Aktive
Aktive is a sports organization that supports and develops sports and physical activities.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aktive does
Aktive is a not-for-profit charitable Regional Sports Trust and the strategic partner for sport and physical activity in Tāmaki Makaurau (Auckland), New Zealand, established in 2013/2014. It operates under dual mandates from Sport New Zealand and Auckland Council to provide region-wide coordination, strategic leadership, funding administration, and sector capacity building across the Auckland region. The organization serves a broad beneficiary base including tamariki (5-11 years) and rangatahi (12-18 years), Māori communities, disabled persons, young women and girls, Pacific/Indian/Asian ethnic communities, the Rainbow community, schools and kura, and the wider Auckland sport and recreation sector.
Aktive's portfolio comprises community sport and recreation programmes, funding administration, and sector support services. Flagship programmes include Korikori (school-based physical activity), Water Skills for Life (aquatic safety education with over 1.38M lessons delivered since 2011 and 100,000+ tamariki impacted), Good Sports, Coach Development (Coach Emerge, Coach Evolve, CoachMate app), Iwi of Origin (now in its 18th year), He Oranga Poutama (Māori participation), the Women's Leadership Development Programme (60+ graduates over four years), and Game Plan AKL® (Year 9 student engagement, launched 2023). Aktive administers the Tū Manawa Active Aotearoa activation fund (Fast Fund up to $12,000; Local/Regional Fund up to $50,000) and distributes it via four contracted Investment Partners (CLM Community Sport, Harbour Sport, Sport Auckland, Tuia Waitākere) covering all Auckland sub-regions, with over $10.5M invested into these partners in FY2023-24.
Aktive generates revenue primarily through public-sector grants from Sport New Zealand and Auckland Council, with the latter committing an additional $35M over three years under the Long-term Plan 2024-2034 for sport and recreation facilities. It provides services free of charge to recipients, distributes funding to community organizations, and earns no commercial product revenue. The organization operates from AUT Millennium, Rosedale, Auckland, with 11-50 employees under CEO Jennah Wootten, and partners extensively with iwi, hapū, and marae for culturally appropriate Māori sport delivery.
Aktive firmographics
Firmographics- Name
- Aktive
- Legal name
- Aktive
- Website
- https://www.aktive.org.nz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aktive is a sports organization that supports and develops sports and physical activities.
- Ownership category
- akta.pro rank
Aktive industry classification
Industry- Product category
- Community Sport and Recreation Services
- NAICS
- Business Associations (813910), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Aktive is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Aktive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Investment Partner Funding: Aktive receives and distributes funding to four Investment Partners (CLM Community Sport, Harbour Sport, Sport Auckland, Tuia Waitākere). Invested over $10.5 million into these four organizations during 2023-2024 financial year, with new partnership investment agreements for 2024-2026 period.
- Tū Manawa Active Aotearoa Administration: Administering Sport New Zealand activation fund supporting tamariki (5-11) and rangatahi (12-18) access to play, active recreation, and sport opportunities. Manages Fast Fund (up to $12,000), Local Fund, and Regional Fund (up to $50,000) across Tāmaki Makaurau.
- Sector Support Services: Provides accounting/bookkeeping services, governance support, data and evaluation services, and capacity building to sport and recreation sector organizations across Auckland.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Aktive product offering
Product offeringCore offering
Aktive is a not-for-profit Regional Sports Trust that delivers community sport and physical activity programs, administers government funding (Tū Manawa Active Aotearoa), and provides sector support services (governance, accounting, data, capacity building) to sport and recreation organizations across Tāmaki Makaurau (Auckland). Programs include Korikori, Water Skills for Life, Good Sports, Game Plan AKL, He Oranga Poutama, Iwi of Origin, and Coach Development, plus the Women's Leadership Development Programme.
