What Mapah Group does

Mapah Group (legal name: Mapah - Consultoria, Auditoria e Contabilidade) is a privately held Brazilian professional services firm founded in 2000 and headquartered in Goiânia. The firm delivers accounting, tax advisory, auditing, business consulting, HR/payroll, and legal advisory services to enterprise clients, mid-market businesses, and entrepreneurs. It operates six regional offices across four Brazilian states (Goiânia, Anápolis, Vitória, Aracruz, São Luís, Cuiabá) plus an international subsidiary, MAPAHex, in Florida, USA, with roughly 500 professionals in total.

The service portfolio is organized into six core lines — Consultoria, Auditoria, Finance, Contábil Fiscal, Departamento Pessoal, and Assessoria Legal — augmented by Mapah Hub (BI dashboards), Staff Loan (specialized outsourcing), Due Diligence for M&A, and the Portal da Reforma Tributária. Revenue is generated through custom, quote-based professional service engagements, typically structured as multi-year contracts, with recurring retainer-style relationships for ongoing accounting, tax, and payroll compliance. The go-to-market is direct enterprise field sales driven by proposal requests via the company's website, supported by content marketing (free e-books, blog, newsletter) and a partner ecosystem that includes Omie (ERP), eSolution, B2Finance, StartSe, FI Group, Ja Brasil, CrediBlue, Inovalaw, and Emrich Leão (legal advisory).

In March 2024 the firm expanded internationally with the launch of MAPAHex in Florida, extending into investment management, market research, M&A advisory, FDA/USDA registration, company formation, and real estate investment identification for Brazilian entrepreneurs entering the US market. In September 2024 the firm received a Great Place To Work certification, and its Mapah Hub BI product represents the closest analog to a technology offering; the firm does not disclose proprietary AI, ML, or API infrastructure, and its competitive position is built on consultative talent, 25-year brand presence, and the geographic distribution of its office network.

Name

Mapah Group

Legal name

Mapah - Consultoria, Auditoria e Contabilidade

Website

https://mapah.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Mapah Group is a Brazilian accounting, tax, auditing, and consulting firm headquartered in Goiânia, with ~500 professionals across six Brazilian offices and a Florida subsidiary (MAPAHex), serving enterprise clients, mid-market businesses, and Brazilian entrepreneurs expanding internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Business consulting including process management (O&M), restructuring consulting, system implementation and parameterization, tax planning, tax credit recovery, and specialized outsourcing (staff loan). Revenue generated through professional service engagements with enterprise and mid-market clients.
2. Auditing Services: Comprehensive auditing services including corporate process mapping, risk identification, financial auditing, tax auditing, and labor/social security auditing. Provided as standalone engagements or part of broader consulting engagements.
3. Accounting and Tax Services: Core accounting, fiscal, and tax management services including bookkeeping, tax filing, payroll (Departamento Pessoal), and legal advisory for business formation, alterations, and closure. Ongoing service relationships with clients generating recurring revenue.
4. MAPAHex International Services: International expansion services including investment management, market research for US market entry, new company creation, M&A advisory, trademark/patent registration, due diligence, FDA/USDA registration, company management, and real estate investment identification. Strategic expansion revenue stream targeting Brazilian entrepreneurs entering US markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mapah Group provides integrated professional services in consulting, auditing, accounting, tax, payroll, and legal advisory for Brazilian businesses and entrepreneurs. Its core engagements combine consultative accounting, tax planning, and business intelligence reporting, delivered through a network of regional offices and the MAPAHex international subsidiary for cross-border (US market) expansion support.

Product overview

Mapah Group is a consulting, auditing, and accounting firm offering an integrated portfolio of professional services. The core offering consists of six main service lines: Consultoria (consulting), Auditoria (auditing), Finance (financial management), Contábil Fiscal (accounting and tax), Departamento Pessoal (HR services), and Assessoria Legal (legal advisory). These are complemented by specialized offerings including Mapah Hub (BI dashboards), Staff Loan (specialized outsourcing), Due Diligence services for M&A transactions, and the Portal da Reforma Tributária for tax reform updates. The group has also expanded internationally through MapahEx in Florida, USA. Free educational content is provided through e-books covering business, tax, and financial topics.

