Promecal

What Promecal does

Promecal is a privately held Spanish regional media communication group operating under the legal entity SUMANDO TV Y WEB, S.A.U., headquartered in Burgos, with origins traced to newspaper titles founded in the late 19th century (Diario Palentino, 1881; Diario de Burgos, 1891; Diario de Ávila, 1898). The modern Group was constituted in 2000 and has since consolidated a multi-platform regional media portfolio spanning four autonomous communities: Castilla y León, Castilla-La Mancha, Navarra, and La Rioja. The Group runs 13 newspaper titles across three formats (daily, weekend, and free distribution), nine regional and provincial television channels (including CyLTV, La 8 local channels, Navarra Televisión, and La 7 de La Rioja), and 13 radio stations via Onda Cero franchises and the Vive! Radio network.

The Group generates revenue through a mix of channels: press circulation, subscriptions, and advertising across print and digital editions; broadcast advertising on its television and radio networks; and B2B services delivered through specialized subsidiaries, notably the ICAL news agency (serving more than 80 companies with content, photography, and infographics), audiovisual production companies (Promecal Audiovisuales, Mediatel Multimedia, MIDI Producciones), communications agencies (Comunica Plus, Sumando Comunicación), and printing services (DB Taller de Impresión). It also operates vertically integrated shared services through SPC (Servicios de Prensa Comunes) for common editorial content and Pool Prodis for press production.

Technology and digital infrastructure are centralized in Escrol, founded in 2013 as the Group's in-house technology partner, which develops native mobile applications for the Group's media properties, a proprietary digital kiosk platform (exported to external media groups Joly and Progreso), and a web content management system tailored to multi-edition digital publishing workflows. The Group also maintains corporate certifications including PEFC sustainable paper sourcing, formal ethics and whistleblower infrastructure (per Spanish Ley 2/2023), and a sustainability positioning brand (Promecal Sostenible) aligned with the UN Sustainable Development Goals.

Name

Promecal

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://promecal.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Promecal is a privately held Spanish regional media group operating 13 newspapers, 9 television channels, and 13 radio stations across Castilla y León, Castilla-La Mancha, Navarra, and La Rioja, serving local audiences and institutions through print, broadcast, and B2B communication and audiovisual services.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgos

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Press Publishing: Promecal publishes 13 regional newspapers including 4 daily editions (Diario de Ávila, Diario de Burgos, Diario Palentino, La Tribuna de Albacete), 3 weekend editions (El Día de Soria, El Día de Valladolid, La Tribuna de Guadalajara), and 6 free-distribution publications (El Día de La Rioja, El Día de Segovia, La Tribuna de Ciudad Real, La Tribuna de Cuenca, La Tribuna de Talavera, La Tribuna de Toledo). Revenue derives from newspaper sales, advertising, and digital subscriptions.
2. Television Broadcasting: Operates regional television channels including Radio Televisión de Castilla y León (CyLTV), Navarra Televisión, La 7 de La Rioja, and local La 8 channels across multiple provinces. Revenue from broadcast advertising and potentially public service broadcasting contracts.
3. Radio: Manages Onda Cero franchises in Ávila, Burgos, Soria, and Zamora, and the Vive! Radio network across 11 cities in Castilla y León. Revenue from radio advertising.
4. News Agency Services (ICAL): Provides content services, photographs, and infographics to more than 80 companies through ICAL, the reference news agency for Castilla y León by volume of information.
5. Communication and Multimedia Services: Through Comunica Plus, Sumando Comunicación, and Promecal Audiovisuales, offers audiovisual production, digital communication strategies, and communication planning services to businesses and institutions.
6. Press Services: DB Taller de Impresión provides printing services for newspapers and external clients. SPC (Servicios de Prensa Comunes) generates common content for all group editions. Pool Prodis provides additional press production services.
7. Technology Services (Escrol): Escrol, the technological partner, provides custom development projects for the group and external clients including web development and I+D+i projects.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Promecal is a Spanish regional communication group that publishes 13 newspapers (daily, weekend, and free-distribution editions), operates regional television channels (CyLTV, La 8, Navarra Televisión, La 7 de La Rioja) and radio networks (Onda Cero franchises and Vive! Radio) across Castilla y León, Castilla-La Mancha, Navarra, and La Rioja. Beyond its consumer media business, it sells B2B audiovisual production, communication consulting, news agency content (ICAL), printing, and shared press services to businesses and institutions, supported by an in-house technology partner (Escrol) that develops the group's apps, digital kiosk, and CMS.

