Deanan Gourmet Popcorn

Name

Deanan Gourmet Popcorn

Legal name

Deanan® Products, Inc.

Website

https://deanan.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Gourmet Popcorn Manufacturing

NAICS

Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Popcorn & Puffed Snacks (CRADABAH)

akta.pro secondary industries

Popcorn Manufacturing (AFAKAIAC), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Gourmet popcorn manufacturing
• Fundraising product programs
• Wholesale snack distribution
• Co-packing services
• Snack food production

Headquarters

HQ city

Wylie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fundraising Programs: Direct sale, presale, and online fundraising programs for schools and nonprofits with up to 77% profit margins. Organizations sell popcorn packets to raise funds.
2. Wholesale: Bulk wholesale sales through Faire marketplace to retailers, offering free returns on first orders and 60-day payment terms for eligible retailers.
3. Co-Packing Services: White label and co-packing manufacturing services for companies wanting custom branded popcorn products.
4. Retail Direct Sales: Direct-to-consumer sales through their Shopify e-commerce platform for individual purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Deanan Gourmet Popcorn manufactures and sells proprietary-recipe gourmet popcorn through four primary channels: (1) fundraising programs for schools, PTAs, sports leagues, churches, and nonprofits delivering up to 77% profit margins; (2) direct-to-consumer retail sales via their Shopify e-commerce site; (3) wholesale distribution to retailers through the Faire marketplace; and (4) co-packing/white-label manufacturing for companies wanting custom branded popcorn products. The product line includes sweet and savory flavors in multiple bag sizes, all produced in a 100% peanut-free, SQF Certified, Kosher dairy facility in Wylie, Texas.

Product overview

Deanan Gourmet Popcorn is a family-owned, women-owned gourmet popcorn company founded in 1979, offering a portfolio of products through three core business segments: fundraising programs (delivering up to 77% profit for schools and nonprofits), retail e-commerce sales, and wholesale distribution. The product line includes various popcorn flavors (Caramel, Vanilla, White Cheddar, Salsa 'n' Cheddar, Kettle Corn, Yellow Cheese, Dark Chocolate, Buttery, Texas Two Step, Texas Heat) available in multiple packaging formats (Full Size 3 Cup bags, Sweet Singles 1.5 Cup bags, Premium 15-count shareable bags, and Pre-Mixed cases of 50-100 packets). The company also offers co-packing/white label services for custom branded popcorn products. Fundraising programs utilize direct sale, presale, and online e-commerce channels including the MarketNation +Shop platform partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Programs Direct sale, presale, and online fundraising programs designed for schools, PTAs, cheerleading squads, sports leagues, churches, and nonprofit organizations, delivering up to 77% profit margin on popcorn sales with same-day shipping and free sales collateral.
• Co-Packing Services White-label and custom co-packing manufacturing services for brands wanting to create their own popcorn products, leveraging Deanan's SQF Certified, peanut-free, Kosher dairy facility with low minimum order quantities, nutrition panel development, package design, allergen testing, and flavor development.
• Retail Direct Sales Direct-to-consumer retail sales of gourmet popcorn through the company's Shopify e-commerce website at deanan.com, with same-day shipping for orders placed by 1pm CST.
• Wholesale Program Wholesale distribution of Deanan gourmet popcorn to retailers through the Faire marketplace, offering various case sizes and mixed flavor options with 60-day payment terms, free returns on first orders, and 50% off first order up to $150 for new retailers.
• Sweet Popcorn Flavors (Caramel and Vanilla) The company's top-selling popcorn flavors, representing 22% of sales each. Caramel Popcorn is sweet caramel-coated, and Vanilla Popcorn is sweet vanilla-flavored; both contain butter and are gluten-free. Produced using cold-stored mushroom popcorn kernels optimized for large, round coating-friendly balls.
• Savory Popcorn Flavors (White Cheddar, Salsa 'n' Cheddar, Yellow Cheese) Cheese-flavored popcorn varieties representing 37% of combined sales (White Cheddar 17%, Salsa 'n' Cheddar 12%, Yellow Cheese 8%). All contain cheese with no added sugar. Produced using butterfly popcorn kernels to capture cheesy and buttery flavors in the kernels' nooks and crannies.
• Specialty Popcorn Flavors (Kettle Corn, Dark Chocolate, Buttery) Specialty popcorn flavors including traditional sweet-and-salty Kettle Corn (9% of sales, gluten-free and casein-free), rich Dark Chocolate-coated popcorn (6% of sales, gluten-free), and classic Buttery popcorn (5% of sales, gluten-free and casein-free).
• Texas Regional Popcorn Flavors (Texas Two Step and Texas Heat) Regional Texas specialty popcorn flavors available in 15-count shareable size bags for wholesale distribution.

Quantifiable outcome

• Up to 77% profit for fundraising organizations
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MarketNation (+Shop Platform)coreGTM or Marketing Partner · 17 February 2026Partnership brings Deanan Gourmet Popcorn into MarketNation's +Shop purpose-driven marketplace. Enables shoppers to direct donations to schools and nonprofits through everyday purchases. Product sold at $29.99 for 9 bags, generating approximately $10 per box for participating organizations with 20-40% donation rates.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale distribution partnership through Faire marketplace. Offers retailers free returns on first order, 60-day payment terms for eligible retailers, and access to Deanan's entire catalog. New retailers get 50% off first order up to $150.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the deanan.com online store, enabling direct-to-consumer sales and fundraising program management.

Scale indicators5 records

Direct peers

• 479° Popcorn: Premium small-batch flavored popcorn brand with a multi-flavor portfolio similar to Deanan's. Comparable as a direct gourmet-popcorn competitor in the same shelf, gifting, and DTC channels.
• SkinnyPop: Mass-market ready-to-eat popcorn brand owned by Amplify Brands. Directly comparable to Deanan as a packaged, flavored popcorn CPG competing for the same snacking occasions across DTC, grocery, and club channels, though at significantly larger scale.
• Angie's BOOMCHICKAPOP: Premium popcorn brand (acquired by Conagra) known for sweet/savory kettle-cooked flavors. Highly comparable to Deanan's gourmet positioning, multi-flavor portfolio, and intent to scale in grocery and natural channels.
• Popcorn Indiana: Kettle-popped flavored popcorn snack brand sold through grocery, club, and DTC. Directly comparable product portfolio, flavor strategy, and channel mix; useful as a tighter-size peer relative to SkinnyPop and BOOMCHICKAPOP.
• Garrett Popcorn Shops: Chicago-based gourmet popcorn brand sold through retail stores, airports, and DTC. Comparable flavor portfolio and premium positioning, though Deanan's multi-channel/fundraising focus differs from Garrett's shop-led model.

Emerging players

• World's Finest Chocolate: Long-established school fundraising chocolate brand. Directly comparable as a competing product category and channel for school and nonprofit fundraisers—an adjacency to Deanan's primary GTM.
• Pipcorn: Heirloom, non-GMO, small-batch popcorn and snack brand positioned on clean-label ingredients. Comparable as an emerging specialty popcorn CPG targeting natural food and DTC channels; smaller scale than Deanan.

Broad incumbents

• Jolly Time Pop Corn: Family-owned American popcorn brand with a broad portfolio across microwave and ready-to-eat formats. Comparable as another multi-generational family popcorn manufacturer, though at significantly larger scale and broader product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deananpop
• YouTubeyoutube.com/@DeananGourmetPopcorn
• Facebookfacebook.com/DeananPop
• Instagraminstagram.com/deananpop
• Pinterestpinterest.com/DeananPop
• TikToktiktok.com/@deananpop

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deanan Gourmet Popcorn