Chromatography Today

What Chromatography Today does

Chromatography Today is a privately held B2B digital media brand focused exclusively on chromatography science and industry. Founded in 2008 and published by International Labmate Limited (a UK private limited company headquartered in St Albans, Hertfordshire), it operates a vertical news portal at chromatographytoday.com, a multi-channel content platform covering all major chromatography techniques — including gas chromatography (GC, MDGC, GC-MS), liquid chromatography (HPLC, UHPLC, LC-MS, LCxLC, ion chromatography, size exclusion/GPC, affinity), purification (preparative, SFC, chiral), and sample preparation (SPE, flash, TLC) — plus equipment categories (autosamplers, detectors, pumps, valves, data handling).

Its core products are editorial content (daily news, technical articles, white papers), an integrated Buyers Guide directory spanning 16 product categories, an E-Learning/Video library of webinars and conference recordings on YouTube, an industry events calendar, a monthly eBulletin to 10,700+ subscribers achieving a 52% open rate, and a freemium membership model with a paid Chroma+ premium tier. The underlying technology is a standard digital publishing and content management platform with no proprietary software stack, AI/ML capabilities, or APIs disclosed.

Revenue is generated primarily through B2B advertising sales targeting chromatography equipment and consumable suppliers, supplemented by premium Buyers Guide listings, Chroma+ subscriptions, and paid print magazine subscriptions. The platform reaches approximately 47,000 monthly active users and 50,000 monthly pageviews globally. The company is family-led, with Chairman Michael Pattison and Managing Director Marcus Pattison at the helm, and operates as part of a broader portfolio of International Labmate scientific trade publications (Labmate Online, Envirotech Online, Petro Online, Pollution Solutions Online) with no disclosed external institutional investment.

Name

Chromatography Today

Legal name

International Labmate Limited

Website

https://chromatographytoday.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Chromatography Today is a UK-based B2B digital media brand (founded 2008, published by International Labmate Limited) delivering chromatography-focused news, technical articles, buyers guide listings, webinars, and eBulletin content to lab managers, analytical chemists, and chromatography equipment suppliers globally.

Ownership category

akta.pro rank

Product category

Scientific Trade Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Scientific & Laboratory Reference (Chemistry, Biology, Physics; Methods & Protocols) (EDAGAGAG)

akta.pro secondary industry

Analytical Instruments & Chromatography Systems (HLAGAIAA)

Keywords

• Chromatography trade media
• Separation science news
• Analytical chemistry publication
• Laboratory industry portal
• B2B scientific content

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The primary revenue stream is advertising sales. Companies advertise to reach 10,700+ chromatography professionals through monthly eBulletin with 52% open rate, website with 47,000+ monthly active users and 50,000+ page views.
2. Premium Membership/Subscriptions: Chroma+ membership provides exclusive content access, with free digital registration available and paid subscription options for printed magazine delivery.
3. Buyers Guide Listings: Company product and supplier directory generating revenue through registered company listings in the buyers guide platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Chromatography Today is a B2B digital trade publication and online media portal that delivers industry news, technical articles, product announcements, white papers, educational videos, webinars, and a supplier directory (Buyers Guide) to chromatography professionals worldwide. The platform covers Gas Chromatography, HPLC/UHPLC, LC-MS, GC-MS, Sample Preparation, Purification, SFC, and related instrumentation and consumables, and is supported by advertising, a monthly eBulletin, and free/premium membership.

Product overview

Chromatography Today is a B2B digital publication and industry portal serving chromatography professionals with news, technical content, and business services. The platform operates across multiple channels including a news portal, Buyers Guide product directory, E-Learning video content library, White Papers repository, Events calendar, and advertising services. Content spans chromatography techniques including Gas Chromatography (GC), Liquid Chromatography (LC/HPLC/UHPLC), GC-MS, LC-MS, Sample Preparation, Size Exclusion, Ion Chromatography, Supercritical Fluid Chromatography, Chiral separations, and Purification. The platform is published by International Labmate Limited and reaches chromatography professionals including lab managers, analysts, and R&D personnel in quality control and separation science.