Differentiator

Problem solved

Functional benefit

Brands

• Portal da Reforma: A dedicated online portal providing information and resources about Brazil's tax reform (Reforma Tributária), offering e-books and educational materials on the subject.
• Mapah Hub

Products and services

• Consultoria (Business Consulting) Customized consulting solutions focused on business pain points, expense optimization, tax optimization, and internal process improvement for Brazilian companies.
• Auditoria (Auditing) Mapping of all corporate processes to identify risks, controls, evaluations, and strategic risk management, enabling identification of improvement options that add value to the client institution.
• Finance (Financial Management) Organization and generation of financial information reports with performance indicators to provide clients with the data needed for efficient decision-making.
• Contábil Fiscal (Accounting and Tax) Accounting and tax services delivered by a consultative, constantly updated team that generates insights for the business.
• Departamento Pessoal (HR and Payroll) HR and payroll activities delivered with a consultative approach, seeking solutions that bring legal security to the business.
• Assessoria Legal (Legal Advisory) Full legal advisory for company formation, alterations, closure, management of corporate books, and merger, spin-off, and incorporation processes.
• Mapah Hub Business intelligence platform offering dynamic dashboards that automate operational processes and generate accounting intelligence for clients.
• Staff Loan (Specialized Outsourcing) Specialized outsourcing service providing temporary allocation of qualified professionals from one company to another, particularly useful for covering vacations, maternity leave, restructuring periods, and project-specific needs.
• Due Diligence Rigorous investigative process for mergers, acquisitions, and partnerships covering financial, legal, fiscal, environmental, and labor aspects to determine market value and identify material facts.
• MAPAHex (International Expansion Services) International expansion services for Brazilian entrepreneurs and businesses entering the US market, including investment management, market research, company creation, M&A advisory, due diligence, FDA/USDA product registration, trademark/patent registration, ongoing company management, and real estate investment identification, delivered from the Florida office.

Quantifiable outcome

• Companies' taxes typically commit approximately 1/3 of company revenue, making tax planning essential for financial preservation
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• B2FinanceminorStrategic or Co-development PartnerListed as a partner in Mapah's partner ecosystem. B2Finance provides financial services that complement Mapah's accounting and business intelligence offerings.
• StartSeminorStrategic or Co-development PartnerListed as a partner. StartSe is a business innovation platform that aligns with Mapah's focus on business intelligence and strategic consulting.
• FI GroupminorStrategic or Co-development PartnerListed as a partner. FI Group provides business consulting and innovation services that complement Mapah's offerings.
• Ja BrasilminorStrategic or Co-development PartnerListed as a partner. Ja Brasil is a business networking organization that supports Mapah's client connection ecosystem.
• CrediBlueminorStrategic or Co-development PartnerListed as a partner. CrediBlue provides credit and financial solutions that work alongside Mapah's financial management services.
• InovalawminorStrategic or Co-development PartnerListed as a partner. Inovalaw provides innovation and legal services that complement Mapah's legal advisory offerings.
• Emrich LeãocoreImplementation/ SI/ Consulting PartnerStrategic legal partnership for M&A advisory services. Emrich Leão is a law firm responsible for the legal component in Mapah's Mergers & Acquisitions support services, providing comprehensive advisory alongside Mapah's financial and accounting expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PwC Brazil: Big 4 firm with comprehensive audit, tax, and consulting services in Brazil, including M&A due diligence. Comparable in service lines but operates with substantially greater scale and enterprise focus than Mapah.
• KPMG Brazil: Big 4 firm with full audit, tax, and consulting services across Brazil. Overlaps significantly with Mapah's portfolio but operates at much greater scale and brand recognition across enterprise clients.
• Deloitte Brazil: Big 4 firm with broad audit, consulting, tax, and advisory services in Brazil. Comparable in service breadth to Mapah, though Deloitte's scale and large-enterprise focus make it a broad incumbent rather than direct head-to-head competitor.
• EY Brazil: Big 4 firm offering audit, consulting, tax, and transaction advisory services across Brazil. Functions as a broad incumbent whose mid-market practice competes for some of the same clients Mapah targets.

Direct peers

• Crowe Brazil: Crowe is a global accounting and advisory network with Brazilian operations, providing audit, tax, and consulting services to mid-market enterprises. Comparable to Mapah in scale, multi-discipline service mix, and Brazil-wide presence.
• BDO Brazil: BDO is a global mid-tier accounting, audit, tax, and consulting network with full Brazilian operations. It is the most directly comparable peer to Mapah given similar mid-market positioning, integrated service lines, and Brazilian national footprint.
• Baker Tilly Brazil: Baker Tilly operates an audit, tax, and consulting practice in Brazil targeting growth-oriented mid-market companies. Its service portfolio and target customer profile are closely aligned with Mapah's entrepreneur and mid-market focus.
• Grant Thornton Brazil: Grant Thornton provides audit, tax, and advisory services in Brazil with a strong mid-market focus and integrated consulting practice. Comparable to Mapah in serving mid-market and entrepreneur clients across multiple states.
• Mazars Brazil: Mazars is a global mid-tier audit, tax, and consulting firm with operations in Brazil. It serves mid-market and entrepreneur clients with multi-discipline services closely aligned to Mapah's integrated consulting-accounting-tax offering.
• RSM Brazil: RSM operates a global mid-tier audit, tax, and consulting practice in Brazil, serving mid-market companies with cross-border advisory needs. Closely comparable to Mapah in size and service mix, including international expansion services for clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights9 records

Customer concentration

• Facebookfacebook.com/GrupoMapah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapah Group