Simlog
Simlog provides PC-based simulation software for training heavy equipment operators across forestry, mining, construction, and material handling industries. Founded in 1999 in Montreal, it sells perpetual licenses and hardware to educational institutions, correctional agencies, and industrial enterprises worldwide.
- Company typePrivate
- Founded1999
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Simlog does
Simlog is a privately held Canadian software company, founded in 1999 and headquartered in Montreal, that develops PC-based simulation systems for training operators of heavy equipment used in forestry, mining, construction, and material handling. Its core offering, the "Personal Simulator" line, comprises 17+ equipment-specific training modules — covering sit-down and stand-up forklifts, reach trucks, skid steer and wheel loaders, backhoe loaders, hydraulic excavators, bulldozers, mobile and tower cranes, off-highway and mining trucks, electric rope shovels, drill jumbos, harvesters, forwarders, and wheeled material handlers — each running on a standard personal computer and supporting one to four display configurations for a 180-degree field of view. The architecture pairs the simulation software with USB-connected industrial replica controls (joysticks, levers, pedals) and an optional full-size Operator Chair, with interchangeable hardware allowing a single station to be repurposed across multiple simulator types. A separate Simulation Manager application centralizes trainee performance data across networked stations.
The company monetizes through one-time perpetual software licenses (e.g., $4,500 for the Hydraulic Excavator Personal Simulator, $10,000 for the Mining Truck Personal Simulator), the sale of hardware accessories such as pedal units ($960 each) and Operator Chairs, and pre-configured PC bundles. Pricing carries no annual technical support fees and no per-trainee usage caps. Go-to-market is sales-led and direct, supplemented by an authorized distributor network worldwide, multilingual websites (English, French, Spanish), Virtual Visit video-conferencing demonstrations, and trade show presence at MODEX, PROMAT, and ACTE CareerTech Vision. Customer segments span high schools, community colleges, vocational-technical schools, state correctional facilities (Florida DOC, Alaska DOC), and industrial enterprises (ArcelorMittal Mines Canada, Bechtel Corporation), with content aligned to NCCER, OSHA, NCCCO, and CACES curricula. The company is founder-led by President Paul Freedman (since 1999) with Mike Keffer as Director of Sales and Marketing, and shows no disclosed institutional funding, parent company, or public listing.
Simlog firmographics
Firmographics- Name
- Simlog
- Legal name
- Simlog
- Website
- https://simlog.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Simlog provides PC-based simulation software for training heavy equipment operators across forestry, mining, construction, and material handling industries. Founded in 1999 in Montreal, it sells perpetual licenses and hardware to educational institutions, correctional agencies, and industrial enterprises worldwide.
- Ownership category
- akta.pro rank
Where Simlog is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Simlog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Licenses: One-time perpetual software licenses for Personal Simulator products. No annual technical support fees and no limit on number of trainees per license. Pricing varies by product and configuration options.
- Hardware Controls: Sale of USB-ready replica controls, Operator Chairs, and custom travel cases for simulator hardware
- PC Bundles: Pre-configured computer systems with software installed, activated, and tested for customers who prefer not to source their own hardware
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Mining Truck Personal Simulator - Commercial Software License |
| One time/ perpetual license | Multi-year contract | Hydraulic Excavator Personal Simulator Version 2.0 |
| Unit Pricing | Pay-as-you-go | Hydraulic Excavator Pedal Unit Replica Controls |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Simlog product offering
Product offeringCore offering
Simlog develops, licenses, and sells PC-based Personal Simulator training software for heavy equipment operators, covering 17 equipment types including forklifts, reach lift trucks, skid steer loaders, wheel loaders, backhoe loaders, hydraulic excavators, bulldozers, mobile and tower cranes, off-highway trucks, mining trucks, electric rope shovels, drill jumbos, harvesters, forwarders, and wheeled material handlers. Each simulator pairs with interchangeable USB Replica Controls or a full-size Operator Chair and supports 1-4 display configurations, sold as one-time perpetual software licenses with optional hardware bundles, pre-configured PC bundles, and a centralized Simulation Manager results database.
Product overview
Simlog is a PC-based heavy equipment operator training simulation company offering 17 distinct Personal Simulator products for forestry, mining, construction, and material handling industries. The product portfolio includes forklift (sit-down and stand-up), reach truck, skid steer loader, wheel loader, backhoe loader, hydraulic excavator, bulldozer, mobile crane, tower crane, off-highway truck, mining truck, electric rope shovel, drill jumbo, harvester, forwarder, and wheeled material handler simulators. Each simulator runs on a standard personal computer and supports multiple display configurations (1-4 screens) with plug-and-play USB controller interfaces. Hardware options include Replica Controls (tabletop joystick/lever interfaces) and Operator Chair (full-size operator station), both shared across multiple simulator types. The software-only model allows multi-purpose configurations where one set of hardware supports different equipment simulators. Key add-ons include Simulation Manager for centralized results tracking and Virtual Visit for remote product demonstrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Stand Up Counterbalanced Lift Truck Personal Simulator PC-based training simulator for stand-up counterbalanced lift trucks with multi-display capability, designed for narrow aisle warehouse operations.
