WeissmanGruppe

What WeissmanGruppe does

WeissmanGruppe (legal entity: Weissman & Cie. GmbH) is a Nuremberg-based management consulting firm founded in 1993 that specializes in advising family-owned Mittelstand businesses in the DACH region. The firm targets family enterprises with annual revenues between €50 million and €500 million — including owner-managed mid-market firms, hidden champions, and globally active market leaders — and is itself a second-generation family business, which it positions as a credibility asset when advising on the intersection of family dynamics and corporate governance. Service offerings span corporate strategy, organizational development, cultural transformation, value creation, sales strategy, family strategy (governance), company transformation, and post-merger integration, delivered through long-term project engagements staffed by small teams of two to three consultants per project.

The firm's central intellectual property is the proprietary SOK-WIN-731 methodology, a structured consulting framework that interconnects Strategy, Organization, and Culture (S-O-K) with three success criteria — Value appreciation (Wertsteigerung), Innovation, and Sustainability (W-I-N) — across three planning horizons of 7, 3, and 1 years. Around this core, Weissman operates supporting content assets and demand-generation tools: the 'Business-Check' online self-assessment (delivered via the Agolix platform and integrated into HubSpot CRM), the 'einfach überlegen' podcast hosted by Managing Director Johannes Josnik, the 'WebImpulse to go' on-demand video series, a regularly published blog, downloadable Dossiers and whitepapers, and an email newsletter. Technology infrastructure is light and commercial-off-the-shelf — HubSpot for CRM and marketing automation, Google Analytics, Facebook Pixel, and LinkedIn Insight Tag — with no disclosed proprietary software product.

WeissmanGruppe generates revenue exclusively through fee-based, multi-year professional services engagements negotiated per project; no standardized pricing tiers, subscription, or productized offering is published. Go-to-market is sales-led and content-driven, relying on thought leadership, webinars, referrals, and direct outreach to engage C-suite and owner-leadership of family businesses. The firm holds a registered 'weissman consulting' trademark, has received employer-recognition awards (Great Place to Work, kununu, Focus Business), and operates with a hybrid working model centered on the Nuremberg office. Management consists of Managing Partner Moritz Weissman (second generation) alongside Managing Directors Dr. Alexander Koch and Johannes Josnik.

Name

WeissmanGruppe

Legal name

Weissman & Cie. GmbH

Website

https://weissman.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

WeissmanGruppe is a Nuremberg-based, second-generation family consulting firm advising DACH Mittelstand family-owned businesses (€50M–€500M revenue) on strategy, organization, culture, and succession via its proprietary SOK-WIN-731 methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Family Business & Succession Advisory (FSAAADAL), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Management consulting services
• Family business advisory
• Mittelstand consulting
• Strategic transformation services
• Organizational development consulting

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Engagements: Fee-based advisory engagements for family-owned businesses covering strategic planning, organizational development, cultural transformation, value creation, sales strategy, family strategy, company transformation, and post-merger integration. Engagements are project-based, typically long-term, and involve teams of 2–3 consultants working alongside client leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

WeissmanGruppe (Weissman & Cie. GmbH) is a DACH-based management consulting firm that advises family-owned Mittelstand businesses on strategy, organization, and culture using its proprietary SOK-WIN-731 methodology. Engagements cover corporate strategy, value enhancement, earnings improvement, sales strategy, family governance, corporate transformation, and post-merger integration, delivered by small teams of two to three consultants per project. The firm supports both the founding family and the operating company across three planning horizons (7-, 3-, and 1-year cycles).

Product overview

WeissmanGruppe (Weissman & Cie. GmbH) is a consulting firm that operates as a unified service offering rather than a platform-plus-modules architecture. The core offering is Weissman Consulting, a holistic consulting service for family-owned businesses delivered through advisors and consultants. Supporting this are sub-products: the Business-Check Online-Assessment for self-evaluation, the 'einfach überlegen' podcast by Johannes Josnik, WebImpulse to go on-demand video series, and the Weissman Newsletter. The consulting engagements cover strategy, organizational development, corporate culture, earnings improvement, value enhancement, sales strategy, family strategy, company transformation, and post-merger integration.

Differentiator

Problem solved

Functional benefit

Brands

• SOK-WIN-731-Prinzip: Proprietary consulting methodology combining Strategy, Organization, and Culture (S-O-K) with success criteria Value, Innovation, and Sustainability (W-I-N) within 7-, 3-, and 1-year time horizons
• einfach überlegen
• WebImpulse to go
• Business-Check

Products and services

• Weissman Consulting Holistic consulting services for family-owned Mittelstand businesses, covering corporate strategy, earnings improvement, value enhancement, sales strategy, family governance, company transformation, and post-merger integration strategy. Delivered by 2-3 consultant teams working directly with C-suite and ownership of client companies.
• Business-Check Online-Assessment

Quantifiable outcome

• The SOK-WIN-731 framework is designed to produce measurable progress across three annual planning horizons (7-year strategic vision, 3-year plan, 1-year execution) anchored to W-I-N success criteria.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HubSpot Ireland LimitedcoreTechnology or IntegrationHubSpot serves as the CRM and marketing automation platform for WeissmanGruppe. All newsletter distribution, contact form data, and Business Check assessment data are processed and stored on HubSpot's servers (Germany-based for newsletter data). A Data Processing Agreement (DPA) under Art. 28 GDPR is in place. HubSpot's tracking code is embedded across the website for visitor analytics.
• ViessmannminorStrategic or Co-development PartnerViessmann, a family-owned heating and climate technology manufacturer, is referenced as an example of best-practice innovation culture in a family business context. No formal partnership is documented, but Viessmann is cited as a positive case study illustrating innovation management excellence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Stiftung Familienunternehmen: German policy and research foundation for family businesses, frequently publishing studies on Mittelstand strategy, succession, and regulation. Not a direct consulting competitor but a thought-leader and ecosystem participant that shapes the same buyer audience WeissmanGruppe targets.

Direct peers

• OSB International: German strategy boutique advising family businesses and Mittelstand clients on transformation, M&A, and post-merger integration. Comparable in client segment, advisory depth, and engagement model.
• INTES Akademie für Familienunternehmen: Bonn-based consulting and education firm exclusively focused on German family businesses, offering strategy, succession, and governance advisory. Highly comparable to WeissmanGruppe in target customer, Mittelstand focus, and methodology-led service design.
• Henner Lagemann Beratung: German consulting firm specializing in strategy and succession for family-owned Mittelstand businesses. Direct competitive overlap with WeissmanGruppe in family strategy and next-generation advisory.
• Wirth & Finkler: Munich-based boutique consultancy for family-owned Mittelstand companies, covering strategy, organization, and succession. Closely mirrors WeissmanGruppe's positioning in the DACH Mittelstand advisory market with comparable boutique scale.

Broad incumbents

• Roland Berger: Global strategy house headquartered in Munich with a dedicated Mittelstand and family business practice serving German SMEs. Overlaps with WeissmanGruppe on strategy and transformation engagements but at a much broader scale and geography.
• McKinsey & Company (Family Business / Mittelstand practice): Global strategy consultancy with established German Mittelstand and family-owned business advisory practices. Competes for higher-end Mittelstand transformation mandates while also pulling demand from WeissmanGruppe's larger enterprise clients.
• Bain & Company (Family Business practice): Global strategy firm with a dedicated Bain Family Business advisory offering, serving founder-led and multi-generational companies worldwide. Comparable in methodology and target client type, but with materially larger resource base.
• KPMG Germany (Family Owned & Mittelstand): Big-Four firm with a dedicated German Family Owned and Mittelstand advisory practice offering strategy and transformation consulting. Broader incumbent alternative for the same Mittelstand client base.
• PwC Germany (Family Business / Mittelstand): Big-Four professional services firm with a Mittelstand and family business practice in Germany. Overlaps with WeissmanGruppe on strategy, succession, and transformation, complemented by tax, audit, and deal-advisory capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@weissmanconsulting
• Facebookfacebook.com/weissmangruppe
• LinkedInlinkedin.com/company/weissmanconsulting
• Instagraminstagram.com/weissmanconsulting
• Xx.com/weissmangruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeissmanGruppe