FCR Motion Technology

What FCR Motion Technology does

FCR Motion Technology is an Australian industrial drive and automation distributor and systems integrator founded in 1978 and headquartered in Ravenhall, Victoria. The company distributes a broad portfolio sourced primarily from European OEMs, including variable speed drives (Emotron FDU/VFX, Lenze i500/i700/i950/8400/8200), reduction gearboxes (Motovario HPL planetary, helical, bevel, worm; LM Liming precision; Lenze G500; Vogel MPG), industrial motors (Motovario, TECO IP66 mining motors, Lenze servo/brake motors), soft starters (Emotron TSA/MSF), INTORQ electromagnetic clutches and brakes, servo drives, PLCs/HMIs/motion controllers (Berghof, Bihl+Wiedemann, Lenze, Trio Motion), Heidenhain and Radio Energie encoders and tachogenerators, and Emotron M20 shaft power monitors. FCR also assembles Emotron VSDs locally under its exclusive Top Tier Global Partner status using the Power Electronic Building Block (PEBB) platform, which enables custom configurations.

The company operates four regional offices across Victoria, New South Wales, Queensland, and Western Australia, selling to Australian industrial customers via an enterprise field-sales model with quote-based pricing, engineering support for sizing and configuration, onsite commissioning, repairs at its Melbourne technology centre, and product training. Revenue is generated from two streams: industrial automation equipment sales (hardware) and engineering/technical services (professional services). It holds ISO 14064 GHG certification and IECEx certifications for mining motors, supporting its positioning in regulated sectors.

FCR is a privately held company with no disclosed external funding, parent, or subsidiaries, and is independently owned and operated. Its strategy centres on exclusive OEM distribution rights, multi-decade customer relationships built on engineering service, and geographic coverage of the Australian industrial market. Customer segments span twelve verticals, with automation, bespoke machinery, conveying, and quarry/mining as primary markets and secondary exposure to bulk handling, food and beverage, HVAC-R, IIoT, printing/packaging, pumping, and elevating/hoisting.

Name

FCR Motion Technology

Legal name

FCR Motion Technology

Website

https://fcrmotion.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

FCR Motion Technology is an Australian industrial drive and automation distributor and systems integrator, founded in 1978, that distributes and services European OEM products including variable speed drives, gearboxes, motors, soft starters, clutches/brakes, servos, PLCs, and encoders for Australian industrial customers across mining, automation, conveying, and bespoke machinery verticals.

Ownership category

akta.pro rank

Product category

Industrial Drive and Automation Equipment

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Variable speed drives
• Industrial gearboxes
• Electric motors
• Industrial automation
• Soft starters

Headquarters

HQ city

Laverton

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Automation Equipment Sales: Sales of industrial drive and automation equipment including variable speed drives (VSDs), reduction gearboxes, planetary gearboxes, industrial motors, soft starters, industrial clutches and brakes, servo drives, PLCs, HMIs, motion controllers, encoders, and tachogenerators. Products are sourced from European brand partners and stocked locally in Australia for faster delivery.
2. Engineering and Technical Services: Services including custom machine design, mechanical dimensioning, automation and PLC design, onsite troubleshooting and commissioning, upgrades to latest technology, product training (in-house and on-site), and repairs at their technology centre.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

FCR Motion Technology distributes and integrates industrial drive and automation equipment sourced from European brand partners including Emotron, Motovario, Lenze, TECO, Heidenhain, Berghof, Bihl+Wiedemann, INTORQ, Trio Motion, Vogel, Radio Energie, and LM Liming. The company stocks variable speed drives, reduction gearboxes, industrial motors, soft starters, servo drives, PLCs/HMIs/motion controllers, encoders/tachogenerators, industrial clutches and brakes, and shaft power monitors locally in Australia for faster delivery. Beyond distribution, FCR performs exclusive local assembly of Emotron VSDs in Australia using the Power Electronic Building Block (PEBB) system for customised configurations, and provides engineering services including sizing, configuration, commissioning, repairs, and training.

Product overview

FCR Motion Technology is an industrial distribution and integration company offering a comprehensive portfolio of drive and automation products sourced from multiple European brand partners. The portfolio is organized around several core product categories: Variable Speed Drives (VSD) including Emotron FDU 2.1, Emotron VFX 2.1, and Lenze i500/i500 Protec IP66/SMV/8400/8200 series; Reduction Gearboxes including Motovario HPL planetary, clean duty, worm, helical, bevel helical, and shaft-mounted variants, plus LM precision planetary and spiral bevel, Lenze G500, and Vogel MPG series; Industrial Motors including Motovario AC and IE3 synchronous, TECO IP66 mining and general motors, and Lenze servo and brake motors; Soft Starters including Emotron TSA and MSF; Industrial Clutches & Brakes from INTORQ including BFK 457/458/468/470/471, clutch brake, and electromagnetic clutches; Servo Drives including Lenze 8400 Highline/Topline, i950, i700, 9300, and 9400 Highline; PLCs, HMIs & Motion Controllers from Berghof Automation, Bihl+Wiedemann, Lenze I/O System 1000, and Trio Motion; Encoders & Tachos from Heidenhain (rotary, angle, linear) and Radio Energie tachogenerators; and Shaft Power Monitors (Emotron M20). FCR also provides customized VSD solutions assembled locally under its exclusive Emotron Accredited Top Tier Global Partnership using the PEBB (Power Electronic Building Block) system. The company does not manufacture products but serves as a distributor and integrator, backed by engineering services, training, repairs, and onsite commissioning support across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Variable Speed Drives (VSD) Electronic control equipment that regulates AC motor speed and torque by varying frequency and voltage, reducing energy costs by 20-60% and enabling soft starts, controlled stops, and process control for industrial businesses. Includes Emotron FDU 2.1 (pumps, fans, compressors), Emotron VFX 2.1 (cranes, crushers, mills), Lenze i500, i500 Protec IP66, SMV, 8200, 8400, and 8400 Motec models with power ranges up to 1.1MW.
• Reduction Gearboxes Power transmission devices that regulate motor rotational speed to achieve desired torque levels. Includes planetary, helical inline, bevel helical, and worm gearbox types from Motovario (HPL planetary 1,000-100,000 Nm, Clean Duty with MotoNiTech treatment, worm, H/HA/S/B variants), LM Liming (precision planetary, spiral bevel), Lenze G500, and Vogel MPG series for Australian industrial applications.
• Industrial Motors Electric motors including induction motors, servo motors, and hybrid synchronous motors from Motovario (AC motors, IE3 Self Power synchronous), TECO (general-purpose and IP66 mining motors including MAXe3 series with IECEx Ex e, Ex nA, Ex tD certifications), and Lenze (servo motors, AC brake motors). Available with factory-fitted brakes, encoders, and forced air cooling.
• Soft Starters Electronic motor control devices that gradually increase voltage during startup, limiting peak starting currents to 2-4 times full-load current with soft-stop functionality. Emotron TSA (7.5kW to 450kW dual-rated Normal/Heavy Duty with built-in bypass contactor, IP20 standard, up to IP66) and Emotron MSF series, manufactured in Sweden.
• Industrial Clutches and Brakes High-performance braking equipment including spring-applied brakes, clutch-brake combinations, and modular systems from INTORQ (powered by Kendrion). Products include BFK457, BFK458 (1.5 to 600Nm), BFK468, BFK470, BFK471 (IP66 rated for harsh environments), electromagnetic clutches and brakes, and combined clutch-brake units for industrial motion control and servo applications.
• Servo Drives Electronic control systems for precise motor position, speed, and torque control through closed-loop feedback. Products include Lenze 8400 Highline/Topline (distributed motion control), Lenze i950, Lenze i700 (twin-channel system matched with P500 motion controller), Lenze 9300, and Lenze 9400 Highline for demanding industrial automation applications.
• PLCs, HMIs, and Motion Controllers Industrial control products for sequence control, velocity, position, and torque management. Includes Berghof Automation modular controllers (NIMIS, PRIMIS, FORTIS with EtherCAT I/O and CODESYS programming), Bihl+Wiedemann ASi (AS-Interface) devices, Lenze Automation FAST Application Software and I/O System 1000, and Trio Motion Controllers (controlling up to 128 axes with EtherCAT Flexslice I/O expansion).
• Encoders and Tachogenerators Position and speed feedback devices for motion control applications. Includes Heidenhain rotary encoders (absolute or incremental, shaft and hollow-shaft options), Heidenhain angle encoders (precision down to arcsecond with EnDat interface), Heidenhain linear encoders (enclosed and open models for CNC), and Radio Energie DC tachogenerators for speed measurement in rugged environments.
• Shaft Power Monitor Emotron M20 electronic shear-pin device monitoring motor output shaft by measuring input power, current, and phase angle to prevent motor failure from over/under load conditions. Detects process failures such as dry running pumps or coupling damage without requiring expensive sensors.
• PEBB Customised VSD Solutions Customised Variable Speed Drives using the Power Electronic Building Block (PEBB) system providing flexible and scalable configurations for energy efficiency and automation requirements. Assembled locally in Australia by FCR as the exclusive Emotron Accredited Top Tier Global Partner, enabling faster delivery and lower shipping costs compared to imported units.
• Engineering and Technical Services End-to-end engineering and technical services including custom machine design, mechanical dimensioning, automation and PLC design, onsite troubleshooting and commissioning, upgrades to latest technology, product training (in-house and on-site), and repairs at the technology centre. Technical support team based in Melbourne with phone and email availability.

