Motorpress Ibérica

What Motorpress Ibérica does

Sport Life Ibérica, the operating subsidiary under Motorpress Ibérica, is a Madrid-headquartered Spanish-language publishing company specializing in sports, automotive, and lifestyle magazines. The company runs a portfolio of 15+ branded print and digital publications segmented across four editorial verticals: Cars (Autopista, Automóvil, Motor Clásico), Motorcycles (Motociclismo, Moto Verde), Sports (Corredor, Bike, Sportlife, Triatlón, Ciclismo a Fondo, BEEF, Oxígeno, Trailrun, ZERO, Sport Life Mujer, Mundo Gravel), and Transport (Transporte Mundial). All publications are distributed in both paper and digital formats through a dedicated e-commerce subscription portal, newsstand retail, and digital devices.

The business operates three distinct revenue streams: recurring print and digital magazine subscriptions managed through suscripciones.sportlifeiberica.es, B2B advertising sales targeting brands seeking reach into the sports and lifestyle audience (advertising rates published on a dedicated Tarifas de publicidad page), and transaction-fee revenue from organizing and hosting owned running events including Carrera de la Mujer, Zürich Maratón de Sevilla, Carrera Bomberos de Madrid, and Carrera de Papá Noel. The company claims a combined monthly audience reach of 14 million connected people across its publications, digital properties, and event ecosystems. Custom publishing services for advertising clients are offered as a fourth monetization layer through the "Productos a medida" division.

Sport Life Ibérica is privately held under the Motorpress Ibérica parent entity, with no public ticker or disclosed ownership structure. No specific financial figures, headcount, founding date, or senior leadership information is available in the source data. The company also produces official event guides including the Tour de France and Tour de France Femmes official guides, leveraging its cycling editorial authority. No AI/ML capabilities, proprietary technology stack, patents, certifications, or external funding activity is disclosed.

Name

Motorpress Ibérica

Legal name

Sport Life Ibérica

Website

https://motorpress-iberica.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Sport Life Ibérica is a Madrid-based Spanish-language publishing company operating 15+ sports, automotive, and lifestyle magazine brands in print and digital formats, monetizing through subscriptions, advertising, and owned running events to a claimed 14 million monthly audience.

Ownership category

akta.pro rank

Product category

Specialty Magazine Publishing

NAICS

Periodical Publishers (513120)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Sports publishing
• Automotive magazines
• Lifestyle publications
• Magazine subscriptions
• Running event management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Print and Digital Magazine Subscriptions: Recurring subscription revenue from print and digital magazine editions across multiple branded publications including Autopista, Corredor, Motociclismo, Bike, Sportlife, Automóvil, Motor Clásico, ZERO, Moto Verde, Triatlón, Ciclismo a Fondo, BEEF, Oxígeno, Trailrun, Transporte Mundial, and Mundo Gravel.
2. Advertising Revenue: B2B advertising sales placing brands and products within publications and on the website, targeting sports and lifestyle enthusiast audience of 14 million monthly connections.
3. Event Management: Organizing and hosting sports events including Carrera de la Mujer, Zúrich Maratón de Sevilla, Carrera Bomberos de Madrid, and Carrera de Papá Noel, generating revenue through participant fees and sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sport Life Ibérica (under Motorpress Ibérica) is a Spanish specialty publishing company that produces and distributes 15+ branded magazine titles spanning automotive (Autopista, Motor Clásico, Automóvil, ZERO), motorcycles (Motociclismo, Moto Verde), cycling (Bike, Ciclismo a Fondo, Mundo Gravel), running (Corredor, Trailrun), triathlon, fitness, and lifestyle (Sportlife, BEEF, Oxígeno, Sport Life Mujer), in both print and digital formats via subscriptions, newsstand sales, and an online store. The company also organizes major mass-participation running events including Carrera de la Mujer and Zúrich Maratón de Sevilla, sells advertising across its portfolio to reach 14 million connected people per month, and offers custom branded publishing services for business clients.

Product overview

Sport Life Ibérica is a publishing company offering a portfolio of 15+ specialized magazine brands spanning four categories: Cars (Autopista, Automóvil, Motor Clásico), Motorcycles (Motociclismo, Moto Verde), Sports (Corredor, Bike, Sportlife, Triatlón, Ciclismo a Fondo, BEEF, Oxígeno, Trailrun, ZERO, Sport Life Mujer, Mundo Gravel), and Transport (Transporte Mundial). The core offerings are print and digital magazine publications distributed via subscriptions and newsstands. The company also operates an e-commerce subscription platform, organizes sports events (marathons, running races), and provides custom publishing services for advertising and promotional purposes. All publications are available in both paper and digital formats, reaching 14 million connected people per month.

Differentiator

Problem solved

Functional benefit

Brands

• Autopista: Automobile publication magazine
• Corredor
• Motociclismo
• Bike
• Sportlife
• Automóvil
• Motor Clásico
• ZERO
• Moto Verde
• Triatlón
• Ciclismo a Fondo
• BEEF
• Oxígeno
• Trailrun
• Transporte Mundial

Products and services

• Autopista magazine Automobile publication covering car news, reviews, and the automotive industry for Spanish-speaking car enthusiasts.
• Corredor magazine Running and athletics magazine targeting runners and sports enthusiasts with training, events, and gear coverage.
• Motociclismo magazine Motorcycle publication covering motorcycle news, racing, and industry content for motorcycle enthusiasts.
• Bike magazine Cycling magazine focused on bicycle sports, news, and rider content for cycling enthusiasts.
• Sportlife magazine Flagship sports and lifestyle magazine covering multiple athletic disciplines for general sports-lifestyle readers.
• Automóvil magazine Automobile publication covering the automotive industry, car tests, and vehicle reviews.
• Motor Clásico magazine Classic car magazine focused on vintage and classic automobiles for collectors and enthusiasts.
• ZERO magazine Motorsport and zero-emission vehicle publication covering motorsport and electric/sustainable mobility.
• Moto Verde magazine Off-road and motocross motorcycle magazine for enduro and trail riding enthusiasts.
• Triatlón magazine Triathlon sports magazine covering swimming, cycling, and running for triathlon athletes.
• Ciclismo a Fondo magazine In-depth cycling magazine covering professional and amateur cycling events, with special annual Tour de France guide editions.
• BEEF magazine Sports lifestyle magazine focused on strength training and fitness.
• Oxígeno magazine Outdoor sports and nature activity magazine for outdoor and adventure enthusiasts.
• Trailrun magazine Trail running magazine focused on off-road and mountain running.
• Transporte Mundial magazine World transport and logistics publication covering the transport and freight industry.
• Sport Life Mujer magazine Sports magazine specifically created for women athletes, described as the only publication by and for women in the sports segment.
• Mundo Gravel magazine Gravel cycling discipline magazine covering off-road cycling on mixed terrain.
• Digital magazine editions Digital versions of all print publications available across digital devices for online reading.
• Online subscription store E-commerce platform for managing magazine subscriptions and single-issue purchases across the company's portfolio of titles.
• Custom branded publishing services (Productos a medida) Bespoke B2B publishing service offering custom advertising, custom publications, and online promotional campaigns for brand clients.
• Carrera de la Mujer running event Mass-participation women's running event series organized by the company, promoting female participation in sports.
• Zúrich Maratón de Sevilla running event Major marathon event held in Seville, organized by the company.
• Carrera Bomberos de Madrid running event Firefighters' charity run event held in Madrid.
• Carrera de Papá Noel running event Santa Claus holiday-themed running race organized by the company.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Sports Summit MadridminorStrategic or Co-development PartnerSport Life Ibérica participated in Sports Summit Madrid with a program of talks and activities, positioning the company within the sports industry event ecosystem.
• Zúrich Maratón de SevillacoreOthersOrganizer of the Zúrich Maratón de Sevilla running event, one of the major running events in the company's portfolio.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Future plc: UK-listed special-interest media group publishing enthusiast titles across technology, cycling, running, and sports with substantial event and advertising operations; directly comparable multi-title enthusiast model with print, digital, and events.
• Bonnier Publications: Scandinavian media group operating consumer and special-interest magazines across multiple verticals; closely comparable diversified title portfolio and subscription-driven revenue model.
• Bauer Media Group: Hamburg-based European consumer magazine publisher with hundreds of titles across lifestyle, entertainment, and specialist verticals; directly comparable multi-brand European publishing and advertising model.
• Motorpress Stuttgart: German special-interest publisher of automotive, motorcycle, and sports titles under the Motorpress brand; sister entity to the Motorpress Ibérica parent and near-identical product mix in auto/moto/sports magazines.
• Sanoma: Finnish media company operating newspapers, magazines, and learning materials across Northern Europe; comparable multi-title European consumer publisher with subscription and advertising revenues.

Regional players

• Unidad Editorial: Spanish media group publishing El Mundo, Marca, and other Spanish-language news and sports titles; regional peer operating in the same Spanish advertising and subscription market.
• Grupo Godó (La Vanguardia): Spanish media conglomerate publishing La Vanguardia and other Spanish-language outlets; regional peer competing for the same Spanish advertising budgets and reader attention.

Broad incumbents

• Axel Springer: German-based European media group with print and digital consumer media across news, lifestyle, and sports verticals; broad incumbent with overlapping advertising and subscription economics.
• Condé Nast: Global publisher of premium consumer magazines across lifestyle, travel, and sport-adjacent verticals; comparable subscription, advertising, and event revenue mix at a much larger scale.
• Hearst Magazines: Global magazine publisher operating major lifestyle and enthusiast brands across multiple categories; broader incumbent in the same publishing category but with a much larger and more diversified portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motorpress_es
• LinkedInlinkedin.com/company/motorpress-iberica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorpress Ibérica