Product overview

Promecal is a Spanish regional media communication group operating a diversified portfolio of print, broadcast, and digital media. The group manages 13 newspaper titles across three models: traditional daily press (Diario de Ávila, Diario de Burgos, Diario Palentino, La Tribuna de Albacete), weekend editions (El Día de Valladolid, El Día de Soria, La Tribuna de Cuenca), and free distribution papers (El Día de Segovia, El Día de La Rioja, La Tribuna de Ciudad Real, La Tribuna de Guadalajara, La Tribuna de Talavera, La Tribuna de Toledo). It operates television networks including CyLTV, La 8 channels across six Castile and León provinces, La 7 de La Rioja, and Navarra Televisión, as well as radio networks through Onda Cero (4 stations) and Vive! Radio (10 stations). Complementary services include audiovisual production through Promecal Audiovisuales, Mediatel Multimedia, and MIDI Producciones; communication agencies Comunica Plus, Agencia Ical, and Sumando Comunicación; press services DB Taller de Impresión, SPC, and Pool Prodis; general/corporate services; and technology partner Escrol for digital development and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• CyLTV: Castilla y León Television - regional television broadcasting
• La 8
• La 7 de La Rioja
• Onda Cero
• Vive! Radio
• ICAL
• DB Taller de Impresión
• Promecal Sostenible
• Promecal Audiovisuales
• Comunica Plus
• Sumando Comunicación

Products and services

• Diario de Ávila Daily regional newspaper covering Ávila province, distributed in print and digital formats to local readers.
• Diario de Burgos Daily regional newspaper covering Burgos province, distributed in print and digital formats to local readers.
• Diario Palentino Daily regional newspaper covering Palencia province, distributed in print and digital formats to local readers.
• El Día de Valladolid Weekend edition newspaper covering Valladolid province, with analytical content complementing print and digital immediacy.
• El Día de Soria Weekend edition newspaper covering Soria province.
• El Día de Segovia Free-distribution newspaper covering Segovia province.
• El Día de La Rioja Free-distribution newspaper covering La Rioja province.
• La Tribuna de Albacete Daily regional newspaper covering Albacete province.
• La Tribuna de Ciudad Real Free-distribution newspaper covering Ciudad Real province.
• La Tribuna de Cuenca Weekend edition newspaper covering Cuenca province.
• La Tribuna de Guadalajara Free-distribution newspaper covering Guadalajara province.
• La Tribuna de Talavera Free-distribution newspaper covering the Talavera de la Reina area.
• La Tribuna de Toledo Free-distribution newspaper covering Toledo province.
• CyLTV (Radio Televisión de Castilla y León) Regional television network for Castilla y León, providing local and regional television content to viewers across the community.
• La 8 (provincial television channels) Local television channels broadcasting in Ávila, Burgos, Palencia, Segovia, Soria, and Zamora provinces.
• La 7 de La Rioja Regional television channel for La Rioja.
• Navarra Televisión Regional television network for Navarra, broadcasting under the Foral Community's TDT license.
• Onda Cero (regional franchise stations) Onda Cero franchise radio stations broadcasting in Ávila, Burgos, Soria, and Zamora.
• Vive! Radio

Quantifiable outcome

• Serves more than 80 companies through ICAL news agency content services
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EscrolcoreTechnology or Integration · 1 January 2013Escrol is Promecal's technological partner, founded in 2013, which drives, develops, and implements the Group's digital transformation processes. Escrol manages all applications for Promecal's media properties and develops custom projects including native apps for various media outlets, a proprietary kiosk platform exported to external groups (Joly and Progreso), and a web content management system. The company also provides ongoing maintenance and proactive advisory services on new consumption patterns, user experience, and innovation.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Atresmedia: Spain's leading private national broadcaster (Antena 3, laSexta) and owner of Onda Cero — the radio franchise network Promecal operates regionally. Both an indirect parent/partner via Onda Cero and a competitor for national advertising share.
• PRISA: Spanish media conglomerate (El País, Cadena SER, Santillana) competing with Promecal across print, radio, and digital content verticals, with a much larger national footprint and public capital access.
• Mediaset España (Mediaset España Comunicación): National free-to-air broadcaster (Telecinco, Cuatro) competing for advertising budgets across the same regional territories where Promecal's TV channels operate.

Direct peers

• Prensa Ibérica: Leading Spanish regional newspaper group operating titles across multiple autonomous communities with integrated digital operations. Comparable in regional multi-title strategy and B2B content services.
• Grupo Progreso: Galician regional newspaper group referenced as a customer of Escrol's digital kiosk platform. Similar to Promecal in operating regional print titles with shared digital infrastructure.
• Grupo Joly: Andalusian regional newspaper group and known client of Escrol (Promecal's tech partner). Operates a similar multi-title regional print model in southern Spain and shares technology infrastructure with Promecal.
• Vocento: Spanish media group with a portfolio of regional newspapers (ABC, El Correo, La Verdad, etc.) plus national broadcasting assets. Most directly comparable to Promecal in terms of regional print-plus-broadcast diversification model.
• Diario de León: Regional daily newspaper based in León, operating in the same Castilla y León territory as several Promecal titles. Direct head-to-head competitor in the León provincial advertising and readership market.
• Heraldo Media Group: Aragon-based regional media group with newspapers, digital properties, and audio/communication services. Comparable to Promecal as a regional multi-platform media operator with integrated communications services.

Regional players

• Corporación Voz de Galicia: Galician regional newspaper and media group with similar multi-title regional strategy. Comparable as a regional print-focused operator but geographically focused on Galicia rather than Castilla y León/La Mancha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoPromecal
• LinkedInlinkedin.com/company/grupo-de-comunicacion-promecal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promecal