Brildor

Name

Brildor

Legal name

BRILDOR SL

Website

https://brildor.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer sales of customization products, machinery, consumables, and blanks through Brildor's multilingual online store (Spanish, English, French, German, Italian, Portuguese). Products include sublimation blanks, heat presses, printers, vinyl, embroidery supplies, and craft materials.
2. Print-on-Demand Services: On-demand printing services including SUBLI (sublimation) and DTF (Direct to Film) printing for custom textile and promotional products. Customers can order customized items without purchasing equipment.
3. Equipment Sales: Sale of professional customization machinery including heat presses (manual, pneumatic, rotary), sublimation printers, DTG printers, DTF printers, UV printers, laser engravers, cutting plotters, and embroidery machines from brands like Silhouette, Cricut, Roland, GCC, Graphtec, and proprietary Brildor equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Brildor is a specialized e-commerce retailer selling machinery, consumables, and blank customizable products for personalization and customization techniques including sublimation, DTG and DTF printing, UV printing, laser engraving, embroidery, screen printing, and vinyl cutting. The company also offers on-demand print services (SUBLI and DTF Easy Peel), operates a multilingual storefront across six European languages, and distributes third-party brands (Epson, Silhouette, Cricut, Roland, xTool) alongside its own-branded Brildor equipment and supplies.

Product overview

Brildor is a comprehensive B2B e-commerce platform supplying machinery, consumables, and blank customizable products for personalization and customization industries. The portfolio includes multiple product categories: sublimation (inks, paper, printers), DTF/DTG textile printing, heat presses (swing, clamshell, mug, cap, combo, large format), embroidery (machines, threads, needles, hoops), laser cutting/engraving, vinyl cutting plotters (Silhouette, Cricut, Roland, GCC, Graphtec), screen printing supplies, and over 30 types of customizable blank products (mugs, t-shirts, tiles, bags, bottles, caps, plush toys, trophies). The platform operates on Magento e-commerce with a Brildor mobile app (iOS/Android), and also offers a loyalty program (Club Brildor), renewed/refurbished products (ReNEWed), and outlet/clearance items.

Differentiator

Problem solved

Functional benefit

Products and services

• Sublimation Supplies Complete sublimation solution including inks, transfer paper, printers, and accessories for printing designs onto various substrates such as mugs, tiles, textiles, and photo panels. Targets personalization businesses and craft users.
• DTF (Direct to Film) Printing Products DTF printing technology for transferring designs onto textiles using film and powder, including consumables, equipment, and printing services for apparel decoration businesses.
• DTG (Direct to Garment) Printing Products Direct-to-garment printing solutions for textiles including inks, consumables, pretreatments, and printers for t-shirt and apparel printing businesses.
• Heat Presses Range of heat presses including swing presses, clamshell, mug presses, cap presses, combo presses, large format presses, and sublimation ovens for transferring designs onto various substrates. Includes the proprietary Brildor Combo Press (2-in-1 heat press for caps and flat plates).
• Embroidery Products Embroidery supplies including embroidery machines, threads, needles, accessories, hoops, organizers, and display samples for commercial embroidery operations.
• Laser Cutting & Engraving Equipment Laser cutting and engraving solutions including CO2 and fiber laser machines (such as xTool F2 Ultra MOPA, P2, S1), accessories, materials (wood, acrylic, cork, felt, vinyl), and consumables for personalization on wood, metal, glass, leather, and acrylic.
• Vinyl Cutting Plotters Vinyl cutting plotters from brands including Silhouette, Cricut, LokLik, Siser, Roland, GCC, and Graphtec, with blades, mats, and accessories for craft and sign-making applications.
• Printers (Sublimation, DTG, DTF, UV, Solvent) Various printers including sublimation printers (Epson ET-14100, ET-1810, ET-18100), DTG printers (Epson SC-F2100), DTF printers, UV printers, solvent plotters, and label printers.
• Badges & Buttons (Chapas) Customizable badges and buttons including badge makers, dies, cutter dies, kits, accessories, and packaging for pin badge production.
• Vinyls (Textile, Adhesive, Window Films) Wide range of vinyl products including textile vinyl (cut, printable, sublimable), adhesive vinyl, window films (privacy, solar, decorative), and vinyl tools for apparel decoration and signage.
• Transfer Paper Transfer papers for inkjet and laser printers for textile, rigid materials, and white toner applications, including accessories and software.
• Screen Printing (Serigrafía) Supplies Screen printing supplies including inks (water-based, plastisols, adhesives), screen preparation, burning, tools, recovery, machines, and kits for textile and surface printing.
• Customizable Blanks Extensive catalog of blank customizable products including tiles, flags, jewelry, bags, bottles, socks, t-shirts, cushions, mugs, keychains, caps, plush toys, trophies, medals, watches, and more for sublimation and other decoration methods.
• UV Printing Products UV printing technology for rigid materials including UV inks, consumables, and printers.
• 3D Printing Supplies 3D printing supplies including filaments and accessories/replacements for 3D printers.
• Craft Supplies (Manualidades) Crafting supplies including machines, scrapbooking materials, papers, paints, vinyls, stamps, labels, We R Memory Keepers products, and tools.
• Rhinestones (Pedrería) Rhinestones and embellishments including loose stones, accessories, transfer designs, and applicators for textile and craft decoration.
• Signage (Rotulación) Signage and lettering supplies including cut vinyl, printable vinyl, transporters, cutting tools, storage, vehicle graphics tools, and grommet machines.
• Sewing (Costura) Supplies

