Agriculture in the Classroom Canada

What Agriculture in the Classroom Canada does

Agriculture in the Classroom Canada (AITC Canada) is a federally incorporated Canadian registered charity, headquartered in Winnipeg, Manitoba, that coordinates agricultural literacy education for K-12 students and educators across all 10 Canadian provinces. Founded in 2017 (with firmographic references to a 1972 lineage), the organization operates as a federation of 10 provincial member organizations — including AgScape (Ontario), École-O-Champ (Quebec), Agriculture for Life (Alberta), AITC British Columbia, and AITC Saskatchewan — that deliver localized programming under a national brand (bilingual: AITC Canada and Agriculture en classe Canada). AITC reports reaching more than 2 million students annually and lists curriculum-connected, free-to-user resources as its core offering.

AITC Canada's product portfolio is a multi-platform educational technology stack. The AITC Resource Dashboard hosts 163+ interactive materials filterable by grade, subject, and topic; thinkAG is a career-exploration website with 70+ agri-food career profiles, post-secondary information, and a scholarships gateway; Mission Explorium is a Grades 6-8 competition-based program (5,300+ students registered for the 2026 cycle); snapAG provides 73+ science-based fact sheets on topics from GMOs to regenerative agriculture; Little Green Thumbs delivers classroom gardening kits; The Great Canadian Farm Tour runs live virtual farm experiences; I Am The Future and Kareero offer interactive video and game-based career exploration; and Business of Food is an online learning platform for educators, originally developed by AgScape and now expanded nationally. Operations are supported by an internal Staff Academy (Reach360) and the quarterly Cultivator newsletter.

The organization's business model is a donation-funded nonprofit: all educational resources are provided free of charge to educators and students, with no paid tiers. Revenue is sourced from individual charitable donations, multi-year corporate sponsorship agreements with agriculture-industry partners (notably a $450,000 multi-year partnership with Bayer CropScience Canada for the Business of Food national expansion, a $50,000 founding contribution from the Canadian Cattlemen's Foundation, and ongoing support from Farm Credit Canada, G3, Cargill, BASF, CEEDA, and Plantaform), and government funding through the Canadian Agricultural Partnership and the Sustainable Canadian Agricultural Partnership. The organization is governed by a Board of Directors representing its provincial members and is currently led by Executive Director Denise Schmidt, who was appointed in March 2025.

Name

Agriculture in the Classroom Canada

Legal name

Agriculture in the Classroom Canada

Website

https://aitc-canada.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Agriculture in the Classroom Canada is a Canadian charitable organization that delivers free, curriculum-connected agricultural literacy education to K-12 students and educators across all 10 provinces via a federation of 10 provincial member organizations, reaching over 2 million students annually through digital platforms and school programs.

Ownership category

akta.pro rank

Product category

Agricultural Education

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project-Based/Inquiry-Based Learning (School-Delivered) (EDAJAFAN)

akta.pro secondary industries

Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)

Keywords

• Agriculture education
• Curriculum resources
• Student programs
• Career exploration
• Educational outreach

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Donations: As a registered charitable organization, AITC Canada relies on donations from individuals and organizations to fund operations and program delivery.
2. Corporate Sponsorship and Partnership Funding: Multi-year partnership agreements with agricultural corporations provide significant funding. Examples include $450,000 multi-year partnership with Bayer CropScience Canada for Business of Food program expansion, $50,000 from Canadian Cattlemen's Foundation for educational resources.
3. Government Funding: Funding received through agricultural policy frameworks such as the Canadian Agricultural Partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AITC Canada provides free curriculum-connected agriculture education programs and resources to Canadian students from kindergarten through Grade 12 and their educators. Its offerings include a digital resource dashboard with 163+ interactive materials, career exploration via the thinkAG platform, the Mission Explorium national competition for Grades 6-8, the annual Canadian Agriculture Literacy Month (CALM), snapAG fact sheets covering 73+ agriculture topics, classroom gardening through Little Green Thumbs, and virtual farm experiences. All resources and programs are delivered at no cost to users through a national network of 10 provincial member organizations.

Product overview

AITC Canada operates as a platform-plus-programs organization offering agricultural literacy education across Canada through multiple interconnected products. The core portfolio includes the Resource Dashboard (free curriculum-connected resource library with 163+ materials), thinkAG (career exploration platform with 70+ career profiles), Mission Explorium (competitive educational program for Grades 6-8), and Canadian Agriculture Literacy Month (CALM) as the flagship annual celebration. Additional programs include I Am The Future (video creation), Kareero (school gardening game), The Great Canadian Farm Tour (virtual farm experience), Little Green Thumbs (classroom gardening), snapAG (73+ agriculture fact sheets), and the quarterly Cultivator newsletter. The organization also provides the Staff Academy internal training platform. Together, these products serve educators and students from kindergarten through Grade 12, reaching over 2 million students annually across all 10 provinces.

Differentiator

Problem solved

Functional benefit

Brands

• thinkAG: Career initiative providing students opportunity to learn about agriculture and food industry careers, explore various agricultural careers, and understand education and employment opportunities in the agri-food sector
• Mission Explorium
• Canadian Agriculture Literacy Month (CALM)
• snapAG
• Little Green Thumbs
• I Am The Future
• Kareero
• The Great Canadian Farm Tour
• Business of Food (BOF)

Products and services

• Mission Explorium A national competitive educational program for Grades 6-8 where students step into the role of agriculture and food problem solvers, designing sustainable communities through a series of quests combining science, math, arts, and career studies.
• thinkAG A career-finding platform helping students discover how their interests and skills match careers in agriculture and food, featuring over 70 career profiles and post-secondary information.
• I Am The Future Interactive video creation tool allowing students to visualize themselves in agriculture careers.
• Kareero

Quantifiable outcome

• Reaches more than 2 million students annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bayer CropScience CanadacoreStrategic or Co-development PartnerMulti-year partnership valued at $450,000 to support national expansion of the Business of Food (BOF) program, an online learning platform for food and agriculture education. This partnership also secured matching funding from Agriculture and Agri-Food Canada.
• Canadian Cattlemen's Foundation (CCF)coreStrategic or Co-development PartnerEducational and founding partnership with $50,000 contribution to support development of teaching resources, including a teacher's guide for the 'Guardians of the Grasslands' documentary about the Great Plains ecosystem and livestock role in its survival.
• Canada East Equipment Dealer's Association (CEEDA)coreStrategic or Co-development PartnerFounding partner providing significant financial support to deliver educational resources that include the contribution of equipment and technical services in the agricultural sector. Partnership includes career outreach through thinkAG initiative.
• G3coreStrategic or Co-development PartnerPartnership delivering the Grow Beyond Scholarship program - six $4,000 scholarships annually to students starting post-secondary education, with $1,000 bonus to each winner's school. Focus on innovation in agriculture.
• PlantaformminorStrategic or Co-development PartnerDonated indoor garden to Mission Explorium 2025 national winner class as prize for their inspiring achievement.

Scale indicators8 records

Recent moves6 records

Emerging players

• FoodShare Toronto: Canadian nonprofit running school food and food literacy programs (e.g., School Grown, Field to Table) targeting K-12 students. Partial overlap with AITC Canada's mission of food and agriculture literacy, though with a stronger urban food-justice orientation.
• Dairy Farmers of Canada — Nutrition Education Programs: Industry-funded education initiatives (classroom resources, school milk programs, nutrition curricula) targeting Canadian K-12 students. Comparable in free-distribution, sponsor-funded ag/food education model, though narrower scope (dairy nutrition) and directly overlaps with AITC Canada's broader agriculture curriculum.

Direct peers

• Agriculture for Life (Alberta): AITC Canada's Alberta provincial member, delivering the Classroom Agriculture Program to Grade 4-5 students across Alberta at no charge. Direct peer operating under the same federated model with the same mission and end-users.
• 4-H Canada: Canada's premier youth agricultural leadership organization offering educational programs and career exploration to young Canadians. Direct peer in youth ag-education and career pipeline development, with overlapping partners and a similar provincial/regional delivery model.
• Nutrients for Life Foundation (Canada): Canadian nonprofit delivering free, curriculum-linked educational resources about plant nutrients and sustainable food production to teachers and students. Comparable in mission, free distribution model, corporate sponsorship base, and K-12 curriculum-integrated approach.
• AgScape (Ontario member of AITC Canada): AITC Canada's Ontario provincial member organization; delivers curriculum-linked agriculture and food lessons to Ontario classrooms through guest speakers and resources. Direct peer as both a member of the network and an independently operating ag-education nonprofit serving the same audience.
• Agriculture in the Classroom (US) / National Agriculture in the Classroom Organization: The U.S. national counterpart to AITC Canada, also a nonprofit federation delivering K-12 agricultural literacy curriculum resources and teacher training across U.S. states. Direct functional peer — same mission, similar federated model, same target audience of teachers and students.

Broad incumbents

• Junior Achievement Canada: National youth career and financial literacy nonprofit delivering curriculum-connected programs to Canadian K-12 classrooms through corporate partnerships. Comparable structure (free, curriculum-linked, partner-funded, school-delivered), though focused on business/finance rather than agriculture.
• National FFA Organization: The largest U.S. youth organization preparing members for careers in agriculture, food, and natural resources, with extensive curriculum, scholarships, and career exploration programming. Comparable in mission and target demographic (youth, ag careers) but operates in the U.S. and is far larger and older.

Others

• Canadian Agriculture Literacy Month (CALM) — internal flagship: Listed as a peer only to flag that AITC Canada's flagship CALM initiative is functionally comparable to annual literacy weeks run by organizations like the National Education Association's Read Across America — thematically adjacent education awareness campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AITCCanada
• Facebookfacebook.com/AITCCanada
• Instagraminstagram.com/aitccanada
• Pinterestpinterest.ca/aitccanada/_created
• LinkedInlinkedin.com/company/agriculture-in-the-classroom-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriculture in the Classroom Canada