Teach Primary Magazine
Teach Primary Magazine is a free UK professional development publication for primary school teachers (ages 5-11), distributed 8 times per year to 8,000 schools across England, Wales, and Northern Ireland, monetized through advertising and supported by a digital platform, a book awards program, and free CPD resources.
- Company typePrivate
- Founded-
- HeadquartersPeterborough, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Teach Primary Magazine does
Teach Primary Magazine is a UK professional development publication for educators of children aged 5-11, published by Artichoke Media Ltd (operating under the TheTeachCo publishing group) and registered in England and Wales (Company No. 14769147, headquartered at Jubilee House, 92 Lincoln Road, Peterborough). The core product is a free magazine distributed 8 times per year in print to 8,000 primary schools across England, Wales, and Northern Ireland, with digital copies delivered to email subscribers; a companion digital platform at teachwire.net/primary provides thousands of expert articles, free CPD resources, and teaching job listings.
The product portfolio extends beyond the magazine to include the Teach Primary Book Awards (annual children's book awards across six categories), the Brilliant Teacher Boxsets free email-delivered CPD courses, an extensive library of free lesson plans and learning resources organized by subject and key stage, and independent "Tried & Tested" product reviews of educational resources. The publication is supported by named expert contributors including Mick Waters, Sue Cowley, Michael Tidd, Professor Mike Askew, and Pie Corbett, and is accessible via a website and a mobile app (Teach Primary App).
The business model is advertising-supported: Teach Primary generates revenue from print magazine advertising, digital marketing on teachwire.net, emarketing database access, and Twitter advertising, rather than from reader subscriptions. The audience-side customer is the primary school teacher and budget-holding headteacher; the paying customers are education advertisers including publishers, resource providers, and edtech vendors. Group Advertising Managers Samantha Law and Hayley Rackham are the named commercial contacts. The publication is one of several education titles within TheTeachCo's portfolio, which also includes Teach Secondary, Teach Early Years, Teach Reading & Writing, Teachwire, SenCo, The Headteacher, Nursery Business, and Technology & Innovation.
Teach Primary Magazine firmographics
Firmographics- Name
- Teach Primary Magazine
- Legal name
- Artichoke Media Ltd
- Website
- https://teachprimary.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teach Primary Magazine is a free UK professional development publication for primary school teachers (ages 5-11), distributed 8 times per year to 8,000 schools across England, Wales, and Northern Ireland, monetized through advertising and supported by a digital platform, a book awards program, and free CPD resources.
- Ownership category
- akta.pro rank
Teach Primary Magazine industry classification
Industry- Product category
- Education Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Teach Primary Magazine is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Teach Primary Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Advertising: The primary revenue stream comes from advertising. Teach Primary offers advertising packages in the print magazine and digital marketing opportunities on teachwire.net. Advertisers can align their branding with trusted editorial voices from leading education experts such as Mick Waters, Sue Cowley, and Michael Tidd. The publication also offers emarketing database access and Twitter advertising integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free magazine distribution to schools |
Distribution channels2 records
Marketing channels5 records
Teach Primary Magazine product offering
Product offeringCore offering
Teach Primary Magazine is a free professional development publication for primary school teachers of children aged 5-11 across England, Wales, and Northern Ireland. It is published 8 times per year in both print (8,000 copies mailed directly to senior staff and budget holders) and digital formats, and is accompanied by the Teachwire digital platform offering thousands of expert articles, teaching jobs, free CPD resources, lesson plans, and independent "Tried & Tested" product reviews of educational resources.
Product overview
Teach Primary Magazine operates as a multi-platform educational publishing brand centered around its core magazine product - a professional development publication for teachers of 5-11 year olds. The offering includes the flagship Teach Primary Magazine (available in print and digital formats, published 8 times yearly), the companion Teachwire website providing thousands of expert articles and teaching jobs, the annual Teach Primary Book Awards program, and free CPD resources including the Brilliant Teacher Boxsets. The platform provides extensive free lesson plans and learning resources organized by subject and key stage, alongside independent Tried & Tested product reviews of educational tools and curriculum materials. Partnerships with brands like Plazoom extend the resource portfolio. The magazine reaches approximately 8,000 printed copies mailed to primary schools plus digital subscribers across England, Wales, and Northern Ireland, with the website attracting 140,000 monthly unique visitors and 67,000 Twitter followers.
Differentiator
Problem solved
Functional benefit
Products and services
- Teach Primary Magazine A professional development magazine for teachers of 5-11 year olds, published 8 times a year in print and digital editions. Provides lesson plans, CPD resources, product reviews, and teaching advice for primary school educators across England, Wales, and Northern Ireland.
- Teachwire Website Digital platform accompanying the magazine, offering thousands of articles from top education experts, job listings for teaching positions, and free CPD resources.
- Teach Primary Book Awards Annual awards program recognizing outstanding children's books across multiple categories including Reception, KS1, KS2, Non-Fiction, and Teachers' Choice.
- Free CPD (Continuing Professional Development) Free professional development resources including the Brilliant Teacher Boxsets, an 8-part CPD course delivered via email newsletter.