Differentiator

Problem solved

Functional benefit

Products and services

• Chromatography Today News Portal B2B digital publication and news portal providing chromatography industry professionals with latest news, research, product updates and technical articles across GC, LC, MS, sample preparation and other chromatography techniques.
• Buyers Guide Online product and supplier directory enabling chromatography professionals to locate and source instruments, columns, consumables and service providers by category including GC, HPLC, LC-MS, GC-MS, Sample Preparation and more.
• Videos and Webinars (E-Learning) Educational video content featuring technical demonstrations, conference recordings (analytica, PEFTEC, WWEM, IMSC, ACS) and webinars covering chromatography techniques, instrumentation and analytical applications.
• White Papers Repository of technical white papers and application notes covering chromatography methods, column technologies and analytical techniques across various industry applications.
• Advertising Services B2B advertising sales service providing brands with access to 10,700+ monthly eBulletin subscribers (52% open rate) and 47,000+ active monthly website users through newsletter, website and content sponsorship placements.
• Events Calendar Online directory listing upcoming chromatography and analytical chemistry conferences, exhibitions and industry events including EuCheMS Chemistry Congress, IMSC, ACS National Meeting and analytica.
• Subscription / Free Membership Free registered membership providing access to the eJournal, monthly eBulletin, locked articles and digital content for chromatography professionals, with optional paid premium (Chroma+) tier and paid printed magazine delivery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Laboratory: American Laboratory is a long-running B2B trade publication for analytical chemists and life science researchers featuring technical articles, product news, and a directory. It competes for the same analytical chemistry and chromatography audience and the same instrument-vendor advertising dollars.
• SelectScience: SelectScience is a B2B digital media and peer-review platform serving laboratory scientists with product reviews, application notes, video, and a buyers' guide for lab instruments. It is highly comparable to Chromatography Today in audience (lab managers/analytical chemists), business model (advertising + lead generation), and product mix (news portal + buyers' directory + educational content).
• LCGC North America / LCGC International: LCGC is the leading global B2B trade publication dedicated to chromatography, covering GC, HPLC, LC-MS, and related techniques with peer-reviewed articles, application notes, and webinars. It directly competes with Chromatography Today for the same lab manager and analytical chemist readership and the same advertiser base (instrument and column suppliers).
• Technology Networks: Technology Networks is a B2B scientific publisher covering chromatography, spectroscopy, cell biology, genomics, and other life science techniques with news, application notes, webinars, and video. It shares the same audience, same advertising-supported model, and same content categories (e.g., chromatography/HPLC) as Chromatography Today.
• spectroscopyNOW / Spectroscopy Online: spectroscopyNOW/Spectroscopy Online is the spectroscopy-focused counterpart to LCGC, covering analytical instrumentation that is tightly coupled to chromatography (GC-MS, LC-MS, ICP-MS). It targets the same analytical-chemistry audience and competing instrument-vendor advertisers.
• Lab Manager / Lab Manager Magazine: Lab Manager is a B2B media brand targeting laboratory managers and decision-makers with news, product reviews, Buyer's Guides, webinars, and events. It overlaps directly with Chromatography Today's lab-manager primary persona and its news + buyers guide + advertising revenue model.
• Labmate Online (International Labmate Ltd.): Labmate Online is the flagship laboratory trade publication operated by Chromatography Today's parent, International Labmate Limited. It reaches the same lab professional audience with overlapping advertising products and is the most natural internal peer and cross-publication benchmark.

Broad incumbents

• Genetic Engineering & Biotechnology News (GEN): GEN is a long-established B2B life sciences media brand covering biotechnology tools and techniques including analytical and chromatography-adjacent topics. It is broader in scope than Chromatography Today but overlaps on biopharma readership and competing upstream instrumentation advertisers.
• BioSpace: BioSpace is a leading B2B life sciences media and jobs platform serving biopharma R&D and analytical audiences. While broader than chromatography alone, it competes for the same biopharma marketing budgets and reaches many of the same R&D and QC decision-makers.

Regional players

• Labiotech.eu: Labiotech is the leading European-focused B2B biotech media brand, headquartered in the EU and covering biopharma R&D, manufacturing, and analytical technologies. It does not specialize in chromatography but is a comparable regional B2B scientific media player competing for European biotech advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Chromtoday
• YouTubeyoutube.com/user/LabmateOnline
• LinkedInlinkedin.com/company/chromatography-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chromatography Today