Quantifiable outcome

• 4,272+ satisfied customers with 4.9/5 average rating
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SilhouettecoreChannel Partner/ Reseller/ DistributorOfficial distributor of Silhouette cutting plotters, blades, mats, and accessories in Spain and EU markets. Full product range including Cameo, Portrait, and Curio machines with software and consumables.
• CricutcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Cricut cutting machines, blades, mats, and accessories across EU markets.
• Roland DGcoreChannel Partner/ Reseller/ DistributorDistributor of Roland cutting plotters, includingVersaCAMM, TrueVIS, and BN-20 series for sign making and customization.
• GCCminorChannel Partner/ Reseller/ DistributorDistributor of GCC cutting plotters for professional sign-making and customization applications.
• GraphtecminorChannel Partner/ Reseller/ DistributorDistributor of Graphtec cutting plotters including FC9000 and CE7000 series for high-precision applications.
• LokLikminorChannel Partner/ Reseller/ DistributorDistributor of LokLik automated heat presses for mugs, bottles, and caps with smart temperature control features.
• SiserminorChannel Partner/ Reseller/ DistributorDistributor of Siser heat transfer vinyl (HTV) products for textile decoration.
• EpsoncoreChannel Partner/ Reseller/ DistributorDistributor of Epson sublimation printers (ET-14100, ET-1810, ET-18100), DTG printers (SC-F2100), and original inks across EU markets.
• xTool (Makeblock)coreChannel Partner/ Reseller/ DistributorDistributor of xTool laser engraving machines including F2 Ultra MOPA (60W diode, 40W), P2, S1, and other models for personalization on wood, metal, glass, leather, and acrylic.
• Craft ExpressminorChannel Partner/ Reseller/ DistributorDistributor of Craft Express specialized heat presses for caps (3-in-1), balls, and other curved surface products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Condé Systems: Major US distributor of sublimation blanks, equipment, and supplies serving personalization businesses — overlapping directly with Brildor's Sublimación, customizable blanks, and consumables categories.
• Coastal Business Supplies: US retailer of sublimation, DTG, DTF, and heat-press equipment, blanks, and consumables, with a similar focus on serving SMB customization businesses and hobbyists — Brildor's closest functional competitor in scope.
• 123inkjets: Netherlands-based online retailer of printer cartridges, inks, sublimation supplies, and printing equipment — a European e-commerce direct peer with overlapping customer base and product range.
• Stahls': US-based direct-to-customer supplier of heat presses, transfer materials, vinyl cutters, and customization consumables — the closest global analogue to Brildor's catalog and customer base, operating a similar one-stop personalization supply model.
• Heat Press Nation: Online retailer of heat presses, sublimation, and DTF equipment with strong content and SMB focus — competes for the same craft and small-business buyer as Brildor.

Broad incumbents

• Silhouette: Manufacturer of cutting plotters (Cameo, Portrait, Curio) that Brildor distributes across Europe; Silhouette's expansion of direct-to-consumer retail in Europe mirrors the same product overlap that defines Brildor's Plotters de Corte category.
• Epson: Manufacturer of sublimation, DTG, and DTF printers (such as the ET-18100 and SureColor F2100) that Brildor distributes. Epson is both a key supplier and a potential direct competitor as it expands its European customization-focused retail footprint.

Emerging players

• Siser: Italian HTV (heat transfer vinyl) manufacturer also distributed by Brildor; Siser has been expanding direct distribution channels and could become both a partner and a competitor in the textile customization supplies space.
• Chemica: French manufacturer of printable and sublimable textile vinyl (SubliTex), distributed by Brildor — Chemica's brand strength and expansion of direct-to-user channels overlaps with Brildor's vinyl and textile decoration category.

Regional players

• Grafityp: Belgian manufacturer and distributor of self-adhesive films and textile vinyl for sign-making, vehicle graphics, and apparel decoration — operates in the same product categories as Brildor's Vinilos and Rotulación ranges but is centered in Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brildor
• YouTubeyoutube.com/brildor?sub_confirmation=1
• Facebookfacebook.com/brildor
• LinkedInes.linkedin.com/company/brildor-s.l.
• Instagraminstagram.com/brildor
• TikToktiktok.com/@brildor
• Pinterestpinterest.com/brildor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brildor