Aktive

What Aktive does

Aktive is a not-for-profit charitable Regional Sports Trust and the strategic partner for sport and physical activity in Tāmaki Makaurau (Auckland), New Zealand, established in 2013/2014. It operates under dual mandates from Sport New Zealand and Auckland Council to provide region-wide coordination, strategic leadership, funding administration, and sector capacity building across the Auckland region. The organization serves a broad beneficiary base including tamariki (5-11 years) and rangatahi (12-18 years), Māori communities, disabled persons, young women and girls, Pacific/Indian/Asian ethnic communities, the Rainbow community, schools and kura, and the wider Auckland sport and recreation sector.

Aktive's portfolio comprises community sport and recreation programmes, funding administration, and sector support services. Flagship programmes include Korikori (school-based physical activity), Water Skills for Life (aquatic safety education with over 1.38M lessons delivered since 2011 and 100,000+ tamariki impacted), Good Sports, Coach Development (Coach Emerge, Coach Evolve, CoachMate app), Iwi of Origin (now in its 18th year), He Oranga Poutama (Māori participation), the Women's Leadership Development Programme (60+ graduates over four years), and Game Plan AKL® (Year 9 student engagement, launched 2023). Aktive administers the Tū Manawa Active Aotearoa activation fund (Fast Fund up to $12,000; Local/Regional Fund up to $50,000) and distributes it via four contracted Investment Partners (CLM Community Sport, Harbour Sport, Sport Auckland, Tuia Waitākere) covering all Auckland sub-regions, with over $10.5M invested into these partners in FY2023-24.

Aktive generates revenue primarily through public-sector grants from Sport New Zealand and Auckland Council, with the latter committing an additional $35M over three years under the Long-term Plan 2024-2034 for sport and recreation facilities. It provides services free of charge to recipients, distributes funding to community organizations, and earns no commercial product revenue. The organization operates from AUT Millennium, Rosedale, Auckland, with 11-50 employees under CEO Jennah Wootten, and partners extensively with iwi, hapū, and marae for culturally appropriate Māori sport delivery.

Name

Aktive

Legal name

Aktive

Website

https://www.aktive.org.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aktive is a sports organization that supports and develops sports and physical activities.

Ownership category

akta.pro rank

Product category

Community Sport and Recreation Services

NAICS

Business Associations (813910), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community sport programs
• Sport funding administration
• Physical activity promotion
• Regional sports trust
• Coach development services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Partner Funding: Aktive receives and distributes funding to four Investment Partners (CLM Community Sport, Harbour Sport, Sport Auckland, Tuia Waitākere). Invested over $10.5 million into these four organizations during 2023-2024 financial year, with new partnership investment agreements for 2024-2026 period.
2. Tū Manawa Active Aotearoa Administration: Administering Sport New Zealand activation fund supporting tamariki (5-11) and rangatahi (12-18) access to play, active recreation, and sport opportunities. Manages Fast Fund (up to $12,000), Local Fund, and Regional Fund (up to $50,000) across Tāmaki Makaurau.
3. Sector Support Services: Provides accounting/bookkeeping services, governance support, data and evaluation services, and capacity building to sport and recreation sector organizations across Auckland.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aktive is a not-for-profit Regional Sports Trust that delivers community sport and physical activity programs, administers government funding (Tū Manawa Active Aotearoa), and provides sector support services (governance, accounting, data, capacity building) to sport and recreation organizations across Tāmaki Makaurau (Auckland). Programs include Korikori, Water Skills for Life, Good Sports, Game Plan AKL, He Oranga Poutama, Iwi of Origin, and Coach Development, plus the Women's Leadership Development Programme.

Product overview

Aktive is Tāmaki Makaurau's strategic partner for sport and physical activity, operating as a not-for-profit organization rather than a software product company. The organization delivers a portfolio of community programmes including Korikori (school-based activity), Water Skills for Life (aquatic safety education), Good Sports (youth sport experience improvement), Coach Development programmes, and Iwi of Origin (Māori participation). It manages Tū Manawa Active Aotearoa funding for tamariki and rangatahi, provides Active Environments strategic planning services, and offers the Women's Leadership Development Programme. Digital tools include CoachMate app for coach development and Skillet Access Maps partnership for accessible facilities. The organization does not offer a software product platform but rather delivers community sport and recreation services and funding programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Korikori: Auckland's approach to working with schools and kura, focusing on enabling young people aged 5 to 18 years to be active through play, physical education, active recreation and sport.
• Coach Emerge
• Coach Evolve
• Good Sports
• Tū Manawa Active Aotearoa
• Game Plan AKL