Product overview
Aktive is Tāmaki Makaurau's strategic partner for sport and physical activity, operating as a not-for-profit organization rather than a software product company. The organization delivers a portfolio of community programmes including Korikori (school-based activity), Water Skills for Life (aquatic safety education), Good Sports (youth sport experience improvement), Coach Development programmes, and Iwi of Origin (Māori participation). It manages Tū Manawa Active Aotearoa funding for tamariki and rangatahi, provides Active Environments strategic planning services, and offers the Women's Leadership Development Programme. Digital tools include CoachMate app for coach development and Skillet Access Maps partnership for accessible facilities. The organization does not offer a software product platform but rather delivers community sport and recreation services and funding programmes.
Differentiator
Problem solved
Functional benefit
Brands
- Korikori: Auckland's approach to working with schools and kura, focusing on enabling young people aged 5 to 18 years to be active through play, physical education, active recreation and sport.
- Coach Emerge
- Coach Evolve
- Good Sports
- Tū Manawa Active Aotearoa
- Game Plan AKL
Products and services
- Korikori (Active Schools) Auckland-wide approach for schools and kura that enables young people aged 5-18 to be active through play, physical education, active recreation, and sport. Registered brand trademark.
- Water Skills for Life Water-based programme incorporating 23 core in-water skills and 8 theory-based skills for lifelong water safety, coordinated by Aktive for eligible schools across Auckland. Over 1.38 million lessons delivered since 2011, impacting 100,000+ school-aged tamariki.
- Game Plan AKL Programme developed in 2023 to break down barriers and enable Year 9 students from selected schools and kura to engage in sport and recreation. Registered trademark.
- Women's Leadership Development Programme Development programme bringing together diverse women leaders to build confidence and leadership skills, enhancing their impact in the sport and physical activity sector. 60+ women graduated over four years.
- Tū Manawa Active Aotearoa Sport New Zealand activation fund administered by Aktive for tamariki (5-11) and rangatahi (12-18) to access quality play, active recreation, and sport opportunities. Includes Fast Fund (up to $12,000) and Local/Regional Fund (up to $50,000), delivered via four Investment Partners.
- Good Sports Programme creating positive sporting experiences for children and young people by supporting and educating parents, caregivers, coaches, teachers, and sport leaders.
- Coach Development (Coach Emerge, Coach Evolve, Coach Developer Training) Coach development portfolio including Coach Emerge, Coach Evolve, and Coach Developer Training Course, supporting coaches to inspire and motivate others across clubs, schools, and the community.
- He Oranga Poutama Programme promoting the development and implementation of physical recreation and sport in a culturally appropriate way for Māori, delivered with partner Māori sport organizations.
- Iwi of Origin Annual event celebrating whakapapa, whānau and wellbeing through physical activity, bringing Māori together through ancestral games, traditional games, and contemporary sports. 2025 marked the 18th year.
- Active Environments (Tāmaki Makaurau Sport and Recreation Facility Priority Plan) Strategic planning and infrastructure support service ensuring Aucklanders have accessible, future-ready sport and activity facilities, including the Tāmaki Makaurau Sport and Recreation Facility Priority Plan and the Funders' Forum.
- CoachMate Free mobile app supporting continuous coach development at home, on the go, or out on the field.
- Love Their Game Auckland-wide sideline behaviour initiative promoting positive sporting environments, with Counties Manukau Rugby Football Union featured as a case study. Registered trademark.
Quantifiable outcome
- Over 1.38 million Water Skills for Life lessons delivered impacting 100,000+ school-aged tamariki since 2011
- +3 more outcomes
Companies that use Aktive
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
Aktive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aktive partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- CLM Community SportcoreInvestment Partner responsible for South Auckland (Counties Manukau excluding Howick-Pakuranga). Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Manurewa, Otara, Ōtāhuhu, Mangere East.
- Harbour SportcoreInvestment Partner responsible for North Harbour area. Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Glenfield, Albany, Beach Haven, Hibiscus Coast.
- Sport AucklandcoreInvestment Partner responsible for Central Auckland and Howick community. Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Glen Innes/Mt Wellington, Panmure/Pakuranga East, Flat Bush, Oranga/Onehunga, Wesley/Roskill South.