- Free Lesson Plans and Learning Resources An extensive library of free teaching resources organized by subject (Literacy, Maths, Science, Art, Music, etc.) and key stage (Reception through KS2), featuring contributions from education experts.
- Tried & Tested Product Reviews Independent editorial reviews of educational resources, teaching tools, and curriculum materials for primary schools, covering subjects including Maths, Literacy, Science, Music, ICT, and PE.
- Teach Primary Newsletter Free email newsletter keeping subscribers informed about resources, news, downloads, and exclusive offers.
Quantifiable outcome
- 8,000 printed copies distributed 8x per year, plus digital delivery to subscribers
- +2 more outcomes
Companies that use Teach Primary Magazine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Teach Primary Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Teach Primary Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TheTeachCocoreTheTeachCo (formerly Artichoke Media Ltd) is the parent company and publishing group that owns and operates the Teach Primary magazine brand along with other education titles including Teach Secondary, Teach Early Years, Teach Reading & Writing, Teachwire, SenCo, The Headteacher, Nursery Business, and Technology & Innovation.
- BETTminorTeach Primary partners with BETT (British Educational Training and Technology Show), one of the world's leading education technology events, throughout the year.
- Schools and AcademiesminorPartnership with Schools and Academies events throughout the year for brand presence and content distribution.
- Teachmeet EventsminorTeach Primary sponsors and partners with Teachmeet events each year, providing free magazine copies for attendees and supporting the teacher professional development community.
- PlazoomminorPlazoom is featured on the Teach Primary website as a resource partner, offering literacy resources that complement the magazine's educational content.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Teach Primary Magazine competitors and assessment
Company assessmentDirect peers
- Schools Week: UK education trade title covering school leadership, policy and primary/secondary news; competes for the same school decision-maker audience and advertiser spend.
- Teach Secondary Magazine: Sister publication under Artichoke Media Ltd serving secondary school teachers with the same free-distribution, advertising-funded trade magazine model; direct parallel to Teach Primary in structure and audience targeting.
- SecEd Magazine: UK-based education trade publication serving secondary school staff; closely comparable in format and advertiser value proposition to Teach Primary at a different phase.
- Teach Early Years Magazine: Another Artichoke Media title targeting the early years (0-5) segment of the same educator audience; identical advertising-driven, free-distribution trade magazine format.
- The Headteacher Magazine: Sister title within the Artichoke portfolio aimed at school leadership and headteachers; overlaps directly with Teach Primary's senior-staff and budget-holder readership.
- Nursery World: Long-running UK trade magazine for the early years and nursery sector; sister-segment trade publication serving an adjacent education-decision-maker audience in the same advertiser-funded model.
- Teachwire: Artichoke Media's flagship digital platform that hosts Teach Primary's online content and jobs board; tightly integrated and arguably the digital counterpart of Teach Primary.
Broad incumbents
- BBC Bitesize: Free, publicly-funded learning resource widely used by UK primary school teachers for lesson content; competes for teacher attention and lesson-plan utility, though not a paid advertiser-funded publication.
- Scholastic Education: Large US-headquartered publisher of children's books and educational resources for primary classrooms; overlaps with Teach Primary's content-recommendation and lesson-plan role for primary teachers in the UK.
- TES Magazine (Times Educational Supplement): Long-established UK education trade publication covering teachers and schools across all phases; broader scope than Teach Primary but the dominant incumbent in the same advertising-funded editorial category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Teach Primary Magazine social profiles
Digital presenceTeach Primary Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teach Primary Magazine leadership team
Management profileNumber of profiles
Profiles2 records
Teach Primary Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teach Primary Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teach Primary Magazine
What does Teach Primary Magazine do?
Teach Primary Magazine is a free professional development publication for primary school teachers of children aged 5-11 across England, Wales, and Northern Ireland. It is published 8 times per year in both print (8,000 copies mailed directly to senior staff and budget holders) and digital formats, and is accompanied by the Teachwire digital platform offering thousands of expert articles, teaching jobs, free CPD resources, lesson plans, and independent "Tried & Tested" product reviews of educational resources.
Is Teach Primary Magazine a public or private company?
Teach Primary Magazine is a private company. It is classified as unknown and is currently operating.
When was Teach Primary Magazine founded?
Teach Primary Magazine was founded in -1. It employs 1 to 10 people.
Where is Teach Primary Magazine based?
Teach Primary Magazine is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Teach Primary Magazine make money?
One revenue line is on record: advertising.
Who are Teach Primary Magazine's main competitors?
Direct peers on record are Schools Week, Teach Secondary Magazine, SecEd Magazine, Teach Early Years Magazine, The Headteacher Magazine, Nursery World and Teachwire. Broad incumbents are BBC Bitesize, Scholastic Education and TES Magazine (Times Educational Supplement).
Does Teach Primary Magazine have an API?
No public API is recorded for Teach Primary Magazine.
What industry is Teach Primary Magazine in?
Teach Primary Magazine's product category is Education Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.