Products and services

• Korikori (Active Schools) Auckland-wide approach for schools and kura that enables young people aged 5-18 to be active through play, physical education, active recreation, and sport. Registered brand trademark.
• Water Skills for Life Water-based programme incorporating 23 core in-water skills and 8 theory-based skills for lifelong water safety, coordinated by Aktive for eligible schools across Auckland. Over 1.38 million lessons delivered since 2011, impacting 100,000+ school-aged tamariki.
• Game Plan AKL Programme developed in 2023 to break down barriers and enable Year 9 students from selected schools and kura to engage in sport and recreation. Registered trademark.
• Women's Leadership Development Programme Development programme bringing together diverse women leaders to build confidence and leadership skills, enhancing their impact in the sport and physical activity sector. 60+ women graduated over four years.
• Tū Manawa Active Aotearoa Sport New Zealand activation fund administered by Aktive for tamariki (5-11) and rangatahi (12-18) to access quality play, active recreation, and sport opportunities. Includes Fast Fund (up to $12,000) and Local/Regional Fund (up to $50,000), delivered via four Investment Partners.
• Good Sports Programme creating positive sporting experiences for children and young people by supporting and educating parents, caregivers, coaches, teachers, and sport leaders.
• Coach Development (Coach Emerge, Coach Evolve, Coach Developer Training) Coach development portfolio including Coach Emerge, Coach Evolve, and Coach Developer Training Course, supporting coaches to inspire and motivate others across clubs, schools, and the community.
• He Oranga Poutama Programme promoting the development and implementation of physical recreation and sport in a culturally appropriate way for Māori, delivered with partner Māori sport organizations.
• Iwi of Origin Annual event celebrating whakapapa, whānau and wellbeing through physical activity, bringing Māori together through ancestral games, traditional games, and contemporary sports. 2025 marked the 18th year.
• Active Environments (Tāmaki Makaurau Sport and Recreation Facility Priority Plan) Strategic planning and infrastructure support service ensuring Aucklanders have accessible, future-ready sport and activity facilities, including the Tāmaki Makaurau Sport and Recreation Facility Priority Plan and the Funders' Forum.
• CoachMate Free mobile app supporting continuous coach development at home, on the go, or out on the field.
• Love Their Game Auckland-wide sideline behaviour initiative promoting positive sporting environments, with Counties Manukau Rugby Football Union featured as a case study. Registered trademark.

Quantifiable outcome

• Over 1.38 million Water Skills for Life lessons delivered impacting 100,000+ school-aged tamariki since 2011
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• CLM Community SportcoreStrategic or Co-development PartnerInvestment Partner responsible for South Auckland (Counties Manukau excluding Howick-Pakuranga). Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Manurewa, Otara, Ōtāhuhu, Mangere East.
• Harbour SportcoreStrategic or Co-development PartnerInvestment Partner responsible for North Harbour area. Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Glenfield, Albany, Beach Haven, Hibiscus Coast.
• Sport AucklandcoreStrategic or Co-development PartnerInvestment Partner responsible for Central Auckland and Howick community. Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Glen Innes/Mt Wellington, Panmure/Pakuranga East, Flat Bush, Oranga/Onehunga, Wesley/Roskill South.
• Tuia WaitākerecoreStrategic or Co-development PartnerInvestment Partner responsible for West Auckland. Manages Tū Manawa Active Aotearoa funding delivery and focuses on Communities of Activity including Kelston, Glenavon, Rānui, Glen Eden.
• Sport New Zealand (Sport NZ Ihi Aotearoa)coreStrategic or Co-development PartnerNational sport agency and key funder. Aktive is Sport NZ's strategic partner in Auckland. Sport NZ supports Good Sports, Balance is Better, Sport Pathways Framework, Healthy Active Learning, and Tū Manawa Active Aotearoa funding.
• Auckland CouncilcoreStrategic or Co-development PartnerPrimary local government partner. Major funder including $35M additional investment for sport and recreation facilities in Long-term Plan 2024-2034. Partner on Iwi of Origin and Active Environments initiatives.
• Water Safety New ZealandcoreStrategic or Co-development PartnerDeveloped Water Skills for Life program providing freely available resources for aquatic safety education. Aktive coordinates Water Skills for Life funding for eligible Auckland schools.
• The John Walker Find Your Field of Dreams FoundationmajorStrategic or Co-development PartnerSupports Water Skills for Life lessons for schools within Old Manukau City Council boundaries (complementary to Aktive's coverage of greater Auckland schools with EQI 420+).
• Drowning Prevention AucklandmajorStrategic or Co-development PartnerProvides free professional development for teachers on aquatic education. Supports Water Skills for Life classroom lesson delivery through teacher training.
• Skillet Access MapsmajorTechnology or IntegrationDigital platform partnership providing centralized network of inclusive sport and recreation programmes and accessible facilities for the disabled community. Aktive partnered to provide greater information around inclusive opportunities.
• Funders' Forum MembersmajorStrategic or Co-development PartnerFacilitated by Aktive since September 2023. Brings together major capital funders: Foundation North, Department of Internal Affairs, NZCT, Four Winds, Auckland Council, Sport New Zealand, The Trusts, Wiri Licensing Trust, Grassroots Trust, The Lion Foundation.
• Sport NZ, Nuku Ora, College Sport Wellington, Recreation Aotearoa, Ministry of EducationmajorStrategic or Co-development PartnerPartnership for Increasing Community Access to Schools Toolkit development. Draws on international and New Zealand best practice examples with input from education experts.
• Te Uru Tāngata Centre for WorkplaceminorStrategic or Co-development PartnerAktive is a member of this centre focused on workplace diversity and inclusion initiatives.
• He Kurawaka - Te Kei o te Waka Tainui TrustmajorStrategic or Co-development PartnerCultural leadership partner for Iwi of Origin, guiding tikanga and ceremonial aspects including pōwhiri and culturally significant practices.
• Māori sport organizations (multiple)majorStrategic or Co-development PartnerPartners for Iwi of Origin 2025 and He Oranga Poutama including: Counties Manukau Māori Rugby League, Kī o Rahi Tāmaki, Māori Football Aotearoa, Pūmanawa Āwhina, Mātātoa, Tāmaki Makaurau Poi Tarawhiti, Tāmaki Makaurau Poitūkohu, Te Hiku o Te Ika Māori Rugby, Te Papa Takaro o Te Arawa, Toi Tangata.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AktiveAuckland
• LinkedInlinkedin.com/company/aktive-auckland
• Instagraminstagram.com/aktive_akl/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktive