What Cetis does

Cetis is a Slovenian-headquartered security printing and commercial printing company operating as the primary operating entity within the MSIN Group (1,300+ employees across 8 group companies). The company is organized into two principal divisions: CETIS Identity, which produces biometric passports, identity cards, driving licenses, and related government-issued security documents, and CETIS FLEX, which delivers commercial printing and flexible packaging for enterprise customers. Its underlying technology stack includes PKI infrastructure, AFIS-based biometric matching, and proprietary laminating plate engraving, supported by a portfolio of certifications including ISO 27001, ISO 14298, and Visa/Mastercard production accreditations.

Cetis generates revenue primarily through long-duration contracts with sovereign governments for identity credential production and personalization, with named customers including the governments of Slovenia, Liberia, and Guinea Bissau. A secondary revenue stream is derived from payment card manufacturing for banks and financial institutions under Visa/Mastercard certification, plus commercial printing and flexible packaging revenue through CETIS FLEX. The go-to-market model is direct enterprise sales, relationship-driven, and dependent on multi-year procurement cycles and security clearances. Recent commercial milestones include the June 2026 launch of the 5th-generation Slovenian passport, the March 2025 deployment of the Liberia Visa on Arrival system in partnership with ZIP SOLUTIONS, and the March 2022 introduction of the Slovenian Biometric Identity Card.

With 200+ years of operating history in security printing, Cetis combines deep institutional expertise with high regulatory barriers to entry. The company is privately held under MSIN d.o.o., limiting public financial disclosure. Customer concentration is high, anchored on the Slovenian government for identity credentials, with international sovereign and financial institution clients providing incremental diversification. AI/ML capabilities are not a differentiator; the technology platform relies on conventional AFIS, PKI, and digital personalization rather than proprietary machine learning models.

Name

Cetis

Legal name

CETIS d.d.

Website

https://cetis.si

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cetis is a Slovenian security printing company, part of the MSIN Group, producing biometric passports, identity cards, driving licenses, and payment cards for governments (notably Slovenia, Liberia, and Guinea Bissau) and financial institutions, alongside commercial printing and flexible packaging through its CETIS FLEX division.

Ownership category

akta.pro rank

Product category

Security Printing and Secure Document Manufacturing

NAICS

Printing and Related Support Activities (3231), Converted Paper Product Manufacturing (3222), Plastics Bag and Pouch Manufacturing (326111)

SIC

Coating, Engraving & Allied Services (3470), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Security printing solutions
• Biometric identity documents
• Identity management systems
• Flexible packaging printing
• Secure document issuance

Headquarters

HQ city

Celje

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Security Printing Products: Production and sale of security printed documents including biometric passports, identity cards, driving licenses, vehicle registrations, tachograph cards, election ballots, fiscal stamps, and security labels. Revenue generated through product sales to government and enterprise clients.
2. Identity Management Solutions: Turnkey solutions for identity management including data enrollment, data management, personalization, document issuance, and central register systems. Includes integration and implementation services.
3. Commercial Printing Solutions: Flexible packaging, sleeves, labels, and other commercial printing products for beverages, food, pharma, cosmetics, and industrial sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cetis is a European security printing company that produces biometric passports, identity cards, driving licenses, vehicle registrations, tachograph cards, payment and loyalty cards, election ballots, fiscal stamps, and security labels, alongside turnkey identity management systems (AFIS, PKI, document issuance, central registers, eGovernment). It also manufactures flexible packaging (sleeves, wraparound labels, self-adhesive labels, bags, pouches, films) for the beverage, food, pharmaceutical, cosmetics, and industrial sectors. Solutions are delivered through direct enterprise sales to governments and large companies on four continents.

Product overview

CETIS is a security printing company offering two distinct product portfolios: (1) CETIS Identity provides security printing solutions for government documents including biometric passports, identity cards, driving licences, vehicle registrations, tachograph cards, payment/loyalty cards, and election ballots under the CE Travel, CE Identity, CE Traffic, CE Cards, and CE Secure sub-brands, along with supporting infrastructure solutions for AFIS, PKI, document issuance, central registers, and eGovernment. (2) CETIS FLEX provides commercial printing solutions including flexible packaging (sleeves, wraparound labels, labels, bags, pouches, flexible films), brand protection features, and patient alert cards. Both divisions serve government and commercial clients across multiple continents.

