Larsen Digital
Larsen Digital is a Danish digital consultancy offering strategy, data and automation, and growth and performance marketing services to Danish B2B clients in e-commerce, publishing, media, and gaming, delivered from Copenhagen and Esbjerg on hourly or fixed-price terms.
- Company typePrivate
- Founded2006
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Larsen Digital does
Larsen Digital ApS is a Danish digital consultancy founded by Kenni Larsen, operating from offices in Copenhagen and Esbjerg with nationwide coverage. The firm serves Danish B2B clients across e-commerce, publishing, media, gaming, and financial services with three integrated service pillars: Digital Strategy (including data-driven growth strategy, digital transformation, strategic special tasks, and fractional CDO/CMTO/CGO or advisory board roles), Data & Automation (server-side tracking via Google Tag Manager, GA4 analytics, AI and RPA automation, custom BI dashboards, and conversion optimization), and Growth & Performance (e-commerce performance marketing, lead generation and ABM, and SEO). Named clients include Nets, Rosendahls, Creative Dock, Aller Media, GamePoint, Sulake, Emma, Bambuni, and Another Classic, with founder case studies describing e-commerce businesses scaled from zero to double-digit million DKK revenue.
The underlying technology stack is application-layer MarTech consulting rather than proprietary software: server-side Google Tag Manager containers, GA4 with behavioral tools (Microsoft Clarity, Mouseflow, Piwik Pro), BI dashboards integrating SQL databases (MS SQL, MySQL, PostgreSQL, Oracle, Firebird, Aurora), REST APIs, FTP/SFTP, and cloud file sources, alongside AI agent workflows and RPA for client process automation. The firm holds five Google certifications (Search, Display, Shopping, Analytics, Tag Manager) and the founder holds a Board Institute certification.
The business model is pure professional services with two billing modes: fixed-price project work and hourly-rate consulting invoiced monthly in arrears within 10 days of month-end, with 7-day payment terms and all prices excluding VAT. The firm explicitly avoids long-term binding contracts, retaining clients through chemistry and results rather than contractual lock-in. It is privately held, founder-owned, bootstrapped with no disclosed funding rounds, and operates with 1-10 employees.
Larsen Digital firmographics
Firmographics- Name
- Larsen Digital
- Legal name
- Larsen Digital ApS
- Website
- https://larsendigital.dk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Larsen Digital is a Danish digital consultancy offering strategy, data and automation, and growth and performance marketing services to Danish B2B clients in e-commerce, publishing, media, and gaming, delivered from Copenhagen and Esbjerg on hourly or fixed-price terms.
- Ownership category
- akta.pro rank
Larsen Digital industry classification
Industry- Product category
- Digital Consulting
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Software Engineering & Application Modernization (BPAHAEAD)
- akta.pro secondary industries
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Larsen Digital is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Larsen Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consulting Services - Fixed Price: Project work performed and invoiced at a fixed price, depending on the specific assignment and client needs.
- Consulting Services - Hourly Rate: Project work performed and invoiced on an hourly basis, depending on the specific assignment. First month invoiced at agreement signing, then monthly in arrears within 10 days of month-end.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed price project |
| Other | Monthly | Hourly rate consulting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Larsen Digital product offering
Product offeringCore offering
Larsen Digital is a Danish MarTech and digital transformation consulting firm that helps businesses implement AI, automation, marketing technology, and data-driven growth systems. It delivers three integrated service pillars — Digital Strategy, Data & Automation, and Growth & Performance — through fixed-price projects or hourly-rate engagements billed directly to Danish businesses.
Product overview
Larsen Digital operates as a Martech (Marketing Technology) consulting firm organized around three core service areas: Digital Strategi (Digital Strategy), Data & Automatisering (Data & Automation), and Vækst & Performance (Growth & Performance). These services function as interconnected offerings rather than a single unified platform. The Digital Strategi pillar provides strategic consulting including data-driven growth strategy, digital transformation, strategic special tasks, fractional leadership/Advisory Board services, and business modelling. The Data & Automation pillar delivers analytics infrastructure, AI & RPA automation, dashboards & reporting, and conversion optimization. The Growth & Performance pillar focuses on e-commerce performance marketing, lead generation & ABM, and SEO. Services are designed to be modular, allowing clients to engage selectively on specific needs while benefiting from the integrated approach of combining AI, automation, marketing technology, and scalable growth systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategi (Digital Strategy) Strategic consulting service for Danish businesses developing digital strategies that maximize growth, increase efficiency, and address digital market changes. Includes 360-degree digital strategy, digital business strategy, and digital marketing strategy.
