Frankit

What Frankit does

Frankit (프랜킷) is a South Korea-based B2B e-commerce marketplace and franchise chain SaaS platform serving restaurant owners and franchise operators. The company operates frankit.shop, a marketplace offering 1,092+ products across 16+ categories including disposable supplies, uniforms, packaging materials, kitchen equipment, food ingredients, and custom-printed branded merchandise. Founded in 2022 and headquartered in Seoul (Seoul Startup Hub, Dongjak-gu), Frankit is led by CEO Jeong Sang-won (정상원).

Beyond its core marketplace, Frankit has built a layered product surface: a Dedicated Mall/Franchise Store Builder module for franchisors to create branded franchisee storefronts, a Franchisee Member Store with franchise-specific pricing and data-driven purchasing tools, a Frankit Review AI-powered review management service priced at approximately 300 KRW per day, and a FrankitPB private brand line. The platform supports 1-4 color custom printing on napkins, cups, packaging bags, aprons, and uniforms, with same-day shipping for orders placed before 1 PM.

Frankit generates revenue through marketplace product sales (per-unit and bulk pricing), custom printing design and production fees (design fees starting at 30,000+ KRW plus per-order printing charges), and subscription fees for the Frankit Review service. Distribution is limited to South Korea. In January 2024, the company received investment from CNT Tech and AI Angel Club (amounts undisclosed) to support franchisee purchasing and logistics management capabilities.

Name

Frankit

Legal name

Frankit

Website

https://frankit.shop

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankit (프랜킷) is a South Korea-based B2B e-commerce marketplace and SaaS platform serving restaurant owners and franchise operators, offering 1,092+ food service SKUs, custom printing, and franchise management tools including an AI-powered review service.

Ownership category

akta.pro rank

Product category

Food Service B2B Marketplace

NAICS

Other Paperboard Container Manufacturing (322219), Other Food Manufacturing (3119)

SIC

Wholesale-Paper & Paper Products (5110), Food And Kindred Products (2000), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

akta.pro secondary industries

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores) (CRAHAMAD)

Keywords

• B2B food service marketplace
• Franchise supply procurement
• Restaurant packaging supplies
• Custom printing services
• Franchise management platform

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. E-commerce Marketplace Sales: Frankit operates a B2B e-commerce marketplace (frankit.shop) where restaurant owners and franchise operators purchase supplies including disposable items, packaging materials, uniforms, and food containers. The platform generates revenue through product sales with varying pricing models including per-unit pricing, bulk ordering, and custom printing services.
2. Custom Printing Services: The company offers custom printing services (1-color, 2-color, multi-color printing) on various products including napkins, wet wipes, paper cups, packaging bags, and uniforms. Revenue is generated through design fees and printing charges per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Frankit operates a B2B e-commerce marketplace (frankit.shop) where restaurant owners and franchise operators in South Korea purchase food service supplies including disposable items, packaging materials, uniforms, and kitchen equipment, with over 1,092 products across 16+ categories. The platform also offers custom printing/manufacturing services for branded materials and an AI-powered review management service (Frankit Review) at approximately 300 KRW per day. Supporting modules include dedicated franchisee membership mall builders for franchisors and data-driven purchasing tools.

Product overview

Frankit (프랜킷) operates as a unified B2B platform combining an e-commerce marketplace with franchise management tools for the Korean food service industry. The core product, Frankit Market (프랜킷마켓), is a marketplace offering over 1,000 products across 16 categories including disposable supplies, uniforms, packaging materials, food ingredients, and kitchen equipment. Supporting modules include a dedicated mall builder for franchisors to create branded franchisee storefronts, franchisee membership programs with data-driven purchasing tools, and Frankit Review - an AI-powered review management service. The platform aims to improve franchise purchasing efficiency and logistics management through systemization and data-driven solutions, serving restaurant owners and franchise operators across related industries.

Differentiator

Problem solved

Functional benefit

Brands

• 프랜킷PB: Frankit's private brand (PB) product line, including packaging bags and related supplies sold on the Frankit Market platform.

Products and services

• Frankit Market (프랜킷마켓) Core B2B e-commerce marketplace platform for restaurant owners and franchise operators to purchase supplies including disposable items, food ingredients, packaging materials, uniforms, and kitchen equipment across 16+ product categories.
• Frankit Review (프랜킷 리뷰) AI-powered integrated review management service enabling restaurants to manage customer reviews at approximately 300 KRW per day.
• Custom Manufacturing (주문제작) Custom printing and manufacturing services for branded disposable items, uniforms, and promotional materials for franchise and restaurant operations, with 1-4 color printing capabilities on substrates including napkins, wet wipes, paper cups, packaging bags, and uniforms.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OurHome: OurHome is a major Korean foodservice and contract-management company providing meal solutions and supply to corporate, institutional, and restaurant customers. Comparable to Frankit as a broad-line foodservice supplier, but with established scale and B2B relationships that Frankit is trying to capture digitally.
• Naver Smartstore: Naver Smartstore is Korea's leading SMB e-commerce marketplace used by many small merchants including food businesses. Comparable to Frankit as an online B2B/B2C marketplace enabling Korean merchants to sell or source supplies, though broader in category than Frankit's foodservice focus.
• CJ Freshway: CJ Freshway is one of Korea's largest foodservice distribution companies, supplying restaurants, hotels, and institutional buyers with broad-line ingredients and supplies. It is comparable to Frankit because it operates the B2B foodservice supply motion Frankit is attempting to digitize, but at much larger incumbent scale.
• Hyundai Green Food: Hyundai Green Food is a Korean foodservice and catering company serving restaurants, schools, and corporate cafeterias. Comparable to Frankit as a foodservice supply peer serving restaurant operators, though operating at incumbent scale with traditional distribution.

Regional players

• iCOOK: iCOOK is a Korean recipe and food content platform with a meal-kit marketplace. Comparable to Frankit because both serve Korean food operators/consumers with digital commerce infrastructure, though iCOOK is more B2C meal-kit focused than B2B supply.

Emerging players

• Coupang Eats: Coupang Eats (and parent Coupang) operates Korea's largest e-commerce and food delivery platforms with extensive merchant relationships. Comparable to Frankit because Coupang's marketplace reach and restaurant merchant base could enable it to add B2B foodservice supply capabilities similar to Frankit's.
• Baemin (Woowa Brothers): Baemin is Korea's leading food delivery platform with deep restaurant-merchant relationships. Comparable to Frankit because Baemin's restaurant base represents a natural customer pool for foodservice B2B supply, and Baemin's parent (Delivery Hero / Woowa) has explored adjacent SMB services for restaurants.
• Channel Corporation: Channel Corp provides POS and SMB SaaS solutions to Korean restaurants and small retailers. Comparable to Frankit because both target Korean restaurant operators with workflow tools, and a combined POS + supply offering would overlap directly with Frankit's franchise procurement modules.

Others

• Yogiyo: Yogiyo is a Korean food delivery platform with restaurant merchant relationships that could underpin a foodservice supply business. Comparable to Frankit as a restaurant-tech ecosystem participant; while not a direct B2B supply competitor today, it could expand into the category.
• Kakao Business: Kakao Business provides SMB tools (KakaoTalk channel, advertising, CRM) to Korean small businesses including restaurants. Comparable to Frankit as an enabler of restaurant operator workflows and customer engagement, though it does not directly compete in foodservice supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankit