Schmachtl
Family-owned Austrian industrial solution provider and distributor (since 1936) selling components, custom-engineered systems and technical services across Energy, Automation & Robotics, Process & Environmental Technology, and Electrical Components, serving large industrial enterprises in Austria, Slovakia and the Czech Republic via direct regional sales.
- Company typePrivate
- Founded1936
- HeadquartersLinz, Austria
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schmachtl does
Schmachtl is a family-owned Austrian industrial solution provider and distributor, founded in 1936 and headquartered in Linz, operating across four business divisions: Energy Technology (KEHUA industrial-scale energy storage up to 3.4 MWh, transformers, UPS systems, charging infrastructure, reactive-power compensation, home storage); Automation & Robotics (PUDU autonomous cleaning and transport robots, Satech safety fence systems, Universal Robots cobots, custom safety engineering); Process & Environmental Technology (WIKA IIoT sensors over LoRaWAN®, gas detection, filtration, pumps, heat exchangers, dust measurement); and Electrical Components & Control Cabinet Construction (podis flat-cable system, Wieland connectors, nVent ERIFLEX busbars, Led2Work industrial lighting, Pizzato safety switches, custom cabinet manufacturing with in-house CAD).
The company sells exclusively through direct sales, with named regional sales experts covering all Austrian states plus wholly-owned subsidiaries in Slovakia (SCHMACHTL SK, s.r.o., Bratislava) and the Czech Republic (SCHMACHTL CZ SPOL. S.R.O., Vestec and Zlín), giving eight physical locations including three warehouses. Pricing is project-based and quoted on request rather than published; revenue streams comprise product sales, custom-engineered solutions, and technical services from consultation and engineering through installation, commissioning and maintenance. The customer base spans large Austrian industrial enterprises across manufacturing (Engel, Felder Group, Stiwa, COIL Innovation), metal processing (Welser Profile), steel (Schmidt), food production (Manner, Haubis, Habau), railway construction (Plasser & Theurer) and intralogistics (Schachermayer), with deliberate vertical diversification across energy, manufacturing, process/environmental and logistics use cases. Marketing is technical-content and event-led (annual TechDay, workshops, downloadable brochures) with social sharing and a newsletter; back-office AI is limited to Mistral AI-powered document processing for invoices and quotations under EU data-residency and zero-retention terms.
Schmachtl firmographics
Firmographics- Name
- Schmachtl
- Legal name
- Schmachtl GmbH
- Website
- https://schmachtl.at
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Family-owned Austrian industrial solution provider and distributor (since 1936) selling components, custom-engineered systems and technical services across Energy, Automation & Robotics, Process & Environmental Technology, and Electrical Components, serving large industrial enterprises in Austria, Slovakia and the Czech Republic via direct regional sales.
- Ownership category
- akta.pro rank
Schmachtl industry classification
Industry- Product category
- Industrial Components Distribution
- NAICS
- Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs) (IMAFAHAF)
Keywords
Where Schmachtl is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices8 records
Markets served
Schmachtl business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Sale of high-quality industrial components including electrical components, transformers, UPS systems, energy storage, charging infrastructure, automation and robotics products, process and environmental technology equipment, and control cabinet solutions.
- Custom Solutions and Systems Integration: Custom-designed and manufactured solutions including custom protection fence systems (CustomGuard), custom-built control cabinets, and tailored safety solutions for specific customer requirements.
- Technical Services: Comprehensive services from technical consultation and engineering (CAD construction) to installation, commissioning, and maintenance. Includes warehouse stocking for secure and fast supply with products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Schmachtl product offering
Product offeringCore offering
Schmachtl is a family-owned Austrian industrial solution provider and value-added distributor founded in 1936, selling industrial components and integrated systems across four business areas: Energy Technology, Automation & Robotics, Process & Environmental Technology, and Electrical Components & Control Cabinet Construction. The portfolio combines distributed products from global manufacturers (KEHUA, PUDU, Satech, WIKA, Wieland, nVent, Led2Work, Pizzato, Universal Robots) with proprietary offerings (CustomGuard safety systems, SCHMACHTL Energy Management System, custom control cabinets) and full lifecycle services from technical consultation and CAD engineering through installation, commissioning, and maintenance.
