Money Quest Australia

What Money Quest Australia does

Money Quest Australia Pty Ltd is a Melbourne-based mortgage broking franchise aggregator operating under the Money Quest Group (MQG) parent entity. Founded in 2007, the company provides residential home loans, vehicle loans, commercial loans, SMSF loans, and personal loans through a nationwide network of 600+ franchise brokers spanning all Australian states and territories. Customers access the service free of charge via the company's Find a Broker digital funnel and are matched with local brokers who compare products across 60+ lending institutions. MoneyQuest is recognised as Australia's #1 Boutique Aggregator in Mortgage Professional Australia's Brokers on Aggregators Survey for three consecutive years (2022–2024).

The business generates revenue through upfront and trailing lender commissions paid when customers settle on loan products, with no customer-facing fees. Its technology stack includes a proprietary broker dashboard, a multisource lead flow system, an online training academy for broker development, and an onsite film studio for content production. MoneyQuest operates under Australian Credit Licence 487823, is subject to ASIC's Best Interests Duty legislation, and maintains memberships in MFAA, AFCA, and FBAA. Aggregation infrastructure is provided through an Enterprise Partner relationship with LMG (Licensee Metro Group). The franchise model delivers localised broker expertise backed by national brand standards, lender panel access, and compliance support.

In December 2024, Sean Reid was appointed Managing Director, succeeding Michael Russell who had led the company for nine years and remained on the board to pursue strategic opportunities and acquisitions. MoneyQuest operates as a privately held proprietary limited company with 101–250 employees at its Level 5, 278 Collins Street, Melbourne headquarters. Distribution is exclusively through franchise brokers, supplemented by digital content marketing, an extensive suite of 22+ financial calculators, and active social media channels for top-of-funnel customer acquisition.

Name

Money Quest Australia

Legal name

Money Quest Australia Pty Ltd

Website

https://moneyquest.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Money Quest Australia is a Melbourne-based mortgage broking franchise aggregator, part of Money Quest Group, providing home, vehicle, commercial, SMSF, and personal loans through 600+ franchise brokers nationwide, earning commissions from 60+ lenders across Australia.

Ownership category

akta.pro rank

Product category

Mortgage Broking Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Commercial Mortgage Brokerage (FSAEAEAB)

akta.pro secondary industries

Equipment & Asset Finance Brokerage (FSAEAEAJ), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Mortgage broking services
• Home loan brokerage
• Franchise broker network
• Loan comparison services
• Commercial loan brokerage

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Lender Commission (Upfront): MoneyQuest brokers earn upfront commissions from lenders when customers select and settle on loan products. This is the primary revenue stream that enables the free service model for customers.
2. Lender Commission (Trailing): Ongoing trailing commissions received from lenders over the life of settled loans, providing recurring revenue from the existing loan book.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Money Quest Australia operates a mortgage and finance broking franchise network that connects Australian consumers and small businesses with over 60 lenders. Franchise brokers provide loan comparison, application assistance, and ongoing loan reviews across home loans, vehicle loans, commercial loans, SMSF loans, and personal loans. The service is delivered free to customers, with revenue generated from upfront and trailing lender commissions.

Product overview

Money Quest Australia operates as a mortgage broking franchise network under the Money Quest Group (MQG) parent company. The core offering is a mortgage broking service that connects borrowers with over 60 lenders across five main product categories: Home Loans (including first home buyer, investment, refinance, self-employed, debt consolidation, and credit-impaired sub-products), Vehicle Loans (including car loans, novated leases, chattel mortgages, and low doc options), Commercial Loans (encompassing equipment finance, business finance, and small business loans), SMSF Loans for self-managed super fund property investments, and Personal Loans. The platform also provides an extensive suite of 22 financial calculators as auxiliary tools for clients. The franchise model enables individual brokers to operate under the MQG umbrella with access to proprietary technology including dashboards, lead flow systems, and training resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Residential mortgage broking service providing access to home loans across 60+ lenders, including options for first home buyers, investors, refinancing, self-employed borrowers, debt consolidation, and credit-impaired applicants. Service is delivered free to customers via the franchise broker network.
• Vehicle Loans Automobile and asset financing solutions including car loans, lease or buy options, novated leases, chattel mortgages, and low documentation loans for self-employed individuals, delivered through the franchise broker network.
• Commercial Loans Business financing services encompassing equipment finance, general business finance, and small business loans, including unsecured options up to $200,000 without property security requirements, delivered via the franchise broker network.
• SMSF Loans Self-Managed Superannuation Fund lending products enabling SMSF trustees to purchase residential and commercial investment properties through limited recourse borrowing arrangements (LRBA).
• Personal Loans Unsecured personal financing for various purposes including debt consolidation, home improvements, education, travel, medical expenses, and major life events, with competitive rates and flexible terms sourced across the lender panel.
• Money Quest Group (MQG) Franchise Network Boutique mortgage aggregation and franchise platform providing brokers with proprietary dashboards, multi-source lead flow systems, online training academy, and access to 60+ lending institutions and exclusive in-house benefits and services.