- Tuia WaitākerecoreInvestment Partner responsible for West Auckland. Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Kelston, Glenavon, Rānui, Glen Eden.
- Sport New Zealand (Sport NZ Ihi Aotearoa)coreNational sport agency and key funder. Aktive is Sport NZ's strategic partner in Auckland. Sport NZ supports Good Sports, Balance is Better, Sport Pathways Framework, Healthy Active Learning, and Tū Manawa Active Aotearoa funding.
- Auckland CouncilcorePrimary local government partner. Major funder including $35M additional investment for sport and recreation facilities in Long-term Plan 2024-2034. Partner on Iwi of Origin and Active Environments initiatives.
- Water Safety New ZealandcoreDeveloped Water Skills for Life program providing freely available resources for aquatic safety education. Aktive coordinates Water Skills for Life funding for eligible Auckland schools.
- The John Walker Find Your Field of Dreams FoundationmajorSupports Water Skills for Life lessons for schools within Old Manukau City Council boundaries (complementary to Aktive's coverage of greater Auckland schools with EQI 420+).
- Drowning Prevention AucklandmajorProvides free professional development for teachers on aquatic education. Supports Water Skills for Life classroom lesson delivery through teacher training.
- Skillet Access MapsmajorDigital platform partnership providing centralized network of inclusive sport and recreation programmes and accessible facilities for the disabled community. Aktive partnered to provide greater information around inclusive opportunities.
- Funders' Forum MembersmajorFacilitated by Aktive since September 2023. Brings together major capital funders: Foundation North, Department of Internal Affairs, NZCT, Four Winds, Auckland Council, Sport New Zealand, The Trusts, Wiri Licensing Trust, Grassroots Trust, The Lion Foundation.
- Sport NZ, Nuku Ora, College Sport Wellington, Recreation Aotearoa, Ministry of EducationmajorPartnership for Increasing Community Access to Schools Toolkit development. Draws on international and New Zealand best practice examples with input from education experts.
- Te Uru Tāngata Centre for WorkplaceminorAktive is a member of this centre focused on workplace diversity and inclusion initiatives.
- He Kurawaka - Te Kei o te Waka Tainui TrustmajorCultural leadership partner for Iwi of Origin, guiding tikanga and ceremonial aspects including pōwhiri and culturally significant practices.
- Māori sport organizations (multiple)majorPartners for Iwi of Origin 2025 and He Oranga Poutama including: Counties Manukau Māori Rugby League, Kī o Rahi Tāmaki, Māori Football Aotearoa, Pūmanawa Āwhina, Mātātoa, Tāmaki Makaurau Poi Tarawhiti, Tāmaki Makaurau Poitūkohu, Te Hiku o Te Ika Māori Rugby, Te Papa Takaro o Te Arawa, Toi Tangata.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Aktive competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Aktive social profiles
Digital presenceAktive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aktive leadership team
Management profileNumber of profiles
Profiles7 records
Aktive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aktive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aktive
What does Aktive do?
Aktive is a not-for-profit Regional Sports Trust that delivers community sport and physical activity programs, administers government funding (Tū Manawa Active Aotearoa), and provides sector support services (governance, accounting, data, capacity building) to sport and recreation organizations across Tāmaki Makaurau (Auckland). Programs include Korikori, Water Skills for Life, Good Sports, Game Plan AKL, He Oranga Poutama, Iwi of Origin, and Coach Development, plus the Women's Leadership Development Programme.
Is Aktive a public or private company?
Aktive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aktive founded?
Aktive was founded in 2013. It employs 11 to 50 people.
Where is Aktive based?
Aktive is headquartered in Auckland, New Zealand, in the Oceania region.
How does Aktive make money?
Three revenue lines are on record. Investment Partner Funding is the primary driver. The others are Tū Manawa Active Aotearoa Administration and sector Support Services.
Does Aktive have an API?
No public API is recorded for Aktive.
What industry is Aktive in?
Aktive's product category is Community Sport and Recreation Services. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 813910 and its SIC code is 8600.