Collea

Name

Collea

Legal name

Collea AB

Website

https://collea.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pension and Insurance Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Pension advisory services
• Insurance brokerage
• Occupational pensions
• Corporate benefits consulting
• Life insurance intermediation

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Fees: Collea generates revenue through fees charged to their clients (employers/uppdragsgivare). They are always compensated by their clients and never have economic interests in the insurance and pension products they advise on. This fee-only model distinguishes them from competitors who operate on commission from product providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Collea AB provides specialized advisory and analysis services on Swedish collectively agreed occupational pensions and insurance to large and medium-sized employer clients. The firm supports corporate management with policy development, employee communication, and education on pension and insurance benefits, and operates as a registered life insurance broker under Finansinspektionen supervision. Services are delivered on a fee-only basis, with Collea remaining independent from insurance product providers and never holding economic interests in the products it recommends.

Product overview

Collea AB is a specialized pension and insurance advisory firm offering a unified service platform for Swedish employers. The core offering includes advisory services on collective agreement pensions and insurance, supported by the 'Min sammanställning' employee portal for viewing pension summaries and an employer login portal for administration. Additional services include company-specific communication materials to educate employees about their pension and insurance benefits. All services are provided independently without financial interests in specific insurance products, and the company operates under regulatory supervision from Finansinspektionen and Bolagsverket as a registered life insurance broker.

Differentiator

Problem solved

Functional benefit

Products and services

• Pension and Insurance Advisory (Pensions- och försäkringsrådgivning) Advisory and analysis services on Swedish collectively agreed occupational pensions and insurance for employer clients. Includes policy development support for corporate management, ongoing analysis, and integration of pension and insurance knowledge with practical employee communication. Targeted at large and medium-sized companies in Sweden.
• Life Insurance Broking (Livförsäkringsförmedling)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Säkrakoncernen (Säkra AB)coreOthers · 1 January 2020Collea has been part of the Säkrakoncernen since 2020. The company is affiliated with Säkra AB and no insurance company has any qualified holding in Collea's operations. Säkra AB handles centralized complaints management for Collea. Key executives including Oscar Alm (Chairman), Fredrik Käll, and Anna Berg hold positions at Säkra AB while serving on Collea's board.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Söderberg & Partners: One of Sweden's largest independent financial advisory groups, offering pension, insurance, and wealth advisory to corporate and private clients. Closely comparable to Collea in serving Swedish employers on occupational pension strategy, though at much larger scale.
• Alexander & Co: Swedish independent advisory firm offering corporate finance, pension, and insurance advisory to mid-market companies. Comparable to Collea in targeting medium-sized Swedish employers with bespoke advisory on pension and insurance matters.
• Hjerta: Swedish insurance broker and financial advisor group serving corporate and private clients. Comparable to Collea in providing employer-focused insurance and pension broking services, though with broader retail exposure.
• Max Matthiessen: Swedish independent pension and insurance advisor serving corporate clients across Sweden. Directly comparable to Collea in its enterprise focus on occupational pension advisory and group insurance solutions.

Broad incumbents

• Aon Sweden: Global professional services firm with a strong Swedish pension and benefits advisory practice. Comparable to Collea in serving employers on occupational pensions and group benefits, with international scale and broader risk advisory capabilities.
• Willis Towers Watson (WTW) Sweden: Global actuarial and benefits consulting firm with Swedish operations advising large employers on pension and benefits. Comparable in addressing complex collectively negotiated and supplementary pension matters, though with significantly broader service portfolio.
• Mercer Sweden: Global benefits and pension consulting firm with a significant Swedish practice serving large employers on occupational pension strategy, governance, and vendor selection. Overlaps with Collea on enterprise pension advisory, with broader international scale and additional HR/benefits capabilities.
• KPMG Sweden (Pension & Benefits Advisory): Big Four advisory practice with a Swedish pension, benefits, and actuarial team serving corporate clients. Comparable to Collea in advising employers on pension strategy, though as part of a much broader audit and consulting portfolio.
• PwC Sweden (Actuarial & Pension Services): Big Four advisory practice with Swedish actuarial and pension consulting services (Collea's own auditor is PwC Ystad). Overlaps with Collea on employer-side pension and benefits advisory, embedded within a large multi-disciplinary firm.

Others

• Säkra AB: Parent organization of Collea since 2020 and a major Swedish insurance broker group. Not a direct competitor due to the parent-subsidiary relationship, but operates in the same insurance intermediary space and provides centralized services (including complaints management) to Collea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/collea

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collea