What Reality HR does

Reality HR is a UK-based HR consultancy founded in 2004 that provides outsourced HR services, advisory, training, coaching, and psychometric profiling to SMEs, senior leaders, and in-house HR teams across multiple industries. The firm operates from three UK offices — Basingstoke (Hampshire headquarters), Hitchin (Hertfordshire), and London (Covent Garden) — and offers an International Human Resource Management line for clients with global operations. Its core services include HR outsourcing, employment law compliance, recruitment support, employee engagement, workplace mediation, TUPE transfers, absence and performance management, organisational design, and dedicated Learning & Development offerings spanning management training, CPD-accredited courses, leadership development programmes, executive/team coaching, and Insights Discovery profiling.

The company's only meaningful proprietary technology is the Insights Discovery psychometric profiling platform, a Jungian four-colour model (Fiery Red, Sunshine Yellow, Earth Green, Cool Blue) delivered via online questionnaire, workshops, and optional one-to-one coaching. Reality HR has three fully qualified Insights Discovery practitioners and integrates this offering across its L&D and coaching services. Beyond this, the firm is a services business with no proprietary software platform, public API, or digital product line.

Revenue mechanics are built on a hybrid model: recurring HR consulting retainers for day-to-day support, project-based professional services for complex engagements, and tailored coaching/training programmes priced per proposal. Pricing is not publicly disclosed; coaching engagements have a stated minimum of 4 sessions, and training offers 1 CPD point per hour. Acquisition is primarily sales-led via referrals, word-of-mouth, and content marketing, with a complementary 30-minute HR audit used as a low-friction entry point into formal engagements.

Name

Reality HR

Legal name

Reality HR Limited

Website

https://realityhr.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Reality HR is a UK-based HR consultancy providing outsourced HR services, advisory, training, coaching, and Insights Discovery psychometric profiling to SMEs, senior leaders, and in-house HR teams across multiple industries via retainer and project engagements.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Policy, Forms & Case Management (Ticketing/Workflows) (BPAAAIAJ)

Keywords

• HR consulting services
• HR outsourcing
• Employment law compliance
• Leadership development training
• Psychometric profiling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Consulting Retainers: Ongoing retainer arrangements providing day-to-day HR support, seamless delivery of HR services, and continuous access to HR expertise.
2. Project-based HR Services: Larger projects and complex people challenges handled on a per-engagement basis.
3. Coaching Services: Executive coaching, leadership coaching, and team coaching with minimum 4 sessions, priced based on coaching type, duration, and client needs after initial consultation.
4. CPD Accredited Training: Training modules for managers delivered virtually or face-to-face, providing 1 CPD point per hour of learning.
5. Insights Discovery Programmes: Psychometric testing and workshops including online questionnaire, interactive workshop, and optional one-to-one coaching follow-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reality HR is a UK-based HR consultancy providing outsourced and advisory HR services to businesses, including day-to-day HR support via retainers, project-based people solutions, management and leadership training, executive and team coaching, recruitment support, and employment law compliance. The firm also delivers Insights Discovery psychometric profiling and CPD-accredited training programmes, operating from offices in Basingstoke, Hitchin, and London to serve clients nationwide and internationally.