- Forklift Personal Simulator PC-based simulator for sit-down counterbalanced forklift operator training with incremental-difficulty modules and performance measurement.
- Reach Lift Truck Personal Simulator Simulator for reach lift truck (stand-up narrow aisle) operator training with industrial control options for narrow aisle warehouse operations.
- Skid Steer Loader Personal Simulator Training simulator for skid steer loader operator training in construction and material handling applications.
- Wheel Loader Personal Simulator World's first PC-based wheel loader simulator for construction, quarry, and mining industries, featuring interaction with haul trucks.
- Backhoe Loader Personal Simulator Training simulator for wheeled backhoe loader operators in construction, featuring loader bucket and excavator arm modules.
- Hydraulic Excavator Personal Simulator PC-based excavator simulator with Version 2.0 featuring improved physics, enhanced 3D graphics, and twelve simulation modules of incremental difficulty.
- Bulldozer Personal Simulator Training simulator for bulldozer operator training with multi-purpose configuration compatible with other construction equipment simulators.
- Mobile Crane Personal Simulator Simulator for mobile crane operator training with Advanced Edition featuring wind simulation, load planning, and signal person training modules.
- Tower Crane Personal Simulator Training simulator for tower crane operator training with multi-purpose operator station configurations.
- Off-Highway Truck Personal Simulator Training simulator for off-highway dump truck operations in mining and quarry environments with Version 2 featuring 180-degree three-screen views.
- Mining Truck Personal Simulator World's first PC-based mining truck simulator developed with ArcelorMittal Mines Canada for surface mining operator training.
- Electric Rope Shovel Personal Simulator World's first PC-based electric rope shovel simulator for mining, featuring interaction with simulated mining trucks in virtual quarry environments.
- Drill Jumbo Personal Simulator Training simulator for underground drill jumbo (boomer) operators with six simulation modules for drilling accuracy and speed.
- Harvester Personal Simulator Simulator for forest harvester (felling head) operator training with eight modules covering tree harvesting and processing.
- Forwarder Personal Simulator Training simulator for forestry forwarder (log transport) operator training with six modules covering log loading, unloading, and transport.
- Wheeled Material Handler Personal Simulator Simulator for wheeled material handler equipment operator training in port and industrial material handling applications.
- Operator Chair Full-size operator seat with adjustable position, pneumatic suspension, armrests, integrated control consoles, steering column, and industrial steering wheel with pedals on steel platform with casters.
- Replica Controls USB-connected industrial-quality replica controller interfaces including joysticks with 8 buttons, lever controls, and pedal units for tabletop mounting across simulator products.
- Virtual Visit Demonstration Service Videoconference-based product demonstration service using high-definition cameras to show simulator controls, software screens, and complete setup configurations to prospective customers on Zoom, Webex, Teams, and GoToMeeting.
Quantifiable outcome
- New operators can be up to 50% more productive when working in the field after simulator preparation
- +3 more outcomes
Companies that use Simlog
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Simlog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Simlog partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bechtel CorporationcoreGlobal engineering and construction company that prepared five shipping containers for deploying Simlog Personal Simulators to project sites worldwide, with multi-functional operator stations.
- ArcelorMittal Mines CanadacoreProvided mine modeling data from Mont-Wright (Canada's largest iron ore mine) for creating realistic virtual mining environments in Simlog's Mining Truck and Electric Rope Shovel simulators.
- VISTA TrainingcoreTraining services partner distributing Simlog simulators and providing professional training services for wheel loader and mining truck operator training programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Simlog competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Simlog social profiles
Digital presenceSimlog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simlog leadership team
Management profileNumber of profiles
Profiles2 records
Simlog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simlog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simlog
What does Simlog do?
Simlog develops, licenses, and sells PC-based Personal Simulator training software for heavy equipment operators, covering 17 equipment types including forklifts, reach lift trucks, skid steer loaders, wheel loaders, backhoe loaders, hydraulic excavators, bulldozers, mobile and tower cranes, off-highway trucks, mining trucks, electric rope shovels, drill jumbos, harvesters, forwarders, and wheeled material handlers. Each simulator pairs with interchangeable USB Replica Controls or a full-size Operator Chair and supports 1-4 display configurations, sold as one-time perpetual software licenses with optional hardware bundles, pre-configured PC bundles, and a centralized Simulation Manager results database.
Is Simlog a public or private company?
Simlog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simlog founded?
Simlog was founded in 1999. It employs 51 to 100 people.
Where is Simlog based?
Simlog is headquartered in Montréal, Canada, in the North America region.
How does Simlog make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are hardware Controls and PC Bundles.
Does Simlog have an API?
No public API is recorded for Simlog.