Vivre Deco
Vivre Deco (Vivre Homes SRL) is a Romanian European online marketplace selling furniture and home decor to consumers via a web storefront and mobile apps, connecting third-party sellers with buyers and offering AI-powered room design and visualization tools.
- Company typePrivate
- Founded2021
- HeadquartersBucharest, Romania
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vivre Deco does
Vivre Deco, operated by the Romanian private limited company Vivre Homes SRL (Reg. Com. J2021015306408), is a European online marketplace for furniture and home decor. The company operates a B2B2C model connecting third-party furniture and decor sellers with consumers through its e-commerce storefront (ro.vivre.eu), a dedicated B2B marketplace channel (partners.vivre.eu/marketplace), and native iOS and Android mobile applications. Firmographic data indicates operations between 51 and 100 employees headquartered in Bucharest, Romania, with active presence across European markets.
The core product surface combines the Vivre Marketplace (browseable furniture/decor catalog) with two AI-driven consumer features: "Design Your Room," an interactive visualization tool allowing shoppers to preview furniture in AI-rendered rooms, and "Shop The Look," a visual discovery feature for purchasing complete coordinated room setups. Both are powered by a third-party Visual AI Platform provided by Youzu.ai, integrated via a single API covering visual search, product visualization, and interactive engagement. The company has additionally introduced a "Redesign" professional interior design service to complement the self-service AI tools, creating a hybrid automated-plus-human design offering.
Vivre's revenue model relies on marketplace commissions from seller transactions. Detailed pricing is not publicly disclosed; the only public pricing benchmark is the upstream Visual AI provider (Youzu.ai), which lists $349/month for single-feature access and $1,299/month for its Professional tier. Customer segments comprise European B2C consumers purchasing furniture and decor, alongside B2B furniture and decor sellers seeking European distribution. The company does not disclose investor backing, revenue, or funding history in the available sources.
Vivre Deco firmographics
Firmographics- Name
- Vivre Deco
- Legal name
- Vivre Homes SRL
- Website
- https://vivre.ro
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vivre Deco (Vivre Homes SRL) is a Romanian European online marketplace selling furniture and home decor to consumers via a web storefront and mobile apps, connecting third-party sellers with buyers and offering AI-powered room design and visualization tools.
- Ownership category
- akta.pro rank
Vivre Deco industry classification
Industry- Product category
- Online Furniture & Home Décor Marketplace
- NAICS
- Home Furnishings Retailers (44912)
- akta.pro primary industry
- Home, Furniture & Appliances C2C (CRAFAKAD)
- akta.pro secondary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
Keywords
Where Vivre Deco is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Vivre Deco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Vivre operates as a marketplace connecting furniture and decor sellers with consumers, earning commission on transactions between buyers and sellers on the platform
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vivre Deco product offering
Product offeringCore offering
Vivre Deco operates a European online marketplace for furniture and home décor that connects third-party sellers with consumers across Europe. The platform exposes a consumer e-commerce storefront with native iOS and Android applications, AI-powered visual search and room-visualization tools (Design Your Room, Shop The Look), and a seller-side marketplace platform at partners.vivre.eu/marketplace. Revenue is generated primarily through commissions on marketplace transactions between buyers and third-party sellers.
Product overview
Vivre is a European furniture and decor marketplace operated by Vivre Homes SRL, offering a unified platform combining product discovery, AI-powered visual search, and interactive room design tools. The core offering includes the Vivre Marketplace for browsing furniture and decor, the Design Your Room feature for AI-generated room visualizations, and the Shop the Look service for curated design recommendations. The platform also offers a Redesign Service for professional interior design assistance and a mobile application for iOS and Android devices. Vivre leverages visual AI technology (provided by Youzu.ai) to power computer vision-based product discovery and generative AI for room design capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Vivre Marketplace European online furniture and home décor marketplace operated by Vivre Homes SRL, connecting third-party sellers with European consumers through an AI-enhanced e-commerce storefront. Includes curated room designs, product discovery and AI-powered visualization features.
