Maryland-National Capital Homecare Association

What Maryland-National Capital Homecare Association does

Maryland-National Capital Homecare Association (MNCHA) is a regional non-profit membership association serving home care providers across Maryland and Washington DC. Founded in 1985 and headquartered in Hunt Valley (with a Cockeysville mailing address), MNCHA operates with 11-50 employees and represents the full home care ecosystem, including Home Health Agencies, Private Duty Providers, DME companies, Hospices, Personal Care organizations, and Private Duty Nursing services. The association positions itself as the primary industry liaison to state regulatory bodies (Maryland Department of Health, Office of Health Care Quality, MHCC, Medicaid, DC Health), delivering unified advocacy, regulatory guidance, and sector-specific networking.

MNCHA's commercial model is built on tiered recurring membership dues ranging from $1,650 to $6,700 annually for provider organizations (scaled by gross revenue) and $775 for associate members. Approximately 17% of provider dues are non-deductible due to lobbying activity, evidencing the political/advocacy nature of the work. Beyond dues, the association monetizes through a Digital Store (on-demand webinars such as the $299-$399 RSA Reclassification Series and the $59 'AI in Home Care' course), a Career Center ($100 per non-member posting, free for members), and a seven-month Leadership Academy ($399 members / $899 non-members) sponsored by Alfa Specialty Pharmacy. Core technology is the Wild Apricot membership management platform, handling enrollment, event registration, and member communications.

Strategically, MNCHA has built differentiated content assets including an RSA Compliance Toolkit co-developed with PK Law to support Residential Service Agencies navigating the Homecare Worker Rights Act of 2024 (HB39), effective January 1, 2026. The association operates a recognized annual Awards Program across multiple categories (Therapist of the Year, Nurse of the Year, Caregiver of the Year, Malinowski Innovation, Cindy Libby-Green Leadership), reinforcing member engagement and brand visibility among major regional players including Johns Hopkins Care at Home, Adventist Healthcare, MedStar Health Home Care, HomeCentris, and Corewood Care.

Name

Maryland-National Capital Homecare Association

Legal name

Maryland-National Capital Homecare Association, Inc.

Website

https://mncha.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Maryland-National Capital Homecare Association is a regional non-profit membership association serving home care providers in Maryland and Washington DC through tiered dues, regulatory advocacy, compliance resources, sector meetings, and an educational Digital Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Hunt Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Provider Membership Dues: Annual membership dues paid by home health agencies, private duty providers, and other direct home care service providers based on gross revenue tiers ranging from $1,650 to $6,700 per year. Dues fund advocacy, education, networking, and member services.
2. Associate Membership Dues: Annual flat-rate membership dues of $775 for organizations that provide products or services supporting home care providers but are not direct providers.
3. Career Center Postings: Complimentary job postings for MNCHA members and $100 per posting for non-members for career placement listings. Listings remain posted for 30 days.
4. Digital Store Product Sales: On-demand access to recorded webinars and educational materials sold through the Digital Store, including the RSA Reclassification Webinar Series at $299 for members and $399 for non-members, and AI in Home Care course at $59.
5. Leadership Academy Tuition: Seven-month hybrid leadership development program with tuition of $399 for MNCHA members and $899 for non-members, including learning materials, webinar recordings, and meals during in-person sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MNCHA is a non-profit regional membership association that delivers advocacy, education, networking, and member services to home care providers across Maryland and Washington DC. Its commercial offerings include tiered Provider and Associate memberships, a 7-month hybrid Leadership Academy, the RSA Reclassification Webinar Series, the AI in Home Care course, an RSA Compliance Toolkit co-developed with PK Law, a Career Center job board, and an annual awards program recognizing excellence across member organizations.

Product overview

Maryland-National Capital Homecare Association (MNCHA) is a professional membership association serving home care providers in Maryland and Washington, D.C., rather than a product company. Its offerings consist of member services including advocacy, education, networking, and a provider directory. The Digital Store serves as the primary commercial platform, offering educational products including the AI in Home Care course (covering operations, scheduling, HR, and clinical documentation), the RSA Reclassification Webinar Series (on 1099-to-W-2 worker reclassification), and the MNCHA Leadership Academy (a 7-month hybrid leadership development program).

