SpisRiktig.no
SpisRiktig.no is a Norwegian direct-to-consumer meal delivery service founded in 2018 that sells weekly packages of ready-to-eat healthy dinners to Norwegian consumers, delivered on Saturdays to homes across Eastern Norway.
- Company typePrivate
- Founded2018
- HeadquartersTranby, Norway
- Headcount—
- GTM typeB2C
- OfferingServices
What SpisRiktig.no does
SpisRiktig.no is a Norwegian direct-to-consumer meal delivery company operating as SpisRiktig AS (org. nr. 916 521 804), headquartered in Asker, Norway. Founded in 2018, the company sells weekly packages of ready-to-eat, reheated-only dinners to Norwegian consumers, positioning itself against cook-from-scratch meal kits by emphasizing that meals arrive fully prepared by chefs with experience at leading Scandinavian restaurants and only require microwave or oven reheating.
The product portfolio consists of five subscription meal packages — Standard (from 480 NOK/week), Sunn & Lett (from 440), Vegetar (from 480), Lavkarbo (from 440), and Halal (from 400) — plus a one-time trial "Prøvepakke" at 499 NOK. Customers subscribe with no binding period and can modify or cancel weekly by Monday 23:59. Saturday home delivery is executed through Gordon, a cold-chain logistics specialist, with SMS notifications and real-time driver tracking.
The technology stack is a conventional e-commerce platform: a website with Schibsted-konto for authentication and "Min Side" account management, Bambora for payments, plus Google Analytics and Facebook Analytics for tracking. There is no API, no proprietary AI/ML, and no mobile app despite the firmographic noting one. Go-to-market is direct-to-consumer only, with no B2B or enterprise channel, and customer acquisition relies on organic website traffic, email newsletter, Facebook page, and SMS. Geographic coverage extends across Eastern Norway (Oslo, Drammen, Buskerud), Innlandet (Hamar, Gjøvik, Lillehammer), Vestfold og Telemark (Larvik, Skien, Porsgrunn), and Østfold (Halden, Moss), with stated ongoing expansion to additional postcodes. The company is privately held, founder-/closely-held, with no disclosed funding rounds, institutional investors, parent company, or headcount.
SpisRiktig.no firmographics
Firmographics- Name
- SpisRiktig.no
- Legal name
- SpisRiktig AS
- Website
- https://spisriktig.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- SpisRiktig.no is a Norwegian direct-to-consumer meal delivery service founded in 2018 that sells weekly packages of ready-to-eat healthy dinners to Norwegian consumers, delivered on Saturdays to homes across Eastern Norway.
- Ownership category
- akta.pro rank
SpisRiktig.no industry classification
Industry- Product category
- Ready-to-Eat Meal Delivery
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Drop-Off Catering & Boxed Meals (HSACAGAB), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD)
Keywords
Where SpisRiktig.no is headquartered
LocationHeadquarters
- HQ city
- Tranby
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SpisRiktig.no business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Weekly Meal Package Subscriptions: Weekly recurring deliveries of ready-to-eat meals in various package options (Standard, Sunn & Lett, Vegetar, Lavkarbo, Halal). Customers can modify or cancel their subscription weekly with no binding period. Payments are processed automatically through Bambora payment solution.
- Trial Box (Prøvepakke): One-time purchase option for customers to try the service. Priced at 499 NOK for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard meal package with full variety of meals |
| Subscription | Weekly | Healthy & Light package - lower carbohydrates, more vegetables |
| Subscription | Weekly | Vegetarian meal package |
| Subscription | Weekly | Low-carb meal package - no potato, rice, or pasta |
| Subscription | Weekly | Halal-certified meal package |
| One time/ perpetual license | Pay-as-you-go | Trial package for new customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SpisRiktig.no product offering
Product offeringCore offering
SpisRiktig.no delivers ready-to-eat, freshly prepared healthy dinner meals directly to consumers' homes across Norway every Saturday. Customers choose from weekly subscription packages (Standard, Sunn & Lett, Vegetar, Lavkarbo, and Halal) priced from 400 to 480 NOK, or a one-time trial package (Prøvepakke) at 499 NOK, with no binding commitment and the ability to customize menus weekly.
Product overview
SpisRiktig.no operates a meal kit delivery service offering ready-to-eat, healthy dinner meals prepared from fresh ingredients without processed foods. The core product portfolio consists of multiple meal package variants (Standard, Sunn & Lett, Vegetar, Lavkarbo, and Halal) priced between 400-480 kr weekly, plus a trial package at 499 kr. The service is complemented by a 'Fast Levering' subscription module that enables automatic weekly renewal with flexible customization of products and delivery schedules. All meals are cooked by chefs with experience from Scandinavian restaurant kitchens and delivered to customers' doors on Saturdays.