Product overview
SCHMACHTL is a family-owned Austrian solution provider and distributor (since 1936) operating across four business divisions: Energietechnik (Energy Technology), Automation & Robotik (Automation & Robotics), Prozess- & Umwelttechnik (Process & Environmental Technology), and Elektrokomponenten & Schaltschrankbau (Electrical Components & Control Cabinet Construction). The portfolio combines proprietary branded products with integrated third-party manufacturer solutions. In Energy Technology, offerings include KEHUA EStore (241 kWh) and EStation (3.4 MWh) large-scale storage systems, WattCision 50 kW inverters, Hybrid Battery Solution (HBS) up to 800 kW, and CHARdi charging distribution with energy storage. The Automation & Robotics division features PUDU autonomous robots (cleaning: CC1, CC1 Pro, MT1 Series, BG1 Pro; transport: T300, T600, T600 Underride), Satech safety fence systems (EasyGuard, ImpactGuard, AdaptaGuard, BlueGuard, FastGuard, CustomGuard), and cobots. Process & Environmental Technology includes WIKA IIoT sensor solutions for pressure, temperature, level, flow, and force measurement with LoRaWAN connectivity, GasTouch gas detection systems, and aquaBoll self-cleaning filtration. Electrical Components & Control Cabinet encompasses the podis flat cable system, Wieland plug connections, nVent ERIFLEX Flexibus flexible busbars (up to 6300A), Led2Work industrial LED lighting, and Pizzato safety switches. The company also provides comprehensive solutions for LKW fleet electrification, IIoT cloud integration, and custom control cabinet manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- KEHUA Industrial Energy Storage Systems (EStore 241 kWh and EStation 3.4 MWh)
- PUDU Autonomous Cleaning Robots (CC1, CC1 Pro, MT1 Series, BG1 Pro)
- PUDU Autonomous Transport Robots (T300, T600, T600 Underride)
- Satech Safety Fence Systems (EasyGuard, ImpactGuard, AdaptaGuard, BlueGuard, FastGuard, CustomGuard)
- podis Flat Cable System
- WIKA IIoT Sensor Solutions
- GasTouch Gas Detection Systems
- aquaBoll Self-Cleaning Backwash Filters
- nVent ERIFLEX Flexibus Flexible Busbar System
- Custom Control Cabinet Manufacturing
- EV Charging Infrastructure Solutions (CHARdi, Sinexcel, Alveri)
- Pizzato Safety Switches
- SCHMACHTL Energy Management System (EMS)
Quantifiable outcome
- Reduced assembly time by up to 25% with EasyGuard protection fence system's unique clip mounting
- +1 more outcomes
Companies that use Schmachtl
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Schmachtl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Schmachtl partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- WIKAcoreLong-term partnership for Industrial Internet of Things (IIoT) solutions. WIKA provides IIoT-capable sensors for pressure, temperature, force, and level measurement. SCHMACHTL integrates these into smart solutions for predictive maintenance, plant monitoring, and process optimization. Products include NETRIS® radio modules with LoRaWAN® for wireless data transmission, also available for explosion-hazardous areas (Ex zones).
- SatechcoreSatech is the supplier of protection fence systems including EasyGuard, ImpactGuard, AdaptaGuard, BlueGuard, FastGuard, and CustomGuard product lines. These are sold as part of SCHMACHTL's safety technology portfolio for machine and system protection.
- PUDUcoreSupplier of autonomous cleaning robots and transport robots. Products include PUDU CC1, CC1 Pro, MT1 series (MT1 Max, MT1 Vac, MT1), BG1 Pro, RV3 cleaning robots, and T300, T600, T600 Underride transport robots. Featured in case study where Schachermayer uses PUDU robots for 210,000 m² weekly automated cleaning.
- KEHUA / KehuacoreSupplier of energy storage solutions including EStore (241 kWh) and EStation (3.4 MWh) products. SCHMACHTL offers these as part of their comprehensive energy infrastructure solutions.
- nVent (ERIFLEX, Hoffman)coreSupplier of electrical components including ERIFLEX Flexibar (flexible busbar), ERIFLEX FleXbus, Hoffman control cabinet systems, and Caddy fastening products. SCHMACHTL integrates these into control cabinet construction and power distribution solutions.
- WielandcoreSupplier of electrical plug connections including Gesis, RST, and other connector systems. Products featured with podis flat cable system for flexible and secure power distribution.
