, organic essences tailored for glass skin. Products offered under the BOGO (Buy One Get One Free) skincare promotion category.
• AtomecoreChannel Partner/ Reseller/ DistributorAtome provides Buy Now Pay Later (BNPL) payment option allowing Daily&Co customers to split purchases into 3 interest-free payments. Partnership enables higher average order values and accessibility for price-sensitive customers, with 0% interest over 3 monthly installments.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YesStyle: Hong Kong-headquartered online retailer specializing in Korean and Asian beauty, skincare, and lifestyle products with global shipping. Closest direct e-commerce analog to Daily&Co given its Korean-product curation, loyalty perks, and beauty+home category mix.
• Daiso: Japan-headquartered variety retailer with dozens of Singapore stores selling curated low-price lifestyle goods across home, beauty, and wellness categories. Shares Daily&Co's Asian-variety-store DNA and Singapore omnichannel footprint, though positioned at lower price points.
• Olive Young (CJ Olive Networks): Korea's largest health and beauty specialty retailer with growing cross-border e-commerce presence. Comparable to Daily&Co on the beauty and personal-care subset of the assortment (TITAD, mixsoon) and offers a similar Korean-product authority positioning.
• Don Don Donki (Pan Pacific International Holdings): Japanese multi-category variety retailer operating large-format Singapore stores (e.g., Orchard Central, Square 2) and e-commerce, offering discounted Japanese food, beauty, and lifestyle products. Directly comparable to Daily&Co as a pan-Asian curated variety store targeting Singapore consumers seeking imported lifestyle goods.

Regional players

• Qoo10 Singapore: Singapore-headquartered horizontal marketplace operated by eBay Japan with strong Korean-seller penetration and frequent promotional mechanics. Competes with Daily&Co for Singapore Korean-product demand at lower price points via a marketplace model.

Broad incumbents

• Sephora (LVMH): Global multi-brand beauty retailer with strong Singapore omnichannel presence. Comparable to Daily&Co on the beauty and personal-care vertical (TITAD, mixsoon) but at vastly greater scale and with broader global brand assortment.
• MUJI (Ryohin Keikaku): Established Japanese lifestyle retailer with a broad multi-category assortment (home, beauty, apparel, food) and global store footprint. Comparable to Daily&Co's curated lifestyle concept and physical-store experience, but operates at much larger scale with owned brands.
• Coupang: Korea's dominant e-commerce platform with expanding cross-border logistics. Represents the structural risk to Daily&Co as Korean brands increasingly reach Singapore consumers directly via Coupang's marketplace rather than through local distributors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dailynco_sg
• TikToktiktok.com/@dailynco_?is_from_webapp=1&sender_device=pc
• Facebookfacebook.com/dailynco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily