Bwat

What Bwat does

Bwat is a privately-held French digital agency headquartered in Cergy-Pontoise, France. Founded in 2010, the firm provides end-to-end digital services including UX/ergonomics design, web development, web design, SEO, content creation, motion design, hosting, and maintenance. Its technology stack spans multiple frameworks and CMS platforms—Laravel, Symfony, WordPress, Drupal, React, Next.js, Magento 2, Vue.js, and Gatsby—enabling technology-agnostic recommendations to clients. The firm operates with a team of 1-10 employees under the leadership of Pierrick Lavallee (Gérant) and has no disclosed external investors or parent company.

The company's client base spans French local governments and public institutions, mid-to-large enterprises including luxury brands (Moët Hennessy, Hôtel Negresco, Edelgia), financial services (BPCE), transportation/employee benefits (CE-RATP serving 100,000 agents), education (Université Paris-Saclay), and cultural/non-profit organizations. In 2024 Bwat launched Planification.app, its first SaaS product—a Laravel-based scheduling and event management platform for local governments. The firm has also built an internal AI practice over 3+ years, embedding LLM-based document verification, RFP/tender analysis, chatbot customer support, and OCR capabilities into client engagements.

Bwat generates revenue primarily through fixed-price project engagements for digital agency services, with an emerging recurring revenue stream from its Planification.app subscription product. Its go-to-market relies on direct outreach, a portfolio-driven website showcasing 40+ completed projects, creative agency partnerships (notably Les Giboulées), and relationships within the Cergy-Pontoise business ecosystem. Pricing is bespoke and quote-based, with no publicly disclosed tiers.

Name

Bwat

Legal name

Bwat

Website

https://bwat.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bwat is a French digital agency in Cergy-Pontoise providing UX design, web development, SEO, and AI integration services. It serves French local governments, mid-to-large enterprises, and cultural institutions, and recently launched Planification.app, its first SaaS scheduling product.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Digital agency services
• Web development
• UX design consulting
• AI integration services
• SaaS event planning

Headquarters

HQ city

Cergy-pontoise

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Agency Services: Project-based professional services including web design, development, UX consulting, content creation, SEO, hosting, and maintenance. Revenue generated through fixed-price project engagements and ongoing service contracts with clients across enterprises, local governments, and cultural institutions.
2. SaaS Product (Planification.app): Bwat's first SaaS product for event planning management, offered as a subscription-based service to local governments and organizations, representing a productized, recurring revenue stream distinct from project-based services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bwat is a French digital agency that delivers end-to-end web, design, UX and AI-integration services to public-sector and enterprise clients across France. Its offerings span strategic consulting (Conseil & AMO), UX/ergonomics, AI integration, web design, print, full-stack and front-end web development, motion design, hosting/infogérance, maintenance, content creation and SEO. The agency also markets its proprietary SaaS product Planification.app, a Laravel-based event-and-scheduling platform targeted at local governments.

Product overview

Bwat is a French digital agency offering a comprehensive suite of digital services including UX design, web development, AI integration, SEO, content creation, motion design, print, hosting, and maintenance. The agency's service portfolio is organized around its core capabilities: consulting (Conseil & AMO), UX & Ergonomy, AI services (Bwat, l'IA concrètement), web design, print, web development (both front-end and full-stack), motion design, maintenance & TMA, hosting, content creation, and SEO. The agency also offers a proprietary SaaS product called Planification.app for local government event management, and a plugin development offering (Cool Plugins) for WordPress and Drupal. The AI practice, developed internally over 3 years, integrates LLM and AI agent capabilities into client projects for document processing, tender analysis, and customer support automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Planification.app SaaS scheduling and event management platform for local governments, designed to simplify planning, centralize information and improve team coordination through a user-centric interface built on Laravel.
• Conseil & AMO Strategic consulting and Assistance à Maîtrise d'Ouvrage (AMO) service that helps clients define a clear, effective and future-ready technical framework aligned with their objectives, teams and constraints.
• UX & Ergonomie User experience and ergonomics design service including user-journey analysis, information architecture, navigation design, and device strategy, delivered through detailed interactive wireframes and zoning.
• Bwat, l'IA concrètement (AI Integration Service) AI integration service that leverages Bwat's LLM and AI-agent expertise (developed internally over 3+ years) to embed artificial intelligence into client websites and applications, enabling complex task automation and new services such as document verification, RFP analysis and 24/7 support chatbots.
• Web Design Web design service balancing aesthetics, current trends, brand alignment and functionality, with responsive adaptations for each device.
• Développement Web (Full-Stack Web Development) Full-stack web development covering simple showcase sites to complex business applications, using Laravel, Symfony, Next.js, Gatsby, Ember.js, Vue.js frameworks and WordPress, Drupal, Magento 2, Grav CMS platforms.
• Développement Front & Intégration Front-end development and HTML/CSS/SASS-LESS/JavaScript integration translating graphic mockups into responsive, animated web pages with cross-browser compatibility.
• Motion Design Motion design service producing short animated videos for social media, web and public displays, using illustrations, data visualization and kinetic typography.
• Maintenance & TMA Corrective maintenance, technical support and ongoing application updates, with the agency dedicating the equivalent of 30 days per year to R&D for tool improvements.
• Hébergement & Infogérance Professional hosting and systems management on last-generation servers in the ZAYO TELECOM data center in Paris, with nightly database backups, bi-weekly and daily incremental file backups, 24/7 monitoring at 30-second intervals, and 310-element server analysis.
• Création de Contenus Content creation and editorial strategy service covering copywriting, visual production, video, motion design and brand-voice representation to engage audiences while maintaining brand identity.
• Référencement & SEO Search engine optimization service covering HTML code optimization, internal/external linking, editorial content advice, performance optimization, URL structuring and analytics tooling.
• Supports Print Print communications support service including layout, design, illustration and data visualization for magazines, journals, annual reports, leaflets and posters.
• Cool Plugins (WordPress & Drupal) Custom WordPress and Drupal plugin development service, including a publicly available "Improve User Login Security" plugin on WordPress.org that prevents exposure of admin and contributor usernames.

Quantifiable outcome

• AI document verification reduces manual review workload and ensures equitable processing for benefit applications
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Les GibouléescoreStrategic or Co-development PartnerCreative agency Les Giboulées is a key strategic partner for integrated campaigns. Bwat handles digital development and technical implementation while Les Giboulées manages creative direction and campaign strategy. Multiple projects have been delivered together including Le SYCTOM campaign and Le CEREMA website.
• WISTEEsupportingOthersWISTEE is the hosting and infrastructure partner for Bwat's client projects. SAS company located in Persan, France with servers in ZAYO TELECOM datacenter in Paris. Provides professional hosting, monitoring, and data backup services.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Eskimoz: French digital agency focused on SEO, web design, and performance marketing. Comparable as a France-based, multi-disciplinary boutique digital agency serving enterprise clients with project-based engagements.
• Emakina France: Benelux-rooted digital agency with French operations delivering design, web platforms, and digital transformation. Comparable in full-service scope (UX, design, development) and European enterprise/public-sector target market.
• Kaliop: French digital agency specializing in CMS (Drupal, WordPress), Laravel, Symfony and enterprise web platforms. Comparable in technology stack, public-sector and enterprise client mix, and integrated design-plus-development delivery model.
• Insign: French digital agency delivering UX, design, and web development for enterprise clients. Comparable as a small, multi-disciplinary French agency competing in the same premium client segment.
• The Tilt: French independent digital agency combining creative, UX, and engineering for enterprise brands. Comparable in small-team, premium-brand positioning and integrated creative-plus-tech service model.
• Wemanity: French digital transformation consultancy with design, agile delivery, and technology capabilities. Comparable as a French-headquartered boutique serving enterprise and public-sector digital transformation needs.
• Smile: French open-source digital agency offering web development, UX, and integration services across CMS and framework stacks. Closely comparable to Bwat in multi-stack, design-led delivery for enterprise and public-sector clients in France.

Broad incumbents

• Publicis Sapient: Global digital transformation arm of Publicis Groupe with deep French presence. Comparable offering overlap on UX, web platforms, and AI integration but operates at much larger scale and broader portfolio than Bwat.
• Capgemini Engineering: Global engineering and digital services firm with significant French operations. Comparable in enterprise web platform delivery and AI integration but operates at vastly larger scale and broader portfolio than Bwat.
• Devoteam: European technology consultancy with strong French presence focused on digital transformation and cloud/AI. Comparable on AI-enabled enterprise solutions but competes at substantially larger scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bwat