- Universal RobotscoreProvider of cobot platforms. SCHMACHTL offers Polyscope X programming workshops at TechDay events and sells and implements collaborative robots from Universal Robots.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Schmachtl competitors and assessment
Company assessmentDirect peers
- WAGO Kontakttechnik: German family-owned specialist in electrical interconnection, automation, and interface electronics with a strong direct-sales and distribution model. Comparable to SCHMACHTL in providing industrial electrical components, control cabinet solutions, and automation technology to industrial customers.
- Bürklin: German family-owned electronic and electrical components distributor serving industrial and research customers across Europe. Comparable distribution-led model to SCHMACHTL in electrical components and industrial automation, focused on the German-speaking market.
- Phoenix Contact: German family-owned manufacturer and solution provider of industrial electrical interconnection, automation, and control cabinet technology. Highly comparable to SCHMACHTL in serving industrial customers with electrical components, control cabinet solutions, and automation products across European markets.
- Weidmüller: German family-owned provider of industrial connectivity, automation, and power distribution solutions with direct sales across Europe. Closely comparable to SCHMACHTL's electrical components, control cabinet construction, and industrial automation portfolio.
- ifm electronic: German family-owned manufacturer of sensors, controllers, and IIoT solutions for industrial automation. Highly comparable to SCHMACHTL's IIoT/sensor partnership with WIKA and its automation & process & environmental technology offerings, with a strong direct-sales model in European industrial markets.
Broad incumbents
- Festo: Global German automation specialist with broad pneumatic, electric, and robotic automation offerings sold through direct channels and partners. Overlaps with SCHMACHTL's automation & robotics pillar but at much larger scale and broader product depth.
- SMC Corporation: Japanese global leader in pneumatic and automation components with direct sales across Europe. Comparable to SCHMACHTL's automation & robotics and electrical components portfolios, but with a much broader global manufacturing and distribution network.
- Sonepar: Paris-headquartered family-owned global electrical distribution group operating across 40+ countries with B-to-B focus on electrical products, solutions, and services. Closely comparable distribution-led business model to SCHMACHTL, though at much greater international scale.
- Rexel: Paris-listed global distributor of electrical, lighting, security, and energy management products with extensive European footprint. Comparable distribution model to SCHMACHTL in electrical components and energy infrastructure, though at vastly larger scale.
Emerging players
- EPLAN (Friedhelm Loh Group): German family-owned provider of engineering software and services for control cabinet design and industrial automation. Adjacent to SCHMACHTL's custom control cabinet manufacturing business and energy/automation integration work, enabling rather than directly competing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schmachtl social profiles
Digital presenceSchmachtl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmachtl leadership team
Management profileNumber of profiles
Profiles5 records
Schmachtl subsidiaries and ownership
Company hierarchySubsidiaries2 records
Schmachtl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmachtl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmachtl
What does Schmachtl do?
Schmachtl is a family-owned Austrian industrial solution provider and value-added distributor founded in 1936, selling industrial components and integrated systems across four business areas: Energy Technology, Automation & Robotics, Process & Environmental Technology, and Electrical Components & Control Cabinet Construction. The portfolio combines distributed products from global manufacturers (KEHUA, PUDU, Satech, WIKA, Wieland, nVent, Led2Work, Pizzato, Universal Robots) with proprietary offerings (CustomGuard safety systems, SCHMACHTL Energy Management System, custom control cabinets) and full lifecycle services from technical consultation and CAD engineering through installation, commissioning, and maintenance.
Is Schmachtl a public or private company?
Schmachtl is a private company. It is classified as family owned and is currently operating.
When was Schmachtl founded?
Schmachtl was founded in 1936. It employs 101 to 250 people.
Where is Schmachtl based?
Schmachtl is headquartered in Linz, Austria, in the Europe region.
How does Schmachtl make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Solutions and Systems Integration and technical Services.
Who are Schmachtl's main competitors?
Direct peers on record are WAGO Kontakttechnik, Bürklin, Phoenix Contact, Weidmüller and ifm electronic. Broad incumbents are Festo, SMC Corporation, Sonepar and Rexel. EPLAN (Friedhelm Loh Group) is listed as an emerging player.
Does Schmachtl have an API?
No public API is recorded for Schmachtl.
What industry is Schmachtl in?
Schmachtl's product category is Industrial Components Distribution. Its primary akta.pro industry code is IMAFAHAF, Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs). Its NAICS code is 3332 and its SIC code is 5084.