Differentiator

Problem solved

Functional benefit

Products and services

• Provider Membership Annual tiered membership for direct home care providers (Home Health Agencies and Private Duty Providers) in Maryland and Washington DC, with dues scaled from $1,650 to $6,700 per year across seven gross-revenue tiers. Funded providers receive advocacy, regulatory guidance, education, networking, member pricing, complimentary job postings, and legislative resources.
• Associate Membership Flat-rate annual membership at $775 per year for organizations that supply products or services to home care providers (suppliers, consultants, service providers not directly delivering care) operating in or supporting the Maryland/DC market.
• MNCHA Leadership Academy 7-month hybrid (in-person plus webinars) leadership development program designed specifically for current and emerging home care industry leaders, covering 12 content areas (leadership agility, feedback, delegation, staff retention, data-driven decision making). Tuition $399 for members and $899 for non-members, with full and partial scholarships available. Sponsored by Alfa Specialty Pharmacy and featuring speaker Lou Ann Brubaker.
• RSA Reclassification Webinar Series On-demand three-part educational webinar series covering 1099 to W-2 reclassification, state and federal employment laws, and wage & hour mistakes for Maryland Residential Service Agencies preparing for the Homecare Worker Rights Act of 2024. Member price $299, non-member $399.
• AI in Home Care Course On-demand educational course with four modules covering Client Communication & Marketing, Human Resources, Operations & Scheduling Optimization, and Clinical Documentation & Care Planning for home care providers. Priced at $59.
• Digital Store E-commerce platform on the MNCHA website offering on-demand access to recorded webinars and educational courses from industry experts for home care providers and aspiring providers.
• RSA Compliance Toolkit Compliance resource toolkit compiled by PK Law covering the Homecare Worker Rights Act of 2024 (effective January 1, 2026) for Maryland Residential Service Agencies. MNCHA members receive a discount on the toolkit and on PK Law's retained hourly services.
• Career Center Targeted home care job board connecting employers with qualified candidates. Listings remain posted for 30 days and can be renewed at the same rate. Complimentary for MNCHA members; $100 per posting for non-members.
• Find a Provider Directory Public-facing Find a Provider directory and consumer resources page at mncha.org that helps consumers and family caregivers in Maryland and DC select home care providers, file complaints, access Medicaid and veterans benefits, and find long-term care planning and caregiver support resources.
• MNCHA Annual Awards Program Annual awards program recognizing excellence in business office services, nursing, therapy, caregiving, innovation, leadership, and emerging leaders across MNCHA member organizations, with documented award winners from 2023, 2024, 2025, and 2026.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pessin Katz Law (PK Law)coreStrategic or Co-development PartnerMNCHA partnered with PK Law, a Baltimore-based law firm specializing in labor & employment law and corporate & business law, to curate compliance resources and professional expertise for Maryland Residential Service Agencies (RSAs) needing assistance with worker reclassification under the Homecare Worker Rights Act of 2024. PK Law compiled a compliance toolkit and educational webinars. MNCHA members receive a discount on the toolkit and retained hourly services. PK Law attorneys Paul Finamore and Halle Gray provide expert guidance through the RSA Reclassification Webinar Series.
• Alfa Specialty PharmacycoreGTM or Marketing PartnerAlfa Specialty Pharmacy is the generous sponsor of the MNCHA Leadership Academy. Founded in 2007, Alfa Specialty Pharmacy is a regional provider of pharmacy services in Maryland, District of Columbia, and Virginia, specializing in pharmacy case management to home-based individuals with chronic conditions and complex drug regimens.
• Lou Ann BrubakerminorStrategic or Co-development PartnerLou Ann Brubaker is the Featured Speaker for the MNCHA Leadership Academy. She is Founder and President of Brubaker Consulting, teaching thousands of post-acute care professionals nationally. Her flagship program Putting the SUP ER in Supervision is a recognized skills development program for home care leaders.
• Association Matters Inc.minorOthersAssociation Matters Inc. provides web design services for MNCHA's website at mncha.org.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LeadingAge: National association representing nonprofit aging services providers including home health, hospice, senior housing, and PACE programs. Broader incumbent in adjacent aging-services space with overlapping membership on the home health/hospice side.

Direct peers

• Illinois HomeCare & Hospice Council: State-level association for Illinois home care and hospice providers offering advocacy, education, and networking. Directly comparable regional trade association structure and member services mix.
• Home Care Association of America: National trade association representing private duty home care agencies. Directly comparable in serving home care providers with advocacy, education, and networking; differs by national scope and private-duty focus versus MNCHA's broader MD/DC multi-sector approach.
• Partnership for Quality Home Healthcare: National coalition of home health providers focused on policy advocacy and quality improvement. Comparable advocacy-centric mission but skews more Medicare-focused and lobbying-oriented than MNCHA's broader provider-services model.
• National Association for Home Care & Hospice: National-level trade association representing home health, hospice, and home care providers across the U.S. Most directly comparable peer - same mission of advocacy, education, and member services but at national scope, offering a benchmark for MNCHA's service model and revenue mix.
• Home Care Association of Florida: State-level home care association serving Florida providers with advocacy, education, and member services. Closest structural peer to MNCHA - same regional trade association model applied to a different state, making it highly comparable in revenue structure, tier-dues design, and program mix.
• Texas Association for Home Care & Hospice: State-level trade association serving Texas home care, hospice, and private duty providers. Comparable regional association model with similar advocacy, education, and tier-membership structure; useful benchmark for scale economics of a state-level home care association.
• Visiting Nurse Associations of America: National membership organization for nonprofit visiting nurse agencies and home health providers. Comparable in mission and member profile (home health focus), differing in nonprofit-provider membership versus MNCHA's mixed provider/associate model.
• Pennsylvania Home Care Association: State-level trade association representing Pennsylvania home care, home health, and hospice providers. Comparable regional trade association model with advocacy, education, and member services; differs only in geographic territory.
• Ohio Council for Home Care & Hospice: State-level trade association serving Ohio home care, hospice, and home health providers. Direct structural peer to MNCHA with similar tier-membership, education programming, and advocacy focus; useful benchmark for regional association economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MD_DC_Homecare
• Facebookfacebook.com/MD.DC.Homecare
• LinkedInlinkedin.com/company/maryland-national-capital-homecare-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryland-National Capital Homecare Association