Differentiator
Problem solved
Functional benefit
Companies that use SpisRiktig.no
Customer profileSegments2 records
Ideal customer profiles2 records
SpisRiktig.no technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
SpisRiktig.no partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered support.
- SchibstedsupportSchibsted provides account infrastructure for customer login and authentication on the SpisRiktig platform. Customers can log in using Schibsted accounts, and order history and customer information are stored and accessible through 'Min Side' (My Page).
- BamborasupportBambora provides the online payment processing solution for SpisRiktig. It is a widely used payment gateway in Norway that handles secure payment transactions for all orders and subscription renewals.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
SpisRiktig.no competitors and assessment
Company assessmentDirect peers
- Godtlevert: Historically Norway's leading DTC ready-to-eat meal delivery service, operating a near-identical model (chef-prepared meals delivered to home on a weekly subscription). Directly comparable on product, customer segment (busy Norwegian households), pricing tier, and GTM motion.
- Linas Matkasse: Norwegian DTC meal-kit subscription operator serving Norwegian consumers with weekly delivered dinner solutions. Comparable on direct-to-consumer subscription motion, Norwegian customer base, and weekly recurring delivery cadence.
- Adams Matkasse: Norwegian DTC meal-kit and ready-meal subscription brand serving Norwegian households on weekly recurring deliveries. Same customer profile (time-poor Norwegian families), same subscription cadence, overlapping dietary positioning.
Others
- Wolt: Nordic food-delivery platform with Norwegian operations enabling restaurants to deliver ready meals to consumers on-demand. Adjacent infrastructure and channel competitor; relevant for understanding last-mile expectations and pricing benchmarks in the Norwegian meal delivery space.
- Foodora: Food-delivery platform with established Norwegian operations connecting consumers with restaurant-prepared meals. Adjacent delivery and customer acquisition channel; relevant for benchmarking recurring-meal DTC behavior against on-demand restaurant meals in Norway.
Broad incumbents
- Oda (formerly Kolonial.no): Norway's leading online grocery retailer, increasingly expanding into ready-meal and recipe-ingredient categories. Comparable as a Norwegian DTC food delivery incumbent with adjacent ready-meal offerings and significantly larger scale.
- HelloFresh (Norway): Global DTC meal-kit subscription leader with an established Norwegian operation. Serves the same Norwegian time-poor households via weekly deliveries and poses the most significant well-funded competitive threat to SpisRiktig's addressable market.
Regional players
- Middag.se: Swedish DTC meal-kit subscription service targeting time-poor Nordic households with weekly recurring deliveries. Comparable on Nordic customer profile, subscription cadence, and direct-to-consumer delivery mechanics, though operating in a different national market.
- Köket: Swedish cooking, recipes, and food-lifestyle platform with ties into meal-subscription businesses. Useful regional comparison for Norwegian operators evaluating Nordic expansion and local content/marketing playbooks.
Emerging players
- Too Good To Go: Surplus-meal marketplace operating in Norway, offering consumers low-cost prepared meals from restaurants and retailers. Adjacent overlap on ready-meal DTC customer behavior, though with a different value proposition and operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SpisRiktig.no social profiles
Digital presenceSpisRiktig.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpisRiktig.no leadership team
Management profileNumber of profiles
SpisRiktig.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpisRiktig.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpisRiktig.no
What does SpisRiktig.no do?
SpisRiktig.no delivers ready-to-eat, freshly prepared healthy dinner meals directly to consumers' homes across Norway every Saturday. Customers choose from weekly subscription packages (Standard, Sunn & Lett, Vegetar, Lavkarbo, and Halal) priced from 400 to 480 NOK, or a one-time trial package (Prøvepakke) at 499 NOK, with no binding commitment and the ability to customize menus weekly.
Is SpisRiktig.no a public or private company?
SpisRiktig.no is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SpisRiktig.no founded?
SpisRiktig.no was founded in 2018.
Where is SpisRiktig.no based?
SpisRiktig.no is headquartered in Tranby, Norway, in the Europe region.
How does SpisRiktig.no make money?
Two revenue lines are on record. Weekly Meal Package Subscriptions are the primary driver. The others are trial Box (Prøvepakke).
Who are SpisRiktig.no's main competitors?
Direct peers on record are Godtlevert, Linas Matkasse and Adams Matkasse. Others are Wolt and Foodora. Broad incumbents are Oda (formerly Kolonial.no) and HelloFresh (Norway). Regional players are Middag.se and Köket. Too Good To Go is listed as an emerging player.
Does SpisRiktig.no have an API?
No public API is recorded for SpisRiktig.no.
What industry is SpisRiktig.no in?
SpisRiktig.no's product category is Ready-to-Eat Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of HSACAGAB, Drop-Off Catering & Boxed Meals. Its SIC code is 2090.