Quantifiable outcome

• Over 1500 customers with 5.0 star Google rating
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• 60+ Lenders (Major Banks, Non-Bank Lenders, Credit Unions)coreChannel Partner/ Reseller/ DistributorMoneyQuest provides distribution channel for 60+ lenders including major banks (ANZ, Commonwealth Bank, Westpac, NAB, Suncorp, Macquarie, ING), credit unions, and non-bank lenders. The broker network submits loan applications on behalf of customers to appropriate lenders based on their financial circumstances and requirements.
• LMG (Licensee Metro Group)coreStrategic or Co-development PartnerLMG provides mortgage aggregation services to MoneyQuest. The relationship includes aggregation platform, compliance support, and access to extended network benefits. MoneyQuest is described as a key Enterprise Partner within the LMG family.
• MFAA (Mortgage & Finance Association of Australia)supportingOthersProfessional association membership providing industry recognition, professional development resources, and community for mortgage brokers. MoneyQuest brokers participate in MFAA awards and events.
• AFCA (Australian Financial Complaints Authority)supportingOthersExternal dispute resolution scheme of which MoneyQuest is a member (membership number 45827). Provides independent complaint resolution for customers who are not satisfied with MoneyQuest's internal dispute resolution process.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Liberty Network Services: Australian aggregation and finance services business that combines aggregator and non-bank lending functions. Comparable to MoneyQuest as both a broker aggregation channel and a funding partner.

Direct peers

• Yellow Brick Road: Australian mortgage broking and wealth advisory firm (now part of the Loans.com.au group). Comparable to MoneyQuest in offering consumer home loan broking across an Australian franchise/broker network.
• Mortgage Choice: Long-established Australian mortgage broking franchise network (owned by NCB/Whitehorn Group). Directly competes with MoneyQuest across similar customer segments including first home buyers, investors, and self-employed borrowers.
• Loan Market Group (LMG): One of Australia's largest mortgage aggregators and MoneyQuest's actual aggregation partner. Highly comparable as a multi-broker aggregation platform providing brokers access to lender panels, technology, and compliance support.
• Finsure: Australian mortgage and finance aggregation group. Operates in the same boutique-to-mid aggregator category as MoneyQuest, competing for brokers and providing panel lender access.
• Connective by Brighten: Large Australian mortgage and commercial finance aggregator. Directly comparable as a broker aggregation competitor offering similar lender panel access, technology platforms, and broker support services.
• PLAN Australia: Australian mortgage aggregator offering brokers lender access, technology, and support. Directly comparable aggregation-platform competitor to MoneyQuest's franchise broker model.
• AFG (Australian Finance Group): Major ASX-listed mortgage aggregator with thousands of brokers across Australia. Comparable to MoneyQuest as a boutique/large-tier aggregator competing for the same franchise broker pool and lender relationships.
• Aussie Home Loans: Australia's largest retail mortgage broker, originally independent and now owned by CBA. Directly comparable to MoneyQuest as a national consumer-facing mortgage broking brand, though at substantially greater scale.
• Choice Aggregation: Australian mortgage aggregation business where new MoneyQuest MD Sean Reid previously held senior positions. Comparable as a direct aggregator competitor for broker franchise sign-ups and lender panel arrangements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moneyquestaus
• Facebookfacebook.com/MoneyQuestAustralia
• LinkedInlinkedin.com/company/moneyquest-australia
• Instagraminstagram.com/moneyquestaustralia
• Xx.com/MoneyquestA

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Quest Australia