Avenue Magazine
Avenue Magazine is a privately held Calgary city lifestyle publication, owned by RedPoint Media Group, that produces a bi-monthly print magazine, website, tablet app, five newsletters, and a membership program covering local dining, real estate, shopping, and events for Calgary residents.
- Company typePrivate
- Founded-
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Avenue Magazine does
Avenue Magazine, doing business as Avenue Calgary, is a privately held city lifestyle publication operated by RedPoint Media Group and based in Calgary, Alberta. Its core product is a bi-monthly print magazine covering Calgary's dining, neighborhoods, real estate, shopping, events, and community stories, supported by a daily-updated website (avenuecalgary.com), digital issues, an iOS tablet edition app, and an archive of five segmented email newsletters (The Weekender, The Localist, Homes & Real Estate, Food & Drink, The Insider). The underlying technology is described as a standard digital content management and publishing platform serving web and tablet editions, with no disclosed proprietary technology, AI capabilities, or platform integrations.
The business model is a hybrid consumer subscription and advertising model, with advertising sold to local Calgary businesses, restaurants, retailers, and service providers as the primary revenue stream. Paid one-, two-, and three-year print subscriptions are sold directly to consumers, complemented by a freemium layer of free pickup copies distributed across the city. The A-List membership program (with A-List and A-List+ tiers) adds a recurring experiential revenue stream bundling event access, editorial board participation, A-Dollars experience currency, and print subscription. Event sponsorships, including the annual Best Things to Eat and Drink Market and the Made in Alberta Awards, provide incremental advertising and partnership revenue.
Avenue serves five primary reader personas (Food & Drink Enthusiasts, Homeowners and Real Estate, Shopping & Style, Lifestyle & Entertainment, and City & Community), all anchored to a Calgary resident and visitor audience. Its geographic footprint is single-market, with the Made in Alberta Awards being the only stated extension beyond Calgary city limits. Named commercial partners include Tourism Calgary, SAIT School of Hospitality and Tourism, Section 23 Developments, and Theatre Calgary, each participating in event co-hosting, sponsorship, or membership perks rather than as enterprise software customers.
Avenue Magazine firmographics
Firmographics- Name
- Avenue Magazine
- Legal name
- RedPoint Media Group
- Website
- https://avenuecalgary.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avenue Magazine is a privately held Calgary city lifestyle publication, owned by RedPoint Media Group, that produces a bi-monthly print magazine, website, tablet app, five newsletters, and a membership program covering local dining, real estate, shopping, and events for Calgary residents.
- Ownership category
- akta.pro rank
Avenue Magazine industry classification
Industry- Product category
- City Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Avenue Magazine is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Avenue Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Print and Digital Advertising: The primary revenue stream comes from selling advertising placements to local Calgary businesses, restaurants, retailers, and service providers across the print magazine, website, and newsletters.
- Magazine Subscriptions: Print magazine delivered to subscribers' doorsteps on a one-, two-, or three-year subscription basis.
- A-List Membership Program: Premium membership program offering exclusive access to events, early-bird ticket sales, partner event access, editorial board seat, and print magazine subscription. Members use A-Dollars towards experiences.
- Event Sponsorships: Events such as the Best Things to Eat and Drink Market are sponsored by companies like Section 23 Developments, generating sponsorship revenue while providing marketing platform for vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free pickup copies available at various Calgary locations |
| Subscription | Annual | Print magazine delivered to doorstep |
| Subscription | Annual | Premium membership with exclusive perks and event access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Avenue Magazine product offering
Product offeringCore offering
Avenue Magazine publishes a bi-monthly print city lifestyle magazine covering Calgary's restaurants, neighborhoods, events, real estate, shopping, and local culture. The brand distributes this editorial content across a daily-updated website, digital magazine issues, an iPad tablet app, and five curated email newsletters, and monetizes it through print subscriptions, free pickup distribution, advertising sales, and the paid A-List membership program.
Product overview
Avenue Magazine is a city lifestyle magazine brand centered on Avenue Calgary, featuring a print publication (bi-monthly), a daily-updated website, and multiple digital products. The core offering is editorial content covering Calgary's food scene, neighborhoods, real estate, events, and local culture. Additional products include five email newsletters (The Weekender, The Localist, Homes & Real Estate, Food & Drink, The Insider), a tablet iOS app, digital magazine issues, the A-List membership program with exclusive events access, the annual Best Things to Eat and Drink Market, and the Made in Alberta Awards program.
Differentiator
Problem solved
Functional benefit
Products and services
- Avenue Calgary Magazine (print and digital edition)
Companies that use Avenue Magazine
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Avenue Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avenue Magazine partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Avenue Magazine competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Avenue Magazine social profiles
Digital presenceAvenue Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenue Magazine leadership team
Management profileNumber of profiles
Avenue Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenue Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenue Magazine
What does Avenue Magazine do?
Avenue Magazine publishes a bi-monthly print city lifestyle magazine covering Calgary's restaurants, neighborhoods, events, real estate, shopping, and local culture. The brand distributes this editorial content across a daily-updated website, digital magazine issues, an iPad tablet app, and five curated email newsletters, and monetizes it through print subscriptions, free pickup distribution, advertising sales, and the paid A-List membership program.
Is Avenue Magazine a public or private company?
Avenue Magazine is a private company. It is classified as unknown and is currently operating.
When was Avenue Magazine founded?
Avenue Magazine was founded in -1. It employs 11 to 50 people.
Where is Avenue Magazine based?
Avenue Magazine is headquartered in Calgary, Canada, in the North America region.
How does Avenue Magazine make money?
Four revenue lines are on record. Print and Digital Advertising is the primary driver. The others are magazine Subscriptions, A-List Membership Program and event Sponsorships.
Does Avenue Magazine have an API?
No public API is recorded for Avenue Magazine.
What industry is Avenue Magazine in?
Avenue Magazine's product category is City Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.