- Vivre Mobile App Native iOS and Android application for browsing furniture and décor products, accessing design tools, and shopping on-the-go. Available on Apple App Store and Google Play.
- Redesign Service Professional interior redesign service offered through the Vivre platform, complementing the AI-powered self-service design tools with human-led assistance.
Quantifiable outcome
- 30% lift in conversion rate within first month of Visual AI deployment
- +2 more outcomes
Companies that use Vivre Deco
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Vivre Deco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Vivre Deco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Youzu.aicoreYouzu.ai provides Vivre with its all-in-one Visual AI Platform including visual search, product visualization, and interactive engagement tools via a single API. This partnership enables Vivre's documented 30% lift in conversion rate, 20% increase in average order value, and 30% increase in time on platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Vivre Deco competitors and assessment
Company assessmentDirect peers
- Home24: Pan-European online furniture and home decor retailer with marketplace elements and large assortments; comparable to Vivre as a multi-country European furniture e-commerce platform.
- Westwing Group: European-focused home and furniture e-commerce marketplace operating in multiple EU markets with curated assortment and shoppable editorial content — directly comparable to Vivre's curated home-furniture marketplace model across Europe.
- Houzz: Home design platform combining interior-design content, visualization tools, and a marketplace for furniture and decor — directly parallels Vivre's design-tools-plus-marketplace proposition.
Broad incumbents
- Wayfair: Largest pure-play online home goods marketplace globally, with significant European operations; overlapping product, customer, and category dynamics make it a relevant broad incumbent for Vivre.
- Amazon (Home & Furniture category): Massive online marketplace with a substantial home and furniture category across Europe; competes for the same furniture and decor shoppers and sets baseline expectations on logistics and assortment.
- IKEA (IKEA used-marketplace / IKEA Kreativ): Global home-furniture incumbent investing in AI room-design tools (IKEA Kreativ) and pre-owned furniture resale — overlaps with Vivre on category and on AI-driven room visualization.
Emerging players
- Etsy: Marketplace of independent sellers with a meaningful home-decor vertical; comparable in third-party-seller marketplace mechanics and decor-shopping discovery journeys.
Regional players
- Mobiliya / emag: Major Romanian/CE e-commerce marketplace with a sizable furniture and home category; directly relevant as a regional player sharing Vivre's core Romanian market and overlapping buyer demographics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vivre Deco social profiles
Digital presenceVivre Deco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivre Deco leadership team
Management profileNumber of profiles
Profiles1 record
Vivre Deco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivre Deco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivre Deco
What does Vivre Deco do?
Vivre Deco operates a European online marketplace for furniture and home décor that connects third-party sellers with consumers across Europe. The platform exposes a consumer e-commerce storefront with native iOS and Android applications, AI-powered visual search and room-visualization tools (Design Your Room, Shop The Look), and a seller-side marketplace platform at partners.vivre.eu/marketplace. Revenue is generated primarily through commissions on marketplace transactions between buyers and third-party sellers.
Is Vivre Deco a public or private company?
Vivre Deco is a private company. It is classified as unknown and is currently operating.
When was Vivre Deco founded?
Vivre Deco was founded in 2021. It employs 51 to 100 people.
Where is Vivre Deco based?
Vivre Deco is headquartered in Bucharest, Romania, in the Europe region.
How does Vivre Deco make money?
One revenue line is on record: marketplace Commission.
Who are Vivre Deco's main competitors?
Direct peers on record are Home24, Westwing Group and Houzz. Broad incumbents are Wayfair, Amazon (Home & Furniture category) and IKEA (IKEA used-marketplace / IKEA Kreativ). Etsy is listed as an emerging player. Mobiliya / emag is listed as a regional player.
Does Vivre Deco have an API?
No public API is recorded for Vivre Deco.
What industry is Vivre Deco in?
Vivre Deco's product category is Online Furniture & Home Décor Marketplace. Its primary akta.pro industry code is CRAFAKAD, Home, Furniture & Appliances C2C, with a secondary code of CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces. Its NAICS code is 44912.