SERLI

What SERLI does

SERLI is a privately-held French technology services firm (SAS) founded in 1981 and headquartered at the Futuroscope technology park near Poitiers, with a secondary office in Niort. The company provides three core service lines — Engineering (full-stack software development), Innovation (R&D and rapid prototyping), and Training (technology upskilling) — primarily to enterprise IT departments in the French Insurance and Banking sectors. Its technology base is anchored in the Java ecosystem (Play Framework, Scala) extended with React/React Native, cloud-native architectures, and an open-source product suite comprising the Otoroshi API gateway, Izanami feature-flagging system, Daikoku developer portal, and the Open Stars IoT/astronomy project.

SERLI's go-to-market is community-led rather than sales-led: it organizes the annual Jug Summer Camp conference in La Rochelle (since 2010), supports regional developer communities such as PWN Poitiers, and maintains a sustained speaking presence at Devoxx France, BreizhCamp, DevFest Nantes, and Clever Cloud Fest. The firm is founder/management-owned under President Jérôme Petit, with no external funding disclosed, and counts ~20–30 employees ("Serliens"). It maintains a strategic open-source co-development relationship with MAIF, which underpins both its tooling IP and a named enterprise client reference.

In 2024–2026, SERLI has repositioned part of its offering around AI services — including ChatGPT service integration, agentic workflow consulting, MCP training, and an Otoroshi-LLM extension — while continuing to deliver its legacy Java/cloud engineering work for insurance and banking clients in the Nouvelle-Aquitaine region and beyond. Revenue is not publicly disclosed and engagements are custom-quoted multi-year professional-services contracts.

Name

SERLI

Legal name

SERLI

Website

https://serli.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

SERLI is a 44-year-old French IT services firm (20–30 employees, Poitiers/Niort) delivering Java/cloud engineering, AI integration, and training primarily to Insurance and Banking enterprises, anchored by an open-source co-development partnership with MAIF.

Ownership category

akta.pro rank

Product category

IT Consulting and Software Engineering Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Software engineering services
• Innovation consulting
• Technology training
• AI integration services
• Open source development

Headquarters

HQ city

Chasseneuil-du-poitou

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Engineering Services: Full-stack software development and technical consulting services for client projects, providing complete project teams with comprehensive technical expertise.
2. Innovation Services: Innovation consulting and R&D services to help clients develop new ideas and build prototypes in a few days.
3. Training Services: Technology and methodology training for client teams, covering programming languages, frameworks, and development practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SERLI sells professional IT services to enterprise clients, organized into three core offerings: Innovation (helping clients run R&D and build prototypes in a few days), Ingénierie / Engineering (deploying full project teams to deliver full-stack software end-to-end), and Formation / Training (transferring technology and methodology know-how to client teams). It layers AI-focused consulting — including LLM training, ChatGPT service integration, and agentic workflow workshops with MCP and Otoroshi-LLM — on top of these pillars.

Product overview

SERLI is a French technology consulting company (SAS) that offers three main service pillars: Innovation (R&D and prototype creation), Engineering (full project development), and Training (technology education). They provide AI services including agentic workflows, LLM training, and IoT anomaly detection solutions. The company operates from the Futuroscope technology park near Poitiers, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Innovation consulting and R&D service that helps client teams explore new technologies and build working prototypes and MVPs in a few days. It is for enterprises seeking to de-risk innovation projects and accelerate time-to-prototype.
• Ingénierie (Engineering) Full-stack software engineering service that provides complete project teams with comprehensive technical expertise to deliver client projects end-to-end. It is for enterprise clients needing staff augmentation or full project delivery in Java, Scala, React, mobile, cloud, and AI integration.
• Formation (Training) Technology and methodology training service that transfers knowledge to client engineering teams on programming languages, frameworks, and development practices. It is for enterprises that want to upskill their internal staff alongside or instead of outsourced delivery.
• AI Services by Serli AI-focused consulting offering that includes AI training, diagnostics, and workshops, with hands-on codelabs on ChatGPT service connectivity, MCP, Otoroshi-LLM, and agentic workflows. It is for enterprises seeking to operationalize LLM and generative AI use cases.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MAIFcoreStrategic or Co-development PartnerCollaboration on open source tool development. MAIF and SERLI co-developed tools like Otoroshi and Izanami. MAIF's DSI worked with SERLI to build open source infrastructure tools.
• PWN Poitiers Web NerdzcoreGTM or Marketing PartnerSERLI supports PWN (Poitiers Web Nerdz), a local developer community that organizes monthly meetups. SERLI staff regularly speak at PWN events and the company provides sponsorship support.
• SPN (Start Innov Programme)minorStrategic or Co-development PartnerSERLI provides workshops and mentorship to startups in the Start Innov acceleration programme, helping young companies with MVP development and innovation methodologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Devoteam: Larger French-origin IT consultancy with broad digital transformation, cloud, and AI practices. Competes with SERLI for similar enterprise buyers but at much greater scale and broader portfolio.
• Sopra Steria: Major French IT services group with deep banking and insurance vertical coverage. Represents the incumbent competitor SERLI most often faces in regulated-industry RFPs.
• Capgemini Engineering: Global engineering services arm of Capgemini with strong French roots and AI/digital engineering capabilities. Sets the upper-bound pricing and scale benchmark for the French market.

Direct peers

• Xebia: French/Dutch consultancy with strong open source, DevOps, and AI practices; similar training offering and conference-led thought leadership. Directly comparable on service mix and target buyer profile.
• Invivoo: French IT consulting firm with strong presence in capital markets, banking, and insurance. Comparable on regulated-industry client base and custom development/innovation offerings.
• Zenika: French IT consultancy of comparable size with strong Java/open source DNA, multiple French offices, and a similar mix of custom development, training, and community-driven GTM. Closest comparable on profile, size, and go-to-market.
• Arolla: French tech consultancy specializing in JVM languages (Scala), software craftsmanship, and training — close overlap with SERLI's Java/Scala focus and community engagement.
• Ippon Technologies: French-origin Java and cloud-native consultancy with comparable engineering services, training practice, and an enterprise client base including financial services. Direct competitor for French Java modernization engagements.

Others

• OVHcloud: French cloud and hosting provider and documented SERLI infrastructure partner. Enables SERLI's open source tooling but not a direct consulting competitor.
• Clever Cloud: French PaaS provider and documented SERLI partner. Adjacent ecosystem participant rather than direct competitor; co-markets at Clever Cloud Fest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SerliFr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERLI