Kingdom Sports Group

What Kingdom Sports Group does

Kingdom Sports Group Pty Ltd (KSG) is a privately held Australian sports tourism and merchandise company headquartered in Neutral Bay, Sydney. It operates as an Authorised Ticket Reseller (ATR) and Authorised Hospitality Package Provider for major international sporting events, appointed by the International Olympic Committee, International Paralympic Committee, and individual event organising committees including Tokyo 2020, Birmingham 2022 Commonwealth Games, and Rugby World Cup France 2023. Through relationships with multiple National Olympic and Paralympic Committees, KSG is authorised to sell tickets and hospitality packages to residents of 35 nations across designated territories on a first-come, first-served basis via its website (kingdomsg.com) and a dedicated Tokyo 2020 merchandise storefront.

KSG runs two core product lines. The first is Sports Tours, encompassing standalone tickets, ticket bundles with hospitality experiences (such as the KSG Hospitality Centre at Tokyo Hilton Shinjuku with afternoon tea buffet), and full travel packages for clients attending events. The second is Merchandise Supply, in which KSG manufactures and supplies merchandise for teams, governing bodies, sponsors, and associated entities within the international sporting forum. Underlying technology is described as a standard e-commerce platform with online account management, print@home and mobile ticket delivery, and online ticket-return processing; no proprietary technology or AI/ML capability is disclosed.

KSG makes money through one-time ticket sales and bundled hospitality/transaction-fee package sales, supplemented by merchandise hardware sales and sports tour services. Pricing is unit-based by ticket category (AA, A, B, etc.), with separate handling charges, shipping fees, and currency-specific billing (USD for Tokyo 2020, GBP for Birmingham 2022). Consignment resale refunds return 75% of what was paid. The company serves two primary segments: individual sports fans and spectators (consumer), and sports teams, governing bodies, and sponsors (business). Marketing is concentrated on the company website and an email newsletter, with no disclosed social selling, paid acquisition, or institutional investment, and Managing Director Daniel Beniston leads operations.

Name

Kingdom Sports Group

Legal name

Kingdom Sports Group Pty Ltd

Website

https://kingdomsg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingdom Sports Group is an Australian Authorised Ticket Reseller and hospitality package provider for major international sporting events (Olympics, Paralympics, Commonwealth Games, Rugby World Cup), also manufacturing and supplying merchandise for teams, governing bodies, and sponsors.

Ownership category

akta.pro rank

Product category

Sports Ticketing and Hospitality Services

NAICS

Spectator Sports (7112), Sporting Goods Retailers (459110)

SIC

Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYTHAJAFAE

Sports Events & Match Tickets

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYHSACALAB

Sports Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYMPAKALAE

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sports ticket resale
• Hospitality packages
• Olympic merchandise supply
• Sports tour services
• Authorized ticket reseller

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Ticket Sales: KSG sells standalone tickets to major international sporting events including the Olympics, Paralympics, Commonwealth Games, Rugby World Cup, World Athletics Championships, and other events. Tickets are sold at varying price categories (AA, A, B, etc.) with category AA representing best seats at highest prices.
2. Package and Bundle Sales: KSG offers ticket bundles combining event tickets with hospitality experiences (e.g., allocated passes to KSG Hospitality Centre at Hilton Shinjuku with afternoon tea buffet). Packages may include tickets plus travel, accommodation, and other components.
3. Merchandise Sales: KSG acts as a manufacturer and supplier of merchandise for teams, governing bodies, sponsors, and associated entities within the international sporting forum.
4. Sports Tours: KSG travels with clients to international sporting events, providing tour services alongside event access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kingdom Sports Group is an Australian-based Authorized Ticket Reseller (ATR) and merchandise supplier for major international sporting events. The company sells official tickets, hospitality packages, and travel services directly to consumers for events including the Olympic Games, Paralympic Games, Commonwealth Games, Rugby World Cup, and World Athletics Championships. It also manufactures and supplies official merchandise for teams, governing bodies, sponsors, and associated entities within the international sporting forum.

Product overview

Kingdom Sports Group (KSG) operates as a sports tourism and merchandise company offering two interconnected service lines: sports tours (ticket sales, hospitality packages, and travel coordination for international sporting events) and merchandise supply (manufacturing and supplying merchandise for sporting organizations). The company is an authorized ticket reseller for major international sporting events including the Olympic Games, Commonwealth Games, Rugby World Cup, and World Athletics Championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Tours
• Merchandise Supply

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Olympic Committees (NOCs) and National Paralympic Committees (NPCs)coreChannel Partner/ Reseller/ DistributorKSG serves as an Authorised Ticket Reseller (ATR) appointed by NOCs and NPCs for various sporting events including the Tokyo 2020 Olympic and Paralympic Games. This appointment grants KSG exclusive rights to promote, sell, and distribute tickets within designated territories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QuintEvents: QuintEvents provides official hospitality and ticket packages for major US sporting events (Super Bowl, College Football Playoff, Kentucky Derby), competing in the same official-event hospitality category that KSG targets through its bundled offerings.
• Keith Prowse: UK-headquartered sports hospitality and ticketing provider holding official partnerships with The Championships (Wimbledon), Twickenham, and other major British sporting events — comparable official-event hospitality model to KSG's Olympic/Commonwealth work.
• Jet Set Sports: Jet Set Sports was a long-time Olympic and Paralympic hospitality partner (handling Games from 1980s through 2016) before rebranding — historically the closest direct competitor to KSG's Olympic hospitality bundling model.
• On Location Events: On Location is a leading US-based sports hospitality and ticketing experience provider, holding official hospitality rights for NFL, NCAA, and previously Olympic Games, with direct overlap in premium package creation for major sporting events.
• Hospitality & Special Events (HSE): US-based provider of official hospitality packages for marquee sporting events including the Olympics, Super Bowl, and Kentucky Derby — directly competitive in the same official hospitality category as KSG.
• CoSport: CoSport is one of the longest-standing Authorized Ticket Resellers and hospitality providers for the Olympic and Paralympic Games, offering the same multi-NOC ATR model KSG operates, including bundled hospitality packages for global consumers.

Emerging players

• Kenes Group: Global events and association management company providing hospitality, ticketing, and event services for international sporting federations and congresses — overlapping with KSG's governing-body services across multiple sport categories.

Regional players

• Tobu Top Tours: Japan-based travel and sports tour operator providing event packages including Olympics and Rugby World Cup — a regional comparable, particularly relevant given KSG's Tokyo 2020 operational footprint via the Tokyo Hilton Shinjuku hospitality centre.
• Sportsnet Holidays: New Zealand-based sports tour operator packaging RWC, Rugby Sevens, Olympics and other events for Australasian consumers — overlapping with KSG's Commonwealth Games and RWC offerings in the trans-Tasman market.

Broad incumbents

• Cartan Tours: Long-established global tour operator historically providing Olympic Games tour packages and hospitality — older incumbent comparable to KSG in the Olympic tour/hospitality space, though with broader general travel operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingdom Sports Group