Product overview

Reality HR operates as an HR consulting services company offering a portfolio of advisory, outsourcing, and training solutions rather than a unified software platform. The core offering consists of HR Services (advisory, policy, compliance) and HR Outsourcing, supported by specialist services including Recruitment Support, Employee Engagement Consultancy, TUPE Transfers, Workplace Mediation, Disciplinary and Grievance Procedures, Absence Management, and Organisational Design. The Learning & Development division provides Management Training, Leadership Development Programmes, Coaching Services, and Insights Discovery (psychometric profiling). The CPD Accredited Courses module delivers structured training for managers. HR Toolkits serve as an add-on resource product. Together, these services form a comprehensive human resources consulting practice focused on supporting SMEs and growing businesses with their people management needs.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Services Comprehensive HR consulting covering advisory support, policy development, employment contracts, employee handbooks, and compliance assistance for businesses of all sizes.
• HR Outsourcing Full-service HR outsourcing where Reality HR acts as the external HR department, managing day-to-day HR functions on behalf of clients under retainer arrangements.
• Recruitment Support End-to-end recruitment assistance including job profiling, candidate sourcing support, interview guidance, and onboarding planning for hiring managers.
• Emergency HR Services Rapid-response HR support for urgent situations requiring immediate expert intervention from senior HR consultants.
• HR Audits Comprehensive review of HR policies, procedures, and practices to identify gaps and ensure compliance with current employment legislation.
• Insights Discovery Psychometric personality profiling service using Carl Jung's psychology and a four-colour model (Fiery Red, Sunshine Yellow, Earth Green, Cool Blue) to improve self-awareness, communication, teamwork, and leadership effectiveness.
• Coaching Services Executive, leadership, and team coaching services with a minimum of four sessions to develop individuals, strengthen teams, and unlock business potential.
• Management Training Scenario-based training programmes for line managers covering employment law, difficult conversations, performance management, and people leadership.
• Leadership Development Programmes Structured programmes to develop leadership capabilities and management effectiveness at all levels of organisations.
• CPD Accredited Courses Continuous Professional Development training modules accredited by the CPD Certification Service, covering employment law, recruitment, performance management, and wellbeing for new and existing managers.
• Workplace Mediation Professional mediation services to resolve workplace disputes and conflicts between employees or teams.
• Employee Engagement Consultancy Advisory services to help organisations measure, improve, and sustain employee engagement and workplace culture.
• TUPE Transfers Specialist support for Transfer of Undertakings (Protection of Employment) situations including due diligence, employee communication, and contract transfers.
• Organisational Design Services to help businesses restructure, define job roles, and optimise their organisational structure.
• Disciplinary and Grievance Procedures Expert guidance on managing disciplinary hearings, grievance processes, and related employment tribunal risk mitigation.
• Absence Management Strategies and support for managing employee attendance, sickness absence, and return-to-work processes.
• International Human Resource Management International HR services supporting businesses with global operations, delivered from UK offices.

Quantifiable outcome

• Coaching can enhance ROI from training by up to 70%
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Citation Group: UK HR, employment law and H&S services firm serving SMEs with a bundled compliance + advisory model that overlaps directly with Reality HR's HR outsourcing and policy/contracts work.
• Peninsula Group: One of the largest UK providers of HR, employment law and health & safety outsourcing to SMEs, competing head-to-head with Reality HR for SME outsourced HR retainers but at much greater scale and brand recognition.
• Croner: Long-established UK HR, employment law and tax advisory provider competing in the same SME/mid-market HR consulting space as Reality HR with comparable retainer and project offerings.
• Mercer: Global HR consulting, outsourcing and advisory firm; while serving far larger clients than Reality HR, it competes for the same strategic HR advisory, organisational design and leadership development mandates at the upper end of Reality HR's market.

Direct peers

• Costello & Associates HR: UK boutique HR consultancy providing outsourced HR support, employment law advice and training to SMEs — directly comparable to Reality HR in scale, service mix and target customer.
• The HR Dept: UK franchise network providing outsourced HR support to SMEs, the closest direct comparable to Reality HR's retainer-based outsourced HR model serving business owners without dedicated internal HR teams.
• WorkNest (formerly Ellis Whittam): UK provider of outsourced HR, employment law and health & safety services to schools, academies and SMEs — directly comparable to Reality HR in delivering retainer HR and compliance support to resource-constrained organisations.
• Springboard Consultancy: UK HR consultancy offering outsourced HR, coaching and leadership development to growing businesses — a like-for-like peer to Reality HR's consulting, coaching and leadership programmes.
• Cintra HR: UK HR outsourcing and employment law services firm targeting SMEs and mid-market clients with retainer-based HR support, very similar to Reality HR's core outsourced HR offering.

Emerging players

• BreatheHR: UK cloud HR software platform for SMEs, representing the technology-enabled alternative to Reality HR's traditional outsourced HR model and a key source of competitive disruption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RealityHROfficial
• LinkedInlinkedin.com/company/reality-hr
• Xx.com/realityhruk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reality HR