Sugar Group Companies

What Sugar Group Companies does

Sugar Group Companies is an Indonesia-based, privately held consumer goods company headquartered in Jakarta that produces and markets refined sugar under its flagship Gulaku brand. The company sells its products through retail outlets across Indonesia in five packaging formats: Gulaku Premium (premium-grade sugar), Gulaku Tebu (cane sugar), and convenience formats Gulaku Stickpack, Gulaku Pouch, and Gulaku Sachet, targeting Indonesian home cooks, bakers, and food-and-beverage consumers for use cases ranging from household cooking to single-serve portioning. The firm employs 1,001–5,000 people and is led by CEO Gunawan Jusuf.

The company's go-to-market is anchored by resepgulaku.com, an integrated recipe platform organized into categories including cakes, desserts, beverages, cookies, pastry, and traditional Indonesian dishes, which functions as a content-driven engagement layer uncommon in the otherwise commoditized sugar category. Distribution is single-country/domestic through physical retail, and consumer engagement is supplemented by official handles on Instagram (@gulakuofficial), Facebook (@gulakuofficial), TikTok (@gulaku.official), and WhatsApp-based customer service. No pricing, revenue, funding, or AI/technology disclosures are available in the source material, and the company has not published ownership, certification, or partnership information.

Name

Sugar Group Companies

Legal name

Sugar Group Companies

Website

https://resepgulaku.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sugar Group Companies is an Indonesia-based, privately held packaged-sugar producer operating the Gulaku brand, serving Indonesian home cooks, bakers, and food-and-beverage consumers via retail distribution across multiple packaging formats and an integrated recipe content platform.

Ownership category

akta.pro rank

Product category

Refined Sugar Manufacturing

NAICS

Cane Sugar Manufacturing (311314), Sugar Manufacturing (31131), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Cane Sugar (Raw & Refined) (AFAJAAAA)

akta.pro secondary industry

Sugar & Sweeteners Trading/Wholesale (AFAIAKAB)

Keywords

• Refined sugar products
• Consumer packaged sugar
• Indonesian sugar brand
• Cooking and baking sugar
• Sugar manufacturing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

Sugar Group Companies manufactures and distributes refined sugar products under the Gulaku brand in Indonesia. Its product portfolio spans five packaging formats: Premium, Tebu (cane sugar), Stickpack, Pouch, and Sachet, targeting Indonesian home cooks, bakers, and households for cooking, baking, and beverage preparation. The company is supported by a recipe content platform (resepgulaku.com) that drives consumer engagement and product usage.

Product overview

Sugar Group Companies operates under the Gulaku brand, offering a portfolio of sugar products in multiple packaging formats. The core product lines include Gulaku Premium (premium-grade sugar) and Gulaku Tebu (cane sugar), supplemented by various packaging variants—Stickpack, Pouch, and Sachet—targeting different consumer segments from households to food service. The company also maintains an online recipe platform (resepgulaku.com) featuring recipe categories including cake, desserts, beverages, cookies, pastry, traditional recipes, and other dishes, serving as a marketing and engagement channel for the Gulaku product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Gulaku Premium Premium-grade refined sugar sold under the Gulaku brand by Sugar Group Companies, targeted at Indonesian home consumers for cooking and baking use.
• Gulaku Tebu Cane sugar product line under the Gulaku brand, made from sugarcane and targeted at Indonesian households for cooking and baking.
• Gulaku Stickpack Single-serve stick pack format of Gulaku sugar, designed for convenient portion control by Indonesian consumers.
• Gulaku Pouch Pouch-format Gulaku sugar product for household use, providing a multi-serve packaging option for Indonesian home cooks.
• Gulaku Sachet Sachet-format Gulaku sugar product for single-serve or small-quantity purchases, targeting price-sensitive Indonesian consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Regional players

• Mitr Phol Group: Thailand's largest sugar producer and refiner with regional Asia exposure. Comparable as an integrated sugar business, but primarily serves markets outside Indonesia and is a regional rather than direct Indonesian competitor.

Broad incumbents

• Wilmar International: Asia-leading agribusiness group with sugar refining and branded consumer sugar operations across the region. Comparable as a vertically integrated sugar refiner with branded retail exposure, though at much larger and more diversified scale.
• PT Perkebunan Nusantara (PTPN): Indonesia's state-owned plantation and sugar producer; a broad incumbent that produces and sells refined sugar and sugarcane-derived products across multiple categories and channels in Indonesia.
• PT Indofood Sukses Makmur Tbk: Indonesia's largest diversified CPG and food manufacturer. While sugar is not its core category, it operates broadly in branded packaged foods for the same Indonesian home consumer and competes for shelf and household pantry spend.

Direct peers

• Südzucker AG: Europe's largest sugar producer with refining, branded sugar, and adjacent sweetener activities. Closely comparable core business of branded refined sugar production for retail and industrial customers.
• Tereos: Global sugar refiner and producer serving food manufacturers and retail. Directly comparable business model of refining and selling sugar to consumer and B2B channels, though operating primarily outside Indonesia.
• Associated British Foods (AB Sugar): Owner of AB Sugar, one of the world's largest sugar producers with branded retail sugar across multiple geographies. Directly comparable as a branded refined sugar business serving consumer and food-industry customers.
• PT Sugar Mandiri Intipratama (Tebu Manis / Indonesia sugar refiners): An Indonesian sugar manufacturer/refiner operating in the same refined sugar category for the domestic retail and food-service market, directly competing with Gulaku on shelf in Indonesia.

Others

• Louis Dreyfus Company: Global agricultural commodities merchant with a major sugar trading and merchandising platform. Comparable as a counterpart in the sugar value chain, though operating upstream in trading rather than as a retail sugar brand.
• Cargill: Global agribusiness with sugar trading, refining, and origination capabilities. Comparable as a sugar value-chain participant serving food and beverage manufacturers, though not a direct retail-branded competitor in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gulakuofficial
• Instagraminstagram.com/gulakuofficial
• TikToktiktok.com/@gulaku.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Group Companies