Ultimate Events

What Ultimate Events does

Ultimate Events is a private, Plymouth, Minnesota-based tent and party rental provider founded in 1972, serving the Twin Cities and Upper Midwest region. The company maintains an inventory exceeding 7,000 rental products spanning tents (frame, high peak, rope & pole, structure, clear, custom, and DIY-install), tables, chairs (including Chiavari and bleachers), staging and dance floors, tableware, linens, food service equipment, lighting, sound, event furniture, and expo/tradeshow infrastructure. It self-identifies as the largest rental company in the Twin Cities market and as a 'premier' regional provider.

The business operates a horizontally segmented model serving weddings, private parties, corporate events, expos and tradeshows, festivals and major events, and catering and hospitality use cases. Go-to-market is sales-led: customers browse the online catalog, build rental lists, and submit them for quotes, then work with named event specialists (including Christi Nelson, David Downey, Gina Vincent, Jennifer Smalley, Mike Whaley, Taylor Mikelson, and Tim Smith) through consultation, on-site showroom visits at the Plymouth headquarters, and professional delivery, installation, and pickup. Standard installations (tent setup, dance floor, staging) are included; fee-based services cover delivery, table/chair setup, linen placement, HVAC and grill hookups, and permit acquisition.

Revenue is generated primarily through per-unit equipment rentals, supplemented by professional installation labor and event-design services. Pricing is quote-based and transparent at the unit level across categories, with seasonal price increases during the peak June–September delivery window. The company markets via website, social channels (Facebook, Pinterest, Instagram), educational content, virtual tours, and photo galleries. No public financials, funding history, ownership structure, or M&A activity are disclosed in the input.

Name

Ultimate Events

Legal name

Ultimate Events

Website

https://ue-mn.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Ultimate Events is a private Plymouth, Minnesota-based tent and party rental company, founded in 1972, that rents over 7,000 event products to weddings, private parties, corporate events, expos, festivals, and catering clients across the Twin Cities and Upper Midwest.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Food Service Contractors (72231)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYHSACAFAA

Tent & Canopy Rentals

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACAFAB

Event Furniture Rentals (Tables, Chairs, Lounge)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACAGAL

Catering Equipment, Rentals & Setup (Non-decor)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Tent rentals
• Party rentals
• Event equipment
• Wedding rentals
• Corporate event rentals

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Rentals: Rental of event equipment including tents, tables, chairs, staging, dance floors, tableware, linens, food service equipment, catering supplies, lighting, sound equipment, and event furniture. Pricing varies by product type, quantity, and rental duration. Installation services (tent setup, staging, flooring) included at no charge for standard setups.
2. Installation & Setup Services: Professional installation of tents, dance floors, staging, and lighting. Fee-based services include delivery/pickup, table and chair setup, linen placement, HVAC and grill hookups, and permit acquisition.
3. Design Services: Event design consultation and custom solutions including signage/logos/branding, custom furniture design and build, room transformation via lighting and decor, and distinctive lounge furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ultimate Events rents event equipment including tents, tables, chairs, staging, dance floors, tableware, linens, food service equipment, lighting, sound, and event furniture to customers hosting weddings, private parties, corporate events, expos, festivals, and catering/hospitality functions. The company also provides professional installation, delivery, pickup, and event design consultation services across the Twin Cities and Upper Midwest region.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Party Reflections: Event rental company serving weddings, corporate events, and social occasions with tents, tables, chairs, and decor. Direct competitor with a comparable product mix and full-service event rental model.
• National Event Supply: Event and party rental company providing tables, chairs, linens, tabletop, and event accessories with a strong e-commerce ordering model. Direct peer in the broader party rental category with overlapping customer base.
• Bright Event Rentals: One of the largest event rental companies in the U.S., offering tents, tables, chairs, linens, and full-service event production across multiple states. Direct competitor in the comprehensive event rental category Ultimate Events operates in.
• Aztec Tents: Major tent manufacturer and event rental supplier with a strong presence in frame, pole, and structure tents. Direct competitor in the tent rental niche that is core to Ultimate Events' inventory.
• Beattie Event Rentals: Canadian event rental company offering tents, furniture, catering equipment, and full-service event production. Comparable product mix and full-service rental model serving weddings, corporate, and social events.
• Event Rentals (formerly AFR Event Furnishings): National event rental provider offering furniture, tabletop, and tent rentals for weddings, corporate events, and social occasions. Closely comparable business model and product breadth to Ultimate Events.

Broad incumbents

• Sunbelt Rentals: One of the largest equipment rental companies in North America. While focused on industrial and construction equipment, it represents a broad incumbent that could enter or expand into the event rental space, and serves as a benchmark for scaled rental operations.
• CORT Event Furnishings: Large national event furnishings and rental provider owned by Berkshire Hathaway. Offers a similar mix of event furniture, tabletop, and tent rentals with broader geographic reach, making it both a competitor and a benchmark for scale.

Regional players

• Apres Party and Tent Rental: Minneapolis-based tent and party rental company serving the Twin Cities metro. Direct local competitor in Ultimate Events' core geographic market with very similar product offerings and service model.

Emerging players

• American Tents: Manufacturer and direct-to-customer tent supplier specializing in frame, pole, and structure tents. Overlaps with Ultimate Events' tent inventory business and represents both a potential supplier partner and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ultimateeventsmn
• Instagraminstagram.com/ultimateevents_mn
• Pinterestpinterest.com/UEUltimateEventsMN
• Xx.com/UE_MN
• LinkedInlinkedin.com/company/ultimate-events-mn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Events