- Data & Automatisering (Data & Automation)
Quantifiable outcome
- Scaled e-commerce businesses from null to double-digit million DKK revenue (e.g., Emma, Another Classic)
- +4 more outcomes
Companies that use Larsen Digital
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Larsen Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability7 records
Feature3 records
Larsen Digital partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Larsen Digital competitors and assessment
Company assessmentDirect peers
- IIH Nordic: IIH Nordic is a Danish digital consultancy covering digital strategy, e-commerce, analytics and marketing technology — a closely comparable Danish peer with overlapping service lines and mid-market to enterprise client base.
- Adapt (formerly Adapt Worldwide): Adapt is a Danish-founded digital performance agency offering paid media, SEO, analytics and CRO across the Nordics — directly comparable to Larsen Digital's full-funnel performance marketing offering.
- Daman: Daman is a Danish digital agency focused on digital strategy, performance marketing and e-commerce — closely comparable to Larsen Digital's combined strategy-plus-execution model for Danish B2B clients.
- s360: s360 is one of Denmark's largest performance marketing and data-driven digital agencies, offering SEO, paid media, analytics and CRO — directly overlapping with Larsen Digital's Vækst & Performance and Data & Automatisering pillars.
- Peytz & Co: Peytz & Co is a Danish digital agency offering digital strategy, web development, e-commerce and marketing services — overlapping with Larsen Digital's Digital Strategi and e-commerce performance offerings in the Danish mid-market.
Broad incumbents
- Valtech Denmark: Valtech is a global digital transformation agency with a Danish presence covering strategy, MarTech and experience platforms — a broader incumbent competing for larger Danish transformation engagements.
- GroupM Denmark / Relevant (now Wavemaker/Mindshare): GroupM's Danish agencies (Wavemaker, Mindshare) provide media, analytics and digital strategy for large advertisers — a broad incumbent competing for the same Danish enterprise performance marketing budget as Larsen Digital.
- Knowit Denmark (formerly Creuna): Knowit (via Creuna) is a large Nordic digital consultancy offering strategy, design, technology and marketing services — a scaled incumbent competing for the same Danish enterprise digital transformation briefs Larsen Digital targets.
- IMPACT Commerce: IMPACT is a Nordic digital commerce and marketing agency combining e-commerce platforms, CRO and performance marketing — a comparable scaled peer in the e-commerce performance marketing segment Larsen Digital serves.
Regional players
- TwentyTwo (formerly Schultz & Schultz): TwentyTwo is a Danish digital performance agency with paid media, SEO and analytics offerings — a regional Danish peer comparable to Larsen Digital's performance marketing pillar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Larsen Digital social profiles
Digital presenceLarsen Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larsen Digital leadership team
Management profileNumber of profiles
Profiles1 record
Larsen Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larsen Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larsen Digital
What does Larsen Digital do?
Larsen Digital is a Danish MarTech and digital transformation consulting firm that helps businesses implement AI, automation, marketing technology, and data-driven growth systems. It delivers three integrated service pillars — Digital Strategy, Data & Automation, and Growth & Performance — through fixed-price projects or hourly-rate engagements billed directly to Danish businesses.
Is Larsen Digital a public or private company?
Larsen Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Larsen Digital founded?
Larsen Digital was founded in 2006. It employs 1 to 10 people.
Where is Larsen Digital based?
Larsen Digital is headquartered in Copenhagen, Denmark, in the Europe region.
How does Larsen Digital make money?
Two revenue lines are on record. Consulting Services - Fixed Price is the primary driver. The others are consulting Services - Hourly Rate.
Who are Larsen Digital's main competitors?
Direct peers on record are IIH Nordic, Adapt (formerly Adapt Worldwide), Daman, s360 and Peytz & Co. Broad incumbents are Valtech Denmark, GroupM Denmark / Relevant (now Wavemaker/Mindshare), Knowit Denmark (formerly Creuna) and IMPACT Commerce. TwentyTwo (formerly Schultz & Schultz) is listed as a regional player.
Does Larsen Digital have an API?
No public API is recorded for Larsen Digital.
What industry is Larsen Digital in?
Larsen Digital's product category is Digital Consulting. Its primary akta.pro industry code is BPAHAEAD, Software Engineering & Application Modernization, with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541512 and its SIC code is 8700.