Differentiator

Problem solved

Functional benefit

Brands

• CETIS FLEX: Flexible packaging and commercial printing solutions division of CETIS Group.
• CE Travel
• CE Identity
• CE Traffic
• CE Cards
• CE Secure
• CE Beverages
• CE Food
• CE Pharma/CE Cosmetics
• CE Industry

Products and services

• Cetis Identity (Security Printing Solutions) Security printing product line providing identity, travel, and traffic documents for governments and enterprises, including biometric passports, identity cards, visas, birth certificates, driving licences, vehicle registrations, payment cards, loyalty cards, election ballots, fiscal stamps, and security labels, together with supporting identity management infrastructure (AFIS, PKI, document issuance, central registers, eGovernment).
• Cetis FLEX (Commercial Printing Solutions) Flexible packaging and commercial printing solutions including sleeves, wraparound labels, self-adhesive labels, bags, pouches, and flexible packaging films, with brand protection features (thermochromic ink, UV fluorescent, taggant, holograms, micro text, serialization) for beverage, food, pharmaceutical, cosmetics, and industrial customers.
• Slovenian Biometric Identity Card (CE Identity) Biometric national identity card produced for the Republic of Slovenia, featuring dual biometrics (facial image and fingerprints for citizens aged 12+), 34 security elements, and compatibility with cross-border travel in 42 countries. Built for government issuance programs.
• 5th Generation Slovenian Passports (CE Travel) Biometric passport solution for the Republic of Slovenia, covering passport book production, data pages, e-covers, prelaminated data pages, and personalization; one in a series of all five generations of Slovenian passports produced by CETIS.
• Liberia Visa on Arrival and Re-entry Permit Issuing System Turnkey identity management and visa issuance system for the Government of Liberia, covering Visa on Arrival, Re-entry Permit, and Work Permit issuance, including digital workflow integration at Roberts International Airport and the Liberian Immigration Service.
• CE Cards (Payment and Loyalty Cards) Secure payment and loyalty card production for banks and financial institutions, including bank cards with magnetic strip, contact/contactless/dual interface chips, and loyalty/membership/discount/gift cards, compliant with Visa/Mastercard physical and logistics security and CQM certification.
• Tachograph Cards (CE Traffic) Polycarbonate tachograph cards with personalized chips for digital tachographs, produced and issued as an authorized card issuer for European digital tachograph programs (driver, company, control, and workshop card types).
• CE Secure (Election Ballots, Fiscal Stamps, Security Labels, Tracking Systems) Additional security printed matter for governments and enterprises, including election ballots, fiscal stamps (alcohol, tobacco), multi-layer security labels, and complete textile tracking systems for tourism, cosmetics, and healthcare, manufactured at secure production locations according to international standards.
• AFIS (Automated Fingerprint Identification System) Automated Fingerprint Identification System used for biometric data enrollment and verification, supporting national identity document issuance programs and integration with personalization and central register systems.
• PKI (Public Key Infrastructure) Public Key Infrastructure providing digital certificates and electronic signatures for secure identity verification, eID authentication, and electronic government services as part of CETIS's identity management portfolio.
• Document Issuance and Personalization Solutions End-to-end document issuance solutions including data enrollment, data management, personalization, production, and distribution of secure identity documents (passports, ID cards, driving licenses, tachograph cards), integrated with central registers and eGovernment platforms.
• Central Registers and eGovernment Solutions Government central register systems for population records and civil status, paired with eGovernment solutions enabling electronic identification, electronic signatures, and online administrative procedures as part of national identity modernization programs.
• Flexible Packaging Films (CE Food / CE Pharma) Single to four-layer flexible packaging films in polypropylene, OPA, PET, BOPP with LDPE or barrier materials (EvOH) for food, dried fruit, bakery, and dairy products, as part of CETIS FLEX's commercial printing portfolio.
• Sleeves (CE Beverages) Flexible packaging sleeves made from PET, RPET, polyolefine, and OPS materials, with options for matt/scented varnish and security elements, certified under Deutsche Pfandsystem GmbH (DPG) for beverage applications.
• Wraparound Labels (CE Beverages) Full-coverage wraparound labels for beverages and dairy products in OPP materials, with options for thermochromic colors, scratch and sniff, and UV fluorescent inks as part of CETIS FLEX's flexible packaging portfolio.
• Labels (Self-Adhesive and Non-Self-Adhesive) Self-adhesive and non self-adhesive labels on foil or paper, using PE, PP, CleanFlake, wine materials, metal doming, embossing, and RFID/RF labels, with security options, produced under CETIS FLEX.
• Brand Protection Solutions Custom-designed brand protection features including thermochromic color, UV fluorescent color, IR transparent drop-out ink, taggant ink, security paper, holograms, micro text, and serialisation, integrated into packaging and labels for product authentication.
• Bags and Pouches Pre-made pouches in Doy-pack, side sealed with flap, three-sided, and two-sided formats for food, coffee, snacks, and pharmaceuticals, with barrier protection against light, oxygen, and moisture.
• Patient Alert Cards Medical information cards for patients in gloss/matte coated paper, PVC, or synthetic paper, produced with offset, flexo, or silk screen printing, hot/cold foil, and embedded security elements, sold under the CETIS FLEX commercial printing portfolio.
• Prelam (Pre-laminated Card Plates) High-quality pre-laminated plates (prelam) for card production, including driving licences, identity cards, and employee cards, with engraving capability added to CETIS's product program in 2019.

Quantifiable outcome

• All five generations of Slovenian passports produced by CETIS
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ZIP SOLUTIONScoreStrategic or Co-development Partner · 11 March 2025Local implementation partner in Liberia for identity management and visa issuance systems. Consortium partner with CETIS for government digitalization projects including Visa on Arrival and Re-entry Permit systems.
• Liberian Immigration Service (LIS)coreOthers · 11 March 2025Government client and implementation partner for identity management, visa on arrival, work permit, and re-entry permit systems in Liberia.
• Ministry of the Interior (Slovenia)coreStrategic or Co-development Partner · 28 March 2022Government ministry and strategic partner for development of Slovenian biometric identity cards and other security documents.
• Ministry of Digital Transformation (Slovenia)coreStrategic or Co-development Partner · 28 March 2022Government ministry (formerly Ministry of Public Administration) and strategic partner for digital identity solutions and e-government implementations in Slovenia.
• MSIN GroupcoreOthersParent company group containing CETIS and 7 other companies. MSIN Group has over 1,300 employees and represents the largest graphics and packaging group in Slovenia.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Constantia Flexibles: Large European flexible packaging manufacturer serving food, beverage, and pharma end markets. Comparable to CETIS's CETIS FLEX flexible packaging and commercial printing division.
• HID Global: US-based secure identity solutions provider offering government ID, e-passport, and credentialing solutions. Overlaps CETIS in government ID and identity management segments.
• Thales Group (Digital Identity & Security): Through its DIS segment (formerly Gemalto), Thales is a top-tier provider of e-passports, national ID cards, and digital ID platforms. Operates as a broader incumbent competing with CETIS for large national ID tenders.

Direct peers

• De La Rue: UK-headquartered secure printer producing banknotes, passports, and identity documents for governments. Comparable to CETIS's security printing and government identity solutions business.
• Veridos: Identity solutions joint venture between Giesecke+Devrient and Bundesdruckerei delivering passports, ID cards, and identity management systems to governments. Directly overlaps CETIS's CETIS Identity portfolio.
• Giesecke+Devrient: German-headquartered global security printer producing banknotes, ID documents, and payment cards. Like CETIS, it supplies biometric passports, national ID cards, and driver licenses to governments worldwide, with comparable end-to-end identity management offerings.
• Orell Füssli Security Printing: Swiss security printer producing banknotes, passports, and ID documents. Highly comparable to CETIS in heritage, European footprint, and government-focused security printing offerings.
• IDEMIA: France-based leader in augmented identity, producing biometric passports, national ID cards, and driving licenses. Directly comparable to CETIS across both secure document production and identity management systems for governments.
• Mühlbauer Group: German manufacturer of ID and passport personalization systems, smart cards, and security printing equipment. Comparable to CETIS in document issuance and personalization solutions for governments.
• Bundesdruckerei: German state-owned secure printer issuing passports, ID cards, and providing identity management solutions. Closely comparable to CETIS in end-to-end eID offerings and government focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cetis-d-d-

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cetis