Quantifiable outcome

• VSDs can save between 20%-60% in energy costs depending on the application
• +2 more outcomes

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Emotron (CG Drives)flagshipChannel Partner/ Reseller/ DistributorFCR Motion is the exclusive accredited Top Tier Global Partner for Emotron in Australia, performing local assembly of Emotron Variable Speed Drives. Local inventory enables faster delivery times, lower shipping costs, and engineering support for the latest technologies. Products include FDU and VFX VSDs up to 1.1MW power range with IP20 to IP66 ingress protection.
• MotovarioflagshipChannel Partner/ Reseller/ DistributorExclusive distributor in Australia for Motovario products including worm gear units, helical gear units, electric motors, and mechanical variators. Motovario is an Italian manufacturer with almost 60 years of experience in high-quality geared motors.
• TECOcoreChannel Partner/ Reseller/ DistributorTECO is a leading global electrical motor manufacturer with over 60 years of experience. FCR supplies TECO products including IP66 Mining Motors and Teco Motors for applications in ships, mines, quarries, plants, and refineries.
• LenzecoreChannel Partner/ Reseller/ DistributorLenze is a German specialist in drives, motors, and automation systems with over 70 years of experience. FCR offers a complete range of Lenze inverters, motors, servo drives, gearboxes, and automation products.
• Berghof AutomationcoreChannel Partner/ Reseller/ DistributorBerghof is a pioneer in industrial automation technology with decades of development and manufacturing. FCR supplies Berghof modular controllers featuring EtherCAT I/O system and CODESYS programming software for scalable control solutions.
• Bihl+WiedemanncoreTechnology or IntegrationBihl+Wiedemann has been at the forefront of safety automation development since 1992, with almost 15 years of ASi technology innovation. FCR supplies distributed I/O systems for the ASi bus system to maximise productivity in automation applications.
• INTORQ (Kendrion)coreChannel Partner/ Reseller/ DistributorINTORQ specialises in electro-mechanical brakes and clutches, designing and building robust, configurable products. FCR supplies a range of INTORQ brake solutions including BFK457, BFK458, BFK468, BFK470, BFK471 series and clutch brakes for industrial motion control.
• HeidenhaincoreChannel Partner/ Reseller/ DistributorHeidenhain has over 120 years of precision encoder and controls development. FCR supplies Heidenhain rotary, linear, absolute, and precision angle encoders for robotics, elevator technology, and machine tools applications.
• LM LimingcoreChannel Partner/ Reseller/ DistributorLiming has been an industry specialist since 1969 in designing and manufacturing precision planetary and helical gear units. FCR supplies Liming spiral bevel gearboxes and precision planetary gearboxes for high torque and low speed applications.
• Trio Motion TechnologycoreChannel Partner/ Reseller/ DistributorTrio Motion Technology has been a leading global developer and manufacturer of innovative motion control systems for over 35 years since 1987. FCR supplies Trio motion controllers allowing flexible control of up to 128 axes for various industrial applications.
• Radio EnergiecoreChannel Partner/ Reseller/ DistributorRadio Energie is a worldwide specialist in tachogenerators and encoders. FCR supplies industrial and elevator tachogenerators from their comprehensive stock for speed measurement applications.
• VogelcoreChannel Partner/ Reseller/ DistributorVogel is a German company founded over 65 years ago noted for high quality, award-winning products in gearbox manufacturing. FCR supplies Vogel spiral bevel gearboxes, bevel helical gearboxes, planetary gearboxes, and phase shifter gearboxes for packaging, robotics, and industrial applications.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation Australia: Global automation incumbent with Australian operations spanning drives, motion control, PLCs, and software. Competes with FCR in industrial automation but offers a deeper software stack and direct enterprise sales coverage.
• Schneider Electric Australia: Global industrial automation and electrical distribution major with Australian operations. Competes with FCR across drives, motor control, and PLCs but as part of a much broader portfolio including EcoStruxure software.
• ABB Motion (Australia): Global motion and drives giant with a broad VSD, motor, and motion control portfolio sold into Australian industrial customers. A larger incumbent competitor in the same drive/motor category but at much greater scale and with proprietary products.
• Mitsubishi Electric Australia (Industrial): Australian subsidiary of a major Japanese industrial automation vendor offering drives, motion controllers, and PLCs. Overlaps with FCR's mid-range automation portfolio but with proprietary products and broader brand reach.

Direct peers

• Festo Australia: Australian subsidiary of the German pneumatics, drives, and automation components supplier. Competes with FCR in factory automation, motion control, and PLC-adjacent product categories for industrial OEMs and end users.
• SEW-Eurodrive Australia: Australian arm of a major German drive and gear manufacturer with direct local sales, engineering, and assembly. Competes head-to-head with FCR in VSDs, gearboxes, servo drives, and motion control for industrial customers.
• Bonfiglioli Australia: Italian gearbox and drive manufacturer with a direct Australian presence. Overlaps with FCR's planetary/helical/bevel gearboxes and industrial drive solutions in mining, materials handling, and process industries.
• NHP Electrical Engineering Products: Australia/New Zealand-focused industrial electrical and automation distributor with a similar sales-led, multi-state branch model. Comparable in carrying premium European/globally-sourced drives, motor control, and automation products for the same industrial customer base.
• SMC Corporation Australia: Australian operation of the global pneumatics and automation components leader. Competes in factory automation with overlapping motion-control and electric actuator offerings for similar industrial customer segments.

Emerging players

• Beckhoff Automation Australia: German PC-based control and motion specialist with a growing Australian presence. Competes in the higher-end motion control and PLC niche where FCR sells Trio, Berghof, and Lenze automation products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fcr-motion-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FCR Motion Technology